{"id":798374,"date":"2022-07-03T09:00:12","date_gmt":"2022-07-03T09:00:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/orijinal-ekipman-ureticisi-cx-icin-ne-ise-yarar\/"},"modified":"2022-07-03T09:00:12","modified_gmt":"2022-07-03T09:00:12","slug":"orijinal-ekipman-ureticisi-cx-icin-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/orijinal-ekipman-ureticisi-cx-icin-ne-ise-yarar\/","title":{"rendered":"Orijinal Ekipman \u00dcreticisi: CX i\u00e7in ne i\u015fe yarar"},"content":{"rendered":"<p>Otomotiv ve mobilite sekt\u00f6r\u00fcnde Orijinal Ekipman \u00dcreticileri (OEM), kaliteden \u00f6d\u00fcn vermeden maliyetlerin d\u00fc\u015f\u00fcr\u00fclmesinde ve son kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131nda \u00f6nemli bir rol oynamaktad\u0131r.<\/p>\n<p>Bu makalede, sekt\u00f6rdeki bu \u00f6nemli ba\u011flant\u0131yla ilgili her \u015fey, faydalar\u0131 ve otomobil bayileri, hizmet sa\u011flay\u0131c\u0131lar veya t\u00fcketiciler gibi bu sekt\u00f6rle ili\u015fkili herkes i\u00e7in nas\u0131l \u00e7ok mevcut bir \u015fey olmas\u0131 gerekti\u011fi hakk\u0131nda konu\u015fmak istiyoruz.<\/p>\n<h2>Orijinal Ekipman \u00dcreticisi (OEM) nedir?<\/h2>\n<p>Di\u011fer \u015firketlerin kendi \u00fcr\u00fcnlerini \u00fcretmeleri i\u00e7in gerekli bile\u015fenleri \u00fcretmekten sorumlu herhangi bir \u015firket Orijinal Ekipman \u00dcreticisi (OEM) olarak adland\u0131r\u0131l\u0131r.<\/p>\n<p>Bu bile\u015fenler genellikle, OEM&#8217;lerin \u00fcr\u00fcnlerini satt\u0131klar\u0131 marka alt\u0131nda pazarlanan daha karma\u015f\u0131k makineleri veya cihazlar\u0131 bir araya getirebilen basit par\u00e7alard\u0131r.<\/p>\n<p>OEM&#8217;lerin temel bir rol oynad\u0131\u011f\u0131 sekt\u00f6rler bilgisayarlar ve otomobillerdir, \u00e7\u00fcnk\u00fc bir diz\u00fcst\u00fc bilgisayar veya bir araba \u00fcretmek i\u00e7in. Par\u00e7alar genellikle her iki taraf\u0131n \u00fczerinde anla\u015ft\u0131\u011f\u0131 belirli y\u00f6nergeler ve standartlar \u00e7er\u00e7evesinde bir veya birka\u00e7 OEM&#8217;den sat\u0131n al\u0131n\u0131r.<\/p>\n<p>\u00d6rne\u011fin, Toyota gibi bir otomobil maquiladora&#8217;s\u0131 kendi lastiklerini \u00fcretmez, ancak bu t\u00fcr \u00fcr\u00fcnleri elde etmek ve otomobillerini monte etmek i\u00e7in Bridgestone Americas ile birlikte \u00e7al\u0131\u015f\u0131r.<\/p>\n<p>Bu i\u015fbirli\u011finin her iki taraf i\u00e7in de pek \u00e7ok faydas\u0131 var ve i\u015fte bunlardan baz\u0131lar\u0131.<\/p>\n<h2>Orijinal Ekipman \u00dcreticisinin \u00d6nemi ve Faydalar\u0131<\/h2>\n<p>B\u00fcy\u00fck markalar ve OEM&#8217;ler aras\u0131ndaki ili\u015fki, \u00f6zellikle otomobiller gibi karma\u015f\u0131k \u00fcr\u00fcnler s\u00f6z konusu oldu\u011funda, bir \u00fcr\u00fcn \u00fcretirken k\u00e2r marjlar\u0131n\u0131 art\u0131rman\u0131n ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131laman\u0131n birincil motivasyonlar oldu\u011fu bir ekonominin ortak bir par\u00e7as\u0131d\u0131r.