{"id":798343,"date":"2022-10-03T11:00:15","date_gmt":"2022-10-03T18:00:15","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/reklam-testi-nedir-ve-nasil-yapilir\/"},"modified":"2025-02-17T00:30:39","modified_gmt":"2025-02-17T07:30:39","slug":"reklam-testi-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/reklam-testi-nedir-ve-nasil-yapilir\/","title":{"rendered":"Reklam Testi: Nedir, Nas\u0131l Yap\u0131l\u0131r + Reklam Test Yaz\u0131l\u0131m\u0131"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Reklamlar, genel bir reklam stratejisinin en \u00f6nemli bile\u015fenlerinden biri olmaya devam etmektedir. Potansiyel bir m\u00fc\u015fteri reklamlar\u0131 yaln\u0131zca pazarlama kampanyalar\u0131n\u0131z\u0131n bir par\u00e7as\u0131 olarak g\u00f6r\u00fcr. Reklam tercihleri ve demografik bilgiler, Reklam platformuna reklamlar\u0131n\u0131z\u0131n g\u00f6sterilip g\u00f6sterilmeyece\u011fi ve ne s\u0131kl\u0131kta g\u00f6sterilece\u011fi konusunda talimat verir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Reklam testi gibi pazar ara\u015ft\u0131rmas\u0131 teknikleri, reklam \u00e7al\u0131\u015fmalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131l\u0131r. Reklamlar\u0131n test edilmesi, i\u015fletmelerin insanlar\u0131n belirli mesajlara nas\u0131l tepki verece\u011fini g\u00f6rmesine ve buna g\u00f6re ayarlama yapmas\u0131na olanak tan\u0131r. D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, d\u00f6n\u00fc\u015f\u00fcm ba\u015f\u0131na maliyet, reklam kalitesi ve daha fazlas\u0131 dahil olmak \u00fczere reklam hesab\u0131n\u0131z\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirir.<\/span><\/p>\n\n<p>QuestionPro Research Suite, test etmek, \u00f6\u011frenmek ve daha h\u0131zl\u0131 hareket etmek isteyen i\u00e7g\u00f6r\u00fc uzmanlar\u0131, pazar ara\u015ft\u0131rmac\u0131lar\u0131 ve ajanslar i\u00e7in tasarlanm\u0131\u015f otomatik bir pazar ara\u015ft\u0131rma platformu ve yarat\u0131c\u0131 test yaz\u0131l\u0131m\u0131d\u0131r. Bu \u00e7evik i\u00e7g\u00f6r\u00fc platformu, ara\u015ft\u0131rmay\u0131 size ve hedef kitlenize g\u00f6re \u00f6zelle\u015ftirmek ve veri i\u00e7g\u00f6r\u00fclerini \u00e7\u0131karmak i\u00e7in AI, Makine \u00d6\u011frenimi ve Meta Verileri kullan\u0131r. <\/p>\n\n<p><span style=\"font-weight: 400;\">Pazarlamac\u0131lar neyi test etmek istedikleri ve veri odakl\u0131 kazanma kriterlerini nas\u0131l se\u00e7ecekleri konusunda net bir fikre sahip olmad\u0131klar\u0131nda, reklam testlerinde hata yapma olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. Bu blog size reklam testinin ne oldu\u011funu ve nas\u0131l yap\u0131laca\u011f\u0131n\u0131 g\u00f6sterecek.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Reklam testi nedir?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Reklam testi, reklam konseptlerinizi hedef pazar\u0131n\u0131zdan bir \u00f6rneklemle analiz etme s\u00fcrecidir. Reklam\u0131n ne kadar \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 ve hedef kitlenin reklam\u0131 nas\u0131l buldu\u011funa ili\u015fkin geri bildirim almak i\u00e7in reklam\u0131n tamam\u0131 veya yaln\u0131zca belirli b\u00f6l\u00fcmleri \u00fczerinde testler yapabilirsiniz.