{"id":797636,"date":"2022-08-08T11:00:37","date_gmt":"2022-08-08T11:00:37","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/urun-ozellik-onceliklendirmesi-stratejiler-ile-ne-oldugu\/"},"modified":"2022-08-08T11:00:37","modified_gmt":"2022-08-08T11:00:37","slug":"urun-ozellik-onceliklendirmesi-stratejiler-ile-ne-oldugu","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/urun-ozellik-onceliklendirmesi-stratejiler-ile-ne-oldugu\/","title":{"rendered":"\u00dcr\u00fcn \u00d6zellik \u00d6nceliklendirmesi: Stratejiler ile ne oldu\u011fu"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn \u00f6zelliklerine iyi \u00f6ncelik vermek, m\u00fc\u015fterileriniz mutlu da olsa mutsuz da olsa i\u015finizi etkiler. M\u00fckemmel \u00fcr\u00fcn \u00f6zelli\u011fi \u00f6nceliklendirmesi sayesinde ekibinizin odaklanmas\u0131 artacak, kaynaklar\u0131n kullan\u0131m\u0131 daha verimli olacak ve \u015firketiniz i\u00e7in sonu\u00e7lar daha iyi olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En iyi \u00fcr\u00fcn ekipleri, hangi \u00f6zelliklerin olu\u015fturulaca\u011f\u0131n\u0131 se\u00e7erken sezgi veya varsay\u0131mlar yerine \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131n\u0131 tercih eder. Bununla birlikte, her \u00fcr\u00fcn ara\u015ft\u0131rmac\u0131s\u0131n\u0131n anlatabilece\u011fi gibi, kapsaml\u0131 \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131n\u0131 \u00f6nceliklendirilmi\u015f, net \u00fcr\u00fcn \u00f6zelliklerine d\u00f6n\u00fc\u015ft\u00fcrmek zordur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda, \u00fcr\u00fcn \u00f6zellik \u00f6nceliklendirmesini ve m\u00fc\u015fterilerin \u00fcr\u00fcn veya hizmetlerinizle daha fazla ilgilenmesi i\u00e7in nas\u0131l bir strateji olu\u015fturaca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131klayaca\u011f\u0131z.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00dcr\u00fcn \u00f6zellik \u00f6nceliklendirmesi nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn \u00f6zellik \u00f6nceliklendirmesi, \u00fcr\u00fcn \u00f6zelliklerini <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-measure-what-customers-value\/\">t\u00fcketici de\u011feri<\/a>, i\u015f hedefleri, zaman, maliyet ve teknik fizibiliteye g\u00f6re s\u0131ralar ve d\u00fczenler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130lgili kurulu\u015flar, payda\u015flar i\u00e7in bir yol haritas\u0131 olu\u015fturman\u0131n anahtar\u0131d\u0131r. Bu, \u00fcr\u00fcn y\u00f6neticilerinin en kritik \u00f6zelliklere odaklanmas\u0131na ve daha ak\u0131ll\u0131 yol haritas\u0131 se\u00e7imleri yapmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn y\u00f6neticileri, bir \u00f6zellik \u00f6nceliklendirme yap\u0131s\u0131 olmadan h\u0131zla bunalabilir ve yanl\u0131\u015f kararlara yol a\u00e7abilir. Bir sistem, \u00fcr\u00fcn y\u00f6neticilerine \u00f6zellik de\u011ferlerini kar\u015f\u0131la\u015ft\u0131rma ve \u00f6ncelikle hangisine odaklanacaklar\u0131na karar verme konusunda yard\u0131mc\u0131 olabilir. M\u00fc\u015fteri geri bildirimlerinin ele al\u0131nmas\u0131na ve i\u015f g\u00fcc\u00fcn\u00fcn koordine edilmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellik \u00f6nceliklendirmesinin birincil amac\u0131, olumlu bir m\u00fc\u015fteri deneyimini s\u00fcrd\u00fcr\u00fcrken t\u00fcketicilere m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede ve etkili bir \u015fekilde de\u011fer sa\u011flamakt\u0131r. \u00d6zellik \u00f6nceliklendirmesini kullanarak, hangi iyile\u015ftirmelerin m\u00fc\u015fteri taban\u0131n\u0131z i\u00e7in en de\u011ferli olaca\u011f\u0131n\u0131 analiz edebilir ve bunlara en y\u00fcksek \u00f6nceli\u011fi verebilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00dcr\u00fcn \u00f6zelliklerinin \u00f6nceliklendirilmesi i\u00e7in stratejiler.