{"id":797705,"date":"2022-07-14T13:45:21","date_gmt":"2022-07-14T13:45:21","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/katilimci-ise-alimi-nedir-ve-kim-yapmali\/"},"modified":"2022-07-14T13:45:21","modified_gmt":"2022-07-14T13:45:21","slug":"katilimci-ise-alimi-nedir-ve-kim-yapmali","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/katilimci-ise-alimi-nedir-ve-kim-yapmali\/","title":{"rendered":"Kat\u0131l\u0131mc\u0131 \u0130\u015fe Al\u0131m\u0131: Nedir ve Kim Yapmal\u0131?"},"content":{"rendered":"

Veri toplama ve i\u00e7g\u00f6r\u00fc yorumlamada Kat\u0131l\u0131mc\u0131 Al\u0131m\u0131 neden \u00f6nemlidir? Pazar ara\u015ft\u0131rmas\u0131 planlamas\u0131n\u0131n nerede ba\u015flad\u0131\u011f\u0131n\u0131 hi\u00e7 merak ettiniz mi? Bu s\u00fcre\u00e7teki ilk ad\u0131m nedir? Ba\u015far\u0131l\u0131 bir ara\u015ft\u0131rma projesini garanti alt\u0131na almak i\u00e7in hangi hususlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z? E\u011fer ara\u015ft\u0131rman\u0131z\u0131n de\u011ferli olmas\u0131n\u0131 istiyorsan\u0131z, okumaya devam edin. <\/span><\/p>\n

Kat\u0131l\u0131mc\u0131lar\u0131n \u0130\u015fe Al\u0131nmas\u0131, bir ara\u015ft\u0131rma projesinde sadece \u00f6nemli bir ad\u0131m de\u011fil, ayn\u0131 zamanda dikkatle planlanmas\u0131, y\u00fcr\u00fct\u00fclmesi ve izlenmesi gereken \u00f6zellikle karma\u015f\u0131k bir s\u00fcre\u00e7tir. \u0130lgili ve uygun kat\u0131l\u0131mc\u0131lar\u0131n belirlenmesi zorunludur. Projeyi yeterince a\u00e7\u0131klamal\u0131 ve kendilerinden ne istendi\u011fini ve kat\u0131lmak isteyenlerden gerekli onay\u0131 alman\u0131n ve t\u00fcm s\u00fcre\u00e7 boyunca etik standartlar\u0131 koruman\u0131n neden \u00f6nemli oldu\u011funu anlamalar\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z. <\/span><\/p>\n

Kat\u0131l\u0131mc\u0131 al\u0131m\u0131 nedir?<\/b><\/h2>\n

\u015eimdi, kat\u0131l\u0131mc\u0131 al\u0131m\u0131 nedir? Kat\u0131l\u0131mc\u0131lar\u0131n i\u015fe al\u0131nmas\u0131, planlama s\u00fcrecinin ilk a\u015famas\u0131d\u0131r. Belirli bir hedef pazara uyan veya ele almak istedi\u011finiz hedeflere sahip ki\u015fileri bulmay\u0131 ve bireysel odak gruplar\u0131nda veya hatta t\u00fcm hedef kitlenizde onlar\u0131n kat\u0131l\u0131m\u0131n\u0131 sa\u011flamay\u0131 i\u00e7erir.<\/span><\/p>\n

Kullan\u0131labilirlik testi i\u00e7in kat\u0131l\u0131mc\u0131lar\u0131 i\u015fe al\u0131rken, i\u015fe ald\u0131\u011f\u0131n\u0131z kat\u0131l\u0131mc\u0131lar\u0131n mevcut ve potansiyel kullan\u0131c\u0131lar\u0131n\u0131z\u0131 temsil etti\u011finden emin olman\u0131z \u00e7ok \u00f6nemlidir. Yerine getirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z davran\u0131\u015f t\u00fcrlerine \u00f6zellikle dikkat edin.<\/span><\/p>\n

Tarama m\u00fclakatlar\u0131 yapmak, do\u011fru kat\u0131l\u0131mc\u0131lar\u0131 i\u015fe alman\u0131z\u0131 sa\u011flaman\u0131n bir yoludur. Ekran m\u00fclakatlar\u0131n\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in, ki\u015fiye belirli bir \u015fekilde cevap vermesini s\u00f6yleyen y\u00f6nlendirici sorular sormaktan ka\u00e7\u0131n\u0131n. Sizin duymak istedi\u011finizi d\u00fc\u015f\u00fcnd\u00fcklerini de\u011fil, \u00fcr\u00fcn hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fcklerini ve hissettiklerini size s\u00f6ylemelerini istersiniz.<\/span><\/p>\n