<\/p>\n<h3>OEM&#8217;lerle \u00e7al\u0131\u015fman\u0131n faydalar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r:<\/h3>\n<p>Maliyet azaltma: Bir Orijinal Ekipman \u00dcreticisi ile \u00e7al\u0131\u015fmak, istedikleri modellerin her birini monte etmek i\u00e7in gerekli her bir par\u00e7ay\u0131 ve bile\u015feni \u00fcretmek \u00fczere tesisler kurmak zorunda olmad\u0131klar\u0131 i\u00e7in \u015firketlere b\u00fcy\u00fck tasarruf sa\u011flar.<\/p>\n<ul>\n<li><strong>Daha Y\u00fcksek Kalite:<\/strong> OEM&#8217;ler b\u00fcy\u00fcmek i\u00e7in genellikle \u00f6l\u00e7ek ekonomisi ilkesini kullan\u0131r. Yani, belirli bir \u00fcr\u00fcn\u00fc \u00fcretmeye ve hacimli bir \u015fekilde pazarlamaya odaklan\u0131rlar. Bu, tek bir bile\u015fene odaklanmalar\u0131na, bu konuda uzmanla\u015fmalar\u0131na ve tasar\u0131m ve \u00fcretimde bir sat\u0131\u015f sonras\u0131 \u00fcreticisi veya yeni bir \u015firket taraf\u0131ndan zorlukla e\u015fle\u015ftirilebilecek y\u00fcksek bir kaliteye ula\u015fmalar\u0131na olanak tan\u0131r.<\/li>\n<li><strong>Bilgi birikimi:<\/strong> S\u0131f\u0131rdan bir ekip kurmak ve bir OEM ile i\u015fbirli\u011fi yaparak tek bir bile\u015fen \u00fcretmek i\u00e7in gereken teknolojiyi, deneyimi ve altyap\u0131y\u0131 geli\u015ftirmek yerine, t\u00fcm bu unsurlar zaten tamamen i\u015flevseldir ve son m\u00fc\u015fteri i\u00e7in kaliteli bir \u00fcr\u00fcn ve de\u011fer yaratmak i\u00e7in i\u015fbirli\u011fine haz\u0131rd\u0131r.<\/li>\n<li><strong>Odaklanma:<\/strong> Bu ili\u015fki her iki taraf\u0131n da daha yetenekli olduklar\u0131 alanlara odaklanmalar\u0131n\u0131 sa\u011flar. OEM&#8217;ler her zaman m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in yeterli h\u0131zda kaliteli par\u00e7alar \u00fcretmeye odaklanacakt\u0131r. Buna kar\u015f\u0131l\u0131k, markalar her bir bile\u015fen ve \u00fcretimi hakk\u0131nda tamamen endi\u015felenmeden nihai \u00fcr\u00fcn\u00fcn pazarlama ve tasar\u0131m\u0131na odaklanabilir.<\/li>\n<\/ul>\n<p>Bunlar, tedarik zincirinde otomotiv end\u00fcstrisi kadar \u00f6nemli bir sekt\u00f6rde OEM&#8217;lerin \u00f6nemini anlaman\u0131za yard\u0131mc\u0131 olacak faydalardan sadece birka\u00e7\u0131.<\/p>\n<h2>Orijinal Ekipman \u00dcreticisi (OEM) vs Sat\u0131\u015f Sonras\u0131 \u00dcreticisi<\/h2>\n<p>\u00d6nceki b\u00f6l\u00fcmde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, OEM&#8217;ler tek se\u00e7enek de\u011fildir, \u00e7\u00fcnk\u00fc di\u011fer \u015firketler de \u00f6zellikle sat\u0131\u015f sonras\u0131 pazarda OEM&#8217;lere benzer bir rol oynamaktad\u0131r. Bununla birlikte, sekt\u00f6rdeki t\u00fcm payda\u015flar\u0131n ak\u0131lda tutmas\u0131 gereken temel farkl\u0131l\u0131klar vard\u0131r.