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir birikimdeki \u00fcr\u00fcn \u00f6zelliklerinin say\u0131s\u0131n\u0131 tahmin eden \u00e7e\u015fitli y\u00f6ntemler vard\u0131r. Baz\u0131lar\u0131 \u00f6zelli\u011fin aciliyetiyle daha fazla ilgilenirken, di\u011ferleri fayda\/\u00e7aba oran\u0131yla daha fazla ilgilenir. Herhangi bir zamanda en iyi karar\u0131 vermek i\u00e7in \u00fcr\u00fcn y\u00f6neticilerinin belirli bir \u00f6nceliklendirme \u00e7er\u00e7evesi hakk\u0131nda bilgi sahibi olmalar\u0131 ve t\u00fcm bu teknikleri ezbere bilmeleri gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunlardan en \u00f6nemlileri a\u015fa\u011f\u0131da listelenmi\u015ftir:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">MoSCoW y\u00f6ntemi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M (Must have), S (Should have), C (Could have) ve W (Won&#8217;t have) k\u0131saltmalar\u0131 bu \u00f6zellik \u00f6nceliklendirme yakla\u015f\u0131m\u0131n\u0131n isimlerinin kayna\u011f\u0131d\u0131r. Payda\u015flar, di\u011ferlerinin yan\u0131 s\u0131ra, belirli bir s\u00fcr\u00fcmdeki projelerin \u00f6nemini anlamak i\u00e7in s\u0131kl\u0131kla kullan\u0131rlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00f6ncelik \u00e7er\u00e7evesini d\u00f6rt ayr\u0131 kategori olu\u015fturmaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olmazsa olmazlar: Onsuz ya\u015fayamayaca\u011f\u0131n\u0131z \u00f6zellikler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olmas\u0131 gerekenler: \u00f6nemli \u00f6zellikler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olabilirdi: Sahip olunmas\u0131 iyi olacak \u015feyler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olmazsa olmazlar: O kadar \u00f6nemli olmayan \u00f6zellikler.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Temel ama\u00e7, her bir \u00f6zelli\u011fe hedeflerini do\u011fru bir \u015fekilde tan\u0131mlayan bir etiket vermektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00f6nceliklendirme \u00e7er\u00e7evesini kullanmadan \u00f6nce, payda\u015flar\u0131n ve \u00fcr\u00fcn y\u00f6neticilerinin genel hedeflerin, \u00fcr\u00fcn stratejisinin ve \u00f6nceliklendirme fakt\u00f6rlerinin birbirine uygun oldu\u011fundan emin olmalar\u0131 gerekir. Daha sonra, herhangi bir anla\u015fmazl\u0131k varsa, \u00fcr\u00fcn ekibinin bunlar\u0131 nas\u0131l \u00e7\u00f6zece\u011fini tart\u0131\u015fabilirler. Son olarak, her bir kategoriye ne kadar kaynak verilece\u011fine karar vererek baz\u0131 \u00fcr\u00fcn kararlar\u0131 verebilirler.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">RICE tekni\u011fi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">RICE k\u0131saltmas\u0131, bu \u00f6nceliklendirme yap\u0131s\u0131n\u0131 tam potansiyeliyle kullanarak elde edebilece\u011finiz her bir odak alan\u0131n\u0131 temsil eder. \u00d6nerilen bir \u00f6zellikle ilgili olarak, ek olarak \u015funlar\u0131 da dikkate almal\u0131s\u0131n\u0131z:<\/span><\/p>\n<ul>\n<li><b>Eri\u015fim:<\/b><span style=\"font-weight: 400;\"> Bir \u00f6zelli\u011fin ka\u00e7 m\u00fc\u015fteriye ula\u015fabilece\u011fi.<\/span><\/li>\n<li><b>Etki:<\/b><span style=\"font-weight: 400;\"> etki puan\u0131 0 (en d\u00fc\u015f\u00fck) ile 3 (en y\u00fcksek) aras\u0131nda de\u011fi\u015fmektedir.