{"id":797507,"date":"2022-08-18T11:00:31","date_gmt":"2022-08-18T11:00:31","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pazarlama-icgorusu-is-buyumesindeki-onemi\/"},"modified":"2022-08-18T11:00:31","modified_gmt":"2022-08-18T11:00:31","slug":"pazarlama-icgorusu-is-buyumesindeki-onemi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/pazarlama-icgorusu-is-buyumesindeki-onemi\/","title":{"rendered":"Pazarlama \u0130\u00e7g\u00f6r\u00fcs\u00fc: \u0130\u015f B\u00fcy\u00fcmesindeki \u00d6nemi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pazarlama i\u00e7g\u00f6r\u00fcs\u00fc, ki\u015fisel ve profesyonel deneyimleri hassas bir \u015fekilde toplanm\u0131\u015f ve analiz edilmi\u015f verilerle b\u00fct\u00fcnle\u015ftirir. Elinizdeki verilerle ne yapman\u0131z gerekti\u011fini bilmiyorsan\u0131z, kayda de\u011fer bir \u015fey ba\u015faramazs\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir pazarlama kampanyas\u0131n\u0131n etkinli\u011fini, geli\u015fiminin her a\u015famas\u0131nda izlemek \u00e7ok \u00f6nemlidir. Bunu yaparak, g\u00f6rd\u00fcklerinize dayanarak gelecekte daha iyi kampanyalar olu\u015fturabilir ve bu kampanyalar\u0131n ba\u015far\u0131s\u0131n\u0131 i\u00e7g\u00f6r\u00fcler arac\u0131l\u0131\u011f\u0131yla takip edebilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pazarlama i\u00e7g\u00f6r\u00fcs\u00fc nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Pazarlama i\u00e7g\u00f6r\u00fcs\u00fc&#8221; dedi\u011fimizde, t\u00fcketiciler, m\u00fc\u015fteriler, rakipler ve t\u00fcm sekt\u00f6r hakk\u0131nda kapsaml\u0131 bir anlay\u0131\u015f kazanma s\u00fcrecini kastediyoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama i\u00e7g\u00f6r\u00fcleri i\u00e7in bir\u00e7ok tan\u0131m vard\u0131r, ancak hepsi de hedef pazar hakk\u0131nda \u00f6nemli, eyleme ge\u00e7irilebilir ve daha \u00f6nce ger\u00e7ekle\u015ftirilmemi\u015f bir ger\u00e7e\u011fi ke\u015ffetmekle ilgilidir. Pazarlama i\u00e7g\u00f6r\u00fcleri, hedef kitlenizin ihtiya\u00e7 ve isteklerini kar\u015f\u0131larken ayn\u0131 zamanda kazan\u00e7 sa\u011flayarak her iki tarafa da fayda sa\u011flar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, \u00f6zellikle daha \u00f6nce kullan\u0131lmam\u0131\u015f veya bilinmeyen bir yenili\u011fi pazarlarken ge\u00e7erlidir. Ba\u015fka bir deyi\u015fle, en iyi pazar i\u00e7g\u00f6r\u00fcleri bulu\u015fu satanlara ve ona ihtiya\u00e7 duyan \u015firketlere yard\u0131mc\u0131 olur. Paralar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verirler.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pazarlama i\u00e7g\u00f6r\u00fcs\u00fc neden \u00f6nemlidir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir \u015firketin pazarlama i\u00e7g\u00f6r\u00fcleri elde etme becerisi kritik \u00f6neme sahiptir. A\u015fa\u011f\u0131da, m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 ve k\u00e2rl\u0131l\u0131\u011f\u0131 art\u0131rmaya y\u00f6nelik en yayg\u0131n temel pazarlama i\u00e7g\u00f6r\u00fclerinden baz\u0131lar\u0131 yer almaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-target-audience\/\">Hedef kitlenizin<\/a> sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131na ve tutumlar\u0131na dayal\u0131 ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in pazarlama i\u00e7g\u00f6r\u00fcleri \u00e7ok \u00f6nemlidir. Ge\u00e7mi\u015fte \u00fcr\u00fcn veya hizmet sat\u0131n alm\u0131\u015f, etkile\u015fimde bulunmu\u015f veya yeniden sat\u0131n alm\u0131\u015f ki\u015filer bu bilgileri sa\u011flayabilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u015eirketler m\u00fc\u015fterileriyle do\u011frudan etkile\u015fime ge\u00e7erek hangi i\u00e7erik, \u00fcr\u00fcn veya hizmetleri istediklerini \u00f6\u011frenebilir ve pazarlama i\u00e7g\u00f6r\u00fcs\u00fcyle bu talepleri kar\u015f\u0131layabilirler.