<\/p>\n<p>Bir OEM ve bir Sat\u0131\u015f Sonras\u0131 \u00dcreticisi taraf\u0131ndan olu\u015fturulan bile\u015fenler aras\u0131ndaki temel farklar kaliteye odaklan\u0131r. Genel olarak, OEM&#8217;ler \u00fcretilen ve teslim edilen par\u00e7alar\u0131n kalitesini garanti alt\u0131na almak i\u00e7in somut y\u00f6nergeleri ve standartlar\u0131 takip eder ve bunlar her iki kalite ekibi (kendilerinin ve onlar\u0131 sat\u0131n alan \u015firketin) taraf\u0131ndan onaylan\u0131r. Bir OEM taraf\u0131ndan \u00fcretilen par\u00e7alar genellikle &#8220;Orijinal Par\u00e7alar&#8221; olarak bilinirken, bir sat\u0131\u015f sonras\u0131 \u00fcreticisi taraf\u0131ndan \u00fcretilenler &#8220;Jenerik&#8221; veya &#8220;Orijinal Olmayan&#8221; olarak bilinir.<\/p>\n<p>Kaliteye ek olarak, farkl\u0131la\u015fan bir di\u011fer nokta da her bir bile\u015fenin arkas\u0131ndaki garantilerdir. Bir OEM&#8217;in elemanlar\u0131, ara\u00e7lar\u0131n\u0131 veya \u00fcr\u00fcnlerini \u00fcretmek i\u00e7in onlar\u0131 sat\u0131n alan markan\u0131n deste\u011fine sahipken ve nihai t\u00fcketicilerin beklentilerini kar\u015f\u0131lamay\u0131 garanti ederken, bir sat\u0131\u015f sonras\u0131 \u00fcreticisi taraf\u0131ndan olu\u015fturulan par\u00e7alar herhangi bir garanti sunmaz.<\/p>\n<p>Uyumlu olabilecekleri markalar bile genellikle kendi garantilerini ge\u00e7ersiz k\u0131lar \u00e7\u00fcnk\u00fc bu t\u00fcr par\u00e7alar\u0131n kullan\u0131lmas\u0131, d\u00fc\u015f\u00fck kalite kontrolleri veya nihai \u00fcr\u00fcn\u00fc monte eden markan\u0131n y\u00f6nergeleriyle olan ili\u015fkileri nedeniyle ar\u0131zalara neden olabilir.<\/p>\n<p>Bir Sat\u0131\u015f Sonras\u0131 \u00dcreticisi taraf\u0131ndan olu\u015fturulan bile\u015fenlerin en b\u00fcy\u00fck g\u00fcc\u00fc, \u00f6zellikle s\u0131n\u0131rl\u0131 bir b\u00fct\u00e7eye sahip oldu\u011funuzda sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in harika bir alternatif olan fiyatt\u0131r.<\/p>\n<h2>OEM&#8217;ler ve m\u00fc\u015fteri memnuniyetindeki rolleri<\/h2>\n<p>Okuyabilece\u011finiz gibi, otomotiv end\u00fcstrisi gibi sekt\u00f6rlerde OEM&#8217;ler kaliteli \u00fcr\u00fcnler sunma ve son kullan\u0131c\u0131lar\u0131n ihtiya\u00e7 ve beklentilerini kar\u015f\u0131lama konusunda \u00e7ok \u00f6nemli bir rol oynamaktad\u0131r.<\/p>\n<p>Her ge\u00e7en y\u0131l, t\u00fcketici memnuniyetini etkileyebilecek yeni teknolojiler entegre edilmektedir. En son \u00f6rnek, mekanik bile\u015fenler yerine yaz\u0131l\u0131m ve elektronik bile\u015fenlerin entegre edilmesi gibi \u00e7ok say\u0131da yeni ve nispeten &#8220;deneysel&#8221; bile\u015fenin ortaya \u00e7\u0131kt\u0131\u011f\u0131 e-Mobilite&#8217;dir. Elektrikli ara\u00e7lar\u0131n do\u011fru \u00e7al\u0131\u015fmas\u0131 i\u00e7in.