{"id":797604,"date":"2022-09-16T11:00:45","date_gmt":"2022-09-16T11:00:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kano-modeli-nedir-ve-nasil-calisir\/"},"modified":"2023-06-14T21:05:12","modified_gmt":"2023-06-14T21:05:12","slug":"kano-modeli-nedir-ve-nasil-calisir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/","title":{"rendered":"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Pazarlama stratejilerinin, giri\u015fimlerinin ve lansmanlar\u0131n\u0131n temeli t\u00fcketici davran\u0131\u015flar\u0131d\u0131r. \u0130\u015fletmelerdeki pazarlama ekipleri, tasar\u0131m ve \u00fcretime ba\u015flamadan \u00f6nce m\u00fc\u015fterinin tercihlerine ve onlar\u0131 cezbeden y\u00f6nlere odaklan\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu makalede Kano modelini, arka plan\u0131n\u0131, onu etkili k\u0131lan \u00f6zellikleri ve hangi durumlarda kullan\u0131labilece\u011fini inceleyelim.<\/span><\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_kano_model?\">KANO modeli nedir?<\/a><\/li>\n<li><a href=\"#how_kano_model_works?\">KANO modeli nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/a>\n<ol>\n<li><a href=\"#selecting_attributes_and_users_for_analysis\">Analiz i\u00e7in \u00f6zniteliklerin ve kullan\u0131c\u0131lar\u0131n se\u00e7ilmesi<\/a><\/li>\n<li><a href=\"#obtaining_the_best_information_from_clients\">M\u00fc\u015fterilerden en iyi bilgiyi elde etmek<\/a><\/li>\n<li><a href=\"#analyze_the_outcomes\">Sonu\u00e7lar\u0131 analiz edin<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#conclusion\">Sonu\u00e7<\/a><\/li>\n<\/ol>\n<\/div>\n\n<p><span style=\"font-weight: 400;\">Pazarlama ve \u00fcr\u00fcn ekipleri birlikte, toplanan verileri \u00f6ncelik \u00e7er\u00e7evesi ad\u0131 verilen modeller \u015feklinde inceler. Kurulu\u015flar\u0131n benimsedi\u011fi \u00e7e\u015fitli modeller vard\u0131r. Kano modeli buna bir \u00f6rnektir.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"what_is_kano_model?\"><span style=\"font-weight: 400;\">KANO modeli nedir?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">&#8220;Kah-no&#8221; olarak telaffuz edilen Kano Modeli, bir \u00fcr\u00fcn yol haritas\u0131ndaki \u00f6zellikleri m\u00fc\u015fterileri memnun etme olas\u0131l\u0131klar\u0131na g\u00f6re \u00f6nceliklendirmeye y\u00f6nelik bir y\u00f6ntemdir. \u00dcr\u00fcn ekipleri, y\u00fcksek puan alan bir \u00f6\u011feyi yol haritas\u0131na eklemenin ak\u0131ll\u0131ca bir stratejik hamle olup olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in uygulama maliyetlerini kullan\u0131m maliyetleriyle kar\u015f\u0131la\u015ft\u0131rabilir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Kano modeli, bir m\u00fc\u015fterinin taleplerinin ayr\u0131nt\u0131l\u0131 bir \u015fekilde kavranmas\u0131n\u0131 sa\u011flayabilir. M\u00fc\u015fterinin sesi tablosu, olu\u015fturulan s\u00f6zel ifadeleri \u00e7evirmek ve de\u011fi\u015ftirmek i\u00e7in kullan\u0131labilir ve bu da Kalite Fonksiyonu Da\u011f\u0131t\u0131m (QFD) Kalite Evi i\u00e7in m\u00fckemmel bir girdi haline gelir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Spesifik olarak, modelin iki boyutu vard\u0131r:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">Ba\u015far\u0131 (yatay eksen), sa\u011flay\u0131c\u0131n\u0131n bunu hi\u00e7 yapmamas\u0131ndan tedarik\u00e7inin bunu iyi yapmas\u0131na kadar de\u011fi\u015fir.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Memnuniyet (dikey eksen), \u00fcr\u00fcn veya hizmetten tamamen mutsuz olmaktan \u00fcr\u00fcn veya hizmetten tamamen memnun olmaya kadar de\u011fi\u015fir.<\/span><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"how_kano_model_works?