{"id":797453,"date":"2022-10-17T09:00:06","date_gmt":"2022-10-17T16:00:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/6-adimda-etkili-bir-musteri-basari-plani-olusturma-2\/"},"modified":"2022-10-17T09:00:06","modified_gmt":"2022-10-17T09:00:06","slug":"6-adimda-etkili-bir-musteri-basari-plani-olusturma-2","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/6-adimda-etkili-bir-musteri-basari-plani-olusturma-2\/","title":{"rendered":"6 Ad\u0131mda Etkili Bir M\u00fc\u015fteri Ba\u015far\u0131 Plan\u0131 Olu\u015fturma"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri ba\u015far\u0131s\u0131 Google Haritas\u0131nda k\u0131rm\u0131z\u0131 bir noktay\u0131 and\u0131r\u0131r. Her \u015firketin ula\u015fmak istedi\u011fi nihai hedeftir. Planlama \u00f6nemlidir ve bunu do\u011fru yapmak da \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc i\u015fletmenin itibar\u0131 s\u00f6z konusudur.  <\/span><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131, nereye gitmek istedi\u011finizi g\u00f6stermek i\u00e7in bir haritaya i\u011fneler koymaya benzetilir. Pimler m\u00fc\u015fteri gereksinimlerini temsil eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dolay\u0131s\u0131yla, plan\u0131 tan\u0131mlamak gerekirse, m\u00fc\u015fterilerin nas\u0131l ba\u015far\u0131l\u0131 olabileceklerine ve kurulu\u015flar\u0131n bunu yaparken onlar\u0131 nas\u0131l destekleyebileceklerine ili\u015fkin bir strateji oldu\u011funu s\u00f6yleyebiliriz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda m\u00fc\u015fteri ba\u015far\u0131 plan\u0131, \u00f6nemi ve iyi bir plan\u0131n nas\u0131l yap\u0131laca\u011f\u0131 ele al\u0131nacakt\u0131r. \u00d6yleyse, ba\u015flayal\u0131m.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri ba\u015far\u0131 plan\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131, m\u00fc\u015fteri ba\u015far\u0131s\u0131n\u0131n neye benzedi\u011fini (ba\u015far\u0131n\u0131n ne anlama geldi\u011fini) ve m\u00fc\u015fterilerinizin bu hedefe ula\u015fmas\u0131na nas\u0131l yard\u0131mc\u0131 olaca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131klar. M\u00fc\u015fteri ba\u015far\u0131 plan\u0131, m\u00fc\u015fteri ba\u015far\u0131 ekiplerinin i\u015fleri nas\u0131l halletti\u011fidir. M\u00fc\u015fterilerinizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanarak de\u011fer elde etmeleri i\u00e7in do\u011fru kaynaklar\u0131 elde etmelerini sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plan, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn m\u00fc\u015fterinizin hayat\u0131na kataca\u011f\u0131 de\u011feri ve bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 anlat\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131 i\u00e7in bir plan hem m\u00fc\u015fterileriniz hem de i\u015fletmeniz i\u00e7in \u00f6nemlidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131, t\u00fcm m\u00fc\u015fterilerinizin eylemlerinizden istedi\u011finiz sonu\u00e7lar\u0131 almas\u0131n\u0131 sa\u011flamaya da yard\u0131mc\u0131 olabilir. \u00c7o\u011fu zaman, m\u00fc\u015fteri ba\u015far\u0131s\u0131 i\u00e7in bir plan yap\u0131l\u0131rken bir m\u00fc\u015fteri ba\u015far\u0131s\u0131 metri\u011fi kullan\u0131l\u0131r. Bu, plan\u0131n de\u011ferini ve etkilerini kolayca takip edebilece\u011finiz ve hedeflerinize ula\u015fam\u0131yorsan\u0131z plan\u0131 de\u011fi\u015ftirebilece\u011finiz anlam\u0131na gelir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Neden bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131 olu\u015fturmal\u0131s\u0131n\u0131z?