{"id":798441,"date":"2020-01-22T04:28:20","date_gmt":"2020-01-22T04:28:20","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber\/"},"modified":"2020-01-22T04:28:20","modified_gmt":"2020-01-22T04:28:20","slug":"ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber\/","title":{"rendered":"\u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in eksiksiz bir rehber"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin \u00e7o\u011funlu\u011funun tam olarak ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc bilmek g\u00fczel olmaz m\u0131yd\u0131? Peki ya hepsini bedava al\u0131rsan\u0131z? Bir sonraki \u00fcr\u00fcn\u00fcn\u00fcze veya hizmetinize hangi \u00f6zellikleri ekleyece\u011finizi ve ne kadar \u00fccret talep edece\u011finizi bilirsiniz. Her m\u00fc\u015fterinin veya potansiyel m\u00fc\u015fterinin d\u00fc\u015f\u00fcncelerini bilmenin bir yolu olmasa da, \u00e7o\u011funlu\u011fun ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ke\u015ffetmenize yard\u0131mc\u0131 olmas\u0131 i\u00e7in \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131n\u0131 kullanabilirsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu k\u0131lavuz size pazar ara\u015ft\u0131rmas\u0131 tan\u0131m\u0131, ara\u015ft\u0131rma anketi kurulumu ve \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131n\u0131n nas\u0131l yap\u0131laca\u011f\u0131 ve verilerin nas\u0131l analiz edilece\u011fi konular\u0131nda yol g\u00f6sterecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131l\u0131 bir ara\u015ft\u0131rma anketi i\u00e7in ihtiyac\u0131n\u0131z olan bilgileri edinmek i\u00e7in okumaya devam edin.<\/span><b> <\/b><\/p>\n<h2><b>Pazar ara\u015ft\u0131rmas\u0131na genel bir bak\u0131\u015f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bir anket yapmadan veya hedef kitlenizden yan\u0131t toplamadan \u00f6nce, ara\u015ft\u0131rman\u0131z\u0131n amac\u0131n\u0131 anlaman\u0131z gerekir. Genel olarak,  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> belirli bir sorunu veya endi\u015feyi bilimsel y\u00f6ntemler kullanarak inceleme s\u00fcrecidir.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<h3><b>Pazar ara\u015ft\u0131rmas\u0131 nedir?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131 tan\u0131m\u0131 genel ara\u015ft\u0131rman\u0131n \u00f6tesine ge\u00e7erek spesifik olarak <\/span><a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/market-research\"><br \/>\n  <span style=\"font-weight: 400;\">Bir markan\u0131n pazar\u0131yla ilgili sorunlar\u0131 veya endi\u015feleri incelemek<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Rakiplerin itibar\u0131n\u0131 analiz etmeyi, m\u00fc\u015fterilerle birlikte yeni \u00fcr\u00fcnlerin \u00f6nizlemesini yapmay\u0131 ve m\u00fc\u015fterilerin harcama al\u0131\u015fkanl\u0131klar\u0131 hakk\u0131nda daha fazla bilgi edinmeyi i\u00e7erir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131 \u015funlar\u0131 i\u00e7erir <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/m\/market-research.asp\"><br \/>\n  <span style=\"font-weight: 400;\">iki t\u00fcr veri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li><b>Birincil bilgiler: <\/b><span style=\"font-weight: 400;\">Do\u011frudan bir veri taban\u0131 arac\u0131l\u0131\u011f\u0131yla toplad\u0131\u011f\u0131n\u0131z veriler <\/span><a href=\"https:\/\/www.questionpro.com\/article\/market-research-surveys-guide.html\"><br \/>\n  <span style=\"font-weight: 400;\">pazar ara\u015ft\u0131rmas\u0131 anketi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>\u0130kincil bilgiler:<\/b><span style=\"font-weight: 400;\"> Bu, ticaret gruplar\u0131 ve devlet kurulu\u015flar\u0131n\u0131n raporlar\u0131 da dahil olmak \u00fczere \u00fc\u00e7\u00fcnc\u00fc taraflarca toplanan verilerdir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Birincil bilgileriniz, \u00e7al\u0131\u015fman\u0131z\u0131n hedeflerine ba\u011fl\u0131 olarak ya ke\u015fifsel ya da spesifik olacakt\u0131r. Ke\u015ffedici ara\u015ft\u0131rma sorular\u0131  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\"><span style=\"font-weight: 400;\">a\u00e7\u0131k u\u00e7lu sorular<\/span><\/a><span style=\"font-weight: 400;\">  ele alman\u0131z gereken olas\u0131 sorunlar hakk\u0131nda genel bir fikir edinmek i\u00e7in k\u00fc\u00e7\u00fck bir kat\u0131l\u0131mc\u0131 grubuna anket uygulay\u0131n. \u0130kincil ara\u015ft\u0131rma, genellikle birincil pazar ara\u015ft\u0131rmas\u0131ndan elde edilen ve halihaz\u0131rda tespit edilmi\u015f olan bireysel sorunlara \u00e7\u00f6z\u00fcm bulmay\u0131 ama\u00e7lar.