{"id":798375,"date":"2022-06-05T12:02:47","date_gmt":"2022-06-05T19:02:47","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-turleri-onlari-tanima-ve-yonetme-rehberi\/"},"modified":"2022-06-05T12:02:47","modified_gmt":"2022-06-05T12:02:47","slug":"musteri-turleri-onlari-tanima-ve-yonetme-rehberi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-turleri-onlari-tanima-ve-yonetme-rehberi\/","title":{"rendered":"M\u00fc\u015fteri T\u00fcrleri: Onlar\u0131 Tan\u0131ma ve Y\u00f6netme Rehberi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Farkl\u0131 m\u00fc\u015fteri tipleri<\/span><span style=\"font-weight: 400;\">&nbsp;s\u0131n\u0131fland\u0131r\u0131lmamas\u0131 gereken \u00e7e\u015fitli birey k\u00fcmeleridir. \u00c7e\u015fitli ki\u015filiklere sahiptirler ve sat\u0131\u015f huninize da\u011f\u0131lm\u0131\u015flard\u0131r. T\u00fcketiciler potansiyel m\u00fc\u015fteri olduklar\u0131nda veya m\u00fc\u015fteri deneyimi ve m\u00fc\u015fteri ba\u015far\u0131s\u0131 a\u015famalar\u0131nda onlara yard\u0131mc\u0131 olman\u0131z gerekti\u011finde, \u00e7e\u015fitli ki\u015filiklere ve davran\u0131\u015flara sahiptirler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bununla birlikte, t\u00fcketici kategorilerinin belirlenmesi, ba\u015far\u0131l\u0131 bir \u015firket plan\u0131 geli\u015ftirmenin ilk a\u015famalar\u0131 aras\u0131ndad\u0131r.  <\/span><span style=\"font-weight: 400;\">Markan\u0131z\u0131 inceleme sitelerinde veya uygulamalar\u0131nda ara\u015ft\u0131r\u0131rsan\u0131z, m\u00fc\u015fterileriniz \u00fcr\u00fcn ve hizmetleriniz hakk\u0131nda \u00e7e\u015fitli de\u011ferlendirmeler ve yorumlar b\u0131rakacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7e\u015fitli m\u00fc\u015fteri t\u00fcrleri a\u015fa\u011f\u0131daki kategorilerde s\u0131n\u0131fland\u0131r\u0131labilir, \u015fimdi ayr\u0131nt\u0131lara girelim:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sad\u0131k Kalan M\u00fc\u015fteri T\u00fcrleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcketicilerin say\u0131s\u0131 daha azd\u0131r, ancak tamamen mutlu olduklar\u0131 i\u00e7in di\u011fer m\u00fc\u015fterilerden daha fazla gelir ve k\u00e2r elde ederler. Bu m\u00fc\u015fteriler d\u00fczenli olarak \u015firkete geri d\u00f6nmektedir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri Sadakatini Y\u00f6netme Y\u00f6ntemleri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Onlarla her g\u00fcn temas kurmak ve onlara \u00f6nemli miktarda zaman ve \u00e7aba ay\u0131rmak \u00e7ok \u00f6nemlidir. Sad\u0131k m\u00fc\u015fteriler ki\u015fiselle\u015ftirilmi\u015f hizmet ister, bu da sat\u0131c\u0131lar\u0131n kibar ve sayg\u0131l\u0131 yan\u0131tlar vermesini gerektirir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De\u011ferlerinizi payla\u015f\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fckemmel m\u00fc\u015fteri hizmeti sa\u011flay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Haberi yayman\u0131za yard\u0131mc\u0131 olmalar\u0131 i\u00e7in destek\u00e7ilerinizi harekete ge\u00e7irin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minnettarl\u0131\u011f\u0131n\u0131z\u0131 g\u00f6stermek i\u00e7in bir sadakat program\u0131 olu\u015fturun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u011flant\u0131n\u0131z\u0131 derinle\u015ftirin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geri bildirim isteyin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-service-process\/\">M\u00fc\u015fteri hizmetleri<\/a> deneyiminizi zaman i\u00e7inde iyile\u015ftirin.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0130ndirim Alan M\u00fc\u015fteri T\u00fcrleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130ndirimli t\u00fcketiciler s\u0131k ziyaret\u00e7ilerdir, ancak standart \u00fcr\u00fcn ve markalarda indirim sa\u011fland\u0131\u011f\u0131nda veya yaln\u0131zca d\u00fc\u015f\u00fck maliyetli \u00fcr\u00fcnler sat\u0131n ald\u0131klar\u0131nda firman\u0131n bir par\u00e7as\u0131 olurlar. \u0130ndirim ne kadar b\u00fcy\u00fck olursa, insanlar\u0131n sat\u0131n alma olas\u0131l\u0131\u011f\u0131 da o kadar artar. Bu m\u00fc\u015fteriler \u00f6ncelikle k\u00fc\u00e7\u00fck i\u015fletmelerle veya sadece k\u00fc\u00e7\u00fck \u00fcr\u00fcn yat\u0131r\u0131mlar\u0131 yapan i\u015fletmelerle ili\u015fkilidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr m\u00fc\u015fterilere odaklanmak \u00f6zellikle hayati \u00f6nem ta\u015f\u0131r \u00e7\u00fcnk\u00fc \u015firket k\u00e2r\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131na katk\u0131da bulunurlar.