M\u00fclakat yaparken, benzer \u00fcr\u00fcn ve hizmetlerle ilgili deneyimleri hakk\u0131nda arka plan bilgisi almak i\u00e7in a\u00e7\u0131k u\u00e7lu sorularla ba\u015flay\u0131n. Ard\u0131ndan \u00fcr\u00fcn\u00fcn kendisiyle ilgili daha spesifik sorulara ge\u00e7in; bu size \u00fcr\u00fcn\u00fcn ne i\u015fe yarad\u0131\u011f\u0131n\u0131 ne kadar iyi anlad\u0131klar\u0131 ve ki\u015fisel olarak kendileri i\u00e7in ne kadar de\u011fer sa\u011flad\u0131\u011f\u0131 konusunda fikir verecektir.<\/span><\/p>\n

Ama\u00e7, \u00e7al\u0131\u015fma pop\u00fclasyonunuzu temsil eden bir \u00f6rneklem olu\u015fturmak ve de\u011ferli, ilgili i\u00e7g\u00f6r\u00fcler \u00fcretmektir.<\/span><\/p>\n

Kat\u0131l\u0131mc\u0131 Al\u0131m\u0131n\u0131n \u00d6nemi<\/b><\/h2>\n

QuestionPro, y\u0131llar\u0131n deneyimi sayesinde, kat\u0131l\u0131mc\u0131 i\u015fe al\u0131m sa\u011flay\u0131c\u0131lar\u0131n\u0131 se\u00e7erken birka\u00e7 temel \u015fey bulmu\u015ftur. <\/span><\/p>\n

UX Ara\u015ft\u0131rmas\u0131<\/b><\/h3>\n

De\u011ferli i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in UX ara\u015ft\u0131rmas\u0131n\u0131 anlamam\u0131z gerekiyor. \u0130yi bir i\u015fe al\u0131m, UX ara\u015ft\u0131rma s\u00fcrecinin ve y\u00f6ntemlerinin tam olarak anla\u015f\u0131lmas\u0131n\u0131 gerektirir.<\/span><\/p>\n

\u0130\u015f Modeli ve Temsil<\/b><\/h3>\n

\u0130\u015f modelini anlayan bir sa\u011flay\u0131c\u0131 \u00e7ok \u00f6nemlidir. QuestionPro’daki \u00e7al\u0131\u015fmalar\u0131m\u0131z benzersizdir, \u00e7\u00fcnk\u00fc engelli veya ana dili \u0130ngilizce olmayanlar gibi di\u011fer kullan\u0131c\u0131 merkezli tasar\u0131m s\u00fcre\u00e7lerinin tipik olarak hedeflemedi\u011fi ki\u015fileri i\u00e7erir.<\/span><\/p>\n

\u0130lgili Geri Bildirim <\/b><\/h3>\n

Bir ara\u015ft\u0131rmac\u0131 olarak, muhtemelen \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in kat\u0131l\u0131mc\u0131 bulmaya ve i\u015fe almaya al\u0131\u015fk\u0131ns\u0131n\u0131zd\u0131r. Peki ya ara\u015ft\u0131rma ve geri bildirim konusunda yard\u0131mc\u0131 olmaya istekli bir kullan\u0131c\u0131 toplulu\u011funa sahip olsayd\u0131n\u0131z? \u0130\u015fte burada kat\u0131l\u0131mc\u0131 al\u0131m\u0131 devreye giriyor!<\/span><\/p>\n

Kat\u0131l\u0131mc\u0131 al\u0131m\u0131yla ilgili en \u00f6nemli \u015fey, kat\u0131l\u0131mc\u0131lar\u0131n\u0131zla d\u00fczenli olarak ileti\u015fim halinde olman\u0131zd\u0131r. Bu \u015fekilde, g\u00f6r\u00fc\u015flerini \u00f6zg\u00fcrce ve d\u00fcr\u00fcst\u00e7e payla\u015facak kadar size g\u00fcvenen bir kullan\u0131c\u0131 toplulu\u011fu geli\u015ftirebilirsiniz.<\/span><\/p>\n