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir\u00e7ok nedenden dolay\u0131 m\u00fc\u015fterileriniz i\u00e7in bir ba\u015far\u0131 plan\u0131 yapmal\u0131s\u0131n\u0131z. En \u00f6nemlilerinden baz\u0131lar\u0131 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\">m\u00fc\u015fteri kayb<\/a>\u0131n\u0131 azaltmak, sat\u0131\u015flar\u0131 ve \u00e7apraz sat\u0131\u015f f\u0131rsatlar\u0131n\u0131 art\u0131rmak ve yinelenen geliri art\u0131rmakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri kayb\u0131n\u0131 azalt\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Azalan kay\u0131p ve artan elde tutma, bir SaaS i\u015fletmesinin b\u00fcy\u00fcmesinin anahtar\u0131d\u0131r. Y\u00fcksek m\u00fc\u015fteri kayb\u0131, \u00fcst d\u00fczey m\u00fc\u015fteri b\u00fcy\u00fcmesini telafi etmek i\u00e7in m\u00fc\u015fteri kaybeden ve kurulu\u015flar\u0131n\u0131 terk eden m\u00fc\u015fterilerin oldu\u011fu bir durum yarat\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler kendilerine h\u0131zl\u0131 bir \u015fekilde meydan okudu\u011funda, onlara \u00e7ok daha h\u0131zl\u0131 yan\u0131t vermeniz gerekir. D\u00fc\u015f\u00fck veya negatif \u00e7alkant\u0131 geli\u015fime yard\u0131mc\u0131 olur. \u0130yi bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131 mutlu m\u00fc\u015fteriler sa\u011flar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sat\u0131\u015f ve \u00e7apraz sat\u0131\u015f f\u0131rsatlar\u0131n\u0131n art\u0131r\u0131lmas\u0131<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015flar\u0131n\u0131z\u0131 ve \u00e7apraz sat\u0131\u015f f\u0131rsatlar\u0131n\u0131z\u0131 geli\u015ftirmek, m\u00fc\u015fterilerinizin mutlu olmas\u0131n\u0131 ve i\u015fletmenizle iyi ge\u00e7inmesini sa\u011flaman\u0131n bir ba\u015fka yoludur. \u00c7apraz sat\u0131\u015f, zaten sahip oldu\u011funuz m\u00fc\u015fterilere daha fazla mal satman\u0131zd\u0131r. \u0130nsanlar\u0131n giderek daha fazla \u00f6zelli\u011fe sahip ve daha y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnler sat\u0131n almas\u0131n\u0131 sa\u011fl\u0131yor.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her iki teknikle de ba\u015far\u0131l\u0131 olmak i\u00e7in \u00f6ncelikle m\u00fc\u015fteri ba\u015far\u0131 plan\u0131n\u0131z\u0131n temel deneyiminize odakland\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z. Bunu tamamlad\u0131ktan sonra, m\u00fc\u015fteri ba\u015far\u0131 plan\u0131n\u0131z m\u00fc\u015fterilerinizin daha fazla sat\u0131n almas\u0131n\u0131 veya daha y\u00fcksek bir seviyeye ge\u00e7mesini sa\u011flaman\u0131n yollar\u0131n\u0131 i\u00e7erecektir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Yinelenen geliri art\u0131r\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki iki \u015fey nedeniyle, yinelenen gelir artar. Aktif m\u00fc\u015fteriler ayr\u0131ca itibar\u0131n\u0131z\u0131 art\u0131rarak ve size referans vererek daha fazla para kazanman\u0131za yard\u0131mc\u0131 olabilir. Bunlar, daha fazla m\u00fc\u015fteri elde etme plan\u0131 i\u00e7in bir arka plan g\u00f6revi g\u00f6rerek soru sormay\u0131 ve sat\u0131\u015f yapmay\u0131 \u00e7ok daha kolay hale getirir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Etkili bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131 olu\u015fturmak i\u00e7in 6 kolay ad\u0131m<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131n\u0131 nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 anlaman\u0131za yard\u0131mc\u0131 olacak 6 ad\u0131m.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. M\u00fc\u015fterilerinizin ne istedi\u011fini \u00f6\u011frenin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130yi bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131 yapmak i\u00e7in m\u00fc\u015fterilerinizin ba\u015far\u0131s\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir. \u0130yi entegre edilmi\u015f bir sat\u0131\u015f s\u00fcreci, gelecekteki m\u00fc\u015fterilerin \u00f6nceliklerinin ne olaca\u011f\u0131n\u0131 ve ger\u00e7ek m\u00fc\u015fteri olmadan \u00f6nce yakla\u015f\u0131ma nas\u0131l uyacaklar\u0131n\u0131 \u00f6\u011frenir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potansiyel m\u00fc\u015fterinizin ne istedi\u011fi ile \u00e7\u00f6z\u00fcm\u00fcn\u00fcz\u00fcn onlara ne verdi\u011fi aras\u0131nda bir uyumsuzluk olmas\u0131n\u0131 \u00f6nlemenize yard\u0131mc\u0131 olur. \u0130\u00e7g\u00f6r\u00fc bir m\u00fc\u015fteri haline geldi\u011finde, bu \u00f6ncelikler ba\u015far\u0131 ekibine verilebilir ve m\u00fc\u015fterinin ba\u015far\u0131 plan\u0131n\u0131n \u00e7ekirde\u011fi haline