{"id":798718,"date":"2020-02-02T23:35:40","date_gmt":"2020-02-03T06:35:40","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anket-yanitlari-nasil-satin-alinir-bir-sonraki-arastirma-projeniz-icin-kapsamli-bir-rehber\/"},"modified":"2020-02-02T23:35:40","modified_gmt":"2020-02-02T23:35:40","slug":"anket-yanitlari-nasil-satin-alinir-bir-sonraki-arastirma-projeniz-icin-kapsamli-bir-rehber","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anket-yanitlari-nasil-satin-alinir-bir-sonraki-arastirma-projeniz-icin-kapsamli-bir-rehber\/","title":{"rendered":"Anket yan\u0131tlar\u0131 nas\u0131l sat\u0131n al\u0131n\u0131r? Bir sonraki ara\u015ft\u0131rma projeniz i\u00e7in kapsaml\u0131 bir rehber"},"content":{"rendered":"
Pazar ara\u015ft\u0131rmas\u0131 sorgular\u0131n\u0131z i\u00e7in do\u011fru hedef kitleyi se\u00e7mek zor olabilir. Bir anket y\u00fcr\u00fctmenizi ve hedefleme kriterlerinize uyan kat\u0131l\u0131mc\u0131lara ula\u015fman\u0131z\u0131 sa\u011flayan son teknoloji kitle hedefleme yaz\u0131l\u0131m\u0131 QuestionPro Audience’\u0131 ke\u015ffedin. T\u00fcm bunlar\u0131, t\u0131pk\u0131 sizin ve benim gibi \u00f6nceden taranm\u0131\u015f ger\u00e7ek insanlardan olu\u015fan d\u00fcnya \u00e7ap\u0131ndaki bir a\u011f\u0131n yard\u0131m\u0131yla zahmetsizce ve uygun maliyetle yapar.<\/p>\n
Anket yan\u0131tlar\u0131 sat\u0131n almak, \u00e7evrimi\u00e7i bir pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmas\u0131 i\u00e7in anket \u00f6rne\u011fi sat\u0131n almakla ayn\u0131 anlama gelir. \u0130\u015fletmeler her g\u00fcn <\/span>kapsaml\u0131 ara\u015ft\u0131rma<\/span><\/a> derinlemesine i\u00e7g\u00f6r\u00fcler i\u00e7in farkl\u0131 i\u015f ama\u00e7lar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak. Karar vermek i\u00e7in gereken i\u015f verileriyle kendilerini donatmaya \u00e7al\u0131\u015f\u0131rlar. Bu verileri k\u0131sa bir s\u00fcre i\u00e7inde nas\u0131l toplad\u0131klar\u0131n\u0131 hi\u00e7 merak ettiniz mi? Dahas\u0131, devasa i\u015f kararlar\u0131 almak i\u00e7in toplad\u0131klar\u0131 bilgilere g\u00fcvenmelerini sa\u011flayan \u015fey nedir? Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131 sat\u0131n al\u0131rlar veya panel \u00fcyelerinden veri toplarlar.<\/span><\/p>\n Bu hedef anket kitleleri \u00f6nceden taran\u0131r ve \u00e7e\u015fitli ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131na kat\u0131lmak i\u00e7in \u00f6nceden kalifiye edilir. Tarama sorular\u0131nda bir dizi demografik bilgi payla\u015farak kendilerini ara\u015ft\u0131rma panellerine dahil ediyorlar. Kurulu\u015flar da m\u00fc\u015fterilerini panellerinin bir par\u00e7as\u0131 olmaya davet ediyor. \u0130\u015fe al\u0131m kanal\u0131 ne olursa olsun, panelistler kendilerini gelecekteki anketlere uygun hale getirmek i\u00e7in bir dizi profesyonel, ki\u015fisel ve demografik ayr\u0131nt\u0131y\u0131 payla\u015ft\u0131klar\u0131 titiz bir tarama s\u00fcrecinden ge\u00e7erler.<\/span><\/p>\n Audience by QuestionPro<\/a> ‘nun t\u00fcm pazar ara\u015ft\u0131rmas\u0131 ihtiya\u00e7lar\u0131n\u0131z\u0131 nas\u0131l kar\u015f\u0131layabilece\u011fini 3 dakikada ke\u015ffedin. <\/span><\/strong><\/p>\n Daha fazla bilgi talep edin ve kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in <\/strong><\/a><\/p>\n Anket yan\u0131tlar\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n karar vermek i\u00e7in ger\u00e7ek ki\u015filerden yan\u0131t almas\u0131na yard\u0131mc\u0131 olur. G\u00fcvenilir bir numune sa\u011flay\u0131c\u0131s\u0131ndan ara\u015ft\u0131rma numunesi sat\u0131n almak, bu verilerin daha h\u0131zl\u0131 ve daha do\u011fru bir \u015fekilde elde edilmesine yard\u0131mc\u0131 olur. \u00c7evrimi\u00e7i paneller g\u00fcvenilir oldu\u011fundan, i\u015fletmeler \u00f6zellikle rekabetin y\u00fcksek oldu\u011fu bir pazarda do\u011fru kararlar almak i\u00e7in panel \u00fcyelerinden toplanan anket yan\u0131tlar\u0131n\u0131 kullan\u0131r. \u00c7evrimi\u00e7i panellerden anket yan\u0131tlar\u0131 sat\u0131n alman\u0131n nedenleri? Yan\u0131tlar\u0131n h\u0131z\u0131, verilerin do\u011frulu\u011fu ve panelistlerin g\u00fcvenilirli\u011fi.