{"id":797469,"date":"2022-08-02T11:00:08","date_gmt":"2022-08-02T18:00:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/nps-kampanyasi-adimlarla-eksiksiz-kilavuz\/"},"modified":"2022-08-02T11:00:08","modified_gmt":"2022-08-02T11:00:08","slug":"nps-kampanyasi-adimlarla-eksiksiz-kilavuz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/nps-kampanyasi-adimlarla-eksiksiz-kilavuz\/","title":{"rendered":"NPS Kampanyas\u0131: Ad\u0131mlarla Eksiksiz K\u0131lavuz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u015eirketinizin performans\u0131 m\u00fc\u015fteri deneyiminden \u00f6nemli \u00f6l\u00e7\u00fcde etkilenir. \u00d6l\u00e7meden m\u00fc\u015fteri deneyimi i\u00e7in harcama yapmak pratik olmayacakt\u0131r. \u00c7o\u011fu kurulu\u015f, m\u00fc\u015fteri mutlulu\u011funu ve t\u00fcketicilerin markan\u0131za ne kadar ba\u011fl\u0131 oldu\u011funu d\u00fczenli olarak izlemelidir. M\u00fc\u015fteriyi elde tutmay\u0131 \u00f6l\u00e7mek ve \u015firket geli\u015fimini te\u015fvik etmek i\u00e7in en yayg\u0131n kullan\u0131lan y\u00f6ntem <a href=\"https:\/\/www.questionpro.com\/blog\/why-is-net-promoter-score-important\/\">Net Tavsiye Skoru<\/a> &#8216;dur (NPS).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Net Tavsiye Skoru&#8217;nu (NPS) kullanarak anketleri kampanyalar halinde kategorize edebilirsiniz. NPS anketi, bir kampanya s\u0131ras\u0131nda belirlenmi\u015f bir al\u0131c\u0131 grubuna g\u00f6nderilir. NPS al\u0131c\u0131lar\u0131n\u0131z\u0131 segmentlere ay\u0131rabildi\u011finiz i\u00e7in, ayn\u0131 anketi herkese ayn\u0131 anda g\u00f6nderdi\u011finizde yapabilece\u011finizden daha derin bir veri analizi yapabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blog, i\u015fe yarayan bir NPS kampanyas\u0131n\u0131n nas\u0131l y\u00fcr\u00fct\u00fclece\u011fini a\u00e7\u0131klamaktad\u0131r.<\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_an_nps_campaign?\">NPS kampanyas\u0131 nedir?<\/a><\/li>\n<li><a href=\"#a_step-by-step_guide_to_the_nps_campaign\">NPS kampanyas\u0131 i\u00e7in ad\u0131m ad\u0131m k\u0131lavuz<\/a>\n<ol>\n<li><a href=\"#choose_an_nps_campaign_tool\">Bir NPS kampanya arac\u0131 se\u00e7in<\/a><\/li>\n<li><a href=\"#nps_campaign_target_group\">NPS Kampanyas\u0131 Hedef Kitlesi<\/a><\/li>\n<li><a href=\"#design_an_nps_survey\">Bir NPS anketi tasarlay\u0131n<\/a><\/li>\n<li><a href=\"#distribute_the_nps_survey\">NPS Anketini Da\u011f\u0131t\u0131n<\/a><\/li>\n<li><a href=\"#compare_nps_to_industry_benchmarks\">NPS&#8217;yi sekt\u00f6r k\u0131yaslamalar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131n<\/a><\/li>\n<li><a href=\"#set_alerts_to_respond_quickly_to_feedback\">Geri bildirimlere h\u0131zl\u0131 yan\u0131t vermek i\u00e7in uyar\u0131lar ayarlay\u0131n<\/a><\/li>\n<li><a href=\"#close_the_feedback_loop\">Geri bildirim d\u00f6ng\u00fcs\u00fcn\u00fc kapat\u0131n<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#conclusion\">Sonu\u00e7<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"what_is_an_nps_campaign?