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<h2><b>Neden pazar ara\u015ft\u0131rmas\u0131 yapmal\u0131s\u0131n\u0131z?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 anlamak, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131n en iyi yoludur. \u0130htiya\u00e7 duyduklar\u0131 bir hizmeti veya \u00fcr\u00fcn\u00fc, harcamaktan mutlu olacaklar\u0131 bir fiyata yaratabilirseniz, markan\u0131z\u0131 rakiplerinizden ay\u0131r\u0131rs\u0131n\u0131z.  <\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131, m\u00fc\u015fterilere ula\u015fman\u0131za ve ihtiya\u00e7lar\u0131n\u0131 do\u011frudan kayna\u011f\u0131ndan ke\u015ffetmenize olanak tan\u0131r. \u0130\u015finize yard\u0131mc\u0131 olmas\u0131 i\u00e7in ara\u015ft\u0131rmay\u0131 kullan\u0131n:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">  Kar\u015f\u0131lanmam\u0131\u015f bir ihtiyac\u0131 kar\u015f\u0131lamak \u00fczere yeni \u00fcr\u00fcnler geli\u015ftirmenize yard\u0131mc\u0131 olmak i\u00e7in pazardaki bo\u015fluklar\u0131 anlay\u0131n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  M\u00fc\u015fterilerin mevcut \u00fcr\u00fcn teklifinizde hangi \u00f6zellikleri ve y\u00fckseltmeleri istedikleri hakk\u0131nda daha iyi bir fikir edinin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Pazar\u0131n\u0131zdaki belirli bir demografik grubun envanter ihtiya\u00e7lar\u0131n\u0131 tahmin edin. Do\u011fru talep tahmini y\u00f6ntemleri uyguland\u0131\u011f\u0131nda, bir \u00fcr\u00fcn\u00fc fazla veya eksik \u00fcretmezsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  M\u00fc\u015fterilerinizin rakipleriniz hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ve bu g\u00f6r\u00fc\u015fleri stratejinizi de\u011fi\u015ftirmek ve rekabette \u00f6ne ge\u00e7mek i\u00e7in nas\u0131l kullanabilece\u011finizi \u00f6\u011frenin.<\/span><b> <\/b><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz bir hesap olu\u015fturun<\/strong><\/a><\/p>\n<h2><b>Pazar ara\u015ft\u0131rmas\u0131 t\u00fcrleri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeniz anketler ve soru formlar\u0131 kullanarak \u00e7e\u015fitli \u015fekillerde birincil bilgi toplayabilir. Markan\u0131z\u0131n pazar\u0131na ili\u015fkin eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler i\u00e7in ihtiya\u00e7 duydu\u011funuz t\u00fcm bilgileri elde etmek \u00fczere birka\u00e7 ara\u015ft\u0131rma y\u00f6ntemi kullanman\u0131z gerekebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu y\u00f6ntemler aras\u0131nda k\u00fc\u00e7\u00fck m\u00fc\u015fteri gruplar\u0131yla g\u00f6r\u00fc\u015fmek i\u00e7in odak gruplar\u0131, m\u00fc\u015fterilerle bire bir derinlemesine g\u00f6r\u00fc\u015fmeler veya <\/span><a href=\"https:\/\/www.questionpro.com\/tour\/\"><br \/>\n  <span style=\"font-weight: 400;\">online anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> daha geni\u015f bir kitleyi sorgulamak i\u00e7in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rman\u0131z i\u00e7in hangi y\u00f6ntemi kullan\u0131rsan\u0131z kullan\u0131n, iki t\u00fcr ara\u015ft\u0131rma sorusu vard\u0131r:<\/span><\/p>\n<ul>\n<li><b>Nitel ara\u015ft\u0131rma: <\/b><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Nitel ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  hedef kitlenizin genel g\u00f6r\u00fc\u015fleri hakk\u0131nda bir fikir edinmeyi ama\u00e7lar. Bir ki\u015finin nas\u0131l hissetti\u011fini ve neden b\u00f6yle hissetti\u011fini anlamaya \u00e7al\u0131\u015f\u0131r. Nitel ara\u015ft\u0131rmalar\u0131n \u00e7o\u011fu, m\u00fc\u015fteri g\u00f6r\u00fc\u015flerini temel olarak anlamak i\u00e7in a\u00e7\u0131k u\u00e7lu sorular ve daha k\u00fc\u00e7\u00fck \u00f6rneklem b\u00fcy\u00fckl\u00fckleri i\u00e7erir.<\/span><\/li>\n<li><b>Nicel ara\u015ft\u0131rma:<\/b> <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Nicel ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin toplanmas\u0131na odaklan\u0131r. Nitel ara\u015ft\u0131rmadan daha bilimseldir ve sonuca varmak i\u00e7in say\u0131sal veya istatistiksel ger\u00e7ekleri kullan\u0131r. Nicel ara\u015ft\u0131rmalardan elde edilen veriler kolayca analiz edilebilir ve i\u015finizi geli\u015ftirecek eylemlere d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N: <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-survey-question\/\">Nitel Ara\u015ft\u0131rma Sorular\u0131 ve Anketleri<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi bir ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131, m\u00fc\u015fterilerin genel hislerini belirlemek ve bu hislerin sat\u0131n al\u0131mlar\u0131n\u0131 nas\u0131l \u015fekillendirdi\u011fine dair istatistikler elde etmek i\u00e7in hem nitel hem de nicel ara\u015ft\u0131rmalar\u0131 kullan\u0131r.