gelir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. M\u00fc\u015fteri ba\u015far\u0131 \u00f6l\u00e7\u00fctlerinizi belirleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Her hesab\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 ve m\u00fc\u015fterinin bundan ne elde etmek istedi\u011fini anlatman\u0131n daha fazla yolu vard\u0131r. G\u00fcnl\u00fck, haftal\u0131k veya ayl\u0131k ortalama kullan\u0131c\u0131 say\u0131s\u0131 gibi faaliyete dayal\u0131 \u00f6l\u00e7\u00fcmler muhtemelen dahil edilecektir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fcze ba\u011fl\u0131 olarak bunlardan birini veya daha fazlas\u0131n\u0131 kullanabilirsiniz. Ayr\u0131ca bir m\u00fc\u015fterinin hedeflerine, aha s\u00fcrelerindeki de\u011fi\u015fikliklere veya di\u011fer faydal\u0131 kriterlere \u00f6zg\u00fc sa\u011fl\u0131k \u00f6l\u00e7\u00fcmleri de yapabilirsiniz. Bu sa\u011fl\u0131k de\u011feri t\u00fcm m\u00fc\u015fteriler, bireysel kohortlar veya bireysel hesaplar i\u00e7in incelenecektir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Harika bir m\u00fc\u015fteri ba\u015far\u0131 ekibi olu\u015fturun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130ster y\u00fcksek dokunu\u015flu, ister d\u00fc\u015f\u00fck dokunu\u015flu veya hibrit bir m\u00fc\u015fteri ba\u015far\u0131s\u0131 modeli kullan\u0131n, do\u011fru ekip m\u00fc\u015fteri ba\u015far\u0131s\u0131 plan\u0131n\u0131n \u00f6z\u00fcne veya \u00fcr\u00fcn\u00fcne ba\u011fl\u0131 olacakt\u0131r. \u00dcr\u00fcne ba\u011fl\u0131 olarak, m\u00fc\u015fteri ba\u015far\u0131 ekibinizin daha fazla veya daha az teknik olmas\u0131 gerekebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bunlarla birlikte, tan\u0131nm\u0131\u015f m\u00fc\u015fteri ba\u015far\u0131s\u0131 y\u00f6neticileri kendilerini m\u00fc\u015fterilerinin ba\u015far\u0131s\u0131na adam\u0131\u015flard\u0131r. S\u00fcrekli iyile\u015ftirme tutkusu, s\u00fcreci daha verimli hale getirecek bir ba\u015fka \u015feydir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tam zamanl\u0131 m\u00fc\u015fteri ba\u015far\u0131 ekibinizin yan\u0131 s\u0131ra sat\u0131\u015f, pazarlama ve \u00fcr\u00fcn ekiplerinizden de geri bildirim alman\u0131z yard\u0131mc\u0131 olacakt\u0131r. Bu ekiplerin her biri m\u00fc\u015fteri ba\u015far\u0131s\u0131nda hayati bir rol oynamaktad\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. M\u00fc\u015fteri ve \u00fcr\u00fcn ekiplerinizi s\u0131ralay\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn geli\u015ftirme ekipleri, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan bir \u00fcr\u00fcn istiyor ancak m\u00fc\u015fteri geri bildirimlerinin anekdot niteli\u011finde oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. M\u00fc\u015fteri ekipleri her g\u00fcn m\u00fc\u015fterilerle konu\u015fur ve m\u00fc\u015fterilerin en \u00e7ok neye ihtiyac\u0131 oldu\u011funu bildiklerini d\u00fc\u015f\u00fcn\u00fcrler, ancak \u00fcr\u00fcn ekibini ba\u015far\u0131l\u0131 bir etkinlik haline getirmek i\u00e7in m\u00fccadele ederler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Planlar her zaman iyidir, ancak ekipler birlikte \u00e7al\u0131\u015fmad\u0131\u011f\u0131nda, her iki ekip de m\u00fc\u015fteri deneyimi i\u00e7in \u00f6nemli oldu\u011fundan, m\u00fc\u015fterileri mutlu etmek ve para kazanmak \u00e7ok daha karma\u015f\u0131kt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka uyumu ve m\u00fc\u015fteri ekipleri b\u00fcy\u00fck bir endi\u015fe kayna\u011f\u0131d\u0131r, ancak ba\u015far\u0131l\u0131 stratejiler aras\u0131nda hedeflerin payla\u015f\u0131lmas\u0131, ortak bir ara\u00e7 kutusunun vurgulanmas\u0131 ve s\u0131k ve \u015feffaf ileti\u015fim yer al\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Do\u011fru ara\u00e7lar\u0131 kullan\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri ba\u015far\u0131 plan\u0131n\u0131 farkl\u0131 \u015fekilde y\u00f6netmeye yard\u0131mc\u0131 olacak \u00e7e\u015fitli ara\u00e7lar mevcuttur. Do\u011fru ara\u00e7lar\u0131 se\u00e7mek zor olabilir, bu nedenle m\u00fc\u015fteri ba\u015far\u0131 plan\u0131n\u0131z\u0131n hedefleriyle e\u015fle\u015fen ara\u00e7lara odaklan\u0131n.