{"id":796472,"date":"2018-08-03T00:18:38","date_gmt":"2018-08-03T00:18:38","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anket-birakma-analizi-nedir-ve-neden-gereklidir\/"},"modified":"2018-08-03T00:18:38","modified_gmt":"2018-08-03T00:18:38","slug":"anket-birakma-analizi-nedir-ve-neden-gereklidir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anket-birakma-analizi-nedir-ve-neden-gereklidir\/","title":{"rendered":"Anket B\u0131rakma Analizi nedir ve neden gereklidir?"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-60631 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Survey-Dropout-Analysis.jpg\" alt=\"Anket B\u0131rakma Analizi\" width=\"992\" height=\"594\"><\/h2>\n<h2><b>Anket B\u0131rakma Analizi: Nedir bu?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anket b\u0131rakma oran\u0131, anketi yan\u0131tlarken teknik engeller, ilgi eksikli\u011fi, alakas\u0131z anket sorular\u0131, anketin monotonlu\u011fu, anketin belirsiz amac\u0131 ve bunun gibi bir\u00e7ok olas\u0131 nedenden dolay\u0131 anketi tamamlamayan kat\u0131l\u0131mc\u0131lar\u0131n bir y\u00fczdesidir ve anket b\u0131rakma oranlar\u0131n\u0131n analizi anket b\u0131rakma analizi olarak bilinir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle, anketi tamamlamadan b\u0131rakan kat\u0131l\u0131mc\u0131lar anketi b\u0131rakanlard\u0131r ve ara\u015ft\u0131rmac\u0131lar anketi b\u0131rakma nedenlerini de\u011ferlendirmek i\u00e7in analiz yaparlar, b\u00f6ylece anketi anketin amac\u0131 a\u00e7\u0131s\u0131ndan iyile\u015ftirmek i\u00e7in iyile\u015ftirmeler yap\u0131labilir, <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><br \/>\n  <span style=\"font-weight: 400;\">anket sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">kapsanan sorular\u0131n do\u011frulu\u011fu veya anketin genel uzunlu\u011fu. \u0130lgili bir kat\u0131l\u0131mc\u0131n\u0131n anketi b\u0131rakma olas\u0131l\u0131\u011f\u0131 olduk\u00e7a d\u00fc\u015f\u00fckt\u00fcr. Bir pazar ara\u015ft\u0131rmac\u0131s\u0131n\u0131n anketi, kat\u0131l\u0131mc\u0131lar\u0131n \u00e7o\u011funun anket boyunca kat\u0131l\u0131m\u0131n\u0131 s\u00fcrd\u00fcrece\u011fi ve anketi b\u0131rakma oranlar\u0131nda g\u00f6zle g\u00f6r\u00fcl\u00fcr bir azalma olacak \u015fekilde olu\u015fturmas\u0131 beklenir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rmac\u0131n\u0131n anket b\u0131rakma analizi i\u00e7in ak\u0131lda tutmas\u0131 gereken iki parametre vard\u0131r:  <\/span><\/p>\n<ul>\n<li><b>Yan\u0131t Oran\u0131:  <span style=\"font-weight: 400;\">Yan\u0131t Oran\u0131, yan\u0131tlar\u0131n\u0131 g\u00f6nderen ki\u015fi say\u0131s\u0131n\u0131n toplam \u00f6rnekleme b\u00f6l\u00fcnmesiyle elde edilir. \u00c7o\u011fu m\u00fc\u015fteri anketinde yan\u0131t oran\u0131n\u0131n ortalama %10-15 aral\u0131\u011f\u0131nda oldu\u011fu g\u00f6r\u00fclmektedir. Anketlerin t\u00fcm m\u00fc\u015fteri veri taban\u0131nda ger\u00e7ekle\u015ftirildi\u011fi durumlarda \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc mevcut olmayabilir. \u0130\u015fte o zaman ara\u015ft\u0131rmac\u0131lar tamamlanma oran\u0131n\u0131 g\u00f6zden ge\u00e7irmelidir.<\/span><\/b><\/li>\n<li><b>Tamamlanma Oran\u0131:  <span style=\"font-weight: 400;\">  Tamamlama oran\u0131, anketin tamam\u0131n\u0131 tamamlayan kat\u0131l\u0131mc\u0131 say\u0131s\u0131n\u0131n ankete giren toplam kat\u0131l\u0131mc\u0131 say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. Tamamlama oran\u0131, kat\u0131l\u0131mc\u0131lar\u0131n anketi tamamlama iste\u011fi, anketin uzunlu\u011fu, anket sorular\u0131n\u0131n t\u00fcr\u00fc vb. gibi fakt\u00f6rlere son derece ba\u011fl\u0131d\u0131r. Anketin tamamlanma oran\u0131 genellikle %20-50 aras\u0131ndad\u0131r.