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedef kitlenin ihtiya\u00e7 ve isteklerini anlamak, \u015firketlerin m\u00fc\u015fterilerinin tercihlerini daha iyi anlamalar\u0131na yard\u0131mc\u0131 olur. Bu bilgi onlara gelir getirme konusunda \u00e7ok daha iyi bir \u015fans verir. Pazar i\u00e7g\u00f6r\u00fclerinin yard\u0131m\u0131yla pazarlamac\u0131lar, reklam \u00e7abalar\u0131 i\u00e7in \u00f6ng\u00f6r\u00fcc\u00fc modeller olu\u015fturmak \u00fczere ger\u00e7ek verilerden elde edilen i\u00e7g\u00f6r\u00fcleri birbirine ba\u011flayabilirler.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir i\u015fletmenin m\u00fc\u015fterilerinin yaz aylar\u0131nda meyve aromalar\u0131 sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek oldu\u011funu ke\u015ffetti\u011fini varsayal\u0131m. Bu durumda, bir sonraki yaz boyunca meyve aromalar\u0131 i\u00e7in g\u00fc\u00e7l\u00fc bir pazarlama kampanyas\u0131 geli\u015ftirmek \u00fczere bu i\u00e7g\u00f6r\u00fcy\u00fc kullanabilirler.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazar i\u00e7g\u00f6r\u00fclerinin kullan\u0131lmas\u0131, pazar veya sekt\u00f6rdeki potansiyel de\u011fi\u015fikliklerin \u00f6ng\u00f6r\u00fclmesine yard\u0131mc\u0131 oldu\u011fu i\u00e7in \u00e7ok \u00f6nemlidir. Harcama kal\u0131plar\u0131 veya i\u00e7erik kat\u0131l\u0131m d\u00fczeyleri gibi m\u00fc\u015fteri davran\u0131\u015flar\u0131ndaki kal\u0131plar\u0131 bulmak, <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-data-analysis\/\">verileri analiz<\/a> ederek \u00e7ok etkili bir \u015fekilde yap\u0131labilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pazarlamac\u0131lar s\u0131kl\u0131kla mevsim, hava durumu, ekonomi veya rakiplerinin pazarlar\u0131n\u0131n yap\u0131s\u0131 gibi d\u0131\u015f de\u011fi\u015fkenlere dayal\u0131 <a href=\"https:\/\/www.questionpro.com\/blog\/big-idea-marketing-trends-that-can-transform-your-brand\/\">pazarlama trendlerini<\/a> tespit edebilirler. Pazarlama i\u00e7g\u00f6r\u00fclerinin yard\u0131m\u0131yla pazardaki de\u011fi\u015fiklikleri \u00f6ng\u00f6rebilir ve kay\u0131plar\u0131n\u0131 azaltabilirler.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fcler nas\u0131l elde edilir<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pazarlama i\u00e7g\u00f6r\u00fcleri \u00f6nemlidir. Ancak \u015firketler bu pazarlama i\u00e7g\u00f6r\u00fclerini nas\u0131l ke\u015ffediyor? Bu ayak izlerini takip etmek ve incelemek, i\u00e7g\u00f6r\u00fc elde etmenin y\u00f6ntemidir. Bu, \u015fu analitik ara\u00e7lar\u0131n yard\u0131m\u0131yla ger\u00e7ekle\u015ftirilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">T\u00fcm \u00e7evrimi\u00e7i kanallardan bilgi al\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sosyal medya, web siteniz, rakip analiz ara\u00e7lar\u0131yla donat\u0131lm\u0131\u015f rakiplerinizin web siteleri vb. dahil olmak \u00fczere \u00e7e\u015fitli \u00e7evrimi\u00e7i kaynaklardan bilgi toplay\u0131n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Kullan\u0131labilir veriler verin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu verileri kullan\u0131labilecek bir formatta eri\u015filebilir hale getirin.