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Reklamlar\u0131n\u0131z\u0131n hangi bile\u015fenlerini test etmelisiniz? Vurgulamak istedi\u011finiz unsurlar\u0131 bilirseniz tart\u0131\u015fma rehberinizi olu\u015fturman\u0131z daha kolay olacakt\u0131r. Test etmeyi se\u00e7ti\u011finiz bile\u015fenler i\u00e7in a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere \u00e7e\u015fitli olas\u0131l\u0131klar vard\u0131r:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">Yeni harekete ge\u00e7irici mesajlar (CTA)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">G\u00fcncellenmi\u015f ba\u015fl\u0131klar<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Yeni a\u00e7\u0131klama<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Yeni resimler<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A\u00e7\u0131l\u0131\u015f sayfalar\u0131<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Vb.<\/span><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Reklam testinin faydalar\u0131<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Reklam yay\u0131nlamak maliyetlidir. \u015eirketler, benzersiz konseptlerini ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in b\u00fcy\u00fck yat\u0131r\u0131mlar yap\u0131yor, ard\u0131ndan da bunu yaymak i\u00e7in daha da fazla para harc\u0131yor. Dolay\u0131s\u0131yla, g\u00fc\u00e7l\u00fc, kapsaml\u0131 ve \u00e7ekici reklam \u00e7abalar\u0131na ihtiya\u00e7 duyarlar. Reklam\u0131n etkinli\u011fini belirlemek i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/testing-testing-1-2-3\/\">test<\/a> kullanman\u0131n \u00f6nemli faydalar\u0131 \u015funlard\u0131r:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">Bilin\u00e7li yarg\u0131larda bulunabilmeniz i\u00e7in bilgi sa\u011flar. Hangileri oldu\u011funu g\u00f6sterebilirseniz, i\u015f arkada\u015flar\u0131n\u0131z\u0131 en \u00f6nemli reklam konseptlerini kullanmaya ikna etmekte zorlanmazs\u0131n\u0131z.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Daha fazla ilerleme i\u00e7in \u00f6neriler sunar. Bu geri bildirimle zaten \u00e7ekici olan metninizi geli\u015ftirme f\u0131rsat\u0131na sahipsiniz!<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">M\u00fc\u015fterileriniz hakk\u0131nda bilgi edinmenize ve onlar\u0131 farkl\u0131 gruplara ay\u0131rman\u0131za yard\u0131mc\u0131 olur. Farkl\u0131 gruplar\u0131n reklamlar\u0131n\u0131z hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ke\u015ffetmek i\u00e7in yan\u0131tlar\u0131 filtreleyebilirsiniz. Bu veriler, belirli gruplara y\u00f6nelik reklamlar veya herkese hitap eden tek bir reklam olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bu kapasite, <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/cevik-pazar-arastirmasi-nedir-ve-nasil-baslanir\/\">\u00e7evik pazar ara\u015ft\u0131rmas\u0131n\u0131<\/a> karakterize eder. \u0130\u015fletmenizin h\u0131zl\u0131 bir \u015fekilde de\u011fi\u015fiklik yapmas\u0131na yard\u0131mc\u0131 olur. Ekibinizin karar verme konusunda daha fazla kendine g\u00fcvenmesini sa\u011flar ve bilgi i\u00e7in di\u011fer kaynaklara olan ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 azalt\u0131r.<\/span><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Reklam testinin dezavantajlar\u0131<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Reklam testi y\u00f6ntemi, di\u011fer alanlarda m\u00fckemmel olsa da bir\u00e7ok dezavantaja sahiptir. \u015euna bir bak:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u00c7ok fazla mevcut kaynak gerektirir. \u00c7al\u0131\u015fanlar\u0131n\u0131za saat baz\u0131nda \u00f6deme yap\u0131yorsan\u0131z, reklam testleri b\u00fct\u00e7enizi \u00f6nemli \u00f6l\u00e7\u00fcde zorlayacakt\u0131r.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bir hata yaparsan\u0131z, bu itibar\u0131n\u0131za zarar verebilir. Bu reklam\u0131 g\u00f6ren izleyiciler \u00fczerindeki etkileri, canl\u0131 kampanya s\u0131ras\u0131nda bir hata yapm\u0131\u015f olman\u0131zla ayn\u0131 olacakt\u0131r.