\"><span style=\"font-weight: 400;\">KANO modeli nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Art\u0131k nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair temel bilgilere sahip oldu\u011fumuza g\u00f6re, Kano modelini \u00e7ok say\u0131da kullan\u0131c\u0131 ve \u00f6zellik ile kullanman\u0131n ne anlama geldi\u011fini tart\u0131\u015fman\u0131n zaman\u0131 geldi.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu b\u00f6l\u00fcm, Kano modelini kullanan ve s\u00fcrecin her a\u015famas\u0131ndaki deneyimlerini ve temel \u00e7\u0131kar\u0131mlar\u0131n\u0131 payla\u015fan uygulay\u0131c\u0131 ve ara\u015ft\u0131rmac\u0131lar\u0131n \u00e7e\u015fitli hikayelerine dayanmaktad\u0131r:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">Analiz i\u00e7in \u00f6zniteliklerin ve kullan\u0131c\u0131lar\u0131n se\u00e7ilmesi;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">M\u00fc\u015fterilerden en iyi bilgiyi elde etmek;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sonu\u00e7lar\u0131 analiz edin.<\/span><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"selecting_attributes_and_users_for_analysis\"><span style=\"font-weight: 400;\">Analiz i\u00e7in \u00f6zniteliklerin ve kullan\u0131c\u0131lar\u0131n se\u00e7ilmesi<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Dikkate alman\u0131z gereken ilk \u015fey, \u00f6zellikler ve kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan ara\u015ft\u0131rman\u0131z\u0131n geni\u015fli\u011fidir.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00d6zelliklerin se\u00e7ilmesi<\/span><\/h4>\n\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131ya \u00f6nemli faydalar sa\u011flayan \u00f6zellikleri se\u00e7in. Birikmi\u015f i\u015fleriniz teknik bor\u00e7 \u00f6demesi, sat\u0131\u015f\/pazarlama \u00f6\u011fesi, raporlama sistemi veya tasar\u0131m yenilemesinden olu\u015fabilir. Kano bunlar\u0131 kapsam\u0131yor.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcnler daha b\u00fcy\u00fck olsa da, m\u00fc\u015fteri memnuniyetini d\u0131\u015f fakt\u00f6rlerle \u00f6l\u00e7ebiliriz. Kano kullan\u0131larak yap\u0131lan ara\u015ft\u0131rmalar, bir i\u00e7 payda\u015f\u0131n talebine uymamak i\u00e7in say\u0131lara ihtiyac\u0131n\u0131z varsa ekibinize, m\u00fc\u015fterilerinize ve kendinize zarar verecektir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">G\u00f6n\u00fcll\u00fc kat\u0131l\u0131mc\u0131lar kullan\u0131yorsan\u0131z, anketinizdeki \u00f6zelliklerin say\u0131s\u0131n\u0131 k\u0131s\u0131tlay\u0131n. Bu, kat\u0131l\u0131m\u0131 ve odaklanmay\u0131 art\u0131racakt\u0131r.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri se\u00e7imi<\/span><\/h4>\n\n<p><span style=\"font-weight: 400;\">Anketinize kat\u0131lmak \u00fczere se\u00e7ti\u011finiz t\u00fcketicilerin (veya potansiyel m\u00fc\u015fterilerin) ait oldu\u011fu baz\u0131 demografik, mant\u0131ksal kohortlar\u0131 veya personalar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z. Aksi takdirde, verileriniz muhtemelen geni\u015f bir alana da\u011f\u0131lm\u0131\u015f olacakt\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriniz veya potansiyel m\u00fc\u015fteri taban\u0131n\u0131z muhtemelen tek tip de\u011fildir ve bu ki\u015filerin \u00f6zelli\u011finiz hakk\u0131ndaki g\u00f6r\u00fc\u015fleri de ayn\u0131 olmayacakt\u0131r. Ancak, ait olduklar\u0131 bir kategoriyi dikkate al\u0131rsan\u0131z ara\u015ft\u0131rman\u0131zdaki g\u00fcr\u00fclt\u00fcy\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde azaltabilirsiniz.