{"id":798423,"date":"2022-05-25T12:17:06","date_gmt":"2022-05-25T12:17:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/satis-sonrasi-hizmet-isletmeler-icin-hizli-kilavuz\/"},"modified":"2022-05-25T12:17:06","modified_gmt":"2022-05-25T12:17:06","slug":"satis-sonrasi-hizmet-isletmeler-icin-hizli-kilavuz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/satis-sonrasi-hizmet-isletmeler-icin-hizli-kilavuz\/","title":{"rendered":"Sat\u0131\u015f Sonras\u0131 Hizmet: \u0130\u015fletmeler i\u00e7in H\u0131zl\u0131 K\u0131lavuz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sat\u0131\u015f sonras\u0131 hizmet stratejisi, i\u015fletmelere rakipleri kar\u015f\u0131s\u0131nda avantaj sa\u011flar. M\u00fc\u015fteriler, t\u00fckettikleri markalar taraf\u0131ndan duyulduklar\u0131n\u0131 hissettiklerinde, olumlu bir <a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\">m\u00fc\u015fteri deneyimi<\/a> ya\u015fama olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. M\u00fc\u015fterilerle kurulan sa\u011fl\u0131kl\u0131 bir ili\u015fki, daha iyi bir al\u0131\u015fveri\u015f deneyimi yarat\u0131r ve b\u00fcy\u00fck \u00f6l\u00e7ekli ba\u015far\u0131 ile sonu\u00e7lan\u0131r.<\/span><\/p>\n<h2>Sat\u0131\u015f Sonras\u0131 Hizmet Nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f sonras\u0131 hizmet, m\u00fc\u015fteri bir \u00fcr\u00fcn veya hizmet sat\u0131n ald\u0131ktan sonra devreye girer. Bu etkile\u015fim, \u00fcr\u00fcn veya hizmetin sorunsuz \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in m\u00fc\u015fteri ile \u015firket aras\u0131nda de\u011ferli bir etkile\u015fimdir. Sat\u0131\u015f sonras\u0131 hizmet, \u015firketin Marka Ad\u0131na de\u011fer kazand\u0131r\u0131lmas\u0131na, a\u011f\u0131zdan a\u011f\u0131za y\u00f6nlendirmelere ve m\u00fc\u015fteri tekrar\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2>Sat\u0131\u015f Sonras\u0131 Hizmetin Baz\u0131 Avantajlar\u0131 \u015funlard\u0131r:<\/h2>\n<ul>\n<li>\n<h3>Marka De\u011ferini Art\u0131r\u0131r<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u015eirketin sat\u0131\u015f sonras\u0131 hi\u00e7bir destek sa\u011flamayaca\u011f\u0131n\u0131 bildikten sonra herhangi bir \u00fcr\u00fcn veya hizmet i\u00e7in \u00f6deme yapar m\u0131s\u0131n\u0131z? Hi\u00e7 sanm\u0131yorum. \u00c7o\u011fu m\u00fc\u015fteri sat\u0131n almadan \u00f6nce destek kullan\u0131labilirli\u011fini, verimlili\u011fi ve destek incelemelerini kontrol eder. Sat\u0131\u015f sonras\u0131 hizmetler marka de\u011feri i\u00e7in hayati \u00f6nem ta\u015f\u0131r, yaln\u0131zca m\u00fc\u015fterilerin sorunlar\u0131n\u0131 gidermeye yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda bir m\u00fc\u015fteri edinirken kritik bir g\u00f6sterge g\u00f6revi g\u00f6r\u00fcr. Kusurlu bir \u00fcr\u00fcn bile etkin destek hizmetleri ile zirveye \u00e7\u0131kabilir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li>\n<h3>M\u00fc\u015fteri Memnuniyeti ve Elde Tutma<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Batakl\u0131kta oldu\u011funuzu ve etrafta kimsenin olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn, benzer \u015fekilde m\u00fc\u015fteriler de \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullan\u0131rken baz\u0131 durumlarda \u00e7aresiz kal\u0131rlar. Bu durumda bir kurtar\u0131c\u0131 olmak onlar\u0131n duygular\u0131n\u0131 ayd\u0131nlatacak ve \u015firkete, \u00fcr\u00fcne ve hizmetlere olan g\u00fcvenlerini art\u0131racak, bu da bir sonraki d\u00f6nemde m\u00fc\u015fterinizi elde tutman\u0131z\u0131 sa\u011flayacakt\u0131r.  <\/span><\/p>\n<ul>\n<li>\n<h3>Sorun Tan\u0131mlama<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deste\u011fi sizi soruna yakla\u015ft\u0131racak ve soruna yakla\u015fmak, bunlar\u0131 \u00e7\u00f6zmek i\u00e7in hemen harekete ge\u00e7menize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<ul>\n<li>\n<h3>\u00dcr\u00fcn E\u011fitimi veya \u0130\u015fe Al\u0131\u015ft\u0131rma<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Farkl\u0131 m\u00fc\u015fteri tipleri vard\u0131r ve baz\u0131lar\u0131 k\u0131lavuz veya yard\u0131m dosyalar\u0131 sa\u011flanm\u0131\u015f olsa bile \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanmakta zorlanabilir. &#8220;Sat\u0131\u015f Sonras\u0131 Ekibi&#8221;, m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fc en y\u00fcksek memnuniyetle verimli bir \u015fekilde kullanabilmeleri i\u00e7in onlar\u0131 e\u011fitir.<\/span><\/p>\n<h2>Etkili bir Sat\u0131\u015f Sonras\u0131 Hizmet i\u00e7in H\u0131zl\u0131 K\u0131lavuz<\/h2>\n<p>Bir markan\u0131n m\u00fc\u015fterilerine olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n, m\u00fc\u015fterilerin \u00fcr\u00fcn veya hizmetleri sat\u0131n almas\u0131yla sona ermedi\u011fi g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, daha verimli ve etkili bir kampanya d\u00fc\u015f\u00fcn\u00fcrken de\u011fi\u015fkenleri g\u00f6zden ka\u00e7\u0131rmamak zorunludur.<\/p>\n<p>Bunlar\u0131n hepsini uygulamak gerekli de\u011fildir, ancak \u00fcr\u00fcn veya hizmetimizle ve ticari ve pazar stratejilerimizle uyumlu olanlar\u0131 uygulamak gerekir. Bu h\u0131zl\u0131 bir rehberdir.<\/p>\n<h3>1. Etkili \u0130leti\u015fim Kurun<\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler \u00e7e\u015fitli nedenlerle deste\u011fe gelebilir ve \u00e7o\u011funlukla \u00e7al\u0131\u015fmayan veya standartlar\u0131na uygun olmayan bir \u015feyle ilgili olarak olduk\u00e7a duygusal bir durumda gelirler. Bir destek eleman\u0131 sorunu anlamal\u0131, empati kurmal\u0131 ve m\u00fc\u015fteriye kar\u015f\u0131 sakin olmal\u0131d\u0131r. S\u0131k\u0131nt\u0131 noktalar\u0131n\u0131n anla\u015f\u0131lmas\u0131na ve bunlara kar\u015f\u0131 etkili \u00f6nlemler al\u0131nmas\u0131na yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f sonras\u0131 hizmet s\u00f6z konusu oldu\u011funda ince ve p\u00fcr\u00fczs\u00fcz ileti\u015fim esast\u0131r. \u015eirket temsilcileri m\u00fc\u015fteriyle konu\u015furken ak\u0131c\u0131, sakin ve yat\u0131\u015ft\u0131r\u0131c\u0131 bir tonda olmal\u0131d\u0131r.<\/span><\/p>\n<h3>2. \u00dcr\u00fcn\/Hizmetlerinizi Tan\u0131y\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f sonras\u0131 hizmette en kritik fakt\u00f6r \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi tan\u0131makt\u0131r. \u015eirketin, m\u00fc\u015fteriye sundu\u011fu hizmetlerde temsilcisinin eksiksiz olmas\u0131 gerekir. Temsilci, m\u00fc\u015fterinin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sorun i\u00e7in \u00e7\u00f6z\u00fcm\u00fcn ne sa\u011flamas\u0131 gerekti\u011fini \u00e7ok iyi anlamal\u0131d\u0131r.