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Veri analizi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu verileri d\u00fczenleyin ve analiz edin. &#8220;B\u00fcy\u00fck veri&#8221; ile \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in, kulland\u0131\u011f\u0131m\u0131z ara\u00e7lar\u0131n bir oda dolusu analistin tek ba\u015f\u0131na yapamayaca\u011f\u0131 kadar \u00e7ok bilgiyi i\u015fleyebilmesi gerekiyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu sonuncusu en \u00f6nemlisidir. Ara\u015ft\u0131rmaya g\u00f6re, i\u015fletmelerin y\u00fczde 87&#8217;si d\u00fc\u015f\u00fck bir \u0130\u015f Zekas\u0131na ve b\u00fcy\u00fcmeyi desteklemek ve i\u015f hedeflerine ula\u015fmak i\u00e7in analitik uygulama konusunda olgunla\u015fmam\u0131\u015f bir bilgiye sahip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama i\u00e7g\u00f6r\u00fcs\u00fcn\u00fcn en geli\u015fmi\u015f bi\u00e7imleri, olumlu sonu\u00e7lar elde etmek i\u00e7in hemen ve neredeyse an\u0131nda kullan\u0131labilecek veriler ve eyleme ge\u00e7irilebilir, anlaml\u0131 i\u00e7g\u00f6r\u00fcler sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr i\u00e7g\u00f6r\u00fcleri incelemeye ve bu fikirlerin nas\u0131l uygulanaca\u011f\u0131n\u0131 belirlemeye adanm\u0131\u015f bir personelinizin olmas\u0131 size yard\u0131mc\u0131 olacakt\u0131r. Ancak bu i\u00e7g\u00f6r\u00fcler, hedeflerinize ula\u015fmak i\u00e7in gerekli verilerle motive edilmi\u015f kararlar alman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama ili\u015fkilendirme raporlar\u0131n\u0131 incelemek, pazarlamac\u0131lar\u0131n bu analiz ara\u00e7lar\u0131ndan i\u00e7g\u00f6r\u00fc elde etmek i\u00e7in kulland\u0131klar\u0131 tipik bir stratejidir. Pazarlama ili\u015fkilendirmesi, sat\u0131\u015flar\u0131n\u0131za katk\u0131da bulunan t\u00fcm pazarlama etkile\u015fimlerini analiz edebildi\u011fi ve hangi etkile\u015fimlerin en \u00f6nemli oldu\u011fu ve pazarlama huninizin neresinde yer ald\u0131klar\u0131 hakk\u0131nda bilgi sa\u011flayabildi\u011fi i\u00e7in de\u011ferlidir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki tart\u0131\u015fmada, size pazarlama i\u00e7g\u00f6r\u00fcs\u00fc ve \u00f6nemi hakk\u0131nda ayr\u0131nt\u0131lar vermeye \u00e7al\u0131\u015ft\u0131k. \u00d6\u011frendi\u011fimiz pazarlama i\u00e7g\u00f6r\u00fclerinin en \u00f6nemli faydalar\u0131ndan biri, pazarlama sorunlar\u0131n\u0131 \u00e7\u00f6zmek ve pazarlama politikas\u0131na yard\u0131mc\u0131 olmak i\u00e7in gereken ayr\u0131nt\u0131lar\u0131 sa\u011flayarak pazarlamac\u0131lar ve m\u00fc\u015fteriler aras\u0131ndaki ili\u015fkiyi g\u00fc\u00e7lendirecek olmas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri davran\u0131\u015f ve tutumlar\u0131n\u0131 anlamak, etkili pazarlama stratejileri geli\u015ftirmek i\u00e7in \u00e7ok \u00f6nemlidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama i\u00e7g\u00f6r\u00fc ara\u015ft\u0131rmas\u0131 yapmak i\u00e7in yard\u0131ma ihtiyac\u0131n\u0131z varsa, QuestionPro uzman ekibiyle ileti\u015fime ge\u00e7in. QuestionPro, s\u00fcreci y\u00f6netmenize ve verilerinizden en iyi \u015fekilde yararlanman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlama i\u00e7g\u00f6r\u00fcs\u00fc, ki\u015fisel ve profesyonel deneyimleri hassas bir \u015fekilde toplanm\u0131\u015f ve analiz edilmi\u015f verilerle b\u00fct\u00fcnle\u015ftirir. Elinizdeki verilerle ne yapman\u0131z gerekti\u011fini [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":717187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlama \u0130\u00e7g\u00f6r\u00fcs\u00fc: \u0130\u015f B\u00fcy\u00fcmesindeki \u00d6nemi | QuestionPro<\/title>\n<meta name=\"description\" content=\"Pazarlama i\u00e7g\u00f6r\u00fcs\u00fc, i\u015finizi ve i\u015f stratejilerinizi geli\u015ftiren derinlemesine ara\u015ft\u0131rma veya veri analizinden elde edilen de\u011ferli bilgilerdir.\" \/>\n<meta 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