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"obtaining_the_best_information_from_clients\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerden en iyi bilgilerin al\u0131nmas\u0131<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Kano ara\u015ft\u0131rmas\u0131na katk\u0131da bulunmak i\u00e7in kulland\u0131\u011f\u0131n\u0131z tek yakla\u015f\u0131m anket ve bunu sunu\u015f \u015feklinizdi. Bu nedenle, bu a\u015faman\u0131n olabildi\u011fince ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sorular\u0131 netle\u015ftirin<\/span><\/h4>\n\n<p><span style=\"font-weight: 400;\">A\u00e7\u0131k ve net sorular sormal\u0131s\u0131n\u0131z. Her biri bir \u00f6zelli\u011fi temsil etmelidir. \u00d6zellik karma\u015f\u0131ksa, sorguyu par\u00e7alara ay\u0131r\u0131n.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Sorular\u0131n\u0131z \u00fcr\u00fcn \u00f6zelliklerine de\u011fil, kullan\u0131c\u0131 avantajlar\u0131na odaklanmal\u0131d\u0131r. Foto\u011fraf\u0131n\u0131z\u0131 otomatik olarak geli\u015ftirebilseydiniz nas\u0131l hissederdiniz?<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Kutupsal soru e\u015fle\u015ftirmelerinden ka\u00e7\u0131n\u0131n. \u0130\u015flevsiz soru, i\u015flevsel olan\u0131n tersi de\u011fildir; i\u015flevsellikten yoksundur.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00d6zellikleri tan\u0131mlamak yerine, onlar\u0131 g\u00f6sterin.<\/span><\/h4>\n\n<p><span style=\"font-weight: 400;\">Do\u011frudan soru sormaktan daha iyisi, t\u00fcketiciye i\u015flevselli\u011fi g\u00f6stermek ve bu konuda nas\u0131l hissettiklerini sormakt\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Yaz\u0131l\u0131 bir sorgu yerine bir prototip, etkile\u015fimli tel kafesler veya maketler sunabilirsiniz. T\u00fcketici, bu g\u00f6rsel ve dinamik &#8220;a\u00e7\u0131klama&#8221; ile ne \u00f6nerildi\u011fini daha iyi kavrayabilir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu \u015fekilde sorgulama yaparsan\u0131z, kullan\u0131c\u0131 \u00f6zellik prototipiyle etkile\u015fime girdikten sonra, ayr\u0131nt\u0131l\u0131 bir metin sorgusu gibi geleneksel yan\u0131tlar isteyin. Bu, anketinizin unsurlar\u0131n\u0131 kafalar\u0131n\u0131 kar\u0131\u015ft\u0131rmadan hat\u0131rlamalar\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0130fadelere ve anlamaya dikkat edin.<\/span><\/h4>\n\n<p><span style=\"font-weight: 400;\">Baz\u0131 ki\u015filer Kano&#8217;nun yan\u0131t emrini \u015fa\u015fk\u0131nl\u0131kla kar\u015f\u0131lad\u0131. &#8220;Ben b\u00f6yle seviyorum&#8221; demek, &#8220;B\u00f6yle olmal\u0131&#8221; demekten daha nazik g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Yan\u0131tlar memnuniyetten memnuniyetsizlikten ka\u00e7\u0131nmaya do\u011fru s\u0131ralanm\u0131\u015ft\u0131r. Alternatif kelime se\u00e7enekleri \u015funlard\u0131r:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">Ben b\u00f6yle seviyorum.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bunun temel bir gereklilik olaca\u011f\u0131n\u0131 tahmin ediyorum.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ben tarafs\u0131z\u0131m.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ho\u015fuma gitmiyor ama bununla ba\u015fa \u00e7\u0131kabilirim.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bundan ho\u015flanm\u0131yorum ve buna tahamm\u00fcl edemiyorum.<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Bu alternatiflerin nas\u0131l alg\u0131land\u0131\u011f\u0131 konusunda dikkatli olman\u0131z ve kat\u0131l\u0131mc\u0131lar\u0131n anketin amac\u0131n\u0131 kavrad\u0131\u011f\u0131ndan emin olman\u0131z gerekir. En iyi yan\u0131tlar\u0131n se\u00e7ilmesi ve kat\u0131l\u0131mc\u0131lara iletilmesi sonu\u00e7lar\u0131 iyile\u015ftirecektir.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriye \u00f6zelli\u011fin \u00f6nemini sorun.