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0130ndirimli M\u00fc\u015fterileri Y\u00f6netme Y\u00f6ntemleri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr m\u00fc\u015fterilere odaklanmak \u00f6zellikle hayati \u00f6nem ta\u015f\u0131r \u00e7\u00fcnk\u00fc \u015firket k\u00e2r\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131na katk\u0131da bulunurlar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni t\u00fcketicilere cazip f\u0131rsatlar sunun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130ndirim son kullanma tarihlerini veya k\u0131s\u0131tlamalar\u0131n\u0131 ayarlay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rekabet\u00e7i fiyatlar sunun veya tan\u0131nm\u0131\u015f i\u015fletmelerle i\u015fbirli\u011fi yap\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envanterden kurtulmak i\u00e7in stok fazlas\u0131, eski veya \u00fcretimden kalkm\u0131\u015f \u00fcr\u00fcnleri \u00fccretsiz olarak sunun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tipik perakende sezonunda, m\u00fc\u015fterilerin kar\u015f\u0131layamayaca\u011f\u0131 \u015feyler sunun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sad\u0131k m\u00fc\u015fterileri \u00f6d\u00fcllendirin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Terk edilmi\u015f sepetlerden gelen kay\u0131p sat\u0131\u015f \u015fans\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fcn.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">D\u00fcrt\u00fcsel Al\u0131c\u0131 Olan M\u00fc\u015fteriler<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu m\u00fc\u015fterileri ikna etmek zordur, \u00e7\u00fcnk\u00fc d\u00fcrt\u00fc veya kaprisle hareket etmektedirler. \u00dcr\u00fcn listelerinde belirli bir \u00fcr\u00fcn yoktur, ancak o anda m\u00fckemmel ve yararl\u0131 olan her \u015feyi edinmek zorunda hissederler. Bu t\u00fcketicilerle ba\u015fa \u00e7\u0131kmak zordur \u00e7\u00fcnk\u00fc belirli bir \u00fcr\u00fcn aramazlar ve bunun yerine sa\u011flay\u0131c\u0131n\u0131n koleksiyonundaki t\u00fcm ilgili \u015feyleri m\u00fc\u015fterilerin \u00f6n\u00fcne koymas\u0131n\u0131 isterler, b\u00f6ylece bu ekrandan istediklerini sat\u0131n alabilirler.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">D\u00fcrt\u00fcsel M\u00fc\u015fterileri Y\u00f6netme Y\u00f6ntemleri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E\u011fer d\u00fcrt\u00fcsel m\u00fc\u015fteriler bu \u015fekilde de\u011ferlendiriliyorsa, sat\u0131n al\u0131mlar\u0131n b\u00fcy\u00fck bir y\u00fczdesinden sorumlu olma ihtimalleri y\u00fcksektir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site veya ma\u011faza boyunca m\u00fc\u015fterilerin dikkatini \u00e7ekin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131\u015f noktas\u0131nda, \u00f6zelle\u015ftirilmi\u015f \u00f6nerilerde bulunun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u00fcresel d\u00fc\u015f\u00fcnme, yerel eylem<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kar\u015f\u0131 konulmaz bir teklif yap\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deneyimi geli\u015ftirmek i\u00e7in dijital platformlardan yararlan\u0131n.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u00d6zel Gereksinimleri Olan M\u00fc\u015fteriler<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu m\u00fc\u015fteriler \u00fcr\u00fcne \u00f6zeldir ve yaln\u0131zca al\u0131\u015f\u0131k olduklar\u0131 veya \u00f6zel bir gereksinimleri olan \u00fcr\u00fcnleri sat\u0131n al\u0131rlar. Bu ki\u015filer s\u0131k\u00e7a al\u0131\u015fveri\u015f yapan t\u00fcketicilerdir, ancak al\u0131\u015fveri\u015flere nadiren kat\u0131l\u0131rlar, bu da onlar\u0131 memnun etmeyi zorla\u015ft\u0131r\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00d6zel Gereksinimli M\u00fc\u015fterileri Y\u00f6netme Y\u00f6ntemleri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu m\u00fc\u015fterilere, ilgili \u00fcr\u00fcn ve markalar\u0131 daha fazla sat\u0131n almalar\u0131n\u0131 g\u00f6stererek ve te\u015fvik ederek olumlu davran\u0131lmal\u0131d\u0131r. Bu t\u00fcketicilerle etkili bir \u015fekilde ve ho\u015f bir ileti\u015fimle ilgilenilmezse kaybedilebilirler.