<\/span><b> <\/b><\/p>\n<h3><b>Ba\u015far\u0131l\u0131 bir ara\u015ft\u0131rma kurmak<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fman\u0131zdan en iyi \u015fekilde yararlanmak i\u00e7in \u00f6nceden plan yapman\u0131z gerekir. Ara\u015ft\u0131rman\u0131z\u0131 do\u011fru bir \u015fekilde ayarlamak i\u00e7in zaman ay\u0131rd\u0131\u011f\u0131n\u0131zda, daha y\u00fcksek yan\u0131t oranlar\u0131 ve i\u015finizi bir sonraki seviyeye ta\u015f\u0131man\u0131za olanak tan\u0131yan do\u011fru i\u00e7g\u00f6r\u00fcler elde edersiniz.<\/span><b> <\/b><\/p>\n<h3><b>Pazar ara\u015ft\u0131rmas\u0131 i\u00e7in planlama<\/b><span style=\"font-weight: 400;\"> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130lk \u00fccretsiz anketinizi g\u00f6ndermeden veya ilk odak grubunuzu toplamadan \u00f6nce, ara\u015ft\u0131rman\u0131z\u0131n en \u00f6nemli y\u00f6nlerini haz\u0131rlamal\u0131s\u0131n\u0131z. Olarak bilinir  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/how-to-write-a-market-research-plan\/\"><br \/>\n  <span style=\"font-weight: 400;\">pazar ara\u015ft\u0131rma plan\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Basit bir ifadeyle, bu, ara\u015ft\u0131rman\u0131z\u0131n amac\u0131n\u0131 ve ad\u0131mlar\u0131n\u0131 tan\u0131mlamak i\u00e7in genel k\u0131lavuzunuzdur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi bir pazar ara\u015ft\u0131rmas\u0131 plan\u0131, sizin ve i\u015fletmenizdeki di\u011fer payda\u015flar\u0131n mevcut ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n ama\u00e7 ve hedeflerine odaklanman\u0131za yard\u0131mc\u0131 olur. Ara\u015ft\u0131rma plan\u0131n\u0131z\u0131 olu\u015fturmak i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyin:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">  Ara\u015ft\u0131rma i\u00e7in hedefler belirleyin. Bu planlama a\u015famas\u0131nda, hedefler esnek olmalar\u0131 i\u00e7in belirsiz olabilir. \u00d6rne\u011fin, &#8220;500 adet daha fazla satmak&#8221; yerine &#8220;\u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131 art\u0131rmak&#8221;.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Ara\u015ft\u0131rman\u0131z i\u00e7in hedefler olu\u015fturun. Ama\u00e7lar\u0131n\u0131za benzer \u015fekilde, ara\u015ft\u0131rma i\u00e7in plan yaparken hedefleriniz de belirsiz olabilir. Yukar\u0131daki \u00f6rnek i\u00e7in &#8220;ideal m\u00fc\u015fterimizin kim oldu\u011funu bulun&#8221; veya &#8220;en b\u00fcy\u00fck ve en k\u00fc\u00e7\u00fck m\u00fc\u015fteri demografik gruplar\u0131n\u0131 tan\u0131mlay\u0131n&#8221; ifadelerini kullanabilirsiniz.<\/span><\/li>\n<li> <span style=\"font-weight: 400;\"> Da\u011f\u0131t\u0131m\u0131n\u0131z\u0131 yapabilece\u011finiz her yolu belirleyin <\/span><a href=\"https:\/\/www.questionpro.com\/article\/market-research-surveys-guide.html\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma anketi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">gibi <\/span><a href=\"https:\/\/www.questionpro.com\/email-survey-software.html\"><br \/>\n  <span style=\"font-weight: 400;\">e-posta anketleri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> veya <\/span><a href=\"https:\/\/www.questionpro.com\/social-media-research-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">sosyal medyada payla\u015fma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Potansiyel sorular\u0131 d\u00fc\u015f\u00fcnmeye ba\u015flay\u0131n. Planlama a\u015famas\u0131nda, ama\u00e7 ve hedeflerinize ula\u015fman\u0131za potansiyel olarak yard\u0131mc\u0131 olabilecek olabildi\u011fince \u00e7ok soru i\u00e7in beyin f\u0131rt\u0131nas\u0131 yap\u0131n. Anketinizi olu\u015ftururken belirli sorularla s\u0131n\u0131rland\u0131racaks\u0131n\u0131z.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Sorular\u0131 da\u011f\u0131t\u0131m kanal\u0131na g\u00f6re kategorize edin. \u00d6rne\u011fin, sosyal medyadaki bir kitle i\u00e7in daha anlaml\u0131 olan sorular\u0131n\u0131z olabilir.  <\/span><a href=\"https:\/\/www.questionpro.com\/sms-survey-software.html\"><br \/>\n  <span style=\"font-weight: 400;\">SMS anketi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bu plan, ilk anketinizi olu\u015fturmaya ve m\u00fc\u015fterilerden bilgi toplamaya haz\u0131r oldu\u011funuzda do\u011fru zihniyette olman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><b> <\/b><\/p>\n<h3><b>Ara\u015ft\u0131rman\u0131za ba\u015flamadan \u00f6nce dikkat etmeniz gerekenler<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 plan\u0131n\u0131z\u0131 olu\u015fturduktan sonra ve m\u00fc\u015fterilerle anket yapmaya ba\u015flamadan \u00f6nce g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken birka\u00e7 husus daha vard\u0131r. Kat\u0131l\u0131mc\u0131lar\u0131n\u0131zdan g\u00fcvenilir ve eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir veriler elde etmek i\u00e7in \u015funlar\u0131 yapmay\u0131 unutmay\u0131n:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">  Bireysel \u00e7al\u0131\u015fmadan ne kazanmay\u0131 umdu\u011funuzu tan\u0131mlay\u0131n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Hedef kitleniz hakk\u0131nda bilgi edinin, b\u00f6ylece do\u011fru m\u00fc\u015fterilerle ba\u011flant\u0131 kurars\u0131n\u0131z.<\/span><\/li>\n<li> <span style=\"font-weight: 400;\"> Kimin <\/span><b>de\u011fil<\/b><span style=\"font-weight: 400;\"> hedef kitlenizin bir par\u00e7as\u0131d\u0131r, b\u00f6ylece onlar\u0131 hedeflemekten ka\u00e7\u0131nabilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Neleri do\u011fru ve yanl\u0131\u015f yapt\u0131klar\u0131n\u0131 g\u00f6rmek i\u00e7in rakiplerinize bir g\u00f6z at\u0131n ve ard\u0131ndan bunlar\u0131 kendi i\u015fletmenizle kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  M\u00fc\u015fterilerinizden do\u011fru ve d\u00fcr\u00fcst geri bildirimler almak i\u00e7in onlar\u0131 bir sorunlar\u0131 oldu\u011funda size s\u00f6ylemeye te\u015fvik eden sorular sorun ki sorunu \u00e7\u00f6zebilesiniz.<\/span><span style=\"font-weight: 400;\">       <\/span><b><\/b><\/li>\n<\/ul>\n<h2><b>Anket kullanarak \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nihayet pazar ara\u015ft\u0131rmas\u0131n\u0131 ve iyi bir anketin nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 anlamak i\u00e7in ihtiyac\u0131n\u0131z olan bilgiye sahipsiniz. Yeni becerilerinizi i\u015fe koyman\u0131n ve ilk anketinizi olu\u015fturman\u0131n zaman\u0131 geldi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ad\u0131mlar, \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131n\u0131 nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><b> <\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-92852\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/01\/How-to-do-free-market-research-using-a-survey.jpg\" alt=\"Anket kullanarak \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r\" width=\"992\" height=\"594\"><\/p>\n<ol>\n<li>\n<h4><b>  Hedeflerinizi ve hedef kitlenizi tan\u0131mlay\u0131n<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tek bir soru bile girmeden \u00f6nce, bu \u00fccretsiz anketten ne ke\u015ffetmeyi umdu\u011funuzu bilmeniz gerekir.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/marketing-research-goals-and-objectives\/\"><span style=\"font-weight: 400;\">Pazarlama ara\u015ft\u0131rmas\u0131 hedefinizi belirleyin<\/span><\/a><span style=\"font-weight: 400;\">  Sizin veya m\u00fc\u015fterilerinizin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 bir sorunu tan\u0131mlayarak. Ara\u015ft\u0131rma hedefinizi belirlemenin en kolay yolu &#8220;Bu ara\u015ft\u0131rmay\u0131 neden yap\u0131yoruz?&#8221; diye sormakt\u0131r.<\/span> <span style=\"font-weight: 400;\">&#8220;Hedef pazar\u0131m\u0131z kim?&#8221;, vb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu soru ayn\u0131 zamanda anketinizin hedef kitlesini tan\u0131mlaman\u0131za da yard\u0131mc\u0131 olur. Gen\u00e7 yeti\u015fkinlerin sinemaya gitme al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u00f6\u011frenmeyi umuyorsan\u0131z, ya\u015fl\u0131larla anket yapmamal\u0131s\u0131n\u0131z.<\/span><b> <\/b><\/p>\n<ol start=\"2\">\n<li>\n<h4><b>  \u00d6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc belirleyin<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bu <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/determining-sample-size\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  anketiniz, hedef kitlenizin g\u00f6r\u00fc\u015fleri hakk\u0131nda az ya da \u00e7ok do\u011fru bir fikir edinmenizi sa\u011flar. Do\u011fru ki\u015filerle anket yapt\u0131\u011f\u0131n\u0131z s\u00fcrece, daha b\u00fcy\u00fck \u00f6rneklem boyutu genellikle do\u011fruluk a\u00e7\u0131s\u0131ndan daha iyidir. 