<\/span><\/h4>\n\n<p><span style=\"font-weight: 400;\">Bir\u00e7ok ekip, i\u015flevsel\/i\u015flevsiz \u00e7iftinin ard\u0131ndan ek sorular eklenmesini tavsiye etmi\u015ftir. M\u00fc\u015fterilere bir \u00f6zelli\u011fin ne kadar \u00f6nemli oldu\u011fu sorulur.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu bilgiler, \u00f6zelliklerin farkl\u0131la\u015ft\u0131r\u0131lmas\u0131na ve m\u00fc\u015fteriler i\u00e7in hangilerinin en \u00f6nemli oldu\u011funun belirlenmesine yard\u0131mc\u0131 olur. Birincil ve ikincil \u00f6zellikleri ve bunlar\u0131n t\u00fcketici tercihlerini nas\u0131l etkiledi\u011fini ay\u0131rt etmenizi sa\u011flar.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Anketinizi inceleyin.<\/span><\/h4>\n\n<p><span style=\"font-weight: 400;\">M\u00fcmk\u00fcnse, anketi m\u00fc\u015fterilerinize da\u011f\u0131tmadan \u00f6nce birka\u00e7 ekip \u00fcyenizle birlikte g\u00f6zden ge\u00e7irin. D\u0131\u015far\u0131dan ki\u015filerle konu\u015fmak, e\u011fer varsa, \u015f\u00fcphesiz i\u00e7eride herhangi bir belirsizli\u011fe neden olacakt\u0131r.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"analyze_the_outcomes\"><span style=\"font-weight: 400;\">Sonu\u00e7lar\u0131 analiz edin<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">\u015eimdi \u00e7al\u0131\u015fman\u0131n motivasyonuna ula\u015f\u0131yorsunuz. Verileri tablola\u015ft\u0131r\u0131p analiz ettikten sonra, \u00f6zellikleri s\u0131n\u0131fland\u0131rabilir ve \u00f6nceliklendirebilirsiniz. 2 t\u00fcr analiz ke\u015ffedebilirsiniz: &#8211;  <\/span><b>ayr\u0131k ve s\u00fcrekli.<\/b><span style=\"font-weight: 400;\">  Her ikisi de kat\u0131l\u0131mc\u0131 cevaplar\u0131n\u0131 Kano kategorilerine ba\u011flayan matematiksel kavramlard\u0131r. Her y\u00f6ntem, istedi\u011finiz i\u00e7g\u00f6r\u00fc t\u00fcr\u00fcne ba\u011fl\u0131d\u0131r.<\/span><\/p>\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ayr\u0131k Analiz<\/span><\/h4>\n\n<p><span style=\"font-weight: 400;\">Kano sonu\u00e7lar\u0131n\u0131 analiz etmek i\u00e7in en basit yakla\u015f\u0131m \u015fudur:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar\u0131, onlar\u0131 en iyi tan\u0131mlayan demografik ve ki\u015filik \u00f6zelliklerine g\u00f6re s\u0131ralay\u0131n.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">De\u011ferlendirme tablosunu kullanarak, her bir kat\u0131l\u0131mc\u0131n\u0131n yan\u0131tlar\u0131n\u0131 s\u0131n\u0131fland\u0131r\u0131n.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Her kategorinin \u00f6zelli\u011fi (ve demografik) i\u00e7in t\u00fcm yan\u0131tlar\u0131 ekleyin.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">En yayg\u0131n cevap (yani mod) her bir \u00f6zelli\u011fin kategorisi i\u00e7in olacakt\u0131r.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Kategoriler aras\u0131nda yak\u0131n sonu\u00e7lar oldu\u011funda en soldaki kazan\u0131r kural\u0131n\u0131 kullan\u0131n: Olmas\u0131 gereken &gt; Performans &gt; G\u00fczel &gt; \u0130lgi \u00e7ekici olmayan.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lardan belirli \u00f6zelliklerin \u00f6nemini derecelendirmelerini istediyseniz, verdikleri yan\u0131tlar\u0131n ortalamas\u0131n\u0131 almal\u0131s\u0131n\u0131z.<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir analiz size temel d\u00fczeyde bilgi sa\u011flar. Daha kapsaml\u0131 bir yakla\u015f\u0131m\u0131n gereksiz oldu\u011fu bir\u00e7ok durumda faydal\u0131d\u0131r (\u00f6rne\u011fin, tasar\u0131m fikirlerini test etmek veya yol haritan\u0131z\u0131n kaba bir tasla\u011f\u0131n\u0131 olu\u015fturmak).