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Faaliyetlerinizi rakiplerinize g\u00f6sterir. Test etti\u011finiz reklamlar hedef kitleniz taraf\u0131ndan g\u00f6r\u00fclebiliyorsa rakipleriniz de bunlar\u0131 g\u00f6rebilir. Hen\u00fcz geli\u015ftirilmekte olan bir \u015feyi s\u0131zd\u0131rmak iyi bir fikir de\u011fildir.<\/span><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Uygulayabilece\u011finiz reklam testi t\u00fcrleri<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Reklam testinizi y\u00fcr\u00fctmek i\u00e7in tek bir optimum yakla\u015f\u0131m yoktur \u00e7\u00fcnk\u00fc bu sizin durumunuza ba\u011fl\u0131d\u0131r. Genel olarak, reklam testi y\u00f6ntemlerini \u015fu \u015fekilde kategorize edebilirsiniz  <\/span><b>PAZAR \u0130\u00c7\u0130 <\/b><span style=\"font-weight: 400;\">ve <\/span><b>anket testleri\u0307<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">01. <span style=\"font-weight: 400;\">Pazar i\u00e7i testler<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Pazar i\u00e7i reklam testleri, kontrol edilebilir de\u011fi\u015fkenlerle yap\u0131lan deneme \u00e7al\u0131\u015fmalar\u0131n\u0131 i\u00e7erir. Bu varyantlar\u0131n sonu\u00e7lar\u0131na dayanarak, en etkili reklam \u00f6\u011feleri kar\u0131\u015f\u0131m\u0131n\u0131 belirleyebilir ve ard\u0131ndan paran\u0131z\u0131n geri kalan\u0131n\u0131 buraya tahsis edebilirsiniz. Pazar i\u00e7i reklam testi \u00e7e\u015fitli y\u00f6ntemlerle yap\u0131labilir; en pop\u00fcler olanlar\u0131 \u015funlard\u0131r:<\/span><\/p>\n\n<ul>\n<li><b>A\/B testi:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/a-b-testi-nedir-faydalari-nasil-yapilir\/\">A\/B testi<\/a>, hangisinin daha iyi performans g\u00f6sterdi\u011fini g\u00f6rmek i\u00e7in bir fakt\u00f6r\u00fc ayarlarken reklam\u0131n\u0131z\u0131n iki kopyas\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131r.<\/span><\/li>\n\n\n\n<li><b>\u00c7ok de\u011fi\u015fkenli reklam testi:<\/b><span style=\"font-weight: 400;\">  A\/B testine benzer ancak s\u00fcr\u00fcm say\u0131s\u0131n\u0131 art\u0131r\u0131r. Herhangi bir mobil reklam\u0131n g\u00f6r\u00fcnt\u00fc \u00fczerindeki metin, CTA, konum, renk se\u00e7imleri ve grafikler gibi de\u011fi\u015fkenleri vard\u0131r. \u00c7ok de\u011fi\u015fkenli reklam testleri, optimum kombinasyonu bulmak i\u00e7in birden fazla fakt\u00f6r\u00fc ayn\u0131 anda de\u011fi\u015ftirebilir.<\/span><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">02. <span style=\"font-weight: 400;\">Anket testi<\/span><\/h3>\n\n<p>Anket testi, <a href=\"https:\/\/trymata.com\/blog\/what-is-market-testing\/\">pazar i\u00e7i<\/a> testten farkl\u0131d\u0131r \u00e7\u00fcnk\u00fc burada reklam yap\u0131lmas\u0131na gerek yoktur. Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n yorumlar\u0131n\u0131 toplayabilir, bunlar\u0131 verilere ve de\u011ferli i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<span style=\"font-weight: 400;\"> Monadik ve s\u0131ral\u0131 monadik test, iki farkl\u0131 <a href=\"https:\/\/www.questionpro.com\/blog\/garbage-in-garbage-out-stress-test-your-surveys\/\">anket testi<\/a> t\u00fcr\u00fcd\u00fcr.<\/span><\/p>\n\n<ul>\n<li><b>Monadik reklam testi:<\/b><span style=\"font-weight: 400;\">  Monadik bir testteki reklam \u00e7e\u015fitli \u015fekillerde olabilir. \u00c7ok \u00e7e\u015fitli reklam s\u00fcr\u00fcmleri \u00fczerinde yapt\u0131\u011f\u0131n\u0131z testten \u00f6nemli bulgular elde etmek i\u00e7in olduk\u00e7a b\u00fcy\u00fck bir yan\u0131tlay\u0131c\u0131 \u00f6rneklemine ihtiyac\u0131n\u0131z vard\u0131r. Anket, her kat\u0131l\u0131mc\u0131dan tek bir reklam\u0131 tek ba\u015f\u0131na g\u00f6r\u00fcnt\u00fcledikten sonra geri bildirimde bulunmas\u0131n\u0131 istemektedir.