{"id":797690,"date":"2022-07-07T11:00:20","date_gmt":"2022-07-07T18:00:20","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kullaniciyi-elde-tutma-nedir-ve-nasil-olculur\/"},"modified":"2022-07-07T11:00:20","modified_gmt":"2022-07-07T11:00:20","slug":"kullaniciyi-elde-tutma-nedir-ve-nasil-olculur","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/kullaniciyi-elde-tutma-nedir-ve-nasil-olculur\/","title":{"rendered":"Kullan\u0131c\u0131y\u0131 Elde Tutma: Nedir ve Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?"},"content":{"rendered":"

Kullan\u0131c\u0131n\u0131n elde tutulmas\u0131 her \u00fcr\u00fcn i\u00e7in \u00f6nemli bir g\u00f6stergedir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn kullan\u0131c\u0131lar\u0131n dikkatini ne kadar ba\u015far\u0131l\u0131 bir \u015fekilde \u00e7ekti\u011fi konusunda size fikir verir. Elde tutma oran\u0131n\u0131 \u00f6l\u00e7mek, sad\u0131k bir kullan\u0131c\u0131 taban\u0131 olu\u015fturman\u0131z\u0131 ve gelirinizi art\u0131rman\u0131z\u0131 sa\u011flar. Bu istatisti\u011fi takip ederseniz, geli\u015fim hedeflerinize ula\u015fmak i\u00e7in ne zaman b\u00fcy\u00fck de\u011fi\u015fiklikler yapman\u0131z veya stratejinizi de\u011fi\u015ftirmeniz gerekti\u011fini bilirsiniz.<\/span><\/p>\n

Kullan\u0131c\u0131lar\u0131n elde tutulmas\u0131 g\u00fcvenilir, me\u015fru ve g\u00fcvenilir bir davran\u0131\u015fsal de\u011ferlendirmedir. Sad\u0131k kullan\u0131c\u0131lar\u0131 elde tutman\u0131n ve uzun vadeli abonelikler, yenilemeler ve y\u00f6nlendirmeler kazanman\u0131n anahtar\u0131, basit ve ho\u015f bir \u015fekilde ger\u00e7ek de\u011fer sa\u011flayan bir \u00fcr\u00fcn yaratmakt\u0131r. Kavram\u0131 ve nas\u0131l \u00f6l\u00e7\u00fclece\u011fini anlaman\u0131z gerekir.<\/span><\/p>\n

Kullan\u0131c\u0131y\u0131 elde tutma nedir?<\/span><\/h2>\n

Kullan\u0131c\u0131y\u0131 elde tutma, bir \u00fcr\u00fcn\u00fcn veya \u00f6zelli\u011fin s\u00fcrekli kullan\u0131m\u0131d\u0131r. SaaS ve dijital \u00fcr\u00fcnlerin ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in \u00f6nemli bir g\u00f6stergedir. Birbirini takip eden d\u00f6nemlerde geri d\u00f6nen ilk kez kullan\u0131c\u0131lar\u0131n y\u00fczdesini \u00f6l\u00e7er.<\/span><\/p>\n

Kullan\u0131c\u0131lar\u0131 elde tutma oran\u0131n\u0131z\u0131 d\u00fczenli olarak analiz edebilir veya belirli bir zamana bakabilirsiniz. \u00dcr\u00fcn\u00fcn\u00fcz i\u00e7in kullan\u0131c\u0131lar\u0131n elde tutulmas\u0131n\u0131 inceliyorsan\u0131z, zaman i\u00e7indeki oturum a\u00e7ma say\u0131s\u0131na bakabilirsiniz.<\/span><\/p>\n

M\u00fc\u015fteriyi elde tutma ve m\u00fc\u015fteri devri<\/a>, kullan\u0131c\u0131y\u0131 elde tutma ile ayn\u0131 \u015fey de\u011fildir. Farkl\u0131l\u0131klar\u0131 inceleyelim.<\/span><\/p>\n

Kullan\u0131c\u0131y\u0131 elde tutma ile m\u00fc\u015fteriyi elde tutma aras\u0131ndaki fark nedir?<\/span><\/h3>\n

