{"id":798366,"date":"2022-06-14T22:57:43","date_gmt":"2022-06-15T05:57:43","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-buyumesi-nedir-rehber-ve-stratejiler\/"},"modified":"2022-06-14T22:57:43","modified_gmt":"2022-06-14T22:57:43","slug":"musteri-buyumesi-nedir-rehber-ve-stratejiler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-buyumesi-nedir-rehber-ve-stratejiler\/","title":{"rendered":"M\u00fc\u015fteri B\u00fcy\u00fcmesi: Nedir, Rehber ve Stratejiler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri b\u00fcy\u00fcmesi \u00e7o\u011fu kurulu\u015f i\u00e7in bir se\u00e7enek de\u011fil; bir zorunluluktur. Yak\u0131n \u00e7evresinin \u00f6tesinde hedefleri olan her \u015firket, hayatta kalmak i\u00e7in b\u00fcy\u00fcmek zorundad\u0131r. \u00d6zellikle de b\u00f6ylesine rekabet\u00e7i bir sekt\u00f6rde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak, sat\u0131\u015f elde etmek ve kullan\u0131c\u0131 taban\u0131 geli\u015ftirmek her zaman e\u015f anlaml\u0131 de\u011fildir. \u00d6zellikle SaaS kurulu\u015flar\u0131 i\u00e7in uzun vadeli m\u00fc\u015fteri b\u00fcy\u00fcmesi ile. Bunlar, geliri art\u0131rma kapasitesine dayal\u0131 sistemler \u00fczerine kurulu i\u015fletmelerdir. Mevcut m\u00fc\u015fterilerden yeni t\u00fcketiciler kazan\u0131rken ayn\u0131 zamanda tutarl\u0131 bir tedarik de elde etmek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki t\u00fcketici ve m\u00fc\u015fteri taban\u0131n\u0131z\u0131 geli\u015ftirmek ne anlama geliyor? Peki \u015firketiniz m\u00fc\u015fteri hizmetlerini nas\u0131l geli\u015ftirebilir? Bir <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteri yolculu\u011funuz<\/a> var m\u0131? Ayn\u0131 zamanda do\u011fru \u015fekilde, do\u011fru zamanda ve do\u011fru m\u00fc\u015fterilerle b\u00fcy\u00fcyerek k\u00e2r\u0131n\u0131z\u0131 art\u0131r\u0131rken?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Nedir bu? <\/span><span style=\"font-weight: 400;\">M\u00fc\u015fteri B\u00fcy\u00fcmesi<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri b\u00fcy\u00fcmesi, m\u00fc\u015fteri odakl\u0131 i\u015fletmeler ba\u015far\u0131l\u0131 m\u00fc\u015fteri etkile\u015fimi taktikleri kulland\u0131\u011f\u0131nda ortaya \u00e7\u0131kar. <a href=\"https:\/\/www.questionpro.com\/blog\/complete-guide-to-customer-experience\/\">M\u00fc\u015fteri deneyimini<\/a> iyile\u015ftirmek ve t\u00fcketicilerinin taleplerine ve ilgi alanlar\u0131na uygun \u00fcr\u00fcnler sunmak i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130deal m\u00fc\u015fterileri bulmak ve ard\u0131ndan onlar\u0131n \u015firketinizle olan ba\u011f\u0131n\u0131 ve <a href=\"https:\/\/www.questionpro.com\/blog\/brand-loyalty\/\">marka sadakatini<\/a> geli\u015ftirmek, b\u00fcy\u00fcmenin ta kendisidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri b\u00fcy\u00fcmesinin tan\u0131m\u0131 sekt\u00f6re g\u00f6re farkl\u0131l\u0131k g\u00f6sterecektir. Yerel bir perakende kurulu\u015fu i\u00e7in bu, d\u00fczenli m\u00fc\u015fteri say\u0131s\u0131n\u0131 veya \u00e7ekti\u011finiz m\u00fc\u015fteri t\u00fcrlerini art\u0131rmak anlam\u0131na gelebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tipik bir SaaS firmas\u0131 bu ilk m\u00fc\u015fteriyi elinde tutmaya \u00e7al\u0131\u015f\u0131r. \u015eirkete olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 