G\u00fcvenilir veri kayna\u011f\u0131<\/b> <\/span><\/h3>\n

Kullan\u0131c\u0131 ara\u015ft\u0131rman\u0131z i\u00e7in kat\u0131l\u0131mc\u0131 bulman\u0131n bal\u0131k tutmak gibi bir \u015fey oldu\u011funu biliyoruz. Ne arad\u0131\u011f\u0131n\u0131z konusunda dikkatli olmal\u0131s\u0131n\u0131z ve en iyi bal\u0131\u011f\u0131 bulmak i\u00e7in a\u011f\u0131n\u0131z\u0131 \u00e7ok uzaklara atman\u0131z gerekecek.<\/span><\/p>\n

Peki ya sorun yeterince insan bulamaman\u0131z de\u011filse? Ya sorun elinizdekilerin yeterince iyi olmamas\u0131ysa?<\/span><\/p>\n

Kullan\u0131c\u0131 i\u015fe al\u0131m\u0131n\u0131z kapsaml\u0131 olursa, t\u00fcm kat\u0131l\u0131mc\u0131lar\u0131n konu\u015fkan, ileti\u015fime a\u00e7\u0131k ve ara\u015ft\u0131rmac\u0131ya kar\u015f\u0131 rahat olmas\u0131n\u0131 sa\u011flars\u0131n\u0131z. D\u00fc\u015f\u00fcnce s\u00fcre\u00e7lerini s\u00f6zl\u00fc olarak ifade edebilen ve y\u00fcksek sesle d\u00fc\u015f\u00fcnebilen ki\u015filerin olmas\u0131 en iyisi olacakt\u0131r. Ara\u015ft\u0131rma s\u0131ras\u0131nda de\u011ferli ve faydal\u0131 geri bildirimler elde etmek i\u00e7in yaln\u0131zca kendilerini kolayca ifade edebilen ki\u015filer i\u015fe al\u0131nmal\u0131d\u0131r.<\/span><\/p>\n

Kat\u0131l\u0131mc\u0131 Toplama Y\u00f6ntemleri<\/b><\/h2>\n

Crowdsourcing:<\/b> Yetenek kitle kaynak kullan\u0131m\u0131, ba\u011f\u0131ms\u0131z i\u015fe al\u0131m uzmanlar\u0131ndan olu\u015fan geni\u015f bir topluluktan yararlan\u0131r. \u00c7o\u011fu durumda, sekt\u00f6r profesyonelleri bir kurulu\u015fun stratejik ve k\u00fclt\u00fcrel hedefleriyle e\u015fle\u015fen yetenekleri i\u015fe al\u0131r ve istihdam eder. Yetenek Kitle Kaynak Kullan\u0131m\u0131, \u00e7e\u015fitli sekt\u00f6rlerdeki kurulu\u015flar taraf\u0131ndan benzersiz yetenek ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in ba\u015far\u0131yla kullan\u0131lmaktad\u0131r. \u00d6rne\u011fin:<\/span><\/p>\n

K\u00fcresel bir yaz\u0131l\u0131m \u015firketi, yeni \u00fcr\u00fcn lansman dok\u00fcmantasyonu \u00fczerinde \u00e7al\u0131\u015fabilecek deneyimli bir teknik yazar ar\u0131yordu. \u015eirket, Yetenek Kitle Kayna\u011f\u0131n\u0131 kulland\u0131 \u00e7\u00fcnk\u00fc fazla i\u015fe al\u0131m s\u00fcresine veya \u015firket i\u00e7inde nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair \u00e7al\u0131\u015fan e\u011fitimine<\/a> ihtiya\u00e7 duymadan i\u015fe ba\u015flayabilecek birini istiyordu.<\/span><\/p>\n

E-posta Kampanyalar\u0131:<\/b> \u0130\u015fe al\u0131m e-postalar\u0131, \u00f6zellikle e-posta listenizde \u00e7ok say\u0131da aboneniz varsa, ara\u015ft\u0131rma kat\u0131l\u0131mc\u0131lar\u0131 bulmak i\u00e7in harika bir yoldur.<\/span><\/p>\n

\u00c7ok say\u0131da aboneniz varsa, bunlar\u0131n iyi bir y\u00fczdesi muhtemelen \u00e7al\u0131\u015fman\u0131za kat\u0131lmakla ilgilenecektir. Ve maliyeti d\u00fc\u015f\u00fckt\u00fcr: i\u015fe al\u0131m e-postalar\u0131, y\u00f6netim veya idare i\u00e7in herhangi bir ek \u00f6deme gerektirmez, bu nedenle \u00e7ok uygun maliyetlidir.<\/span><\/p>\n