<\/p>\n<p>Yeni ve ikinci el otomobiller i\u00e7in bu t\u00fcr bile\u015fenler ara\u00e7la ilgili t\u00fcm deneyimi veya sat\u0131n alma s\u00fcrecini etkileyebilece\u011finden, otomobil bayisi sahiplerinin bunu hat\u0131rlamas\u0131 gerekir.<\/p>\n<p>Bu nedenle, otomobil al\u0131c\u0131s\u0131n\u0131n yolculu\u011fu boyunca s\u00fcrekli izlemeyi s\u00fcrd\u00fcrmek \u00f6nemlidir. QuestionPro CX veya QuestionPro Autox gibi CEM yaz\u0131l\u0131mlar\u0131n\u0131 kullanarak bunu kolayca yapabilirsiniz.<\/p>\n<p>QuestionPro Autox ile m\u00fc\u015fterilerinizin bile\u015fenlere veya arac\u0131n kendisine ili\u015fkin alg\u0131s\u0131n\u0131 ve galerinizden ara\u00e7 sat\u0131n almadan \u00f6nce, sat\u0131n alma s\u0131ras\u0131nda ve sat\u0131n ald\u0131ktan sonra ya\u015fad\u0131klar\u0131 memnuniyet d\u00fczeyini de\u011ferlendirmek i\u00e7in bir dizi \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n<p>Kullanabilece\u011finiz i\u015flevlerden baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n<ul>\n<li>Ger\u00e7ek zamanl\u0131 analiz ve i\u00e7g\u00f6r\u00fcler<\/li>\n<li>Makine \u00f6\u011frenimi<\/li>\n<li>Memnuniyet kayb\u0131 ve g\u00f6receli puan<\/li>\n<li>Sat\u0131\u015f a\u011f\u0131rl\u0131kland\u0131rma analizi<\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/regression-analysis\/\">Regresyon analizi<\/a><\/li>\n<\/ul>\n<p>Bu platform hakk\u0131nda daha fazla bilgi edinmek ister misiniz? O halde sizi web sitemizi ziyaret etmeye ve t\u00fcm \u015f\u00fcphelerinizi a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmak ve m\u00fc\u015fteri memnuniyetinizi \u00f6l\u00e7meye ba\u015flamak i\u00e7in uzmanlar\u0131m\u0131zdan biriyle bir demo planlamaya davet ediyoruz.<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/autox\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Otomotiv ve mobilite sekt\u00f6r\u00fcnde Orijinal Ekipman \u00dcreticileri (OEM), kaliteden \u00f6d\u00fcn vermeden maliyetlerin d\u00fc\u015f\u00fcr\u00fclmesinde ve son kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131nda \u00f6nemli bir [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":714407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Orijinal Ekipman \u00dcreticisi","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Orijinal ekipman \u00fcreticisi (OEM), di\u011fer \u015firketler i\u00e7in gerekli bile\u015fenleri \u00fcretmekten sorumlu herhangi bir \u015firkettir. Daha fazlas\u0131n\u0131 \u00f6\u011frenin.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orijinal Ekipman \u00dcreticisi: CX i\u00e7in ne i\u015fe yarar | QuestionPro<\/title>\n<meta name=\"description\" content=\"Orijinal ekipman \u00fcreticisi (OEM), di\u011fer \u015firketler i\u00e7in gerekli bile\u015fenleri \u00fcretmekten sorumlu herhangi bir \u015firkettir. 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