<\/span><\/p>\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">S\u00fcrekli Analiz<\/span><\/h4>\n\n<p><span style=\"font-weight: 400;\">Ayr\u0131k analizin birka\u00e7 sorunu var, ancak ba\u015flamak i\u00e7in harika bir yer ve sonu\u00e7lar hakk\u0131nda genel bir anlay\u0131\u015f sa\u011fl\u0131yor. \u015e\u00f6yle ki:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">Bu s\u00fcre\u00e7te \u00e7ok fazla bilgi kaybederiz. \u0130lk ad\u0131m, her bir kat\u0131l\u0131mc\u0131n\u0131n 25 olas\u0131 cevab\u0131n\u0131 alt\u0131 gruptan birine atamakt\u0131. Her bir yan\u0131tlay\u0131c\u0131dan gelen yan\u0131tlar daha sonra her bir \u00f6zellik i\u00e7in tek bir kategoride birle\u015ftirilir.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Verilerdeki varyasyon tamamen bilinmemektedir; daha yumu\u015fak yan\u0131tlara daha sert olanlarla ayn\u0131 a\u011f\u0131rl\u0131k verilmektedir. \u0130\u015flevsiz bir &#8220;bekle&#8221; ile &#8220;bununla ya\u015fa&#8221; tutumuna sahip \u00e7ekici bir ki\u015fiyi d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/li>\n<\/ul>\n\n<h5 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Puan cevaplar\u0131<\/span><\/h5>\n\n<p><span style=\"font-weight: 400;\">\u0130lk olarak, her bir yan\u0131t se\u00e7ene\u011fine -2 ile 4 aras\u0131nda bir potansiyel memnuniyet de\u011feri verilir. Say\u0131 ne kadar y\u00fcksekse, m\u00fc\u015fteri i\u015flevi o kadar \u00e7ok istiyor demektir. \u00d6nem derecesi daha \u00f6nce oldu\u011fu gibi 1&#8217;den 9&#8217;a kadar derecelendirilmi\u015ftir.<\/span><\/p>\n\n<p><b>Fonksiyonel:<\/b><span style=\"font-weight: 400;\"> -2 (Sevmiyorum), -1 (Birlikte Ya\u015f\u0131yorum), 0, 2 (Olmal\u0131), 4 (Seviyorum);<\/span><\/p>\n\n<p><b>Disfonksiyonel:<\/b><span style=\"font-weight: 400;\"> -2 (Be\u011fen), -1 (Olmal\u0131), 0 (N\u00f6tr), 2 (Birlikte Ya\u015fa), 4 (Be\u011fenme);<\/span><\/p>\n\n<p><b>\u00d6nem derecesi:<\/b><span style=\"font-weight: 400;\"> -1 (\u00d6nemli De\u011fil), 9 (Son Derece \u00d6nemli).<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0130\u015flevsiz \u00f6l\u00e7e\u011fini geriye do\u011fru bulabilirsiniz. Daha y\u00fcksek puanlar daha fazla hazz\u0131 yans\u0131tm\u0131yor mu? \u0130\u015flevsiz yan\u0131tlarda, Be\u011fenmeme, \u00f6zelli\u011fin yoklu\u011funa kesinlikle kat\u0131lmad\u0131\u011f\u0131n\u0131 ifade eder. Kapsay\u0131c\u0131l\u0131k memnuniyeti art\u0131racakt\u0131r. Bu nedenle daha y\u00fcksek bir puan al\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Asimetrik \u00f6l\u00e7e\u011fin (-4 yerine -2 ile ba\u015flayan) mant\u0131\u011f\u0131, olumsuz yan\u0131tlardan elde etti\u011finiz kategorilerin (Ters ve \u015e\u00fcpheli) daha zay\u0131f olmas\u0131d\u0131r (Olmas\u0131 Gereken ve Performans).<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu puanlar 2 boyutlu bir d\u00fczlemin \u00f6zelliklerini kategorize edecektir. Bu strateji ile de\u011ferlendirme tablosuna gerek yoktur.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bir \u00f6zelli\u011fin Tersine d\u00f6nd\u00fc\u011f\u00fcn\u00fc varsayal\u0131m. Bu durumda, her zaman tam tersi olarak tan\u0131mlayabilir ve farkl\u0131 bir Kano kategorisinde s\u0131n\u0131fland\u0131rmak i\u00e7in \u0130\u015flevsel ve \u0130\u015flevsiz puanlar\u0131n\u0131 de\u011fi\u015ftirebilirsiniz; alternatif olarak, ara\u015ft\u0131rman\u0131zdan \u00e7\u0131karabilirsiniz.