Ancak, bu y\u00f6ntemle ili\u015fkili baz\u0131 riskler vard\u0131r. \u00c7ok fazla e-posta g\u00f6nderirseniz (veya bu e-postalar\u0131n kalitesi d\u00fc\u015f\u00fckse), spam kayna\u011f\u0131 olarak i\u015faretlenme riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z. Bu, e-postan\u0131z\u0131n al\u0131c\u0131lar\u0131n e-posta sa\u011flay\u0131c\u0131lar\u0131 taraf\u0131ndan engellenmesine veya tamamen silinmesine neden olabilir.<\/span><\/p>\n

Kartopu \u00d6rneklemesi<\/b>:<\/span><\/p>\n

Bu, a\u011f\u0131n\u0131zdaki birka\u00e7 ki\u015fiye kat\u0131lmakla ilgilenebilecek ki\u015fileri tan\u0131y\u0131p tan\u0131mad\u0131klar\u0131n\u0131 sordu\u011funuz yerdir. Ba\u015flang\u0131\u00e7 i\u00e7in harika bir yoldur \u00e7\u00fcnk\u00fc potansiyel mevcut kat\u0131l\u0131mc\u0131 havuzunuzu olu\u015fturman\u0131za yard\u0131mc\u0131 olur. Sizin i\u00e7in i\u015fe al\u0131m yapmaya yard\u0131mc\u0131 olurlar ve hem veriler hem de bir b\u00fct\u00fcn olarak grup i\u00e7in b\u00fcy\u00fcme “kartopu” gibi b\u00fcy\u00fcr.<\/span><\/p>\n

Kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131 i\u00e7in kat\u0131l\u0131mc\u0131lar nas\u0131l i\u015fe al\u0131n\u0131r?<\/b><\/h2>\n

K\u0131sa tarama m\u00fclakatlar\u0131 yapmak, hedefledi\u011finiz kitleyi i\u015fe ald\u0131\u011f\u0131n\u0131zdan emin olman\u0131n \u00e7ok etkili bir yoludur. Ekran m\u00fclakatlar\u0131n\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in, ki\u015fiye belirli bir \u015fekilde cevap vermesini s\u00f6yleyen y\u00f6nlendirici sorular sormaktan ka\u00e7\u0131n\u0131n. <\/span><\/p>\n

Bunun yerine, m\u00fcmk\u00fcn oldu\u011funca fazla bilgi toplayabilmek i\u00e7in g\u00fcnl\u00fck olarak ne yapt\u0131klar\u0131 ve g\u00fcnl\u00fck ya\u015famlar\u0131nda ne gibi sorunlarla kar\u015f\u0131la\u015ft\u0131klar\u0131 hakk\u0131nda a\u00e7\u0131k u\u00e7lu sorular sorun. <\/span><\/p>\n

\u0130\u015fe ald\u0131\u011f\u0131n\u0131z kat\u0131l\u0131mc\u0131lar\u0131n, ara\u015ft\u0131rman\u0131z\u0131n amac\u0131n\u0131 koruyarak mevcut ve potansiyel kullan\u0131c\u0131lar\u0131n\u0131z\u0131 temsil etti\u011finden emin olman\u0131z zorunludur. \u0130htiyac\u0131n\u0131z olan toplam kat\u0131l\u0131mc\u0131 say\u0131s\u0131n\u0131 tahmini olarak belirlemenizi \u00f6neririz. <\/span><\/p>\n

Ara\u015ft\u0131rma yaparken yerine getirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z davran\u0131\u015f t\u00fcrlerine \u00f6zellikle dikkat edin. Yeni bir web sitesi tasar\u0131m\u0131n\u0131 test etmek istiyorsan\u0131z, daha \u00f6nce hi\u00e7 g\u00f6rmemi\u015f yeni kullan\u0131c\u0131lar\u0131 i\u015fe almak yerine, web sitenizi daha \u00f6nce kullanm\u0131\u015f ve mevcut d\u00fczenine a\u015fina olan ki\u015fileri i\u015fe al\u0131n ve kat\u0131l\u0131mc\u0131larla ileti\u015fim halinde olman\u0131za ve mevcut ve gelecekteki \u00e7al\u0131\u015fmalar i\u00e7in ili\u015fkileri y\u00f6netmenize yard\u0131mc\u0131 olacak bir sistem kurdu\u011funuzdan emin olun. <\/span><\/p>\n