\" class=\"blankurl\"><span style=\"font-weight: 400;\">NPS kampanyas\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Genellikle NPS olarak bilinen Net Tavsiye Skoru, pazar ara\u015ft\u0131rmalar\u0131nda kullan\u0131lan bir \u00f6l\u00e7\u00fcd\u00fcr. Genellikle tek bir anket sorusudur ve kat\u0131l\u0131mc\u0131lara bir kurulu\u015fu, \u00fcr\u00fcn\u00fc veya program\u0131 bir arkada\u015flar\u0131na veya meslekta\u015flar\u0131na \u00f6nerme olas\u0131l\u0131klar\u0131n\u0131n ne kadar oldu\u011funu (0 ila 10 aras\u0131nda bir \u00f6l\u00e7ekte) derecelendirmelerini ister.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NPS kampanyalar\u0131 mant\u0131kl\u0131d\u0131r \u00e7\u00fcnk\u00fc do\u011fru ki\u015filere do\u011fru sorular\u0131 sorabilir ve m\u00fc\u015fterilerinizle ili\u015fkinizin ne kadar g\u00fc\u00e7l\u00fc oldu\u011funu belirlemek i\u00e7in geri bildirim verilerine bakabilirsiniz. Bir NPS kampanyas\u0131 olu\u015fturdu\u011funuzda, kampanyan\u0131n ne zaman ba\u015flayaca\u011f\u0131n\u0131, yaln\u0131zca bir kez mi yoksa ne s\u0131kl\u0131kla y\u00fcr\u00fct\u00fclece\u011fini se\u00e7ebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her \u00f6neri herkes i\u00e7in uygun de\u011fildir. Bir aral\u0131kla ba\u015flamak ve ard\u0131ndan seyircinin nas\u0131l tepki verdi\u011fine ba\u011fl\u0131 olarak ritmi yava\u015flatarak veya h\u0131zland\u0131rarak de\u011fi\u015ftirmek isteyebilirsiniz. Bu kurulumlar, ne s\u0131kl\u0131kta i\u00e7g\u00f6r\u00fc almak istedi\u011finize ve m\u00fc\u015fterilerinizin genellikle bunlar\u0131 almay\u0131 nas\u0131l \u00f6nemsemedi\u011fine ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<h2 id=\"a_step-by-step_guide_to_the_nps_campaign\" class=\"blankurl\"><span style=\"font-weight: 400;\">NPS kampanyas\u0131 i\u00e7in ad\u0131m ad\u0131m k\u0131lavuz<\/span><\/h2>\n<h3 id=\"choose_an_nps_campaign_tool\" class=\"blankurl\"><span style=\"font-weight: 400;\">Bir NPS kampanya arac\u0131 se\u00e7in.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bir anket arac\u0131 kullanman\u0131n \u00e7e\u015fitli avantajlar\u0131 vard\u0131r. Teknik olarak, bir NPS anketi d\u00fczenlemek zor de\u011fildir. Bir NPS kampanya arac\u0131 se\u00e7meyi tart\u0131\u015fal\u0131m.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Yarat\u0131m kolayl\u0131\u011f\u0131<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">NPS anket ara\u00e7lar\u0131 dakikalar i\u00e7inde markaya uygun anketler olu\u015fturur. Uygun olmayan enstr\u00fcmanlar kullanmak yerine, size izin verirler:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oldu\u011fu gibi g\u00f6nderin veya bir \u015fablondan olu\u015fturun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NPS anket soru ak\u0131\u015f\u0131n\u0131 kolayca olu\u015fturmak i\u00e7in atlama mant\u0131\u011f\u0131n\u0131 ve \u00e7ok say\u0131da soruyu kullan\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyimini ve marka bilinirli\u011fini geli\u015ftirmek i\u00e7in i\u015fletmenizin logosunu yerle\u015ftirin.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">\u00c7ok kanall\u0131 anketler ve m\u00fckemmel <a href=\"https:\/\/www.questionpro.com\/article\/increase-response-rates-online-surveys.html\">yan\u0131t oranlar\u0131<\/a>.