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fckemmel m\u00fc\u015fteri hizmeti sa\u011flay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri yolculu\u011fu haritas\u0131 olu\u015fturun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">M\u00fc\u015fteri memnuniyetini<\/a> tutarl\u0131 bir \u015fekilde de\u011ferlendirin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri ileti\u015fiminde tutarl\u0131l\u0131\u011f\u0131 koruyun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri odakl\u0131 bir k\u00fclt\u00fcr olu\u015fturun.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Dola\u015fan M\u00fc\u015fteriler<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ne sat\u0131n alacaklar\u0131ndan emin olmayan m\u00fc\u015fteriler en az kazan\u00e7l\u0131 olanlard\u0131r. Bu t\u00fcketiciler genellikle sekt\u00f6rde yenidir ve yaln\u0131zca \u00fcr\u00fcn gereksinimlerini do\u011frulamak isterler. Piyasadaki en pop\u00fcler \u00fcr\u00fcnlerin \u00f6zelliklerine bakarlar, ancak hi\u00e7birini sat\u0131n almazlar veya sat\u0131n almak i\u00e7in \u00e7ok az heves g\u00f6sterirler.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dola\u015fan M\u00fc\u015fterileri Y\u00f6netme Y\u00f6ntemleri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr m\u00fc\u015fterilerin ilgisini \u00e7ekmek i\u00e7in, \u00fcr\u00fcnlerin farkl\u0131 olumlu y\u00f6nleri hakk\u0131nda yeterince bilgilendirilmeleri gerekir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sohbet robotlar\u0131 veya canl\u0131 sohbet gibi t\u00fcm ileti\u015fim kanallar\u0131n\u0131z\u0131 kolayca eri\u015filebilir hale getirin. Bu a\u015fama, onlar\u0131n se\u00e7imini sizin lehinize \u00e7evirme potansiyeline sahiptir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benzersiz sat\u0131\u015f noktan\u0131za ve de\u011fer \u00f6nerinize odaklan\u0131n. Ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri hizmeti sa\u011flay\u0131n ve s\u00fcrecin her ad\u0131m\u0131nda onlara yol g\u00f6sterin.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri t\u00fcrlerine ili\u015fkin sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130tici m\u00fc\u015fterileri kullanmak i\u00e7in, bir firma \u00fcr\u00fcn yelpazesini geni\u015fletirken veya \u00e7o\u011falt\u0131rken sad\u0131k m\u00fc\u015fterilere odaklanmal\u0131d\u0131r. Di\u011fer m\u00fc\u015fteri t\u00fcrlerinin y\u00f6ntemleri, isteklerine uygun olacak \u015fekilde g\u00fcncellenmeli ve geli\u015ftirilmeli ve bu m\u00fc\u015fteri t\u00fcrleri sad\u0131k ve itici kategorilerine girecek \u015fekilde de\u011fi\u015ftirilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, mevcut en geli\u015fmi\u015f m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar. QuestionPro CX yaz\u0131l\u0131m\u0131n\u0131 bug\u00fcn kullanarak m\u00fc\u015fterilerinizin d\u00fc\u015f\u00fcnceleri ve duygular\u0131 hakk\u0131nda de\u011ferli bilgiler edinin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><\/a>&nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u00dcCRETS\u0130Z DENEME<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farkl\u0131 m\u00fc\u015fteri tipleri&nbsp;s\u0131n\u0131fland\u0131r\u0131lmamas\u0131 gereken \u00e7e\u015fitli birey k\u00fcmeleridir. \u00c7e\u015fitli ki\u015filiklere sahiptirler ve sat\u0131\u015f huninize da\u011f\u0131lm\u0131\u015flard\u0131r. T\u00fcketiciler potansiyel m\u00fc\u015fteri olduklar\u0131nda veya m\u00fc\u015fteri [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":712317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1397],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri T\u00fcrleri: Onlar\u0131 Tan\u0131ma ve Y\u00f6netme Rehberi | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fterileriniz \u00e7e\u015fitli ki\u015filiklere sahiptir ve sat\u0131\u015f huninize da\u011f\u0131lm\u0131\u015f durumdad\u0131r. \u00d6yleyse, m\u00fc\u015fteri 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