<\/span><\/li>\n<li><b>Kesinlik:<\/b><span style=\"font-weight: 400;\"> \u00c7al\u0131\u015fma veya istatistiksel veriler \u0131\u015f\u0131\u011f\u0131nda sahip oldu\u011funuz g\u00fcvence derecesi.<\/span><\/li>\n<li><b>\u00c7aba:<\/b><span style=\"font-weight: 400;\"> ki\u015fi-ay ili\u015fkisine dayal\u0131, \u00e7aba.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00fcm verilere sahip oldu\u011funuzda, nihai puan\u0131 elde etmek i\u00e7in denklemi kullanabilir ve bu \u00f6zellik \u00f6nceliklendirme sihrini yapabilirsiniz:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Pirin\u00e7 Puan\u0131 = (Eri\u015fim x Etki x G\u00fcven) \/ \u00c7aba<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn y\u00f6neticileri, RICE puan\u0131n\u0131 kullanarak tahminlerinin bir \u00f6zetini elde edebilirler. Bu \u00f6nceliklendirme \u00e7er\u00e7evesindeki nicel yakla\u015f\u0131m her zaman en iyisi olmayabilir. Bununla birlikte, daha incelikli, karma\u015f\u0131k yarg\u0131larda bulunmaya \u00e7al\u0131\u015f\u0131rken faydal\u0131 olabilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Etki ve \u00e7aba matrisi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu y\u00f6ntem, \u00fcr\u00fcn\u00fcn \u00f6zelliklerini teknik bir bak\u0131\u015f a\u00e7\u0131s\u0131yla g\u00f6rsel olarak g\u00f6sterir. Bu durumda, her bir unsura nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na ve \u00e7al\u0131\u015fmas\u0131 i\u00e7in ne kadar gerekti\u011fine g\u00f6re puan vermek esast\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etki ile, \u00f6zelli\u011finizi bir kartezyen matris i\u00e7ine yerle\u015ftirilmi\u015f olarak bulacaks\u0131n\u0131z. Art\u0131k \u00fcr\u00fcn yol haritan\u0131za h\u0131zl\u0131 bir \u015fekilde bakabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu y\u00f6ntem, \u00f6zellikleri daha kesin bir \u00f6nem s\u0131ras\u0131na koymam\u0131za yard\u0131mc\u0131 olur ve ba\u015fkalar\u0131 i\u00e7in do\u011fru \u00e7\u00f6z\u00fcm\u00fc bulman\u0131n basit bir yolunu g\u00f6sterir ve \u00f6nerir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00dcr\u00fcn \u00f6zelli\u011fi \u00f6nceliklendirme puan kart\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Her \u00fcr\u00fcn y\u00f6neticisi ve ekibi kendi kategorilerini olu\u015fturarak, bu tekni\u011fi kullanarak her bir \u00f6zelli\u011fin \u00f6nemini \u00f6l\u00e7ebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ekibinizin yard\u0131m\u0131yla her bir kategoriyi tan\u0131mlay\u0131n ve sembolik bir a\u011f\u0131rl\u0131k verin. Her toplant\u0131 kat\u0131l\u0131mc\u0131s\u0131 art\u0131k t\u00fcr\u00fcne g\u00f6re 100 puan alabilir. Herkesin ayn\u0131 fikirde oldu\u011fundan emin olmak i\u00e7in bir konu\u015fma yapt\u0131ktan sonra puanlar\u0131n\u0131 payla\u015ft\u0131rmaya ve \u00f6zellikleri s\u0131ralamaya ba\u015flayabilirler.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Profesyonel ipucu: Ayn\u0131 \u00f6zellik listesini de\u011ferlendirdikten ve puan kart\u0131 kullan\u0131larak kategorize edildikten sonra teknik ve \u00fcr\u00fcn ekipleri i\u00e7in ayr\u0131 kategoriler olu\u015fturulmal\u0131d\u0131r. \u00d6zellik \u00f6nceliklendirme prosed\u00fcr\u00fcn\u00fcz, m\u00fc\u015fterileri etkileyebilecek basit \u00f6zellikler sa\u011flayacakt\u0131r.