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Anket ara\u00e7lar\u0131, NPS anketlerini e-posta, web siteleri ve \u00e7evrimi\u00e7i ve mobil uygulamalar arac\u0131l\u0131\u011f\u0131yla sunman\u0131za yard\u0131mc\u0131 olur. CRM ve pazarlama otomasyonu aray\u00fczleri sayesinde, anket URL&#8217;lerini e-postalara ve sohbetlere dahil edebilirsiniz. T\u00fcketici verilerini kullanarak onlara \u00f6zelle\u015ftirilmi\u015f ileti\u015fimler sunabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi NPS ara\u00e7lar\u0131 \u00e7e\u015fitli kanallar ve ba\u011flant\u0131lar sa\u011flar. M\u00fc\u015fteri yolculuklar\u0131na rahatl\u0131kla NPS anketleri ekleyebilirsiniz. Daha iyi sonu\u00e7lar elde etmek m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Entegrasyonlar geri bildirim ara\u00e7lar\u0131n\u0131 geli\u015ftirir.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u0130yi bir anket yaz\u0131l\u0131m\u0131 i\u015fbirli\u011fi, <a href=\"https:\/\/www.questionpro.com\/blog\/automation-in-market-research\/\">pazarlama otomasyonu<\/a> ve CRM&#8217;lerle entegre olur. (Slack, Intercom, HubSpot, GetResponse, ActiveCampaign, Mailchimp ve QuestionPro gibi s\u00fcrvicate aray\u00fczleri)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anket sonu\u00e7lar\u0131n\u0131 payla\u015fmak ve yorumlar\u0131 i\u015flemek ekibinizin rutininin bir par\u00e7as\u0131d\u0131r. Google E-Tablolar, Pazartesi ve Airtable harika ortak \u00e7al\u0131\u015fma ara\u00e7lar\u0131d\u0131r. Bu ba\u011flant\u0131lar yan\u0131t oranlar\u0131n\u0131 ve veri \u00f6rneklem boyutlar\u0131n\u0131 art\u0131r\u0131r ve anket veri y\u00f6netimini kolayla\u015ft\u0131r\u0131r.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ger\u00e7ek zamanl\u0131 ve ayr\u0131nt\u0131l\u0131 raporlar daha fazlas\u0131n\u0131 ortaya koyar.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Baz\u0131 teknolojiler ger\u00e7ek zamanl\u0131 geri bildirim al\u0131r. Do\u011fru teknoloji ile anketinizin ger\u00e7ek zamanl\u0131 performans\u0131n\u0131 izleyebilirsiniz. T\u0131klama oran\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olur. Bir anket yan\u0131tlay\u0131c\u0131s\u0131 takiplerinize cevap vermese bile t\u00fcketici geri bildirimi toplayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geri bildirim toplama teknolojilerindeki geli\u015fmi\u015f raporlar, \u00e7ok say\u0131da a\u00e7\u0131dan anket analizine olanak tan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anket sonu\u00e7lar\u0131n\u0131 belirli \u00f6zelliklere g\u00f6re filtreledikten sonra (\u00f6rne\u011fin, bir anket yan\u0131t\u0131, bir kurulu\u015fun b\u00fcy\u00fckl\u00fc\u011f\u00fc, bir departman veya bir i\u015f unvan\u0131), beklenmedik e\u011filimler bulabilir ve bir m\u00fc\u015fteri segmentinin \u00fcr\u00fcn veya hizmetinizle ilgili g\u00f6r\u00fc\u015flerini daha iyi anlayabilirsiniz.