10.000 doktora avukatl\u0131k hakk\u0131nda soru sormak muhtemelen size pek yard\u0131mc\u0131 olmayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6te yandan, kitlenizi n\u00fcfusu tam olarak yans\u0131tacak \u015fekilde daraltarak daha k\u00fc\u00e7\u00fck bir \u00f6rneklemle de do\u011fru sonu\u00e7lar elde edebilirsiniz. \u00d6rne\u011fin, m\u00fc\u015fterilerinizin d\u00fczenli olarak t\u00fcketti\u011fi enerji i\u00e7ecekleri hakk\u0131nda daha fazla bilgi edinmek isteyebilirsiniz ancak yaln\u0131zca 100 ki\u015fiyle anket yapabilirsiniz. En do\u011fru sonu\u00e7lar\u0131 alman\u0131za yard\u0131mc\u0131 olmas\u0131 i\u00e7in listenizdeki her ki\u015finin istedi\u011finiz demografiye uydu\u011fundan emin olun.<\/span><b> <\/b><\/p>\n<ol start=\"3\">\n<li>\n<h4><b>  \u00dccretsiz anketinizi olu\u015fturun<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Etkili bir anket tasarlarken \u00f6\u011frendi\u011finiz becerileri kendi anketinizi olu\u015fturmak i\u00e7in kullan\u0131n. G\u00fc\u00e7l\u00fc bir  <\/span><a href=\"https:\/\/www.questionpro.com\/\"><span style=\"font-weight: 400;\">anket olu\u015fturma platformu<\/span><\/a><span style=\"font-weight: 400;\">  \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131 yapman\u0131za yard\u0131mc\u0131 olmak i\u00e7in. Anketinizi s\u0131f\u0131rdan olu\u015fturmakta zorlan\u0131yorsan\u0131z, ba\u015flamak i\u00e7in bir pazar ara\u015ft\u0131rmas\u0131 anketi \u015fablonu kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/span><b> <\/b><\/p>\n<ol start=\"4\">\n<li>\n<h4><b>  Anketinizi da\u011f\u0131t\u0131n<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rma plan\u0131n\u0131za geri d\u00f6n\u00fcn ve ara\u015ft\u0131rman\u0131z i\u00e7in hangi kanallar\u0131n en mant\u0131kl\u0131 oldu\u011funa karar verin. \u00d6rne\u011fin, insanlara cep telefonu kullan\u0131mlar\u0131 hakk\u0131nda anket yapt\u0131\u011f\u0131n\u0131z\u0131 varsay\u0131n. Bir SMS anketi veya mobil uygulama kullanan \u00e7evrimd\u0131\u015f\u0131 bir anket en iyi kanal olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hedef kitlenizin daha fazlas\u0131na ula\u015fmak i\u00e7in birden fazla da\u011f\u0131t\u0131m kanal\u0131 kullanabilirsiniz. \u0130nsanlar\u0131n bir ankete kat\u0131lmak i\u00e7in farkl\u0131 se\u00e7eneklere daha iyi yan\u0131t vermesi yayg\u0131nd\u0131r. Hedeflenen bir kitle i\u00e7inde bile, e-posta anketini tercih eden veya sosyal medya anketlerinden ho\u015flanan biri olabilir.<\/span><b> <\/b><\/p>\n<ol start=\"5\">\n<li>\n<h4><b>  Yan\u0131t oranlar\u0131n\u0131n art\u0131r\u0131lmas\u0131<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Anket kat\u0131l\u0131m\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in te\u015fvikler sunmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Anketi tamamlayanlar i\u00e7in bir \u00f6d\u00fcl \u00e7ekili\u015fi veya indirim kuponu sunabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fct\u00e7eniz k\u0131s\u0131tl\u0131ysa, anket te\u015fvikleri tamamlanan anketin sonu\u00e7lar\u0131n\u0131 bile i\u00e7erebilir. Ne kadar \u00e7ok insan\u0131n kendi tercihlerinin akranlar\u0131n\u0131n tercihleriyle k\u0131yasland\u0131\u011f\u0131nda ne durumda oldu\u011funu ger\u00e7ekten merak etti\u011fini g\u00f6rmek sizi \u015fa\u015f\u0131rtabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te\u015fviklere ek olarak, bir\u00e7ok insan kendilerini \u00f6zel hissettiklerinde bir anketi yan\u0131tlamaya daha istekli olurlar. Kat\u0131l\u0131mc\u0131lar\u0131n\u0131za, verileri nihai olarak onlara yard\u0131mc\u0131 olmak i\u00e7in nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 bildirdi\u011finizden emin olun. Yaz\u0131l\u0131m teklifinizi geli\u015ftirmek i\u00e7in anket yap\u0131yorsan\u0131z, kat\u0131l\u0131mc\u0131lara yeni \u00fcr\u00fcnleri onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacak \u015fekilde tasarlamak istedi\u011finizi s\u00f6yleyin.<\/span><b> <\/b><\/p>\n<ol start=\"6\">\n<li>\n<h4><b> Verilerinizi analiz edin<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bir anket yaz\u0131l\u0131m\u0131 platformu kulland\u0131\u011f\u0131n\u0131zda, pazar ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131n\u0131z do\u011frudan kontrol panelinize g\u00f6nderilir. \u00dccretsiz ara\u015ft\u0131rman\u0131n ilk sonucu gelir gelmez i\u015fe koyulmak cazip gelse de, en iyisi t\u00fcm yan\u0131tlar al\u0131nana kadar verileri analiz etmek i\u00e7in beklemektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketi kapatt\u0131ktan sonra, verilerinizle ilgili analitik raporlardan yararlanabilirsiniz. Kendinizi kullan\u0131n  <\/span><a href=\"https:\/\/www.questionpro.com\/article\/market-research-surveys-guide.html#Statistical_Analysis_Techniques_for_Market_Analysis\"><span style=\"font-weight: 400;\">veri analiz ara\u00e7lar\u0131<\/span><\/a><span