<\/span><\/p>\n<h3>3. M\u00fc\u015fterinizi Tan\u0131y\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">  Bir m\u00fc\u015fteri size yard\u0131m i\u00e7in geldi\u011finde onun zaman\u0131 ve enerjisi \u00e7ok \u00f6nemlidir. Sohbet deste\u011finde 10 dakikadan fazla kald\u0131\u011f\u0131n\u0131z\u0131 ve hala cevap alamad\u0131\u011f\u0131n\u0131z\u0131 hayal edin. M\u00fc\u015fteri, 10 dakikas\u0131n\u0131 bir sohbet penceresinde kaybetmekten mutlu olmayacakt\u0131r. Kritik zaman\u0131 bo\u015fa harcamadan sorunlar\u0131n\u0131n m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede \u00e7\u00f6z\u00fclmesini isterler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi bir sat\u0131\u015f sonras\u0131 temsilcisi, sorunu tam olarak tespit edecek ve m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede bir \u00e7\u00f6z\u00fcm sa\u011flayacakt\u0131r. M\u00fc\u015fteri hakk\u0131nda \u00f6nceden yap\u0131lacak iyi bir \u00e7al\u0131\u015fma \u00e7ok yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2>Sat\u0131\u015f Sonras\u0131 Hizmet \u00d6rnekleri<\/h2>\n<p><span style=\"font-weight: 400;\">QuestionPro sat\u0131\u015f sonras\u0131 hizmetleri ciddiye al\u0131r ve m\u00fc\u015fterilerine ula\u015fmak i\u00e7in \u00e7e\u015fitli ileti\u015fim y\u00f6ntemlerini kullan\u0131r, i\u015fte stratejinizde bunlar\u0131 \u00e7o\u011faltabilmeniz i\u00e7in baz\u0131lar\u0131..:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7\/24 Canl\u0131 Sohbet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telefonla yard\u0131m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-posta yard\u0131m\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6rsel toplant\u0131lar<\/span><\/li>\n<\/ul>\n<p>Bu k\u00f6pr\u00fcler, m\u00fc\u015fterilerin bizimle ba\u011flant\u0131 kurmas\u0131na ve sorunu m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede \u00e7\u00f6zmesine yard\u0131mc\u0131 olur. K\u00fcresel bir \u015firket olarak, ileti\u015fim kurmay\u0131 kolayla\u015ft\u0131rmak i\u00e7in farkl\u0131 zaman dilimlerinde ve farkl\u0131 dillerde m\u00fc\u015fterilerle ilgilenir. Bu, m\u00fc\u015fteriyle daha g\u00fc\u00e7l\u00fc, daha de\u011ferli bir ili\u015fki kurulmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<p><span style=\"font-weight: 400;\">Sa\u011fl\u0131kl\u0131 bir ili\u015fki uzun bir yol kat eder. Hi\u00e7 kimse <a href=\"https:\/\/www.questionpro.com\/blog\/importance-and-benefits-of-customer-satisfaction\/\">m\u00fc\u015fteri memnuniyetinin<\/a> m\u00fc\u015fteriyi elde tutmaya yol a\u00e7aca\u011f\u0131n\u0131 ve bunun da \u015firketi ba\u015far\u0131l\u0131 k\u0131laca\u011f\u0131n\u0131 inkar edemez. Bu, kurulu\u015fa iyi bir marka imaj\u0131 ve iyi bir tan\u0131t\u0131m ve daha fazla m\u00fc\u015fteri kazand\u0131racak ve sonu\u00e7ta i\u015fi art\u0131racakt\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dcCRETSIZ HESAP OLU\u015eTUR<\/strong><\/a><\/p>\n<p><strong>Yazarlar<\/strong>: Angad Rajput ve Pranav Tarle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sat\u0131\u015f sonras\u0131 hizmet stratejisi, i\u015fletmelere rakipleri kar\u015f\u0131s\u0131nda avantaj sa\u011flar. M\u00fc\u015fteriler, t\u00fckettikleri markalar taraf\u0131ndan duyulduklar\u0131n\u0131 hissettiklerinde, olumlu bir m\u00fc\u015fteri deneyimi ya\u015fama [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sat\u0131\u015f Sonras\u0131 Hizmet: \u0130\u015fletmeler i\u00e7in H\u0131zl\u0131 K\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"Sat\u0131\u015f sonras\u0131 hizmet, m\u00fc\u015fteri bir \u00fcr\u00fcn veya hizmet sat\u0131n ald\u0131ktan sonra devreye girer. 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