<\/span><\/p>\n<h3 id=\"nps_campaign_target_group\" class=\"blankurl\"><span style=\"font-weight: 400;\">NPS Kampanyas\u0131 Hedef Kitlesi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131k hangi anket yaz\u0131l\u0131m\u0131n\u0131n gereksinimlerinizi en iyi \u015fekilde kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 belirledi\u011finize g\u00f6re, Net Tavsiye Skoru (NPS) kampanyas\u0131n\u0131 olu\u015fturmak i\u00e7in \u00e7al\u0131\u015fma zaman\u0131 geldi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-target-audience\/\">Hedef kitlenizi<\/a> ve uygun \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc se\u00e7erek i\u015fe ba\u015flay\u0131n:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">NPS hedef kitle grubu<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Hedef grup, anketin amac\u0131, t\u00fcketici olgunlu\u011fu ve m\u00fc\u015fterilerinizle en son ne zaman anket yapt\u0131\u011f\u0131n\u0131z ile s\u0131n\u0131rland\u0131r\u0131lacakt\u0131r. Markan\u0131zla tan\u0131\u015fmam\u0131\u015f yeni m\u00fc\u015fteriler rahats\u0131z edilmemelidir.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Kampanya hedefi<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">T\u00fcm kullan\u0131c\u0131lar\u0131n toplam NPS puan\u0131n\u0131 m\u0131 yoksa belirli bir m\u00fc\u015fteri kategorisini mi arad\u0131\u011f\u0131n\u0131za karar verin. M\u00fc\u015fterilerle her 90 g\u00fcnde bir anket yap\u0131lmal\u0131d\u0131r. Her \u015fey \u015firketinizin t\u00fcr\u00fcne ve pazar\u0131na ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u00d6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck bir \u00f6rneklem daha g\u00fcvenilir bir sonu\u00e7 verir. Yeterli say\u0131da t\u00fcketici olmadan k\u00e2r marj\u0131n\u0131z\u0131 art\u0131r\u0131rs\u0131n\u0131z. \u015e\u00fcpheye d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fczde, pahal\u0131 de\u011fi\u015fiklikler yapmadan \u00f6nce daha fazla test yap\u0131n.<\/span><\/p>\n<h3 id=\"design_an_nps_survey\" class=\"blankurl\"><span style=\"font-weight: 400;\">Bir NPS anketi tasarlay\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Arac\u0131 se\u00e7tikten sonra bu basit bir par\u00e7ad\u0131r. S\u0131f\u0131rdan yeni bir NPS anketi olu\u015fturabilir ya da<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. \u015eablonlanm\u0131\u015f bir anket kullan\u0131n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Anketinize \u00f6zelle\u015ftirilebilir bir NPS \u015fablonu ile ba\u015flay\u0131n. Net destekleyici sorusunu markan\u0131z\u0131n sesine veya tekliflerine uyacak \u015fekilde de\u011fi\u015ftirebilirsiniz.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. Takip sorular\u0131<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Kapal\u0131 ve a\u00e7\u0131k u\u00e7lu sorular ekleyin. Yan\u0131tlar\u0131 mant\u0131kl\u0131 hale getirmek i\u00e7in mant\u0131k kullan\u0131n.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. Anketi \u00f6zelle\u015ftirin<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Renk paletini ve arka plan\u0131 gerekti\u011fi gibi de\u011fi\u015ftirin. Markala\u015fma logolar arac\u0131l\u0131\u011f\u0131yla geli\u015ftirilebilir.