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu iki terim anket b\u0131rakma analizi i\u00e7in neden \u00f6nemlidir?  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rmac\u0131 i\u00e7in, bir kat\u0131l\u0131mc\u0131n\u0131n anketi tamamlamas\u0131n\u0131n ard\u0131ndaki nedenin analizi \u00e7ok \u00f6nemlidir. Bir\u00e7ok kurulu\u015f sadece yan\u0131t oranlar\u0131na odaklan\u0131rken, bir say\u0131 verilemeyen \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn s\u00f6z konusu oldu\u011fu durumlarda. Anketin neredeyse say\u0131s\u0131z \u00f6rneklemle ger\u00e7ekle\u015ftirildi\u011fi durumlarda, tamamlanma oran\u0131 kilit bir rol oynamaktad\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir pazar ara\u015ft\u0131rmas\u0131n\u0131n tamamlanma oran\u0131 %60&#8217;t\u0131r, yani %40&#8217;\u0131 anketi tamamlamam\u0131\u015ft\u0131r. Diyelim ki, bunun %15&#8217;i kendilerince en iyi bilinen nedenlerden dolay\u0131 anketle ilgilenmedi. Dolay\u0131s\u0131yla, ara\u015ft\u0131rmac\u0131ya anketi k\u0131smen yan\u0131tlad\u0131ktan sonra yan\u0131t vermemeyi se\u00e7en %25&#8217;lik bir kesim kalmaktad\u0131r. Bu sihirli y\u00fczde &#8211; %25, bir ara\u015ft\u0131rma konusu hakk\u0131nda en iyi ayr\u0131nt\u0131lar\u0131 toplamak isteyen bir ara\u015ft\u0131rmac\u0131 i\u00e7in \u00f6nemli olan \u015feydir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketi B\u0131rakma Analizi, ara\u015ft\u0131rmac\u0131ya kat\u0131l\u0131mc\u0131lar\u0131n hangi a\u015famada anketi b\u0131rakt\u0131klar\u0131, hangi sorular\u0131n anketi b\u0131rakmalar\u0131na neden oldu\u011fu, her bir soruda anketi b\u0131rakma oranlar\u0131n\u0131n y\u00fczdesel olarak b\u00f6l\u00fcnmesi vb. konularda ayr\u0131nt\u0131l\u0131 bir analiz sunacakt\u0131r.  <\/span><\/p>\n<h3><b>Bir Ara\u015ft\u0131rma Neden Anket B\u0131rakma Analizi Yapmal\u0131d\u0131r?  <\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar i\u00e7in etkili bir <\/span><a href=\"https:\/\/www.questionpro.com\/tour\/\"><br \/>\n  <span style=\"font-weight: 400;\">anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  daha d\u00fc\u015f\u00fck okulu b\u0131rakma oranlar\u0131na sahiptir. Anket b\u0131rakma analizinin yap\u0131lmas\u0131, en fazla ki\u015finin anketi b\u0131rakmas\u0131na hangi sorular\u0131n neden oldu\u011fu veya ka\u00e7 ki\u015finin ankete ba\u015flad\u0131ktan k\u0131sa bir s\u00fcre sonra anketi b\u0131rakt\u0131\u011f\u0131 gibi fakt\u00f6rlere ili\u015fkin i\u00e7g\u00f6r\u00fc sa\u011flar.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sorular\u0131n ak\u0131\u015f\u0131na anket b\u0131rakma analizi sonu\u00e7lar\u0131na g\u00f6re karar verilebilir. Bir\u00e7ok kat\u0131l\u0131mc\u0131n\u0131n anketin ba\u015f\u0131nda ilgilerini \u00e7ekmeyen sorularla kar\u015f\u0131la\u015fmalar\u0131 halinde anketi kapatmalar\u0131 m\u00fcmk\u00fcnd\u00fcr.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Her anketten sonra anketi b\u0131rakma oranlar\u0131 s\u00fcrekli olarak analiz edilirse veri noktalar\u0131n\u0131n toplanmas\u0131 kolayla\u015f\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131 kat\u0131l\u0131m\u0131 her anket i\u00e7in kilit \u00f6neme sahiptir &#8211; anketten ayr\u0131lma oranlar\u0131n\u0131n analizi, her ankette kat\u0131l\u0131mc\u0131 kat\u0131l\u0131m\u0131n\u0131 art\u0131ran bir anket olu\u015fturulmas\u0131na yard\u0131mc\u0131 olabilir.  <\/span><\/li>\n<\/ul>\n<h3><b>Anket B\u0131rakma Oranlar\u0131n\u0131 \u0130yile\u015ftirmek i\u00e7in 5 \u0130pucu:  <\/b><\/h3>\n<p><b>1. Anketin ba\u015f\u0131na \u00f6nemli sorular ekleyin:  <span style=\"font-weight: 400;\">Sorular\u0131n d\u00fczenlenmesi, anketin ba\u015flang\u0131c\u0131nda \u00f6nemli sorulara yer verilmesi kat\u0131l\u0131mc\u0131lar\u0131n kat\u0131l\u0131m\u0131n\u0131 sa\u011flayabilece\u011finden, anketi b\u0131rakma oranlar\u0131n\u0131n azalt\u0131lmas\u0131nda etkili olabilir. Ara\u015ft\u0131rmac\u0131lar, kendileri i\u00e7in en \u00f6nemli olan sorular hakk\u0131nda bilgi edinebilirler.  <\/span><a href=\"https:\/\/www.questionpro.com\/market-research.html#Statistical_Analysis_Techniques_for_Market_Analysis\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma analizi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, ankette ele al\u0131nmas\u0131 gereken \u00e7ok fazla soru olmas\u0131 durumunda atlama mant\u0131\u011f\u0131n\u0131 uygulay\u0131n, b\u00f6ylece se\u00e7ilen se\u00e7eneklere g\u00f6re kat\u0131l\u0131mc\u0131lara yaln\u0131zca s\u0131n\u0131rl\u0131 say\u0131da soru sorulacakt\u0131r.  <\/span><\/p>\n<p><b>2. Sorular\u0131n t\u00fcr\u00fc:<span style=\"font-weight: 400;\"> Ara\u015ft\u0131rmac\u0131, ankete dahil etti\u011fi sorular\u0131n t\u00fcr\u00fcne \u00e7ok dikkat etmelidir. <\/span> <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar \u015fu sorular\u0131 sormaktan ka\u00e7\u0131nmal\u0131d\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/open-ended-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">a\u00e7\u0131k u\u00e7lu sorular<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  \u00e7\u00fcnk\u00fc cevap vermeleri daha uzun zaman al\u0131yor. Dahil olmak \u00fczere  <\/span><a href=\"https:\/\/www.questionpro.com\/close-ended-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">kapal\u0131 u\u00e7lu sorular<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> gibi <\/span><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><br \/>\n  <span style=\"font-weight: 400;\">Net Tavsiye Skoru<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Soru, <\/span><a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">Likert \u00f6l\u00e7e\u011fi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> soru vb. anket terk analizini iyile\u015ftirmek i\u00e7in faydal\u0131 olabilir. <\/span> <\/p>\n<p><b>3. \u00d6d\u00fcller:  <span style=\"font-weight: 400;\">Herkes \u00f6d\u00fclleri sever &#8211; her t\u00fcrl\u00fc \u00f6d\u00fcl\u00fc. Ara\u015ft\u0131rmac\u0131lar, kat\u0131l\u0131mc\u0131lar\u0131 anketi tamamlamaya te\u015fvik etmek i\u00e7in \u00f6d\u00fcller sunma becerisine g\u00fcveniyor. Amazon hediye kartlar\u0131, \u00f6n \u00f6demeli Visa \u00f6d\u00fcl\u00fc, Starbucks hediye kart\u0131 vb. \u015feklindeki \u00f6d\u00fcller, anket b\u0131rakma oranlar\u0131n\u0131 azaltmada harikalar yaratabilir.  <\/span><\/b><\/p>\n<p><b>4. Anketin Uzunlu\u011funu K\u0131s\u0131tlay\u0131n:<span style=\"font-weight: 400;\">  Soru say\u0131s\u0131 ile tamamlanmas\u0131 i\u00e7in ge\u00e7en s\u00fcre aras\u0131ndaki ili\u015fki her zaman do\u011fru orant\u0131l\u0131 de\u011fildir. Soru t\u00fcr\u00fc, anketin tamamlanmas\u0131 i\u00e7in ge\u00e7en s\u00fcreyi y\u00f6nlendirir. Bir ara\u015ft\u0131rmac\u0131 anket tasarlarken bunu g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131d\u0131r.  <\/span><\/b><\/p>\n<p><b>5. Hat\u0131rlatma E-postalar\u0131 G\u00f6nderin: <span style=\"font-weight: 400;\">Bu ipucu b\u00fcy\u00fck \u00f6l\u00e7\u00fcde hedefe ba\u011fl\u0131d\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/audience\/\"><br \/>\n  <span style=\"font-weight: 400;\">izleyici<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  anketin. Anket y\u00fcksek kat\u0131l\u0131ml\u0131 bir kitleye g\u00f6nderiliyorsa, ara\u015ft\u0131rmac\u0131lar \u00e7o\u011funlukla onlar\u0131 rahats\u0131z etmeyece\u011fi i\u00e7in onlara hat\u0131rlatma e-postalar\u0131 g\u00f6nderebilir. Ancak hat\u0131rlatma e-postalar\u0131 g\u00f6ndermek, kat\u0131l\u0131mc\u0131lar\u0131n anketi tamamlamak i\u00e7in zaman ay\u0131rmalar\u0131n\u0131 sa\u011flamada etkili olabilir.  <\/span><\/b><\/p>\n<h3><b>QuestionPro Kullanarak Anket B\u0131rakma Analizi  <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">QuestionPro gibi bir anket yaz\u0131l\u0131m platformu ile ara\u015ft\u0131rmac\u0131lar, anketten ayr\u0131lma oranlar\u0131n\u0131 sorunsuz bir \u015fekilde analiz edebilir ve analiz sonu\u00e7lar\u0131na g\u00f6re anketten ayr\u0131lma oranlar\u0131n\u0131 azaltmaya y\u00f6nelik stratejiler olu\u015fturabilir. Anket kontrol panelinin raporlar b\u00f6l\u00fcm\u00fc, anket b\u0131rakma analizi i\u00e7in bir se\u00e7enek sunar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte QuestionPro kullanarak anket b\u0131rakma analizine ili\u015fkin h\u0131zl\u0131 ad\u0131mlar:  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Raporlar alt\u0131nda, Kat\u0131l\u0131mc\u0131 \u0130statistikleri se\u00e7ene\u011finin g\u00f6r\u00fcnece\u011fi bir G\u00f6sterge Tablosu sekmesi vard\u0131r:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60625\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/survey-analyzer-dropout-analysis_1.png\" alt=\"anket terk anali\u0307zi\u0307\" width=\"900\" height=\"244\"><\/p>\n<p><span style=\"font-weight: 400;\">2. Bu g\u00f6sterge tablosunun ilk b\u00f6l\u00fcm\u00fcnde Genel Kat\u0131l\u0131m \u0130statistikleri yer alacakt\u0131r.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60626\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/survey-dropu-out-analysis-3.png\" alt=\"anket terk anali\u0307zi\u0307\" width=\"768\" height=\"558\"><\/p>\n<p><span style=\"font-weight: 400;\">3. Yan\u0131t oranlar\u0131n\u0131 daha fazla analiz etmek i\u00e7in E-posta Daveti Kat\u0131l\u0131mc\u0131 \u0130statistikleri, Gruplama\/Segmentasyon Kat\u0131l\u0131mc\u0131 \u0130statistikleri gibi \u00e7e\u015fitli b\u00f6l\u00fcmler bulunmaktad\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Bu g\u00f6sterge tablosunun sonunda B\u0131rakma Analizi b\u00f6l\u00fcm\u00fc yer almaktad\u0131r. Baz % s\u00fctunu, belirli bir soruda anketi terk eden kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczdesini g\u00f6stermektedir.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60629\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/survey-drop-out-analysis-4.png\" alt=\"anket terk anali\u0307zi\u0307  \" width=\"1280\" height=\"424\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anket B\u0131rakma Analizi: Nedir bu? Anket b\u0131rakma oran\u0131, anketi yan\u0131tlarken teknik engeller, ilgi eksikli\u011fi, alakas\u0131z anket sorular\u0131, anketin monotonlu\u011fu, anketin [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":618501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anket B\u0131rakma Analizi nedir ve neden gereklidir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Anket b\u0131rakma analizi oran\u0131, anketi yan\u0131tlarken teknik engeller, ilgi eksikli\u011fi, alakas\u0131z anket sorular\u0131 gibi \u00e7e\u015fitli olas\u0131 nedenlerle anketi tamamlamayan kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczdesidir. 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