<\/span><\/li>\n\n\n\n<li><b>S\u0131ral\u0131 monadik reklam testi:<\/b><span style=\"font-weight: 400;\">  S\u0131ral\u0131 monadik reklam testi, monadik reklam testine bir alternatiftir. Benzer sorular soracaks\u0131n\u0131z \u00e7\u00fcnk\u00fc temelde yatan fikir ayn\u0131. Ancak her bir anket kat\u0131l\u0131mc\u0131s\u0131 i\u00e7in tek bir reklam yerine, birbiri ard\u0131na birka\u00e7 farkl\u0131 reklam \u00e7e\u015fidi hakk\u0131nda g\u00f6r\u00fc\u015flerini sorabilirsiniz.<\/span><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Etkili Reklam Testlerinin Uygulanmas\u0131<\/h2>\n\n<p>Pazarlama kampanyalar\u0131n\u0131z\u0131n iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmak i\u00e7in reklamlar\u0131n\u0131z\u0131 etkili bir \u015fekilde test etmeniz gerekir. \u0130\u015fte reklamlar\u0131n\u0131z\u0131 geli\u015ftirmenize ve hedef kitleniz i\u00e7in daha \u00e7ekici hale getirmenize yard\u0131mc\u0131 olacak baz\u0131 basit ad\u0131mlar: <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1560\" height=\"837\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/Effective-Advertising-Testing.jpg\" alt=\"Etkili-Reklam-Testleri\" class=\"wp-image-871729\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">M\u00fc\u015fterilerinizi Anlamak i\u00e7in Mevcut Ara\u015ft\u0131rmalar\u0131 Kullanma<\/h3>\n\n<p>Reklamlar\u0131n\u0131z\u0131 test etmeye ba\u015flamadan \u00f6nce, m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinmek i\u00e7in elinizdeki ara\u015ft\u0131rmalar\u0131 kullan\u0131n. Nelerden ho\u015fland\u0131klar\u0131n\u0131, nas\u0131l al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 ve nelerin ilgilerini \u00e7ekti\u011fini \u00f6\u011frenin. Bu, reklamlar\u0131n\u0131z hakk\u0131nda daha iyi kararlar alman\u0131za yard\u0131mc\u0131 olacakt\u0131r.  <\/p>\n\n<ul>\n<li>\u00d6nceki ara\u015ft\u0131rma raporlar\u0131na bak\u0131n.<\/li>\n\n\n\n<li>M\u00fc\u015fteri davran\u0131\u015flar\u0131 \u00fczerine yap\u0131lan \u00e7al\u0131\u015fmalara g\u00f6z at\u0131n.<\/li>\n\n\n\n<li>Ge\u00e7mi\u015f reklam kampanyalar\u0131n\u0131zdan elde etti\u011finiz verileri kullan\u0131n.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">M\u00fc\u015fterilerinizi Daha \u0130yi Anlamak \u0130\u00e7in Rakamlar\u0131 ve Hikayeleri Kullan\u0131n<\/h3>\n\n<p>M\u00fc\u015fterilerinizin ne istedi\u011fini ger\u00e7ekten anlamak i\u00e7in hem say\u0131lar\u0131 hem de hikayeleri toplaman\u0131z gerekir.<\/p>\n\n<ul>\n<li>E\u011filimleri ve kal\u0131plar\u0131 g\u00f6rmek i\u00e7in say\u0131lar\u0131 kullan\u0131n.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerinizin duygu ve d\u00fc\u015f\u00fcncelerini daha iyi anlamak i\u00e7in hikayeler kullan\u0131n.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Anketlerinizin Do\u011fru Yap\u0131ld\u0131\u011f\u0131ndan Emin Olun<\/h3>\n\n<p>Reklamlar\u0131n\u0131z\u0131 test ederken anketleri do\u011fru \u015fekilde yapman\u0131z \u00f6nemlidir. Bu, anketlerinizin adil ve g\u00fcvenilir oldu\u011fundan emin olmak anlam\u0131na gelir. <\/p>\n\n<ul>\n<li>Sorular\u0131 kar\u0131\u015ft\u0131r\u0131n ki adil olsunlar.<\/li>\n\n\n\n<li>Hangisinin en \u00e7ok i\u015fe yarad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in reklamlar\u0131n\u0131z\u0131n farkl\u0131 versiyonlar\u0131n\u0131 kullan\u0131n.<\/li>\n\n\n\n<li>Anketlerinizin kolay anla\u015f\u0131l\u0131r oldu\u011fundan emin olun.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Reklam testi nas\u0131l yap\u0131l\u0131r<\/span>?