{"id":797492,"date":"2016-07-26T04:36:18","date_gmt":"2016-07-26T11:36:18","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/360-derece-musteri-geri-bildirim-anketi-planlamak-icin-5-basit-adim\/"},"modified":"2016-07-26T04:36:18","modified_gmt":"2016-07-26T04:36:18","slug":"360-derece-musteri-geri-bildirim-anketi-planlamak-icin-5-basit-adim","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/360-derece-musteri-geri-bildirim-anketi-planlamak-icin-5-basit-adim\/","title":{"rendered":"360 derece m\u00fc\u015fteri geri bildirim anketi planlamak i\u00e7in 5 basit ad\u0131m"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27645 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/07\/5-simple-steps-to-design-an-effective-360-degree-customer-feedback-survey-1.jpg\" alt=\"Etkili bir 360 derece m\u00fc\u015fteri geri bildirim anketi tasarlamak i\u00e7in 5 basit ad\u0131m\" width=\"520\" height=\"325\"><\/p>\n<p>QuestionPro gibi kendin yap anket platformlar\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131yla birlikte, m\u00fc\u015fteri geri bildirim anketlerini d\u0131\u015far\u0131ya yapt\u0131rmak i\u00e7in \u00f6nemli miktarda kaynak harcayan bir\u00e7ok i\u015fletme art\u0131k s\u00fcreci kendi evlerine geri getiriyor.<\/p>\n<p>Anketleri olu\u015fturmak, g\u00f6ndermek, almak ve analiz etmek M\u00fc\u015fteri Deneyimi gibi platformlar\u0131 kullanarak zahmetsiz bir deneyim olsa da, baz\u0131 y\u00f6neticilerin kafas\u0131n\u0131 kar\u0131\u015ft\u0131ran \u015fey bundan \u00e7ok daha \u00f6nce gelen planlamad\u0131r.<\/p>\n<p>\u0130\u015fte <a href=\"https:\/\/www.questionpro.com\/blog\/360-degree-survey\/\">360 derece<\/a> m\u00fc\u015fteri geri bildirim anketinizi planlamak i\u00e7in 5 basit ve etkili ipucu:<\/p>\n<p><strong>1.) Mikro veya makro:<\/strong> \u0130lk ad\u0131m, ne t\u00fcr anketler y\u00fcr\u00fctmek istedi\u011finize karar vermektir. M\u00fc\u015fteri taban\u0131n\u0131z gen\u00e7 ve me\u015fgulse, anketinizi mikro anketlere b\u00f6ld\u00fc\u011f\u00fcn\u00fczde onlardan yan\u0131t alman\u0131z \u00e7ok daha kolay olacakt\u0131r. Bununla birlikte, anketiniz mant\u0131\u011fa ba\u011fl\u0131ysa, yani baz\u0131 sorular \u00f6nceki sorular\u0131n yan\u0131t\u0131na ba\u011fl\u0131ysa, m\u00fc\u015fterileriniz geri bildirimi tamamlamak i\u00e7in baz\u0131 hat\u0131rlatmalara ihtiya\u00e7 duysa bile, t\u00fcm anket yan\u0131t\u0131n\u0131 bir kerede almak daha kolay olacakt\u0131r.<\/p>\n<p><strong>2.) Genel sorular veya mant\u0131k ve dallanma:<\/strong> Anketlerin etkili olmas\u0131 i\u00e7in genellikle karma\u015f\u0131k mant\u0131k ve dallanma gerekir. Ba\u015fka bir deyi\u015fle, t\u00fcm m\u00fc\u015fterileriniz i\u00e7in genel sorular kullanmak yerine, daha sonraki sorular\u0131 \u00f6nceki sorulara verdikleri yan\u0131tlara g\u00f6re \u00f6zelle\u015ftirmek isteyebilirsiniz. Geri bildiriminiz sadece m\u00fc\u015fteri deneyimi hakk\u0131nda baz\u0131 temel fikirler edinmek i\u00e7inse, \u00e7ok karma\u015f\u0131k anketlere ihtiyac\u0131n\u0131z olmayabilir. Ancak, derin i\u00e7g\u00f6r\u00fcler bekliyorsan\u0131z, geli\u015fmi\u015f mant\u0131k ve dallanma se\u00e7eneklerini kullanmak i\u00e7in biraz zaman harcaman\u0131z gerekecektir.