art\u0131r\u0131n. Daha sonra, onlar\u0131 <a href=\"https:\/\/www.questionpro.com\/blog\/brand-ambassadors\/\">marka el\u00e7ileri<\/a> olarak d\u00fcnyaya g\u00f6nderin. Yeni m\u00fc\u015fteriler veya m\u00fc\u015fteriler kazand\u0131rmak. <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">T\u00fcketici sadakatine<\/a> dayanan end\u00fcstriyel bir sistemde bu dengeyi sa\u011flamak olduk\u00e7a zordur. Bu, t\u00fcketicilerin say\u0131s\u0131n\u0131 art\u0131rmaktan ziyade onlar\u0131n kalitesini ve potansiyelini art\u0131rmakla ilgilidir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri B\u00fcy\u00fcmesi <\/span><span style=\"font-weight: 400;\">Avantajlar<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fcme, bir\u00e7ok i\u015fletme i\u00e7in bir ba\u015far\u0131 i\u015faretidir. Yeni olas\u0131l\u0131klar\u0131n \u00f6n\u00fcn\u00fc a\u00e7ar, daha fazla m\u00fc\u015fteri \u00e7eker ve k\u00e2rl\u0131l\u0131\u011f\u0131 art\u0131r\u0131r. M\u00fckemmel m\u00fc\u015fteri hizmetleri yoluyla sad\u0131k t\u00fcketiciler yaratmak, kurulu\u015flar i\u00e7in de\u011ferli uzun vadeli ba\u011flant\u0131lara yol a\u00e7abilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">M\u00fc\u015fteri memnuniyeti<\/a>:<\/b><span style=\"font-weight: 400;\">  Memnun t\u00fcketiciler, \u015firket hakk\u0131ndaki haberleri a\u011f\u0131zdan a\u011f\u0131za veya sosyal medya de\u011ferlendirmeleri yoluyla yayacakt\u0131r. Bu, \u015firketin pazar pay\u0131n\u0131 art\u0131rabilir. Hizmetlerinden memnun olan m\u00fc\u015fteriler de ayn\u0131 \u015fekilde k\u00f6t\u00fc bir yorum g\u00f6ndermeye daha az meyillidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tekrarlayan M\u00fc\u015fteriler:<\/b><span style=\"font-weight: 400;\">&nbsp;  Memnun m\u00fc\u015fteriler, gelecekte ayn\u0131 \u00fcr\u00fcn veya hizmete ihtiya\u00e7 duyduklar\u0131nda ayn\u0131 firmaya geri d\u00f6nme olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. Bu, \u015firketin m\u00fc\u015fterilerinin markas\u0131na sad\u0131k kalaca\u011f\u0131n\u0131 g\u00f6sterir. Bir i\u015fletmeden d\u00fczenli olarak al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriler, tekrar sat\u0131n al\u0131mlar\u0131 te\u015fvik eden bir sadakat program\u0131 ile \u00f6d\u00fcllendirilebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u015eirket K\u00e2r\u0131:<\/b><span style=\"font-weight: 400;\">  M\u00fc\u015fteriler bir \u00fcr\u00fcn i\u00e7in daha fazla \u00f6demeye haz\u0131rd\u0131r ve g\u00fc\u00e7l\u00fc bir itibara sahip bir \u015firket, k\u00f6t\u00fc bir itibara sahip bir \u015firketten genellikle daha y\u00fcksek fiyatlar talep edebilir. Bu durumun \u015firketin k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmas\u0131 beklenmektedir.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri B\u00fcy\u00fcme Stratejileri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u015eirketler bir b\u00fcy\u00fcme plan\u0131 yard\u0131m\u0131yla faaliyetlerini geni\u015fletebilirler. Daha fazla lokasyon eklemek, yeni m\u00fc\u015fterilere yat\u0131r\u0131m yapmak ve bir \u00fcr\u00fcn hatt\u0131n\u0131 geni\u015fletmek, bir firmay\u0131 b\u00fcy\u00fctme stratejileridir. Bir kurumun i\u015fi ve hedef pazar\u0131, uygulad\u0131\u011f\u0131 b\u00fcy\u00fcme taktikleri \u00fczerinde etkilidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcketicileri i\u015fe ald\u0131ktan sonra, onlar\u0131 neyin motive etti\u011fini anlayabilmek i\u00e7in onlarla bir ba\u011f kurmaya ba\u015flaman\u0131z gerekir. Peki t\u00fcketici taban\u0131n\u0131z\u0131n b\u00fcy\u00fcy\u00fcp b\u00fcy\u00fcmedi\u011fini nas\u0131l anlayabilirsiniz? En yayg\u0131n \u00f6l\u00e7\u00fcmlerden baz\u0131lar\u0131 burada listelenmi\u015ftir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. M\u00fc\u015fteri Kayb\u0131 Oran\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\">M\u00fc\u015fteri kay\u0131p<\/a> oran\u0131, sizden ayr\u0131lan veya sizinle i\u015f yapmay\u0131 b\u0131rakan m\u00fc\u015fterilerin y\u00fczdesidir. Belirli bir zaman aral\u0131\u011f\u0131nda \u00fcretilir. Bunu ayl\u0131k, y\u0131ll\u0131k veya \u00fc\u00e7 ayl\u0131k bazda hesaplamak m\u00fcmk\u00fcnd\u00fcr. A\u015fa\u011f\u0131daki form\u00fcl\u00fc kullanarak basit\u00e7e y\u00fczde kay\u0131p oran\u0131n\u0131 hesaplayabilirsiniz:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Abone Kayb\u0131 Oran\u0131 = (abonelikten \u00e7\u0131kan m\u00fc\u015fteri miktar\u0131) \/ (zaman\u0131n ba\u015f\u0131ndaki toplam m\u00fc\u015fteri say\u0131s\u0131) x 100&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fc\u015f\u00fck bir kay\u0131p oran\u0131na sahip olmak tercih edilir. Daha y\u00fcksek bir kay\u0131p oran\u0131, hizmetinizin veya \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn m\u00fc\u015fterilerin arzu ettikleri sonu\u00e7lar\u0131 elde etmelerine izin vermedi\u011fi anlam\u0131na gelir. \u015eirketler d\u00fc\u015f\u00fck veya negatif bir <a href=\"https:\/\/www.questionpro.com\/blog\/customer-turnover\/\">m\u00fc\u015fteri devir<\/a> oran\u0131 i\u00e7in \u00e7aba g\u00f6stermelidir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Ayl\u0131k Yinelenen Gelir (MRR)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">MRR, abonelik tabanl\u0131 i\u015fletmelerin, m\u00fc\u015fterilerinin kendilerinden sat\u0131n almaya ba\u015flad\u0131klar\u0131ndan bu yana harcamalar\u0131n\u0131n ne kadar artt\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in kulland\u0131klar\u0131 yararl\u0131 bir \u00f6l\u00e7\u00fcd\u00fcr. MRR, t\u00fcketicilerinizin her ay \u015firketinizin \u00fcr\u00fcn ve hizmetleri i\u00e7in harcad\u0131\u011f\u0131 para miktar\u0131d\u0131r. Bu, yinelenen toplam sat\u0131\u015flar\u0131n\u0131z\u0131n hangi y\u00f6nde e\u011filim g\u00f6sterdi\u011fini ve ne kadar h\u0131zl\u0131 de\u011fi\u015fti\u011fini g\u00f6rmek i\u00e7in zaman i\u00e7inde kar\u015f\u0131la\u015ft\u0131r\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mevcut m\u00fc\u015fterilerden elde edilen gelir art\u0131\u015f\u0131n\u0131 izlemek i\u00e7in b\u00fcy\u00fcme MRR&#8217;sini de hesaplayabilirsiniz. Bu sadece bir \u00f6nceki aya k\u0131yasla bu ay kazan\u0131lan yeni parad\u0131r, ancak yeni m\u00fc\u015fteriler taraf\u0131ndan verilen MRR yoktur. Mevcut m\u00fc\u015fteriler, \u00f6d\u00fcl programlar\u0131, yukar\u0131 sat\u0131\u015flar ve \u00e7apraz sat\u0131\u015flar kullanarak kurulu\u015fa ekstra para getirebilirler.