Kullan\u0131c\u0131lar\u0131n elde tutulmas\u0131 ve m\u00fc\u015fterilerin elde tutulmas\u0131 t\u00fcketici \u015firketleri i\u00e7in hemen hemen ayn\u0131d\u0131r, \u00e7\u00fcnk\u00fc bireysel kullan\u0131c\u0131 ayn\u0131 zamanda hizmet i\u00e7in genellikle \u00f6deme yapan ki\u015fidir. Bunlar birbiriyle ili\u015fkili ancak ayn\u0131 olmayan iki terimdir. M\u00fc\u015fteriyi elde tutma yaln\u0131zca \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in d\u00fczenli \u00f6deme yapan m\u00fc\u015fterileri dikkate al\u0131r, ancak kullan\u0131c\u0131y\u0131 elde tutma \u00fcr\u00fcn\u00fcn\u00fcz\u00fc s\u0131k kullanan herkesi dikkate al\u0131r. \u00dccretli bir hizmet sunuyorsan\u0131z, kullan\u0131c\u0131lar\u0131n elde tutulmas\u0131ndan ziyade m\u00fc\u015fterilerin elde tutulmas\u0131n\u0131 izliyor olacaks\u0131n\u0131z.<\/span><\/p>\n

Kullan\u0131c\u0131y\u0131 elde tutma ve m\u00fc\u015fteri devri: fark nedir?<\/span><\/h3>\n

M\u00fc\u015fteri devir h\u0131z\u0131, belirli bir d\u00f6nemde kaybetti\u011finiz m\u00fc\u015fterilerin say\u0131s\u0131d\u0131r. Bu, m\u00fc\u015fteriyi elde tutma<\/a> oran\u0131n\u0131z\u0131n tersidir. Elde tutma, belirli bir zaman \u00f6l\u00e7e\u011finde ka\u00e7 kullan\u0131c\u0131n\u0131n bir \u00fcr\u00fcnde kald\u0131\u011f\u0131n\u0131 tan\u0131mlarken, ciro ayn\u0131 zaman aral\u0131\u011f\u0131nda ka\u00e7 ki\u015finin bir \u00fcr\u00fcn\u00fc kullanmay\u0131 b\u0131rakt\u0131\u011f\u0131n\u0131 \u00f6l\u00e7er. Y\u00fcksek kay\u0131p oran\u0131, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n \u00fcr\u00fcn veya hizmetlerinizden memnun olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn m\u00fc\u015fterinizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/span><\/p>\n

Kullan\u0131c\u0131y\u0131 elde tutma a\u015famalar\u0131<\/span><\/h2>\n

Kullan\u0131c\u0131 kayb\u0131n\u0131n \u00e7o\u011funlu\u011fu ilk \u00fc\u00e7 ay i\u00e7inde ger\u00e7ekle\u015fir. Kullan\u0131c\u0131lar bu s\u00fcre zarf\u0131nda \u00fc\u00e7 a\u015famadan ge\u00e7er: al\u0131\u015ft\u0131rma, etkinle\u015ftirme ve al\u0131\u015f\u0131lm\u0131\u015f kullan\u0131m. Elde tutulan kullan\u0131c\u0131 oran\u0131n\u0131 y\u00fcksek tutmak i\u00e7in her a\u015faman\u0131n ak\u0131c\u0131 ve keyifli bir kullan\u0131c\u0131 deneyimi sundu\u011fundan emin olun.<\/span><\/p>\n

\u0130\u015fe Al\u0131m<\/span><\/h3>\n

Kullan\u0131c\u0131y\u0131 elde tutmak, sorunsuz bir i\u015fe al\u0131m s\u00fcreci ile ba\u015flar. \u0130lk kez kaydolan kullan\u0131c\u0131lar, i\u015fe al\u0131m s\u0131ras\u0131nda \u00fcr\u00fcn veya hizmetlerinize a\u015fina olurlar. Sorunsuz ve kolay bir yeni kullan\u0131c\u0131 kat\u0131l\u0131m deneyimi olu\u015fturmak, kullan\u0131c\u0131lar\u0131n bir sonraki a\u015famaya daha h\u0131zl\u0131 ge\u00e7mesine yard\u0131mc\u0131 olabilir. Ayn\u0131 zamanda ziyaret\u00e7ilerin dikkatini en \u00f6nemli \u00f6zelliklere y\u00f6neltme f\u0131rsat\u0131 da sa\u011flar. S\u00fcre\u00e7 \u00e7ok karma\u015f\u0131k veya kafa kar\u0131\u015ft\u0131r\u0131c\u0131ysa kullan\u0131c\u0131n\u0131n ilgisi kaybolacakt\u0131r.<\/span><\/p>\n