<\/h2>\n\n<p><span style=\"font-weight: 400;\">Reklam testi, hedef kitlenizin farkl\u0131 temsilleriyle \u00e7e\u015fitli reklam kampanyalar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rmak ve girdi aramakt\u0131r. Reklam testlerini bir reklam\u0131n tamam\u0131 veya sadece bir k\u0131sm\u0131 \u00fczerinde yapmaya karar verebilirsiniz. Reklam\u0131n ne kadar dikkat \u00e7ekti\u011finden, insanlar\u0131n reklam\u0131n\u0131 yapt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc sat\u0131n almak i\u00e7in ne kadar ilham ald\u0131\u011f\u0131na kadar her konuda geri bildirim toplanacakt\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Reklam testleri konsept geli\u015ftirmeyle ba\u015flar, ancak m\u00fckemmel reklam\u0131 olu\u015fturmak zor olabilir. Art\u0131k reklamlar\u0131n\u0131z\u0131 test etmeye ba\u015flamaya haz\u0131rsan\u0131z, atman\u0131z gereken baz\u0131 ad\u0131mlar\u0131 burada bulabilirsiniz:<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">01. <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Test etmek istedi\u011finiz reklamlar\u0131 se\u00e7in<\/span> <\/h3>\n\n<p><span style=\"font-weight: 400;\">Reklamlar\u0131n\u0131z video, foto\u011fraf, metin, ses veya bu bile\u015fenlerin bir kombinasyonundan olu\u015fabilir. Promosyonlar\u0131n\u0131z\u0131n yap\u0131s\u0131n\u0131 se\u00e7erken, i\u00e7eriklerini de nerede g\u00f6r\u00fcnt\u00fclenecekleri \u0131\u015f\u0131\u011f\u0131nda incelemelisiniz. \u00d6rne\u011fin, Facebook reklamlar\u0131 veya Google arama reklamlar\u0131 yerine Linkedin reklamlar\u0131n\u0131 kullanarak profesyonel a\u011f kullan\u0131c\u0131lar\u0131n\u0131 hedeflemek isteyebilirsiniz.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">02. <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Metriklerinizi se\u00e7in<\/span> <\/h3>\n\n<p><span style=\"font-weight: 400;\">\u00d6l\u00e7t\u00fc\u011f\u00fcn\u00fcz fakt\u00f6rlere dayanarak bir reklam\u0131 di\u011ferinden neyin ay\u0131rd\u0131\u011f\u0131n\u0131 belirleyebilmelisiniz. A\u015fa\u011f\u0131dakiler temel reklam \u00f6l\u00e7\u00fctleri olarak kabul edilmelidir:<\/span><\/p>\n\n<ul>\n<li><b>\u00c7ekici: <\/b><span style=\"font-weight: 400;\">Reklam\u0131n\u0131z\u0131n g\u00f6rseli ve mesaj\u0131 \u00e7ekici mi?<\/span><\/li>\n\n\n\n<li><b>\u00d6zg\u00fcnl\u00fck: <\/b><span style=\"font-weight: 400;\">Reklam\u0131n\u0131zdaki bilgiler ger\u00e7ek\u00e7i g\u00f6r\u00fcn\u00fcyor mu?<\/span><\/li>\n\n\n\n<li><b>Sat\u0131n alma motivasyonu: <\/b><span style=\"font-weight: 400;\">Reklam\u0131n\u0131z m\u00fc\u015fterilere \u00fcr\u00fcn veya hizmetinizi edinmeleri i\u00e7in ilham verecek mi?<\/span><\/li>\n\n\n\n<li><b>\u00d6nemlilik: <\/b><span style=\"font-weight: 400;\">Reklam, hedef kitlenizin gereksinimlerini ve isteklerini kar\u015f\u0131l\u0131yor mu?<\/span><\/li>\n\n\n\n<li><b>\u00c7e\u015fitlilik: <\/b><span style=\"font-weight: 400;\">Reklam\u0131n\u0131z rekabette \u00f6ne \u00e7\u0131k\u0131yor mu?<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Bu nedenle, \u00e7e\u015fitli metriklere ne kadar \u00f6nem verilmesi gerekti\u011fini genellemek kolay de\u011fildir.<\/span><\/p>\n\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, markan\u0131z\u0131n rekabette \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131ndan emin olmak istiyorsan\u0131z, \u00f6zg\u00fcn olmak daha \u00f6nemli olabilir. Ancak, gelirinizi art\u0131rmak bir numaral\u0131 \u00f6nceli\u011finizse, t\u00fcketicinin sat\u0131n alma niyetini \u00f6l\u00e7mek daha \u00f6nemli olabilir.