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">4. \u00d6zelle\u015ftirilmi\u015f anket parametreleri<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u0130lerleme \u00e7ubu\u011funu etkinle\u015ftirin veya devre d\u0131\u015f\u0131 b\u0131rak\u0131n ve logonuzu ekleyin. G\u00fcvenlik robotlar\u0131n\u0131 elemek i\u00e7in anketi e-postayla g\u00f6nderiyorsan\u0131z &#8220;Yan\u0131t onay\u0131n\u0131 e-postayla g\u00f6nder&#8221; se\u00e7ene\u011fini etkinle\u015ftirin.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">5. Bir anket d\u00fczenleyin<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">NPS yan\u0131tlar\u0131n\u0131n anonim mi yoksa tan\u0131mlanm\u0131\u015f m\u0131 olaca\u011f\u0131na karar verin. \u00d6yleyse, m\u00fc\u015fteri ayr\u0131nt\u0131lar\u0131na eri\u015fmek i\u00e7in bir CRM se\u00e7in. Bir anketi yap\u0131land\u0131r\u0131rken uzunlu\u011funu ayarlayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hat\u0131r\u0131 say\u0131l\u0131r bir m\u00fc\u015fteri taban\u0131n\u0131z varsa yan\u0131tlar\u0131 s\u0131n\u0131rland\u0131rmak faydal\u0131 olacakt\u0131r. B\u00fcy\u00fck bir \u00f6rneklem elde etmek i\u00e7in t\u00fcm m\u00fc\u015fterilere anket yapman\u0131z gerekmiyorsa, yapmay\u0131n. M\u00fc\u015fterilerinizin bir alt k\u00fcmesine anket g\u00f6nderin. Bu \u015fekilde, kalan m\u00fc\u015fterileri 90 g\u00fcn beklemeden daha erken yoklayabilirsiniz.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">6. Senkronizasyon<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ard\u0131ndan, anketi da\u011f\u0131tmak ve y\u00f6netmek i\u00e7in gereken ba\u011flay\u0131c\u0131lar\u0131 se\u00e7in. Verileri nerede toplayaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. CRM&#8217;nizi (Intercom, Salesforce, HubSpot, vb.) Google E-Tablolar&#8217;a ba\u011flay\u0131n, de\u011fil mi?<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">7. G\u00f6nder<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Son olarak, t\u00fcm bu ad\u0131mlardan ge\u00e7tikten sonra bir anket g\u00f6nderilebilir.<\/span><\/p>\n<h3 id=\"distribute_the_nps_survey\" class=\"blankurl\"><span style=\"font-weight: 400;\">NPS Anketini Da\u011f\u0131t\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">NPS anketinizi geri bildirim ara\u00e7lar\u0131n\u0131 kullanarak da\u011f\u0131tabilirsiniz. Ya da,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir anketi veya ba\u011flant\u0131y\u0131 e-postayla g\u00f6nderin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir web sitesi veya uygulama a\u00e7\u0131l\u0131r anketi ayarlay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NPS anketini Intercom veya canl\u0131 sohbet \u00fczerinden payla\u015f\u0131n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hizmetinizin do\u011fru anlar\u0131n\u0131 se\u00e7mek i\u00e7in kullan\u0131c\u0131 profilinizi ve yolculuk haritan\u0131z\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun. Anket da\u011f\u0131t\u0131m yolunun yan\u0131t oran\u0131n\u0131 etkileyece\u011fini unutmay\u0131n. NPS anketini bir e-postaya yerle\u015ftirmek yan\u0131t oranlar\u0131n\u0131 art\u0131r\u0131r.