Aktivasyon<\/span><\/h3>\n

\u0130lk kat\u0131l\u0131mdan sonra aktivasyon, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn de\u011ferini fark etti\u011fi a\u015famad\u0131r. Kullan\u0131c\u0131lar, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn g\u00fcnl\u00fck faaliyetlerinde onlara nas\u0131l yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 anlayabilir. Aktif kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fcn\u00fcze sad\u0131k kalma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/span><\/p>\n

Al\u0131\u015f\u0131lm\u0131\u015f Kullan\u0131m<\/span><\/h3>\n

Kullan\u0131c\u0131lar\u0131 koruman\u0131n son ad\u0131m\u0131 kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 yaratmakt\u0131r. Bu a\u015famada kullan\u0131c\u0131lar \u00fcr\u00fcn\u00fcn gerekli oldu\u011funa inan\u0131r. Kullan\u0131c\u0131lar \u00fcr\u00fcn\u00fc kullanmak ve g\u00fcnl\u00fck rutinlerinin bir par\u00e7as\u0131 haline getirmek i\u00e7in \u00fcr\u00fcnle ki\u015fisel olarak ilgilenirler.<\/span><\/p>\n

Kullan\u0131c\u0131 elde tutma analizinin \u00f6nemi<\/span><\/h2>\n

Kullan\u0131c\u0131lar\u0131n elde tutulma oran\u0131n\u0131 \u00f6l\u00e7mek, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ve pazar\u0131n\u0131z\u0131n birbirine uygun olup olmad\u0131\u011f\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olabilir. Kullan\u0131c\u0131lar\u0131n elde tutulamamas\u0131, her yeni i\u015f edinimi i\u00e7in mali kayba yol a\u00e7ar. Bir \u015firket her m\u00fc\u015fterisinden ancak geri \u00f6deme d\u00f6neminden sonra da kullan\u0131c\u0131lar\u0131n\u0131 elinde tutarsa faydalanabilir. Bu, kullan\u0131c\u0131lar\u0131n uzun vadede kald\u0131\u011f\u0131n\u0131 ve hedef kitlenizin ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131land\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/span><\/p>\n

Kullan\u0131c\u0131y\u0131 elde tutmay\u0131 nas\u0131l \u00f6l\u00e7\u00fcyorsunuz?<\/span><\/h2>\n

Kullan\u0131c\u0131 elde tutma oran\u0131, belirli bir zamandaki aktif kullan\u0131c\u0131 say\u0131s\u0131n\u0131n bir \u00f6nceki d\u00f6nemdeki kullan\u0131c\u0131 say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplanabilir. Belirli bir zaman dilimi se\u00e7ti\u011finizde kullan\u0131c\u0131lar\u0131n elde tutulma oran\u0131n\u0131 \u00f6l\u00e7mek kolayd\u0131r. Kullan\u0131c\u0131 elde tutma oran\u0131n\u0131<\/a> hesaplamak i\u00e7in tam form\u00fcl a\u015fa\u011f\u0131daki gibidir:<\/span><\/p>\n

Kullan\u0131c\u0131 Elde Tutma: (Zaman i\u00e7indeki aktif kullan\u0131c\u0131 say\u0131s\u0131 \/ \u00d6nceki d\u00f6nemdeki toplam aktif kullan\u0131c\u0131 say\u0131s\u0131) x 100<\/span><\/i><\/p>\n

\"kullaniciyi<\/p>\n

2000 ki\u015finin bir mobil oyun indirdi\u011fini varsayal\u0131m. Bir g\u00fcn\u00fcn sonunda 400 ki\u015fi oyunu oynad\u0131. Bir hafta sonra sadece 200 ki\u015fi kulland\u0131. Bir ay sonra, oyunda kalan sadece 100 oyuncu vard\u0131. Bu durumda, elde tutma oranlar\u0131 a\u015fa\u011f\u0131daki gibidir:<\/span><\/p>\n