<\/span><\/i><\/p>\n\n<h3 class=\"wp-block-heading\">03. <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Hedef kitlenizi ara\u015ft\u0131r\u0131n<\/span> <\/h3>\n\n<p><span style=\"font-weight: 400;\">Sizden sonra <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/hedef-kitle-ne-oldugu-ve-nasil-tanimlanacagi\/\">hedeflenen kitle<\/a><span style=\"font-weight: 400;\">  reklamlar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irme \u015fans\u0131na sahip oldu\u011funda, ne kadar etkili olduklar\u0131n\u0131 bileceksiniz. Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7meniz ve reklamlar\u0131n\u0131z hakk\u0131nda geri bildirimde bulunmalar\u0131na izin vermeniz gerekir. A\u015fa\u011f\u0131dakilerin her ikisi de standart y\u00f6ntemlerdir:<\/span><\/p>\n\n<ul>\n<li><b>Odak gruplar\u0131:<\/b><span style=\"font-weight: 400;\">  Bu y\u00f6ntemi kullanarak, \u00e7ok say\u0131da soruya etkili bir \u015fekilde ayr\u0131nt\u0131l\u0131 yan\u0131tlar toplayabilirsiniz. Bu, t\u00fcketicilerden ve potansiyel al\u0131c\u0131lardan geri bildirim almak i\u00e7in harika bir f\u0131rsatt\u0131r. Odak gruplar\u0131 hedef kitleniz hakk\u0131nda bilgi toplaman\u0131za yard\u0131mc\u0131 olabilir, ancak bu gruplar\u0131n kurulmas\u0131 zaman al\u0131c\u0131 ve pahal\u0131 olabilir.<\/span><\/li>\n\n\n\n<li><b>\u00c7evrimi\u00e7i Anketler:<\/b><span style=\"font-weight: 400;\">  \u00c7evrimi\u00e7i bir anket platformu kullanarak, se\u00e7ti\u011finiz hedef kitleden h\u0131zl\u0131 ve kolay bir \u015fekilde girdi alabilirsiniz. Bu y\u00f6ntemle daha az parayla daha fazla ki\u015fiyle anket yapabilmenize ra\u011fmen, bir odak grubunda oldu\u011fu kadar derinlemesine geri bildirim alamayabilirsiniz.<\/span><\/li>\n<\/ul>\n\n<p><strong><em>QuestionPro gibi platformlar, hedef kitlenizle etkile\u015fime ge\u00e7meyi ve hedef kitlenizden harici ve dahili veri toplamay\u0131 kolayla\u015ft\u0131r\u0131r.<\/em><\/strong><\/p>\n\n<p><span style=\"font-weight: 400;\">Anketinizde farkl\u0131 <a href=\"https:\/\/www.questionpro.com\/article\/types-of-questions-question-types.html\">soru t\u00fcrlerini<\/a> birle\u015ftirin. \u00dcslubunuzu objektif tutun, yaln\u0131zca fikri aktarmak i\u00e7in gereken say\u0131da kelime kullan\u0131n ve okuyucunun tepkisini etkileyebilecek tan\u0131mlay\u0131c\u0131 veya duygusal dilden uzak durun.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">04. <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Sonu\u00e7lardan en iyi reklam\u0131 se\u00e7in<\/span> <\/h3>\n\n<p><span style=\"font-weight: 400;\">Veri toplad\u0131ktan sonra reklamlar\u0131 birbirleriyle de\u011ferlendirebilirsiniz. Do\u011fru anket bilgi kay\u0131tlar\u0131n\u0131n tutulmas\u0131 bu a\u015faman\u0131n ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Raporunuzu genel sonu\u00e7lara ve her bir reklamdan elde edilen spesifik sonu\u00e7lara b\u00f6lebilirsiniz.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Genel sonu\u00e7lar\u0131n\u0131z, hangi reklamlar\u0131n en iyi ilk tepkileri verdi\u011fini ve sat\u0131\u015flar\u0131 art\u0131rma olas\u0131l\u0131\u011f\u0131n\u0131n en y\u00fcksek oldu\u011funu g\u00f6sterecektir. Tek tek reklam analizi yaparak zay\u0131f noktalar\u0131 bulmak i\u00e7in her bir reklam\u0131n \u00f6zelliklerini daha derinlemesine inceleyebilirsiniz.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\">Reklamlar\u0131n\u0131z\u0131n Ne Kadar \u0130yi \u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131 \u00d6l\u00e7me<\/h2>\n\n<p>Reklamlar\u0131n\u0131z\u0131n iyi \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 bilmek \u00f6nemlidir. \u0130\u015fte ba\u015far\u0131lar\u0131n\u0131 \u00f6l\u00e7menin baz\u0131 yollar\u0131: <\/p>\n\n<h3 class=\"wp-block-heading\">Reklamlar\u0131n\u0131z\u0131 Farkl\u0131 Gruplarla Test Etme<\/h3>\n\n<p>Reklamlar\u0131n\u0131z\u0131n i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 g\u00f6rmenin bir yolu, onlar\u0131 farkl\u0131 insan gruplar\u0131yla test etmektir.