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ara\u00e7lar\u0131, m\u00fc\u015fteri geri bildirimlerini y\u00f6netmeye y\u00f6nelik ara\u00e7lar da dahil olmak \u00fczere \u00e7e\u015fitli ekipler kullanabilir. Bu nedenle, \u00e7\u00f6z\u00fcm\u00fc kullanan t\u00fcm ekiplerin \u00e7\u00f6z\u00fcm\u00fc sat\u0131n ald\u0131\u011f\u0131ndan ve benimsemeye kararl\u0131 oldu\u011fundan emin olun. Sonu\u00e7ta, ekip bunlar\u0131 kullanmazsa bu ara\u00e7lar size yard\u0131mc\u0131 olmaz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. M\u00fc\u015fterinizden geri bildirim al\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri geri bildirimlerini y\u00f6netmeye y\u00f6nelik ara\u00e7lar, m\u00fc\u015fterilerinizin ne kadar mutlu ve memnun oldu\u011funu belirlemenize yard\u0131mc\u0131 olacakt\u0131r. Ancak bu \u00f6nlemler size neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 tam olarak s\u00f6yleyecek kadar spesifik de\u011fildir. M\u00fc\u015fteri ba\u015far\u0131 plan\u0131n\u0131z\u0131 uygulad\u0131ktan sonra, neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 bilmeniz gerekir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetlerinin belirli b\u00f6l\u00fcmlerine odaklanan uyum endeksi ve m\u00fc\u015fteri \u00e7aba puanlar\u0131 gibi geri bildirim y\u00f6ntemleriyle nelerin de\u011fi\u015ftirilmesi gerekti\u011fini daha iyi anlayabilirsiniz. Yeni kullan\u0131c\u0131lar veya y\u00fcksek de\u011ferli m\u00fc\u015fteriler gibi benzersiz <a href=\"https:\/\/www.questionpro.com\/blog\/customer-groups\/\">m\u00fc\u015fteri gruplar\u0131na<\/a> odaklanmak, daha da fazla bilgi edinmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Etkili bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131 yapmak i\u00e7in m\u00fc\u015fterilerinizin i\u015fletmenizden ne istedi\u011fini bulman\u0131z gerekir. M\u00fc\u015fterilerinizin neye ihtiyac\u0131 oldu\u011funu ve hizmet ve \u00fcr\u00fcnleriniz hakk\u0131nda ne hissettiklerini \u00f6\u011frenmek i\u00e7in bir anket yapabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro CX bir anket olu\u015fturman\u0131za yard\u0131mc\u0131 olur. QuestionPro, m\u00fc\u015fterileriniz hakk\u0131ndaki verileri d\u00fczenlemenizi sa\u011flayan bir anket yaz\u0131l\u0131m\u0131d\u0131r. En \u00f6nemli verileri ve i\u00e7g\u00f6r\u00fcleri bulman\u0131z\u0131 ve bunlara bakman\u0131z\u0131 sa\u011flar. Ara\u015ft\u0131rma verilerinizi d\u00fczenlemek, aramak, ke\u015ffetmek ve bulmak i\u00e7in veri y\u00f6netimine y\u00f6nelik birle\u015fik bir merkez olan InsightsHub&#8217;\u0131 da kullanabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anket i\u00e7g\u00f6r\u00fclerini kullanarak, ekibinizin etkili bir m\u00fc\u015fteri ba\u015far\u0131s\u0131 plan\u0131 yapmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in m\u00fc\u015fteri ba\u015far\u0131s\u0131 metriklerinizi olu\u015fturabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6yleyse, bizimle ileti\u015fime ge\u00e7in! M\u00fc\u015fterileriniz ve i\u015fletmeniz i\u00e7in daha iyi bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131 olu\u015fturmak \u00fczere sizinle birlikte \u00e7al\u0131\u015fmak i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri ba\u015far\u0131s\u0131 Google Haritas\u0131nda k\u0131rm\u0131z\u0131 bir noktay\u0131 and\u0131r\u0131r. Her \u015firketin ula\u015fmak istedi\u011fi nihai hedeftir. Planlama \u00f6nemlidir ve bunu do\u011fru yapmak [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":720077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ad\u0131mda Etkili Bir M\u00fc\u015fteri Ba\u015far\u0131 Plan\u0131 Olu\u015fturma | QuestionPro<\/title>\n<meta name=\"description\" content=\"Bir m\u00fc\u015fteri ba\u015far\u0131 plan\u0131 yapmak i\u00e7in, m\u00fc\u015fteri ba\u015far\u0131s\u0131n\u0131 i\u015f hedeflerine ve nas\u0131l i\u015fbirli\u011fi yapmak istediklerine g\u00f6re tan\u0131mlaman\u0131z gerekir. 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