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">KANO modeli, \u00fcr\u00fcn ekipleri i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f bir \u00f6nceliklendirme metodolojisidir. Bu \u00e7er\u00e7eve, m\u00fc\u015fterileri memnun edece\u011fine inand\u0131klar\u0131 \u00f6zelliklerin \u00f6nceliklendirilmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu yakla\u015f\u0131mlar, \u00fcr\u00fcnlerin raflarda yer kapmak ve t\u00fcketicilerin dikkatini \u00e7ekmek i\u00e7in rekabet etti\u011fi bu zorlu pazarda etkili olduklar\u0131n\u0131 g\u00f6stermektedir. \u00dcr\u00fcn geli\u015ftirme a\u015famas\u0131na girmeden \u00f6nce bile, kano kalite modeli \u00f6zelliklere yap\u0131lacak yat\u0131r\u0131m, zaman \u00e7er\u00e7evesi ve ihtiya\u00e7 duyulan kaynaklar konusunda netlik sa\u011flamaya \u00e7al\u0131\u015f\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">KANO modeli vaka \u00e7al\u0131\u015fmas\u0131, s\u0131n\u0131rl\u0131 kaynaklar ve zamanlama k\u0131s\u0131tlamalar\u0131 alt\u0131nda \u00e7al\u0131\u015f\u0131rken yeni bir \u00fcr\u00fcn\u00fcn nas\u0131l piyasaya s\u00fcr\u00fclece\u011fini g\u00f6stermi\u015ftir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">QuestionPro ile m\u00fc\u015fteri duyarl\u0131l\u0131\u011f\u0131n\u0131 h\u0131zla de\u011ferlendirebilirsiniz. Bu, m\u00fc\u015fteri yorumlar\u0131ndaki e\u011filimleri incelemenizi sa\u011flar. M\u00fc\u015fteri girdilerini dikkate almak, analiz etmek ve bunlara g\u00f6re hareket etmek m\u00fcmk\u00fcn olan en iyi m\u00fc\u015fteri deneyimini yaratman\u0131z\u0131 sa\u011flar. \u015eimdi dene!<\/span><\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlama stratejilerinin, giri\u015fimlerinin ve lansmanlar\u0131n\u0131n temeli t\u00fcketici davran\u0131\u015flar\u0131d\u0131r. \u0130\u015fletmelerdeki pazarlama ekipleri, tasar\u0131m ve \u00fcretime ba\u015flamadan \u00f6nce m\u00fc\u015fterinin tercihlerine ve onlar\u0131 [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":565256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Kano modeline g\u00f6re, bir \u00fcr\u00fcn \u00fcretilirken \u00fcr\u00fcn\u00fcn \u00f6zelliklerine \u00f6ncelik verilir. Bu konuda daha fazla bilgi edinin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Kano modeline g\u00f6re, bir \u00fcr\u00fcn \u00fcretilirken \u00fcr\u00fcn\u00fcn \u00f6zelliklerine \u00f6ncelik verilir. Bu konuda daha fazla bilgi edinin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-16T11:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-14T21:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/Anas_Meta-image-Template-BLOG-BLOG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sanjida Satter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjida Satter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/\"},\"author\":{\"name\":\"Sanjida Satter\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4657fe7e9fb097126074a8ca5effc324\"},\"headline\":\"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?\",\"datePublished\":\"2022-09-16T11:00:45+00:00\",\"dateModified\":\"2023-06-14T21:05:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/\"},\"wordCount\":1842,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Pazar Ara\u015ft\u0131rmas\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/\",\"name\":\"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-09-16T11:00:45+00:00\",\"dateModified\":\"2023-06-14T21:05:12+00:00\",\"description\":\"Kano modeline g\u00f6re, bir \u00fcr\u00fcn \u00fcretilirken \u00fcr\u00fcn\u00fcn \u00f6zelliklerine \u00f6ncelik verilir. Bu konuda daha fazla bilgi edinin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pazar Ara\u015ft\u0131rmas\u0131\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/pazar-arastirmasi-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4657fe7e9fb097126074a8ca5effc324\",\"name\":\"Sanjida