<\/p>\n\n<ul>\n<li>M\u00fc\u015fterilerinizi farkl\u0131 gruplara ay\u0131r\u0131n.<\/li>\n\n\n\n<li>Her gruba reklam\u0131n\u0131z\u0131n farkl\u0131 bir s\u00fcr\u00fcm\u00fcn\u00fc g\u00f6sterin.<\/li>\n\n\n\n<li>Onlara ne d\u00fc\u015f\u00fcnd\u00fcklerini sorun.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00d6nemli Rakamlara G\u00f6z Atmak<\/h3>\n\n<p>Reklamlar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7menin bir ba\u015fka yolu da a\u015fa\u011f\u0131daki gibi \u00f6nemli say\u0131lar\u0131 takip etmektir:<\/p>\n\n<ul>\n<li>Markan\u0131z\u0131 ka\u00e7 ki\u015finin bildi\u011fi.<\/li>\n\n\n\n<li>Ka\u00e7 ki\u015fi \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n almay\u0131 d\u00fc\u015f\u00fcn\u00fcyor?<\/li>\n\n\n\n<li>Reklam kampanyas\u0131ndan sonra sat\u0131\u015flar\u0131n\u0131z\u0131n ne kadar artt\u0131\u011f\u0131.<\/li>\n<\/ul>\n\n<p>Bu say\u0131lar\u0131 takip ederek reklamlar\u0131n\u0131z\u0131n iyi \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6rebilir ve gerekirse de\u011fi\u015fiklik yapabilirsiniz.<\/p>\n\n<h2 class=\"wp-block-heading\">Neden Reklam Test Yaz\u0131l\u0131m\u0131 Olarak QuestionPro&#8217;yu Se\u00e7melisiniz?<\/h2>\n\n<p>Reklam Testi Anket Yaz\u0131l\u0131m\u0131, reklamlar\u0131n farkl\u0131 \u00fcr\u00fcn ya\u015fam a\u015famalar\u0131nda ne kadar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 de\u011ferlendirmeye yard\u0131mc\u0131 olur. Reklamlar\u0131 do\u011fru kitleye g\u00f6stererek insanlar\u0131n reklamlara nas\u0131l tepki verdi\u011fini incelemek i\u00e7in kullan\u0131l\u0131r. Bu yaz\u0131l\u0131m, erkenden geri bildirim toplamak ve reklamlardan tasarruf etmek i\u00e7in \u00e7ok \u00f6nemlidir.  <\/p>\n\n<p>Do\u011fru reklam testi yaz\u0131l\u0131m\u0131na sahip olmak, reklam kampanyalar\u0131n\u0131z\u0131 optimize etmek i\u00e7in \u00e7ok \u00f6nemlidir. \u0130ster yeni kampanyalar ba\u015flat\u0131yor ister mevcut kampanyalar\u0131n\u0131z\u0131 iyile\u015ftiriyor olun, QuestionPro ba\u015far\u0131l\u0131 olmak i\u00e7in ihtiyac\u0131n\u0131z olan t\u00fcm reklam testi ara\u00e7lar\u0131n\u0131 sa\u011flar. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/Ad-Testing-Survey-with-QuestionPro.jpg\" alt=\"QuestionPro ile Reklam Testi Anketi\" class=\"wp-image-871689\"\/><\/figure>\n\n<p>\u0130\u015fte QuestionPro anket yaz\u0131l\u0131m\u0131n\u0131n en iyi reklam testi arac\u0131 olarak \u00f6ne \u00e7\u0131kmas\u0131n\u0131n nedeni:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Kapsaml\u0131 Reklam Test \u00d6zellikleri<\/h3>\n\n<ul>\n<li>Reklamlar\u0131 test edin, reklam konseptlerini ve yarat\u0131c\u0131 test uygulamalar\u0131n\u0131 kolayl\u0131kla do\u011frulay\u0131n.<\/li>\n\n\n\n<li>Hangi bas\u0131l\u0131, video ve dijital reklamlar\u0131n hedef kitlenizde yank\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 belirleyin.<\/li>\n\n\n\n<li>Sat\u0131n alma niyeti \u00fczerindeki etkisini tahmin edin ve markan\u0131z\u0131n nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 anlay\u0131n.<\/li>\n\n\n\n<li>\u00d6nceden haz\u0131rlanm\u0131\u015f \u00f6zelle\u015ftirilebilir anket \u015fablonlar\u0131.<\/li>\n\n\n\n<li>Reklam harcamalar\u0131n\u0131z i\u00e7in en y\u00fcksek yat\u0131r\u0131m getirisini elde edin.