<\/span><\/p>\n<h3 id=\"compare_nps_to_industry_benchmarks\" class=\"blankurl\"><span style=\"font-weight: 400;\">NPS&#8217;yi sekt\u00f6r k\u0131yaslamalar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">NPS anketinizi tasarlamak ve y\u00fcr\u00fctmek i\u00e7in bir anket platformu se\u00e7ebilirsiniz. Puan\u0131n\u0131z\u0131 manuel olarak hesaplaman\u0131z veya bir NPS hesaplay\u0131c\u0131s\u0131 kullanman\u0131z gerekir.<\/span><\/p>\n<ul>\n<li><em><strong>\u0130yi bir NPS nedir?<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">0-30 iyi bir NPS puan\u0131d\u0131r. M\u00fc\u015fteri deneyimi i\u00e7in yo\u011fun harcama yapan \u015firketler 50-70 NPS beklemelidir. Bu kadar y\u00fcksek bir NPS, marka savunucular\u0131n\u0131n pasiflerden ve muhaliflerden az da olsa daha a\u011f\u0131r bast\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Pop\u00fcler bir marka olan Apple&#8217;\u0131n NPS puan\u0131 72&#8217;dir (\u015fu anki 47&#8217;ye d\u00fc\u015fmeden \u00f6nce).<\/span><\/p>\n<ul>\n<li><em><strong>NPS \u00f6nemli mi?<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u015eirketinizin NPS&#8217;sini iyi bir mutlak NPS ile kar\u015f\u0131la\u015ft\u0131rmal\u0131 m\u0131s\u0131n\u0131z? Baz\u0131 uzmanlar, NPS&#8217;nizi sekt\u00f6r\u00fcn\u00fcz d\u0131\u015f\u0131ndaki bir markayla kar\u015f\u0131la\u015ft\u0131rman\u0131n aptalca oldu\u011funu s\u00f6yl\u00fcyor. NPS \u00e7e\u015fitli hususlara dayanmaktad\u0131r. Dolay\u0131s\u0131yla, iyi bir Net Tavsiye Skoru sekt\u00f6re g\u00f6re de\u011fi\u015fir.<\/span><\/p>\n<h3 id=\"set_alerts_to_respond_quickly_to_feedback\" class=\"blankurl\"><span style=\"font-weight: 400;\">Geri bildirimlere h\u0131zl\u0131 yan\u0131t vermek i\u00e7in uyar\u0131lar ayarlay\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En iyi uygulamalar 24 saat i\u00e7inde yan\u0131t verilmesini \u00f6nermektedir. Geri bildirim ara\u00e7lar\u0131 olmadan, bu kadar k\u0131sa bir s\u00fcre i\u00e7inde insani cevaplar vermek m\u00fcmk\u00fcn de\u011fildir. Baz\u0131 yorumlar acildir. NPS puanlar\u0131 ile k\u00f6t\u00fcleyenler ve destekleyenler i\u00e7in ki\u015fiselle\u015ftirilmi\u015f uyar\u0131lar ayarlay\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunlar\u0131 asarak ekibiniz olumsuz girdilere an\u0131nda yan\u0131t verebilir, b\u00f6ylece ac\u0131y\u0131 dindirebilir ve gerilimin t\u0131rmanmas\u0131n\u0131 \u00f6nleyebilir. Ayr\u0131ca iyi bir geri bildirim \u015fans\u0131 da elde edecekler.<\/span><\/p>\n<h3 id=\"close_the_feedback_loop\" class=\"blankurl\">Geri bildirim d\u00f6ng\u00fcs\u00fcn\u00fc kapat\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">Geri bildirim d\u00f6ng\u00fcs\u00fcn\u00fcn kapat\u0131lmas\u0131 m\u00fc\u015fteri memnuniyetini art\u0131r\u0131r. M\u00fc\u015fterileri birbirine ba\u011flar. Her girdi de\u011ferli olmasa bile, m\u00fc\u015fterilerin yan\u0131t vermi\u015f olmas\u0131 \u00f6nemlidir. Bunun yerine NPS kar\u015f\u0131tlar\u0131na ve destek\u00e7ilerine odaklanal\u0131m. Onlara bir \u00f6ncelik verin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Olumsuz yorumlar ciroyu azaltabilir. NPS&#8217;yi iyile\u015ftirmek i\u00e7in k\u00f6t\u00fcleyenlere odaklan\u0131n. \u015eik\u00e2yetler rahats\u0131z eder, ancak \u015fik\u00e2yet\u00e7inin geri bildirimi s\u00fcre\u00e7leri