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Net Tavsiye Skoru (NPS)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/nps-calculator\/\">Net Tavsiye Skoru<\/a> (NPS), hizmetinizin ve i\u015fletmenizin genel performans\u0131n\u0131 g\u00f6sterir. NPS&#8217;yi hesaplamak i\u00e7in t\u00fcketicilere \u015firketinizi (veya hizmetinizi) bir arkada\u015flar\u0131na \u00f6nerme ihtimallerinin olup olmad\u0131\u011f\u0131n\u0131 sorun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lardan bir \u00fcr\u00fcn\u00fc tavsiye etme olas\u0131l\u0131klar\u0131n\u0131 0 ile 10 aras\u0131nda derecelendirmeleri istenmi\u015ftir. 0 &#8220;tavsiye etme olas\u0131l\u0131\u011f\u0131n\u0131n hi\u00e7 olmad\u0131\u011f\u0131n\u0131&#8221;, 10 ise &#8220;tavsiye etme olas\u0131l\u0131\u011f\u0131n\u0131n hi\u00e7 olmad\u0131\u011f\u0131n\u0131&#8221; g\u00f6stermektedir. Bir ki\u015finin \u015firketinizi ba\u015fkas\u0131na tavsiye etme olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek olmas\u0131, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-development\/\">m\u00fc\u015fteri geli\u015fiminin<\/a> en \u00f6nemli g\u00f6stergesidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Size 0-6 aras\u0131 puan veren m\u00fc\u015fteriler Detrakt\u00f6rler, 7 veya 8 puan verenler Pasifler ve 9 veya 10 puan verenler ger\u00e7ek Destek\u00e7iler olarak kabul edilir. Bundan sonra, NPS&#8217;yi belirlemek i\u00e7in a\u015fa\u011f\u0131daki form\u00fcl\u00fc kullanabilirsiniz.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">NPS = Destekleyenlerin Oran\u0131 &#8211; Desteklemeyenlerin Oran\u0131<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Genel olarak, Net Tavsiye Skoru (NPS) ne kadar y\u00fcksekse o kadar iyidir. Daha fazla \u00e7evrimi\u00e7i ara\u015ft\u0131rma yaparken, sekt\u00f6rlere g\u00f6re NPS kriterlerine ili\u015fkin farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla kar\u015f\u0131la\u015fabilirsiniz. En \u00f6nemli \u015fey, bu g\u00f6stergeyi g\u00fcnl\u00fck olarak takip etmek ve firman\u0131z i\u00e7in aydan aya nas\u0131l de\u011fi\u015fti\u011fini g\u00f6rmektir. \u00c7abalar\u0131n\u0131z\u0131n genel m\u00fc\u015fteri memnuniyeti \u00fczerinde iyi bir etkisi olup olmad\u0131\u011f\u0131n\u0131 belirlemenizi sa\u011flayacakt\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tek bir m\u00fc\u015fterinin firman\u0131zla olan ili\u015fkisinin s\u00fcresi boyunca katk\u0131da bulunmas\u0131 beklenebilecek t\u00fcm gelir, \u015firketiniz i\u00e7in tahmini M\u00fc\u015fteri ya\u015fam boyu de\u011feri (CLV) ile temsil edilir. Daha basit bir ifadeyle CLV, bir m\u00fc\u015fterinin de\u011ferini de\u011ferlendiren bir metriktir. \u015eirketiniz, \u00fcr\u00fcn veya hizmetlere nas\u0131l tepki verdiklerini bilirse m\u00fc\u015fterinin deneyimini geli\u015ftirmeye odaklanabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LTV de\u011feri zaman i\u00e7inde y\u00fckseliyorsa, \u00fcr\u00fcn\u00fcn\u00fcz veya markan\u0131z <a href=\"https:\/\/www.questionpro.com\/blog\/increase-customer-satisfaction\/\">m\u00fc\u015fteri memnuniyeti<\/a> \u00fczerinde \u00f6nemli bir etkiye sahip demektir. Bir d\u00fc\u015f\u00fc\u015f varsa, bir \u015firket operasyonlar\u0131n\u0131 yeniden de\u011ferlendirmeli ve m\u00fc\u015fteri deneyimi endi\u015felerini ke\u015ffetmeye ve \u00e7\u00f6zmeye \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. M\u00fc\u015fteri Elde Tutma Maliyetleri&nbsp;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mevcut m\u00fc\u015fterileri