{"id":797496,"date":"2018-09-18T05:15:59","date_gmt":"2018-09-18T12:15:59","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/5-adimda-nitel-bir-calisma-olusturma\/"},"modified":"2018-09-18T05:15:59","modified_gmt":"2018-09-18T05:15:59","slug":"5-adimda-nitel-bir-calisma-olusturma","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/5-adimda-nitel-bir-calisma-olusturma\/","title":{"rendered":"5 Ad\u0131mda Nitel Bir \u00c7al\u0131\u015fma Olu\u015fturma"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full wp-image-63297 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/70-Creating-Qualitative-Study.jpg\" alt=\"Nitel \u00c7al\u0131\u015fma\" width=\"992\" height=\"594\"><\/p>\n<p><span style=\"font-weight: 400;\">Tan\u0131m olarak pazar ara\u015ft\u0131rmas\u0131, hedeflemek istedi\u011finiz mevcut ve potansiyel t\u00fcketicileriniz hakk\u0131nda veri toplamak i\u00e7in kullan\u0131l\u0131r. Bir <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">pazar ara\u015ft\u0131rmas\u0131<\/a> projesi y\u00fcr\u00fctmeye karar verirken. Genellikle en iyi uygulama (zaman\u0131n\u0131z ve kaynaklar\u0131n\u0131z varsa), nicel bir \u00e7al\u0131\u015fmada daha derine inmeye karar verecek ayr\u0131nt\u0131lar\u0131 elde etmek i\u00e7in nitel bir \u00e7al\u0131\u015fma ile ba\u015flamakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-observation\/\">Nitel g\u00f6zlem<\/a> \u00e7al\u0131\u015fmalar\u0131, \u00f6ncelikle altta yatan nedenleri, g\u00f6r\u00fc\u015fleri ve motivasyonlar\u0131 anlamak i\u00e7in kullan\u0131lan ke\u015fifsel ara\u015ft\u0131rmalard\u0131r. Bir topluluk platformu kullanmak, toplulu\u011funuz zaman i\u00e7inde b\u00fcy\u00fcd\u00fck\u00e7e i\u015fe al\u0131mlarda zaman kazand\u0131r\u0131c\u0131 olabilecek b\u00fct\u00e7e dostu bir se\u00e7enektir. A\u015fa\u011f\u0131da, do\u011fru \u015fekilde nitel bir \u00e7al\u0131\u015fma olu\u015fturmak i\u00e7in 5 ad\u0131m yer almaktad\u0131r.  <\/span><\/p>\n<p><b>1. Hedeflerle Bir Proje D\u00fczeni Olu\u015fturun<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bir pazar ara\u015ft\u0131rmas\u0131 projesine ba\u015flarken, a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmay\u0131 umdu\u011funuz sorunun net bir tasla\u011f\u0131na sahip olmak \u00f6nemlidir. T\u00fcketicilerle anket yapmak istemenizin \u00e7e\u015fitli nedenleri vard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marka bilinirli\u011fi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn testi  <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri memnuniyeti<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/van-westendorp-price-sensitivity-meter\/\"><span style=\"font-weight: 400;\">Fiyat duyarl\u0131l\u0131\u011f\u0131<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sonra, hedefinizi bilin. Hedefler, <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">nitel ara\u015ft\u0131rma<\/a> projesindeki ad\u0131mlara de\u011fil, nihai sonuca ve elde edece\u011finiz bilgilere y\u00f6neliktir. \u00d6rne\u011fin:<\/span><\/p>\n<p><b>\u0130deal Hedef  <\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Do\u011frudan rakiplerime k\u0131yasla \u015firketimin <a href=\"https:\/\/www.questionpro.com\/blog\/build-customer-loyalty\/\">m\u00fc\u015fteriyi elde tutmas\u0131n\u0131<\/a> neyin sa\u011flad\u0131\u011f\u0131n\u0131 anlay\u0131n<\/span><\/i><\/p>\n<p><b>\u0130deal Bir Hedef De\u011fil<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Derinlemesine m\u00fclakat i\u00e7in 20 kat\u0131l\u0131mc\u0131y\u0131 i\u015fe al\u0131n  <\/span><\/i><\/p>\n<p><b>2. Sorulacak sorular\u0131n bir tasla\u011f\u0131n\u0131 olu\u015fturun<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/smart-objectives-and-goals\/\">Ama\u00e7 ve hedeflerinizi<\/a> olu\u015fturduktan sonra anket sorular\u0131n\u0131z\u0131 haz\u0131rlay\u0131n. QuestionPro&#8217;nun anket platformunu kullanarak toplulu\u011funuzdan do\u011fru kat\u0131l\u0131mc\u0131lar\u0131 filtrelemek i\u00e7in eleyici sorular haz\u0131rlay\u0131n.  <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\">Anket sorular\u0131<\/a> olu\u015ftururken yap\u0131lan bir numaral\u0131 hata, <a href=\"https:\/\/www.questionpro.com\/blog\/leading-questions\/\">y\u00f6nlendirici sorular<\/a> sormakt\u0131r. Kat\u0131l\u0131mc\u0131y\u0131 bilin\u00e7sizce bir tart\u0131\u015fman\u0131n bir taraf\u0131na do\u011fru y\u00f6nlendireceklerdir. \u00d6rne\u011fin:  <\/span><\/p>\n<p><b>Y\u00f6nlendirici soru<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">K\u0131rm\u0131z\u0131 rengin bu \u00fcr\u00fcn i\u00e7in do\u011fru renk oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor musunuz?<\/span><\/i><\/p>\n<p><b>Y\u00f6nlendirici olmayan soru<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Bu \u00fcr\u00fcn\u00fcn rengi hakk\u0131ndaki d\u00fc\u015f\u00fcnceleriniz nelerdir?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Baz\u0131 ek en iyi uygulamalar \u015funlard\u0131r:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mutlak sorular sormamak (her zaman, asla, hepsi, her kullanarak)  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hassas nitelikte sorular sorarken (\u0131rk, cinsel y\u00f6nelim, inan\u00e7lar vb.), soruya yak\u0131n veya sonunda sorun.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Her bir kelimenin ne anlama geldi\u011fini a\u00e7\u0131klamadan jargon veya k\u0131saltmalar kullanmay\u0131n<\/span><\/li>\n<\/ul>\n<p><b>3. Toplulu\u011funuzdan \u0130\u015fe Al\u0131m<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Veri toplamadan \u00f6nce <a href=\"https:\/\/www.questionpro.com\/blog\/determining-sample-size\/\">\u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f<\/a> \u00fcn\u00fcz hakk\u0131nda d\u00fc\u015f\u00fcnmeniz \u00f6nemlidir. <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-survey-question\/\">Nitel<\/a> bir ankette, 15-20 genellikle anket yap\u0131lacak ideal kat\u0131l\u0131mc\u0131 say\u0131s\u0131d\u0131r. Toplulu\u011funuz, ge\u00e7mi\u015f kat\u0131l\u0131mlar\u0131 g\u00f6rmek i\u00e7in \u00fcyelerinizin profillerini g\u00f6r\u00fcnt\u00fclemeyi kolayla\u015ft\u0131racak, b\u00f6ylece \u00fcyelere \u00e7ok s\u0131k anket yapmayacaks\u0131n\u0131z.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Topluluk kat\u0131l\u0131mc\u0131s\u0131 \u00f6rneklemi, hedefledi\u011finiz demografinin genel bir temsili olmal\u0131d\u0131r, aksi takdirde yan\u0131tlar\u0131n\u0131z kime ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 g\u00f6zden ka\u00e7\u0131racakt\u0131r. Toplumunuzdan hedef \u00f6rnekleminizi belirledikten sonra, ara\u015ft\u0131rman\u0131z\u0131 y\u00fcr\u00fctmeye haz\u0131rs\u0131n\u0131z demektir.<\/span><\/p>\n<p><b>4. Ara\u015ft\u0131rman\u0131n Y\u00fcr\u00fct\u00fclmesi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu, anketinizi uygulad\u0131\u011f\u0131n\u0131z, <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-interview\/\">nitel g\u00f6r\u00fc\u015fmelerinizi<\/a> yapt\u0131\u011f\u0131n\u0131z ve saha testinizi uygulad\u0131\u011f\u0131n\u0131z zamand\u0131r.  <\/span><span style=\"font-weight: 400;\">Bu \u00f6nemli ad\u0131mlar zaman al\u0131c\u0131 olabilir ancak kritik \u00f6neme sahiptir. Bununla birlikte, bir topluluk kullanmak, her bir bireyle y\u00fcz y\u00fcze anket yapmak zorunda kalmadan sorular\u0131 ve g\u00f6revleri ayarlamay\u0131 kolayla\u015ft\u0131r\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir soruyu t\u00fcm gruba sorabilir ve tart\u0131\u015fabilir ya da bireylere ayr\u0131 ayr\u0131 sorular y\u00f6neltebilirsiniz.  <\/span><span style=\"font-weight: 400;\">Yan\u0131tlar, se\u00e7enekler ve g\u00f6zlemlerin hepsi toplan\u0131yor ve kaydediliyor, b\u00f6ylece raporunuzu haz\u0131rlamak i\u00e7in geri d\u00f6n\u00fcp inceleyebilirsiniz.<\/span><\/p>\n<p><b>5. Verileri k\u0131r\u0131n ve raporunuzu haz\u0131rlay\u0131n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nitel verilerin incelenmesi, sorulan soru say\u0131s\u0131na, ankete kat\u0131lan kat\u0131l\u0131mc\u0131 say\u0131s\u0131na ve verileri inceleyen ekip \u00fcyelerinin say\u0131s\u0131na ba\u011fl\u0131 olarak zor bir g\u00f6rev olabilir. A\u00e7\u0131k u\u00e7lu sorular sordu\u011funuz i\u00e7in, cevaplar\u0131 yap\u0131land\u0131rmaya \u00e7al\u0131\u015fmak \u00f6nemlidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130fadelerin ve konular\u0131n ayn\u0131 hizada oldu\u011funu fark etmeye ba\u015flad\u0131\u011f\u0131n\u0131zda, bunlar\u0131 kelime y\u0131\u011f\u0131nlar\u0131na eklemeye ba\u015flay\u0131n ve her yorumdan kimin bahsetti\u011fini takip etmeyi unutmay\u0131n. Bunu yapmak, hedefledi\u011finiz demografinin kim oldu\u011funu daha da derinlemesine incelemek i\u00e7in bir persona olu\u015fturabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015finizi sunarken \u00e7\u0131kt\u0131lar\u0131n\u0131z \u00f6nemlidir. <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\">Nitel verileri<\/a> kullanman\u0131n en g\u00fczel yan\u0131, sunum \u015feklinizde yarat\u0131c\u0131 olabilmenizdir. Hangi anahtar kelimelerin s\u0131kl\u0131kla ge\u00e7ti\u011fini g\u00f6rmek i\u00e7in bir kelime bulutu kullan\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En \u00f6nemli ad\u0131m sunumunuzdan sonrad\u0131r. Uygulanabilir ad\u0131mlar\u0131n \u00fczerinden ge\u00e7ti\u011finizden, yeniden gruplanmak i\u00e7in zaman \u00e7izelgeleri olu\u015fturdu\u011funuzdan ve bulgular\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irmeleri i\u00e7in uygun payda\u015flar\u0131 bir araya getirdi\u011finizden emin olun. Elde etmek i\u00e7in \u00e7ok \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z verilerin \u015firketiniz i\u00e7in de\u011fer yaratmamas\u0131na izin vermeyin.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kendi pazar ara\u015ft\u0131rmas\u0131 projenizi tasarlamak i\u00e7in QuestionPro&#8217;daki \u00f6zelliklere ve i\u015flevlere g\u00f6z at\u0131n!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tan\u0131m olarak pazar ara\u015ft\u0131rmas\u0131, hedeflemek istedi\u011finiz mevcut ve potansiyel t\u00fcketicileriniz hakk\u0131nda veri toplamak i\u00e7in kullan\u0131l\u0131r. Bir pazar ara\u015ft\u0131rmas\u0131 projesi y\u00fcr\u00fctmeye [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":813936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1200],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ad\u0131mda Nitel Bir \u00c7al\u0131\u015fma Olu\u015fturma | QuestionPro<\/title>\n<meta name=\"description\" content=\"Nitel \u00e7al\u0131\u015fma, \u00f6ncelikle altta yatan nedenleri, g\u00f6r\u00fc\u015fleri ve motivasyonlar\u0131 anlamak i\u00e7in kullan\u0131lan ke\u015fifsel bir ara\u015ft\u0131rmad\u0131r. Bir topluluk platformu kullanmak, toplulu\u011funuz zaman i\u00e7inde b\u00fcy\u00fcd\u00fck\u00e7e i\u015fe al\u0131mlarda zaman kazand\u0131r\u0131c\u0131 olabilecek b\u00fct\u00e7e dostu bir se\u00e7enektir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/5-adimda-nitel-bir-calisma-olusturma\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ad\u0131mda Nitel Bir \u00c7al\u0131\u015fma Olu\u015fturma | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Nitel \u00e7al\u0131\u015fma, \u00f6ncelikle altta yatan nedenleri, g\u00f6r\u00fc\u015fleri ve motivasyonlar\u0131 anlamak i\u00e7in kullan\u0131lan ke\u015fifsel bir ara\u015ft\u0131rmad\u0131r. 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