style=\"font-weight: 400;\">  yan\u0131tlar\u0131n\u0131z\u0131 daha iyi anlamak i\u00e7in. Bir\u00e7ok \u00e7evrimi\u00e7i anket platformu, verilerinize dayanarak kararlar alabilmeniz i\u00e7in sa\u011flam bir rapor haz\u0131rlaman\u0131z i\u00e7in gereken ara\u00e7lar\u0131 sunar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grafikler ve \u00e7izelgeler gibi g\u00f6rsel \u00f6\u011feler i\u00e7eren raporlar olu\u015fturmak i\u00e7in mevcut pazar ara\u015ft\u0131rmas\u0131 ara\u00e7lar\u0131n\u0131 kullan\u0131n. Verilerin daha kolay okunmas\u0131n\u0131 sa\u011flarlar. Diyelim ki bir emlak \u015firketiniz var, o zaman emlak <a href=\"https:\/\/www.questionpro.com\/blog\/real-estate-market-analysis\/\">piyasas\u0131 analiz<\/a> inizi bu s\u00fcre\u00e7 arac\u0131l\u0131\u011f\u0131yla analiz edebilirsiniz. \u015eirketteki karar vericiler ve payda\u015flarla payla\u015fmak i\u00e7in raporunuzu d\u0131\u015fa aktarabilmelisiniz.<\/span><b> <\/b><\/p>\n<ol start=\"7\">\n<li>\n<h4><b>  \u0130\u015finizi geli\u015ftirmek i\u00e7in harekete ge\u00e7in<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131n\u0131n amac\u0131, m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 anlamak ve b\u00f6ylece bu ihtiya\u00e7lar\u0131 kar\u015f\u0131layacak de\u011fi\u015fiklikler yapabilmektir. \u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 yapman\u0131n son ad\u0131m\u0131, i\u015finizi, \u00fcr\u00fcnlerinizi geli\u015ftirmek ve m\u00fc\u015fteri taleplerini kar\u015f\u0131lamak i\u00e7in bir eylem plan\u0131 olu\u015fturmak \u00fczere verilerinizi ve <a href=\"https:\/\/www.questionpro.com\/blog\/unit-of-analysis\/\">analiz biriminizi<\/a> kullanmakt\u0131r.<\/span><b> <\/b><\/p>\n<h3><b>\u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in anketleri kullanma<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anketler, pazar ara\u015ft\u0131rman\u0131z\u0131 y\u00fcr\u00fctmek i\u00e7in en g\u00fc\u00e7l\u00fc ve esnek se\u00e7eneklerden birini sunar. Kolayl\u0131kla bulunabilirler ve uygun maliyetlidirler. Ayr\u0131ca, \u00e7evrimi\u00e7i anket yaz\u0131l\u0131m\u0131, kitlenize metin, e-posta, web siteleri veya sosyal medya arac\u0131l\u0131\u011f\u0131yla neredeyse her yerden ula\u015fman\u0131za olanak tan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu b\u00f6l\u00fcmde, \u00f6zelle\u015ftirilmi\u015f tasar\u0131m ve yan\u0131tlar\u0131 te\u015fvik eden sorular kullanarak etkili bir anketin nas\u0131l olu\u015fturulaca\u011f\u0131na g\u00f6z ataca\u011f\u0131z.<\/span><b> <\/b><\/p>\n<h3><b>Etkili anket tasar\u0131m\u0131 kullan\u0131n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Anketinizin takip edilmesi ve tamamlanmas\u0131 kolay olmal\u0131d\u0131r. Anketin okunmas\u0131 zor, \u00e7ok uzun veya kafa kar\u0131\u015ft\u0131r\u0131c\u0131 olmas\u0131 durumunda yan\u0131t oran\u0131n\u0131z d\u00fc\u015fecektir. \u0130yi bir anket d\u00fczeni ve tasar\u0131m\u0131 \u015funlar\u0131 i\u00e7ermelidir:<\/span><\/p>\n<ul>\n<li><b>Tutarl\u0131l\u0131k ve ak\u0131\u015f:<\/b><span style=\"font-weight: 400;\">  Tutarl\u0131 bir tasar\u0131m ve ak\u0131c\u0131 bir soru s\u0131ras\u0131 kullanarak kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n anketiniz boyunca do\u011fal bir \u015fekilde y\u00f6nlendirilmesine yard\u0131mc\u0131 olun. Anketinizi bir sohbet gibi d\u00fc\u015f\u00fcn\u00fcn; ba\u015flang\u0131\u00e7ta genel sorular sorun ve ilerledik\u00e7e daha derinlere inin. Bunun istisnas\u0131, anketin ba\u015f\u0131nda rahats\u0131z edici olabilen hane geliri gibi ki\u015fisel demografik sorulard\u0131r.<\/span><\/li>\n<li><b>Terimleri tan\u0131mlay\u0131n:<\/b><span style=\"font-weight: 400;\">  Anketinizde her zaman sekt\u00f6r jargonundan ka\u00e7\u0131nmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bir sekt\u00f6r terimi kullanman\u0131z gerekiyorsa, kat\u0131l\u0131mc\u0131lar\u0131n kendilerini daha rahat hissetmelerini sa\u011flamak i\u00e7in anketin ba\u015f\u0131nda bunu a\u00e7\u0131k\u00e7a tan\u0131mlad\u0131\u011f\u0131n\u0131zdan emin olun. Jargon olmasa bile, herhangi bir terimin ne anlama geldi\u011fini a\u00e7\u0131klamak genellikle iyi bir fikirdir. \u00d6rne\u011fin, &#8220;Bu anket i\u00e7in &#8216;telefon&#8217; terimi herhangi bir mobil veya h\u00fccresel telefon anlam\u0131na gelmektedir.&#8221; diyebilirsiniz.<\/span><\/li>\n<li><b>Markay\u0131 daraltmadan \u00f6nce sekt\u00f6rle ba\u015flay\u0131n:<\/b><span style=\"font-weight: 400;\"> Markan\u0131z\u0131 veya di\u011fer markalarla k\u0131yaslaman\u0131z\u0131 sormadan \u00f6nce genel olarak sekt\u00f6r\u00fcn\u00fcz hakk\u0131nda sorular sorun.