elde tutman\u0131n maliyeti, m\u00fc\u015fteri elde tutma maliyeti (CRC) olarak bilinir. Ba\u015fka bir deyi\u015fle, farkl\u0131 m\u00fc\u015fteri ba\u015far\u0131s\u0131 giri\u015fimlerine yat\u0131rd\u0131\u011f\u0131n\u0131z parad\u0131r. <a href=\"https:\/\/www.questionpro.com\/blog\/customer-retention-rate\/\">M\u00fc\u015fteriyi elde tutman\u0131n<\/a> maliyetini takip etmek, kurulu\u015flar\u0131n programlar\u0131na nas\u0131l harcama yapacaklar\u0131 konusunda daha bilin\u00e7li kararlar vermelerini sa\u011flar. Ak\u0131ll\u0131ca yat\u0131r\u0131m tercihleri yaparak maliyetleri d\u00fc\u015f\u00fcr\u00fcrken gelirinizi art\u0131rabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir kurumun son kullan\u0131c\u0131 ba\u015f\u0131na ortalama y\u0131ll\u0131k maliyetini (ORR) belirlemek i\u00e7in toplam\u0131 t\u00fcketici say\u0131s\u0131na b\u00f6l\u00fcn.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. M\u00fc\u015fteri ile etkile\u015fim<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hizmetiniz veya \u00fcr\u00fcn\u00fcn\u00fcz m\u00fc\u015fterilerinizin ilgisini \u00e7ekiyor mu? T\u00fcketici kat\u0131l\u0131m\u0131n\u0131 kontrol etmenin ve \u00f6l\u00e7menin \u00e7e\u015fitli yollar\u0131 olsa da, en temel olanlardan baz\u0131lar\u0131 sitede ge\u00e7irilen s\u00fcre, tekrar ziyaret\u00e7iler veya sosyal medya tepkileridir (be\u011feniler, payla\u015f\u0131mlar ve yorumlar) &#8211; bunlar\u0131n t\u00fcm\u00fc iyi bir sosyal medya raporlama arac\u0131yla kolayca \u00f6l\u00e7\u00fclebilir ve kar\u015f\u0131la\u015ft\u0131r\u0131labilir. Bu seviyeler ne kadar y\u00fcksek olursa, kullan\u0131c\u0131lar\u0131n\u0131z o kadar \u00e7ok etkile\u015fime girer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7 olarak, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 derecelendirmelerini (genellikle \u015firketinizin \u00f6zelliklerine g\u00f6re uyarlanm\u0131\u015f daha sofistike \u00f6l\u00e7\u00fcmlerdir) art\u0131rmak i\u00e7in aktif kullan\u0131c\u0131 oran\u0131n\u0131 art\u0131rmak gerekir. \u00d6rne\u011fin abonelik tabanl\u0131 bir hizmet olarak kullan\u0131c\u0131 etkile\u015fimini \u00f6l\u00e7mek isterseniz, g\u00fcnl\u00fck aktif kullan\u0131c\u0131 (DAU) \/ ayl\u0131k aktif kullan\u0131c\u0131 (MAU) oran\u0131n\u0131 hesaplayabilirsiniz. Belirli bir g\u00fcnde \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanan ayl\u0131k aktif t\u00fcketicilerin y\u00fczdesini size s\u00f6yleyecektir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri b\u00fcy\u00fcmesi, i\u015fletmenizin ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. T\u00fcketicileriniz \u00fcr\u00fcn\u00fcn\u00fczde de\u011fer buldu\u011fu s\u00fcrece firman\u0131z geli\u015fmeye devam edecektir. Ve m\u00fc\u015fteri ba\u015far\u0131 ekibi bunun ger\u00e7ekle\u015fti\u011finden emin olmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunun d\u0131\u015f\u0131nda, d\u0131\u015f d\u00fcnyaya yans\u0131mas\u0131 i\u00e7in t\u00fcm \u015firketin m\u00fc\u015fteri merkezli bir tutum benimsemesi gerekir. Her m\u00fc\u015fteri kar\u015f\u0131la\u015fmas\u0131, markan\u0131z\u0131n m\u00fc\u015fteri odakl\u0131 bir \u015firket olarak itibar\u0131na katk\u0131da bulunur. Yeni m\u00fc\u015fterileri \u00e7ekmenin yan\u0131 s\u0131ra mevcut m\u00fc\u015fterileri elde tutmak da