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">2. \u00c7ok Y\u00f6nl\u00fc Reklam De\u011ferlendirmesi<\/h3>\n\n<ul>\n<li>Ses ve video dosyalar\u0131ndan metin ve resim konseptlerine kadar t\u00fcm reklam ve reklam metni t\u00fcrlerini farkl\u0131 ara\u00e7lar aras\u0131nda ge\u00e7i\u015f yapmadan de\u011ferlendirin.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">3. \u0130zleyici Kat\u0131l\u0131m\u0131 ve \u00c7ok Kanall\u0131 Da\u011f\u0131t\u0131m<\/h3>\n\n<ul>\n<li>\u00c7ok kanall\u0131 da\u011f\u0131t\u0131m ile hedef kitlenizle onlar\u0131n istedi\u011fi \u015fekilde etkile\u015fim kurun.<\/li>\n\n\n\n<li>E-postadan mobile ve sosyal a\u011flara kadar hedef kitlenize her zaman, her yerde ula\u015f\u0131n.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">4. Anl\u0131k Reklam Duyarl\u0131l\u0131k Analizi<\/h3>\n\n<ul>\n<li>Reklam duyarl\u0131l\u0131\u011f\u0131n\u0131 an\u0131nda ke\u015ffedin ve otomasyon sayesinde zamandan tasarruf edin.<\/li>\n\n\n\n<li>\u00d6nemli konular\u0131 ve duyarl\u0131l\u0131klar\u0131 anlamak i\u00e7in geli\u015fmi\u015f metin analizlerinden yararlan\u0131n.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">5. Kolay Anket Tasar\u0131m\u0131 ve Geli\u015fmi\u015f Analitik<\/h3>\n\n<ul>\n<li>Reklam testi anketinizi sezgisel bir aray\u00fczle tasarlay\u0131n.<\/li>\n\n\n\n<li>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n anket deneyimini \u00f6zelle\u015ftirmek i\u00e7in 100&#8217;den fazla soru t\u00fcr\u00fcn\u00fc kullan\u0131n.<\/li>\n\n\n\n<li>Geli\u015fmi\u015f metin analizleri ile reklam\u0131n\u0131z\u0131n genel tepkilerini ve g\u00f6sterimlerini an\u0131nda anlay\u0131n.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">6. An\u0131nda Yan\u0131tlay\u0131c\u0131 \u00dcretimi<\/h3>\n\n<ul>\n<li>\u0130ster temel demografik ister belirli kitle kriterlerine ihtiyac\u0131n\u0131z olsun, reklam testleriniz i\u00e7in an\u0131nda yan\u0131tlay\u0131c\u0131 bulun.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Do\u011fru yapt\u0131\u011f\u0131n\u0131z takdirde reklam, markan\u0131z\u0131 olu\u015fturman\u0131n ve i\u015finizi ba\u015far\u0131l\u0131 k\u0131lman\u0131n anahtar\u0131d\u0131r. Art\u0131k reklam kampanyalar\u0131n\u0131z\u0131 y\u00fcr\u00fctmek ve test etmek i\u00e7in gerekli ad\u0131mlara sahip oldu\u011funuzdan, i\u015fe yaramaz reklamlar \u00fcretme g\u00fcnlerinizin sona erdi\u011fini bilerek i\u015finizde g\u00fcvende olabilir ve gev\u015feyebilirsiniz.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Temel anket yaz\u0131l\u0131m\u0131ndan daha sofistike bir \u015fey istiyorsan\u0131z, QuestionPro m\u00fckemmel bir \u00e7\u00f6z\u00fcmd\u00fcr. Anketlerinizi ald\u0131ktan sonra bilgi toplamaya ba\u015flayabileceksiniz.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da ara\u015ft\u0131rma i\u00e7in ihtiyac\u0131n\u0131z olan her arac\u0131 bulacaks\u0131n\u0131z. QuestionPro&#8217;nun profesyonel \u00e7\u00f6z\u00fcmleri ile hemen reklam testleri yapmaya ba\u015flayabilirsiniz!<\/span><\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklamlar, genel bir reklam stratejisinin en \u00f6nemli bile\u015fenlerinden biri olmaya devam etmektedir. Potansiyel bir m\u00fc\u015fteri reklamlar\u0131 yaln\u0131zca pazarlama kampanyalar\u0131n\u0131z\u0131n bir [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":718787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reklam Testi: Nedir, Nas\u0131l Yap\u0131l\u0131r + Reklam Test Yaz\u0131l\u0131m\u0131<\/title>\n<meta name=\"description\" content=\"Reklam testi, reklam fikirlerinizi hedef pazardan bir \u00f6rneklemle kontrol etme s\u00fcrecidir. 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