geli\u015ftirebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nedenini \u00f6\u011frenmek i\u00e7in NPS&#8217;si d\u00fc\u015f\u00fck olan m\u00fc\u015fterileri aray\u0131n. Sorunlar\u0131 derhal \u00e7\u00f6z\u00fcn. Memnun m\u00fc\u015fteriler y\u0131pranmay\u0131 azalt\u0131r ve geliri art\u0131r\u0131r. Rakipler \u00e7alkalan\u0131yor. E\u011fer onlar\u0131 k\u0131\u015fk\u0131rt\u0131rsan\u0131z, sizi internette k\u00f6t\u00fcleyebilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm itirazlar\u0131 h\u0131zl\u0131 bir \u015fekilde \u00e7\u00f6zemeyiz. Belirli NPS geri bildirimlerini g\u00f6rmezden gelmeyi se\u00e7ebilirsiniz. M\u00fc\u015fteri geri bildirimlerine h\u0131zla yan\u0131t vermek ve minnettarl\u0131k g\u00f6stermek \u00f6nemli bir etkiye sahip olabilir. L\u00fctfen onlara sorun \u00e7\u00f6zme becerilerinizi g\u00f6sterin. Daha fazlas\u0131n\u0131 da sunabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Destek\u00e7ilerden geri bildirim talep edin. Ki\u015fisel tavsiyeler ve \u00e7evrimi\u00e7i incelemeler de ayn\u0131 derecede g\u00fcvenilirdir. \u0130kna b\u00fcy\u00fcmeyi te\u015fvik eder. Mutlu m\u00fc\u015fteriler nadiren yorum b\u0131rak\u0131r. O y\u00fczden tavsiye al\u0131n.<\/span><\/p>\n<h2 id=\"conclusion\" class=\"blankurl\"><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">NPS anketi, m\u00fc\u015fterilerinizin marka sadakatini \u00f6l\u00e7mek, i\u00e7g\u00f6r\u00fcl\u00fc geri bildirimler almak ve kay\u0131p ve elde tutma oranlar\u0131n\u0131 tahmin etmek i\u00e7in en m\u00fckemmel y\u00f6ntemdir. M\u00fc\u015fterilerinizi mutlu etmek ve sa\u011flad\u0131\u011f\u0131n\u0131z hizmetten memnun kalmalar\u0131n\u0131 sa\u011flamak gibi tek bir hedefe ula\u015fmak i\u00e7in, ekipler aras\u0131 \u00e7abalar\u0131n\u0131z\u0131 koordine etmek \u00fczere NPS&#8217;yi kullan\u0131n. G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, etkili bir NPS kampanyas\u0131 y\u00fcr\u00fctmek o kadar da zor de\u011fil. \u0130htiyac\u0131 olan tek \u015fey uygun prosed\u00fcr ve uygun program veya ekipmand\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyimi anketlerimizi hemen \u015fimdi deneyerek QuestionPro CX&#8217;in m\u00fc\u015fteri sadakatini art\u0131rman\u0131za ve i\u00e7g\u00f6r\u00fcl\u00fc t\u00fcketici verileri elde etmenize nas\u0131l yard\u0131mc\u0131 olabilece\u011fini \u00f6\u011frenin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketinizin performans\u0131 m\u00fc\u015fteri deneyiminden \u00f6nemli \u00f6l\u00e7\u00fcde etkilenir. \u00d6l\u00e7meden m\u00fc\u015fteri deneyimi i\u00e7in harcama yapmak pratik olmayacakt\u0131r. \u00c7o\u011fu kurulu\u015f, m\u00fc\u015fteri mutlulu\u011funu ve [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":716097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NPS Kampanyas\u0131: Ad\u0131mlarla Eksiksiz K\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"NPS kampanyas\u0131, marka g\u00fcc\u00fcn\u00fc, m\u00fc\u015fteri sadakatini ve potansiyel b\u00fcy\u00fcmeyi de\u011ferlendirmek i\u00e7in bir m\u00fc\u015fteri deneyimi istatisti\u011fidir. 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