gereklidir. Bu, d\u00fcnya \u00e7ap\u0131nda markalar haline gelen \u00e7ok uluslu \u015firketlerin \u00f6z\u00fcd\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, bir t\u00fcketici \u00fcr\u00fcn ve hizmetlerimizden yararlan\u0131rken istedi\u011fi sonuca ula\u015f\u0131yorsa, sa\u011fl\u0131kl\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, \u00fcr\u00fcnlerini kar\u015f\u0131la\u015ft\u0131rmak ve \u00fczerinde \u00e7al\u0131\u015fmak i\u00e7in excel, pdf, word ve di\u011ferleri gibi bir\u00e7ok formatta veri elde etmek i\u00e7in \u00e7e\u015fitli hizmetler sunmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, yeni \u00f6zellikleri savunarak, en iyi uygulamalar\u0131 tavsiye ederek, e\u011fitim ve sertifikalar sa\u011flayarak ve ba\u015far\u0131lar\u0131ndan dolay\u0131 onlar\u0131 tebrik ederek m\u00fc\u015fterilerimizle ileti\u015fim kurmas\u0131 gerekti\u011fini incelemek i\u00e7in ara\u00e7lara sahip olmaya \u00f6nem vermektedir.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><\/a>&nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u00dcCRETS\u0130Z DENEME<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri b\u00fcy\u00fcmesi \u00e7o\u011fu kurulu\u015f i\u00e7in bir se\u00e7enek de\u011fil; bir zorunluluktur. Yak\u0131n \u00e7evresinin \u00f6tesinde hedefleri olan her \u015firket, hayatta kalmak i\u00e7in [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":713027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri B\u00fcy\u00fcmesi: Nedir, Rehber ve Stratejiler | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri b\u00fcy\u00fcmesi, m\u00fc\u015fteri odakl\u0131 i\u015fletmeler ba\u015far\u0131l\u0131 m\u00fc\u015fteri kat\u0131l\u0131m\u0131 taktikleri kulland\u0131\u011f\u0131nda ortaya \u00e7\u0131kan \u015feydir. 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Bu konuda daha fazla bilgi edinin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-buyumesi-nedir-rehber-ve-stratejiler\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T05:57:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-14T22:57:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/customer-growth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-buyumesi-nedir-rehber-ve-stratejiler\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-buyumesi-nedir-rehber-ve-stratejiler\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"M\u00fc\u015fteri B\u00fcy\u00fcmesi: Nedir, Rehber ve Stratejiler\",\"datePublished\":\"2022-06-15T05:57:43+00:00\",\"dateModified\":\"2022-06-14T22:57:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-buyumesi-nedir-rehber-ve-stratejiler\/\"},\"wordCount\":1819,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-buyumesi-nedir-rehber-ve-stratejiler\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-buyumesi-nedir-rehber-ve-stratejiler\/\",\"name\":\"M\u00fc\u015fteri B\u00fcy\u00fcmesi: Nedir, Rehber ve Stratejiler | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-06-15T05:57:43+00:00\",\"dateModified\":\"2022-06-14T22:57:43+00:00\",\"description\":\"M\u00fc\u015fteri b\u00fcy\u00fcmesi, m\u00fc\u015fteri odakl\u0131 i\u015fletmeler ba\u015far\u0131l\u0131 m\u00fc\u015fteri kat\u0131l\u0131m\u0131 taktikleri kulland\u0131\u011f\u0131nda ortaya \u00e7\u0131kan \u015feydir. 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