Satter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c572068a5950e70f33455009610313fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c572068a5950e70f33455009610313fa?s=96&d=mm&r=g\",\"caption\":\"Sanjida Satter\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/sanjida-satter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | QuestionPro","description":"Kano modeline g\u00f6re, bir \u00fcr\u00fcn \u00fcretilirken \u00fcr\u00fcn\u00fcn \u00f6zelliklerine \u00f6ncelik verilir. Bu konuda daha fazla bilgi edinin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/","og_locale":"tr_TR","og_type":"article","og_title":"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | QuestionPro","og_description":"Kano modeline g\u00f6re, bir \u00fcr\u00fcn \u00fcretilirken \u00fcr\u00fcn\u00fcn \u00f6zelliklerine \u00f6ncelik verilir. Bu konuda daha fazla bilgi edinin.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-09-16T11:00:45+00:00","article_modified_time":"2023-06-14T21:05:12+00:00","og_image":[{"width":1400,"height":836,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/Anas_Meta-image-Template-BLOG-BLOG.png","type":"image\/png"}],"author":"Sanjida Satter","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Sanjida Satter","Tahmini okuma s\u00fcresi":"9 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/"},"author":{"name":"Sanjida Satter","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4657fe7e9fb097126074a8ca5effc324"},"headline":"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?","datePublished":"2022-09-16T11:00:45+00:00","dateModified":"2023-06-14T21:05:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/"},"wordCount":1842,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Pazar Ara\u015ft\u0131rmas\u0131"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/","name":"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-09-16T11:00:45+00:00","dateModified":"2023-06-14T21:05:12+00:00","description":"Kano modeline g\u00f6re, bir \u00fcr\u00fcn \u00fcretilirken \u00fcr\u00fcn\u00fcn \u00f6zelliklerine \u00f6ncelik verilir. Bu konuda daha fazla bilgi edinin.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/kano-modeli-nedir-ve-nasil-calisir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Pazar Ara\u015ft\u0131rmas\u0131","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/pazar-arastirmasi-tr\/"},{"@type":"ListItem","position":3,"name":"KANO modeli: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4657fe7e9fb097126074a8ca5effc324","name":"Sanjida Satter","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c572068a5950e70f33455009610313fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c572068a5950e70f33455009610313fa?s=96&d=mm&r=g","caption":"Sanjida Satter"},"url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/sanjida-satter\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/Anas_Meta-image-Template-BLOG-BLOG.png","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/Anas_Meta-image-Template-BLOG-BLOG.png","author_info":{"display_name":"Sanjida Satter","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/sanjida-satter\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/797604"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=797604"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/797604\/revisions"}],"predecessor-version":[{"id":797605,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/797604\/revisions\/797605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/565256"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=797604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=797604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=797604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}