<\/span><\/li>\n<li><b>Markala\u015fmadan ka\u00e7\u0131nmay\u0131 d\u00fc\u015f\u00fcn\u00fcn:<\/b><span style=\"font-weight: 400;\"> A <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/custom-surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6zelle\u015ftirilmi\u015f anket<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  m\u00fc\u015fterilerle anket yaparken marka bilinirli\u011fini art\u0131rmak i\u00e7in harika bir yoldur. Ancak, \u00f6zel markal\u0131 anketler pazar ara\u015ft\u0131rmas\u0131nda her zaman anlaml\u0131 de\u011fildir. Potansiyel m\u00fc\u015fterilerinizin d\u00fcr\u00fcst ve tarafs\u0131z g\u00f6r\u00fc\u015flerini almak istersiniz, bu nedenle anketi markala\u015ft\u0131rmaktan ka\u00e7\u0131nmak genellikle daha iyidir.<\/span><\/li>\n<li><b>K\u0131sa tut:  <\/b><span style=\"font-weight: 400;\">Daha do\u011frusu, m\u00fcmk\u00fcn oldu\u011funca k\u0131sa tutun. \u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 anketlerini \u00e7ok uzun yapmak kolayd\u0131r. M\u00fc\u015fterilerinizin d\u00fc\u015f\u00fcncelerine do\u011frudan eri\u015fiminiz oldu\u011funda \u00e7ok fazla soru sormak caziptir. Ancak \u00e7ok uzun bir anket, kat\u0131l\u0131mc\u0131lar\u0131n kendilerini t\u00fckenmi\u015f hissetmelerine neden olur ve anketten ayr\u0131lanlar nedeniyle yan\u0131t oran\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrebilir.<\/span><b> <\/b><\/li>\n<\/ul>\n<h3><b>Etkili sorular yazmak i\u00e7in ipu\u00e7lar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Anket tasar\u0131m\u0131n\u0131z etkili bir anketin yaln\u0131zca bir par\u00e7as\u0131d\u0131r. Sorular, anketinizin en \u00f6nemli y\u00f6n\u00fcd\u00fcr. Kat\u0131l\u0131mc\u0131lar bunlar\u0131 anlamak i\u00e7in \u00e7ok fazla zaman harcamak zorunda kal\u0131rsa, anketinizi b\u0131rakacaklard\u0131r. Dolay\u0131s\u0131yla, yeterince basit ve anla\u015f\u0131lmas\u0131 kolay olmad\u0131klar\u0131 takdirde t\u00fcm \u00e7abalar bo\u015fa gidecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ipu\u00e7lar\u0131yla etkili sorular yazarak yan\u0131t oranlar\u0131n\u0131z\u0131 art\u0131r\u0131n:<\/span><\/p>\n<ul>\n<li><b>Herkesi dahil edin:<\/b><span style=\"font-weight: 400;\">  Sorular\u0131n\u0131z\u0131n belirtilen aral\u0131\u011fa uymayan ki\u015filer i\u00e7in se\u00e7enekleri oldu\u011fundan emin olun. \u00d6rne\u011fin, kahve markalar\u0131 hakk\u0131nda bir sorunuz varsa, kahve i\u00e7meyenler i\u00e7in bir se\u00e7enek ekleyin.<\/span><\/li>\n<li><b>Cevaplar\u0131 rastgele da\u011f\u0131t\u0131n:<\/b><span style=\"font-weight: 400;\">  Cevap se\u00e7eneklerinizin s\u0131ras\u0131 yan\u0131tlar\u0131 etkileyebilir. S\u0131ra yanl\u0131l\u0131\u011f\u0131n\u0131 \u00f6nlemek i\u00e7in cevaplar\u0131n g\u00f6sterimini rastgele yap\u0131n.<\/span><\/li>\n<li><b>Sorular\u0131 basit tutun:<\/b><span style=\"font-weight: 400;\">  Birden fazla soruyu bir arada soran birle\u015fik sorulardan ka\u00e7\u0131n\u0131n. Her soru i\u00e7in tek bir konuya ba\u011fl\u0131 kal\u0131n ve daha karma\u015f\u0131k metinleri \u00e7e\u015fitli par\u00e7alara b\u00f6lmeyi d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/li>\n<\/ul>\n<p><b>Menzilinizi dengeleyin:<\/b><span style=\"font-weight: 400;\">  Pazar ara\u015ft\u0131rmalar\u0131 neredeyse her zaman olumludan olumsuza de\u011fi\u015fen cevaplar\u0131 olan sorular i\u00e7erir. Bu sorularda e\u015fit miktarda olumlu ve olumsuz se\u00e7enek bulundu\u011fundan emin olun. \u00d6rne\u011fin, &#8220;\u00dcr\u00fcnden ne kadar memnunsunuz?&#8221; sorusunu sorars\u0131n\u0131z. Yan\u0131tlar\u0131n\u0131z \u00e7ok olumlu, olumlu, n\u00f6tr, olumsuz ve \u00e7ok olumsuz yan\u0131t se\u00e7eneklerini i\u00e7ermelidir.<\/span><b> <\/b><\/p>\n<h2><b>QuestionPro &#8211; \u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in ideal se\u00e7im<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">QuestionPro, 88&#8217;den fazla temel anket \u00f6zelli\u011fini \u00fccretsiz olarak sunar &#8211; di\u011fer t\u00fcm anket yaz\u0131l\u0131mlar\u0131ndan \u00e7ok daha fazlas\u0131. \u00d6zel \u00fccretsiz \u00f6zelliklerimizden baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<h4><b>Sonsuza kadar \u00fccretsiz &#8211; kredi kart\u0131 gerekmez:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">  Temel i\u015flevleri kullanmak i\u00e7in kredi kart\u0131na ihtiyac\u0131n\u0131z yoktur. Ayr\u0131ca, temel \u00f6zellikler \u00f6m\u00fcr boyu \u00fccretsizdir. Pazar ara\u015ft\u0131rmac\u0131lar\u0131 bunlar\u0131 yeni fikirler toplamak, yeni konseptleri test etmek ve t\u00fcketici tercihleri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in kullanabilir. \u00d6\u011frenciler ve akademik kurumlar bu geni\u015f \u00f6zellik yelpazesini \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in kullanabilirler.