Bu bilgilerin elinizin alt\u0131nda olmas\u0131, farkl\u0131 projeler i\u00e7in ula\u015fabilece\u011finiz ilgili test kat\u0131l\u0131mc\u0131lar\u0131n\u0131n bir listesini olu\u015fturman\u0131za olanak tan\u0131r.<\/span><\/p>\n

Kat\u0131l\u0131mc\u0131 al\u0131m sorular\u0131n\u0131n<\/a> ilerleyi\u015fini takip etmek i\u00e7in bu sistemi kullan\u0131n. Tarama sorular\u0131n\u0131 onlarla payla\u015ft\u0131n\u0131z m\u0131? \u0130lerlemeyi bu \u015fekilde etiketleyin. Kat\u0131l\u0131mc\u0131y\u0131 ara\u015ft\u0131rma i\u00e7in onaylad\u0131n\u0131z m\u0131? Bunlar\u0131 ‘devam eden ara\u015ft\u0131rmalar’ b\u00f6l\u00fcm\u00fcne ekleyin.<\/span><\/p>\n

Kat\u0131l\u0131mc\u0131lar\u0131n\u0131zla ileti\u015fim halinde kalman\u0131n m\u00fckemmel bir yolunu ar\u0131yorsan\u0131z, bu 2 dakikal\u0131k videoyu ka\u00e7\u0131rmay\u0131n <\/b>
\n QuestionPro’nun Topluluk Yaz\u0131l\u0131m\u0131<\/b>
\n<\/a><\/p>\n

Sonu\u00e7<\/b><\/h2>\n

Kat\u0131l\u0131mc\u0131 bulma s\u00fcreci bireyler i\u00e7in zaman al\u0131c\u0131 olma e\u011filimindedir. Ara\u015ft\u0131rmac\u0131lar, gereksiz yere uzun s\u00fcren i\u015fe al\u0131m s\u00fcreleri nedeniyle \u00e7o\u011fu zaman ara\u015ft\u0131rmalar\u0131n\u0131 ertelemek zorunda kalmaktad\u0131r. Bu, yinelemeli tasar\u0131m d\u00f6ng\u00fclerinde \u00e7al\u0131\u015f\u0131rken inan\u0131lmaz derecede elveri\u015fsizdir. \u0130\u015fte bu nedenle QuestionPro Audience \u00e7\u00f6z\u00fcm\u00fc pazar ara\u015ft\u0131rmas\u0131 ihtiya\u00e7lar\u0131n\u0131z i\u00e7in m\u00fckemmel bir se\u00e7im olabilir.<\/span><\/p>\n

QuestionPro Audience, anketinize veya \u00e7al\u0131\u015fman\u0131za kat\u0131l\u0131mc\u0131 toplamak i\u00e7in size h\u0131zl\u0131 ve etkili bir \u00e7\u00f6z\u00fcm sunar. <\/b><\/p>\n

QuestionPro Audience ile hedef profilinize uyan ki\u015fileri kolayca bulabilir ve onlar\u0131 e-posta veya SMS yoluyla davet edebilirsiniz. \u00c7\u00f6z\u00fcm, geli\u015fmi\u015f filtreleme se\u00e7eneklerini kullanarak ve alaca\u011f\u0131n\u0131z alakas\u0131z kat\u0131l\u0131mc\u0131lar\u0131n say\u0131s\u0131n\u0131 azaltarak hedef profilinize uyan kat\u0131l\u0131mc\u0131lar\u0131 bulman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n

DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Veri toplama ve i\u00e7g\u00f6r\u00fc yorumlamada Kat\u0131l\u0131mc\u0131 Al\u0131m\u0131 neden \u00f6nemlidir? Pazar ara\u015ft\u0131rmas\u0131 planlamas\u0131n\u0131n nerede ba\u015flad\u0131\u011f\u0131n\u0131 hi\u00e7 merak ettiniz mi? Bu s\u00fcre\u00e7teki […]<\/p>\n","protected":false},"author":67,"featured_media":714987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121],"tags":[],"yoast_head":"\nKat\u0131l\u0131mc\u0131 \u0130\u015fe Al\u0131m\u0131: Nedir ve Kim Yapmal\u0131? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Kat\u0131l\u0131mc\u0131lar\u0131n i\u015fe al\u0131nmas\u0131, planlama s\u00fcrecinin ilk a\u015famas\u0131d\u0131r. 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