<\/span><\/p>\n \u0130\u015fte anket yan\u0131tlar\u0131n\u0131n sat\u0131n al\u0131nmas\u0131na ili\u015fkin birka\u00e7 senaryo:<\/span><\/p>\n QuestionPro’nun y\u00fcksek kaliteli kat\u0131l\u0131mc\u0131lara eri\u015fimi <\/a> hakk\u0131nda bilgi edinin Kitle Yaz\u0131l\u0131m\u0131 <\/a> <\/p>\n Anketinizi tasarlad\u0131ktan sonra, \u00e7e\u015fitli kanallar anket yan\u0131tlar\u0131n\u0131 alabilir. Ara\u015ft\u0131rmac\u0131lar\u0131n baz\u0131lar\u0131 i\u00e7in \u00f6deme yapmas\u0131 gerekirken, di\u011ferleri \u00fccretsiz kanallard\u0131r. Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131 hedeflemek i\u00e7in en yayg\u0131n yollara bakal\u0131m.<\/span><\/p>\n Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n QuestionPro Audience, d\u00fcnyan\u0131n her yerindeki anket kat\u0131l\u0131mc\u0131lar\u0131na zahmetsiz ve uygun fiyatl\u0131 eri\u015fim sunar. Bu ger\u00e7ek ki\u015filer, farkl\u0131 konulara ve farkl\u0131 hedefleme kriterlerine ili\u015fkin \u00e7e\u015fitli ara\u015ft\u0131rmalar\u0131 yan\u0131tlamak \u00fczere \u00f6nceden taranm\u0131\u015f ve mobil olarak haz\u0131rd\u0131r. QuestionPro Audience’dan anketiniz i\u00e7in y\u00fcksek insidans oran\u0131na sahip anket kitlelerinizi a\u015fa\u011f\u0131daki iki yolla hedefleyebilirsiniz:<\/span><\/p>\n \u0130\u015fte nas\u0131l yapaca\u011f\u0131n\u0131z <\/span>Anket yan\u0131tlar\u0131n\u0131 sat\u0131n almak \u015firketiniz i\u00e7in neden faydal\u0131d\u0131r? <\/span><\/strong><\/h3>\n
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\n<\/span>\u00d6rne\u011fin, bir kedi mamas\u0131 \u015firketi Kaliforniya’da i\u015f yapmaya ba\u015flamak istiyor. \u0130lgi alanlar\u0131 Kaliforniya’daki t\u00fcm kedi sahipleri olacakt\u0131r. \u015eirket, anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131 hedeflemek i\u00e7in bir panel sa\u011flay\u0131c\u0131s\u0131na ba\u015fvuracak ve daha fazla karar almak i\u00e7in bu sahiplere ula\u015facakt\u0131r.<\/span><\/li>\n
\n\u00d6rne\u011fin, m\u00fc\u015fteri memnuniyeti anketleri havayolu sekt\u00f6r\u00fcnde u\u00e7u\u015f rezervasyonu yap\u0131ld\u0131ktan sonra veya ger\u00e7ek yolculuktan sonra gibi \u00e7e\u015fitli temas noktalar\u0131nda g\u00f6nderilir. Baz\u0131 durumlarda, havayollar\u0131 m\u00fc\u015fteri sadakatini \u00f6l\u00e7mek i\u00e7in m\u00fc\u015fteri m\u00fc\u015fteri hizmetleriyle ileti\u015fime ge\u00e7tikten sonra veya u\u00e7u\u015ftan alt\u0131 ay sonra bile anket yan\u0131tlar\u0131n\u0131 toplar. Havayollar\u0131, hizmetlerini nas\u0131l geli\u015ftirebileceklerini bulmaya \u00e7al\u0131\u015f\u0131rlar.<\/span><\/li>\n\u00c7evrimi\u00e7i ara\u015ft\u0131rma i\u00e7in anket kat\u0131l\u0131mc\u0131lar\u0131 nas\u0131l sat\u0131n al\u0131n\u0131r?<\/b><\/h3>\n
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QuestionPro Audience ile anket yan\u0131tlar\u0131 sat\u0131n alma:<\/b><\/h2>\n
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\n \u00dc\u00e7 kolay ad\u0131mda do\u011frudan QuestionPro’dan bir numune sat\u0131n al\u0131n<\/span>
\n<\/a>.<\/span><\/b><\/p>\n