<\/span><\/p>\n<h4><b>25+ soru tipi:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">  QuestionPro, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n gereksinimlerini kar\u015f\u0131lamak i\u00e7in tasarlanm\u0131\u015f 50&#8217;den fazla temel ve geli\u015fmi\u015f soru t\u00fcr\u00fc sunar. Geri bildirim, g\u00f6r\u00fc\u015f ve deneyim toplamay\u0131 ama\u00e7layan t\u00fcm anketleri y\u00fcr\u00fctmek i\u00e7in kullan\u0131labilirler. Bunlardan 25 soru tipi tamamen \u00fccretsizdir ve di\u011fer \u00e7evrimi\u00e7i anket yaz\u0131l\u0131mlar\u0131ndan daha fazlad\u0131r.<\/span><\/p>\n<h4><b>Google sayfalar\u0131 entegrasyonu:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">  Bu, Google sayfalar\u0131yla \u00fccretsiz bir entegrasyon sunan tek anket platformudur. Bir\u00e7ok \u00f6\u011frenci ve profesyonelin Google sayfalar\u0131n\u0131 yayg\u0131n olarak kulland\u0131\u011f\u0131n\u0131 biliyoruz. QuestionPro, anket yaz\u0131l\u0131m\u0131m\u0131z\u0131n Google sayfalar\u0131 ile sorunsuz entegrasyonunda bu t\u00fcr kullan\u0131c\u0131lara yard\u0131mc\u0131 olur. Di\u011fer bir\u00e7ok uygulamada \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 analiz etmelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/features\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>T\u00fcm \u00f6zellikleri g\u00f6r\u00fcnt\u00fcle<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Anketler ve \u00fccretsiz pazar ara\u015ft\u0131rmalar\u0131 konusunda yard\u0131ma ihtiyac\u0131n\u0131z varsa bizimle ileti\u015fime ge\u00e7in. Size yard\u0131mc\u0131 olmaktan mutluluk duyar\u0131z.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterilerinizin \u00e7o\u011funlu\u011funun tam olarak ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc bilmek g\u00fczel olmaz m\u0131yd\u0131? Peki ya hepsini bedava al\u0131rsan\u0131z? Bir sonraki \u00fcr\u00fcn\u00fcn\u00fcze veya hizmetinize [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":665548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in eksiksiz bir rehber | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00c7o\u011funlu\u011fun ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ke\u015ffetmek i\u00e7in \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131n\u0131 kullan\u0131n. QuestionPro&#039;nun \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in neden ideal bir se\u00e7im oldu\u011funu \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in eksiksiz bir rehber | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"\u00c7o\u011funlu\u011fun ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ke\u015ffetmek i\u00e7in \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131n\u0131 kullan\u0131n. QuestionPro&#039;nun \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in neden ideal bir se\u00e7im oldu\u011funu \u00f6\u011frenin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T04:28:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/01\/Complete-Guide-To-Free-market-research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Fleetwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Fleetwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber\/\"},\"author\":{\"name\":\"Dan Fleetwood\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/7499f480697eead5b63ef9be6311175a\"},\"headline\":\"\u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in eksiksiz bir rehber\",\"datePublished\":\"2020-01-22T04:28:20+00:00\",\"dateModified\":\"2020-01-22T04:28:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber\/\"},\"wordCount\":3278,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Anketler\",\"Pazar Ara\u015ft\u0131rmas\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/ucretsiz-pazar-arastirmasi-icin-eksiksiz-bir-rehber\/\",\"name\":\"\u00dccretsiz pazar ara\u015ft\u0131rmas\u0131 i\u00e7in eksiksiz bir rehber | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2020-01-22T04:28:20+00:00\",\"dateModified\":\"2020-01-22T04:28:20+00:00\",\"description\":\"\u00c7o\u011funlu\u011fun ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ke\u015ffetmek i\u00e7in \u00fccretsiz pazar ara\u015ft\u0131rmas\u0131n\u0131 kullan\u0131n. 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