<\/p>\n<p><strong>3.) Kapal\u0131 veya a\u00e7\u0131k u\u00e7lu sorular:<\/strong> \u00c7o\u011fu durumda kendinizi her ikisinin bir kar\u0131\u015f\u0131m\u0131n\u0131 kullan\u0131rken bulabilirsiniz. Analitik s\u00f6z konusu oldu\u011funda, m\u00fc\u015fterilerin yan\u0131t verirken yaln\u0131zca verilen bir dizi se\u00e7enek aras\u0131ndan se\u00e7im yapabildi\u011fi kapal\u0131 sorulardan somut i\u00e7g\u00f6r\u00fcler elde etmenin daha kolay oldu\u011fu do\u011frudur. Bunun pe\u015finden gitmenin tek riski, se\u00e7enekler listesinin \u00e7ok uzamas\u0131 olabilir. Bu durumda, di\u011fer yan\u0131tlar\u0131n\u0131 yazma se\u00e7ene\u011fiyle birlikte 4-5 se\u00e7enek gitmek i\u00e7in en iyi yol olabilir. &#8220;Niteliksel yan\u0131tlar&#8221; s\u00f6z konusu oldu\u011funda t\u00fcm yan\u0131t\u0131 a\u00e7\u0131k u\u00e7lu tutmay\u0131 bile se\u00e7ebilirsiniz.<\/p>\n<p><strong>4.) Da\u011f\u0131t\u0131m \u015fekli:<\/strong> Anketlere y\u00f6nelik t\u00fcm yakla\u015f\u0131m\u0131n\u0131z, yan\u0131tlar\u0131 nas\u0131l toplamak istedi\u011finize ba\u011fl\u0131 olarak de\u011fi\u015febilir. Bir B2C \u015firketiyseniz ve sosyal medya platformlar\u0131nda \u00f6nemli bir m\u00fc\u015fteri taban\u0131n\u0131z varsa, h\u0131zl\u0131 anket t\u00fcr\u00fc sorular size g\u00f6m\u00fcl\u00fc ba\u011flant\u0131lardan \u00e7ok daha fazla yan\u0131t getirebilir. SMS veya e-posta anket entegrasyonunu kullan\u0131rsan\u0131z, daha uzun ve karma\u015f\u0131k anketler yapma \u00f6zg\u00fcrl\u00fc\u011f\u00fcne sahip olursunuz.<\/p>\n<p><strong>5.) \u00c7oklu veya tekli anketler:<\/strong> Baz\u0131 kurulu\u015flar, \u00f6zellikle de t\u00fcketim mallar\u0131 ve hizmetleri sekt\u00f6r\u00fcnde faaliyet g\u00f6sterenler, farkl\u0131 demografik \u00f6zelliklere sahip m\u00fc\u015fterilere sahip olabilir ve sorular\u0131n ya\u015f, cinsiyet, co\u011frafi konum vb. gibi belirli hususlara g\u00f6re \u00f6zelle\u015ftirilmesi gerekebilir. Anket mant\u0131\u011f\u0131 ve dallanma mekanizmalar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olabilirken, bir ba\u015fka se\u00e7enek de farkl\u0131 gruplar i\u00e7in farkl\u0131 <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-survey\/\">t\u00fcketici anketleri<\/a> olu\u015fturmakt\u0131r. M\u00fc\u015fterileri do\u011fru bir \u015fekilde tan\u0131mlamak i\u00e7in gerekli t\u00fcm verilere sahip oldu\u011funuzda bu m\u00fcmk\u00fcn olsa da, bunu yapman\u0131n \u00f6zel bir avantaj\u0131, anket mant\u0131\u011f\u0131n\u0131 \u00e7ok karma\u015f\u0131k hale getirmeden yan\u0131tlar\u0131 en iyi \u015fekilde \u00e7ekmek i\u00e7in dil ve tonun ayarlanabilmesidir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QuestionPro gibi kendin yap anket platformlar\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131yla birlikte, m\u00fc\u015fteri geri bildirim anketlerini d\u0131\u015far\u0131ya yapt\u0131rmak i\u00e7in \u00f6nemli miktarda kaynak harcayan [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[1623],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>360 derece m\u00fc\u015fteri geri bildirim anketi planlamak i\u00e7in 5 basit ad\u0131m | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u0130\u015fte DIY \u00e7evrimi\u00e7i anket ara\u00e7lar\u0131n\u0131 kullanarak kapsaml\u0131 bir m\u00fc\u015fteri geri bildirim anketi planlamak i\u00e7in 5 basit ad\u0131m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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