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">F\u0131rsatlar\u0131n De\u011ferlendirilmesi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 girdisine dayanmas\u0131 nedeniyle f\u0131rsat puanlamas\u0131, riskleri azalt\u0131rken yeni olas\u0131l\u0131klar\u0131 belirlemenin m\u00fckemmel bir yoludur. Bu \u00f6zellik \u00f6nceliklendirme yakla\u015f\u0131m\u0131 f\u0131rsat analizi veya bo\u015fluk analizi olarak da bilinir. Kullan\u0131c\u0131lar\u0131n hayati ve az geli\u015fmi\u015f olarak g\u00f6rd\u00fckleri y\u00f6nleri vurgular.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ekipler, gerekli ancak yetersiz olarak de\u011ferlendirilen \u00f6zellikleri geli\u015ftirmelidir. Bunun yerine, bir par\u00e7an\u0131n hem <a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">memnuniyet<\/a> hem de alaka d\u00fczeyi a\u00e7\u0131s\u0131ndan d\u00fc\u015f\u00fck puan ald\u0131\u011f\u0131n\u0131 varsayal\u0131m. Bu durumda, g\u00f6z ard\u0131 edilebilir ve odak ba\u015fka bir alana y\u00f6nlendirilebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Son olarak, t\u00fcketicilerin bir \u00f6zellik teklifini de\u011ferli ve tatmin edici buldu\u011funu varsayal\u0131m. Bu durumda y\u00f6netim, bu \u00f6zellik etraf\u0131nda inovasyonu h\u0131zland\u0131rarak yat\u0131r\u0131m getirisini art\u0131rmaya y\u00f6nelik yeni yakla\u015f\u0131mlara odaklanabilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn \u00f6zellik \u00f6nceliklendirmesi, \u00fcr\u00fcnleri planl\u0131 bir \u015fekilde geli\u015ftirmenin bir yoludur. \u0130n\u015fa edilecek veya geli\u015ftirilecek \u015feyler hakk\u0131nda konu\u015fmak her zaman inan\u0131lmaz bir co\u015fku yarat\u0131r. Yeni \u00f6zellikleri denemeyi seviyoruz. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn seyahat edebilece\u011fi t\u00fcm harika yerleri, bunlar\u0131n yaratabilece\u011fi etkileri ve en iyi senaryoyu hayal edin. Bununla birlikte, bir \u00fcr\u00fcn y\u00f6neticisi olarak do\u011fruyu s\u00f6ylemelisiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn yol haritan\u0131zdaki \u00f6\u011feleri g\u00f6zden ge\u00e7irirken ve s\u0131ralarken kapsay\u0131c\u0131 stratejinizin ve \u00fcr\u00fcn yol haritan\u0131z\u0131n her zaman \u00f6nce gelmesi gerekti\u011fini unutmay\u0131n. \u0130lgi \u00e7ekici bir konseptin daha geni\u015f resmi g\u00f6zden ka\u00e7\u0131rman\u0131za neden olmas\u0131na izin vermeyin. Uzun vadeli planlamaya her zaman anl\u0131k sonu\u00e7lardan daha fazla \u00f6ncelik verin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro personeli s\u00fcre\u00e7 boyunca size yard\u0131mc\u0131 olabilir ve verilerinizden en iyi \u015fekilde yararlanman\u0131z\u0131 sa\u011flayabilir. Ara\u015ft\u0131rma yapmak veya bir veri havuzu geli\u015ftirmek i\u00e7in yard\u0131ma ihtiyac\u0131n\u0131z varsa profesyonel ekibimizle ileti\u015fime ge\u00e7in.  <\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcr\u00fcn \u00f6zelliklerine iyi \u00f6ncelik vermek, m\u00fc\u015fterileriniz mutlu da olsa mutsuz da olsa i\u015finizi etkiler. M\u00fckemmel \u00fcr\u00fcn \u00f6zelli\u011fi \u00f6nceliklendirmesi sayesinde ekibinizin [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":716537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dcr\u00fcn \u00d6zellik \u00d6nceliklendirmesi: Stratejiler ile ne oldu\u011fu | QuestionPro<\/title>\n<meta name=\"description\" content=\"Bir \u00fcr\u00fcn\u00fcn de\u011ferini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in kullan\u0131lan bir y\u00f6nteme \u00fcr\u00fcn \u00f6zellik \u00f6nceliklendirmesi 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