{"id":798808,"date":"2020-10-26T03:14:17","date_gmt":"2020-10-26T10:14:17","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pazar-arastirmasi-ve-pazarlama-arastirmasi-farki-bilin\/"},"modified":"2020-10-26T03:14:17","modified_gmt":"2020-10-26T03:14:17","slug":"pazar-arastirmasi-ve-pazarlama-arastirmasi-farki-bilin","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasi-ve-pazarlama-arastirmasi-farki-bilin\/","title":{"rendered":"Pazar ara\u015ft\u0131rmas\u0131 ve pazarlama ara\u015ft\u0131rmas\u0131 &#8211; Fark\u0131 bilin"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131 ile pazarlama ara\u015ft\u0131rmas\u0131 aras\u0131ndaki fark\u0131 hi\u00e7 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? Elbette kula\u011fa benzer geliyorlar, ancak insanlar bazen bunlar\u0131 birbirinin yerine kullan\u0131yor, ancak her iki terim aras\u0131nda bir fark var.  <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=research-edition-home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri toplay\u0131n<\/strong><\/a><\/p>\n<h2><b>Pazar ara\u015ft\u0131rmas\u0131 nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131 bir hedef pazar\u0131 inceler ve analiz eder. Ara\u015ft\u0131rmac\u0131lar, bir pazardaki t\u00fcketici verilerini toplamak i\u00e7in pazar ara\u015ft\u0131rmas\u0131n\u0131 kullan\u0131r. Piyasa istihbarat\u0131 ve piyasa istatistiklerinin toplanmas\u0131, analizi ve kullan\u0131m\u0131 ile ilgilenir. Pazar ara\u015ft\u0131rmas\u0131, pazarlaman\u0131n d\u00f6rt temel unsurundan yaln\u0131zca biriyle ilgilenir &#8211; Yer. Bu ba\u011flamda yer, belirli bir segment veya pazar anlam\u0131na gelmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmac\u0131lar\u0131 a\u015fa\u011f\u0131daki konularda veri toplar, analiz eder ve inceler:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mevcut bir \u00fcr\u00fcn veya hizmet ya da geli\u015fmekte olan bir konsept<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mevcut bir pazar yeri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriler ve m\u00fc\u015fteriler  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar, pazar\u0131n isteklerini, ihtiya\u00e7lar\u0131n\u0131, davran\u0131\u015flar\u0131n\u0131, sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 ve di\u011fer \u00f6zelliklerini \u00f6l\u00e7mek i\u00e7in pazar ara\u015ft\u0131rmas\u0131n\u0131 kullan\u0131r. \u00dcr\u00fcn ve hizmetlerini anlamalar\u0131na ve rakipleri ve sekt\u00f6r standartlar\u0131 ile kar\u015f\u0131la\u015ft\u0131rmalar\u0131na yard\u0131mc\u0131 olur. \u0130\u015fletmeler, m\u00fc\u015fterilerinin yeni piyasaya s\u00fcr\u00fclen \u00fcr\u00fcn ve hizmetlere y\u00f6nelik davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in pazar ara\u015ft\u0131rmas\u0131n\u0131 kullan\u0131r. Ayn\u0131 zamanda yeni pazarlar\u0131 ke\u015ffetmek ve hem mevcut hem de yeni pazardaki t\u00fcketicilerin ihtiya\u00e7lar\u0131n\u0131 anlamak i\u00e7in de kullan\u0131l\u0131r.<\/span><\/p>\n<h3><b>Pazar ara\u015ft\u0131rmas\u0131 s\u00fcreci<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sorunu tan\u0131mlay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma ekibini se\u00e7in (kurum i\u00e7i veya kurum d\u0131\u015f\u0131 ara\u015ft\u0131rma uzmanlar\u0131)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">En uygun tekni\u011fi ve yakla\u015f\u0131m\u0131 se\u00e7in<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Veri toplay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verileri d\u00fczenlemek, analiz etmek ve yorumlamak<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rapor olu\u015fturma<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Veriye dayal\u0131 kararlar al\u0131n<\/span><\/li>\n<\/ol>\n<h2><b>Pazarlama ara\u015ft\u0131rmas\u0131 nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/marketing-research\/\">Pazarlama ara\u015ft\u0131r<\/a> mas\u0131, pazar ara\u015ft\u0131rmas\u0131ndan \u00e7ok daha geni\u015f bir kavramd\u0131r ve pazarlaman\u0131n d\u00f6rt temel unsuru olan \u00fcr\u00fcn, fiyat, yer ve promosyonla ilgilenir. Kapsam\u0131, pazar ara\u015ft\u0131rmas\u0131ndan \u00e7ok daha \u00e7e\u015fitlidir. Pazarlama ara\u015ft\u0131rmas\u0131n\u0131n inceledi\u011fi alanlar a\u015fa\u011f\u0131daki gibidir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yeni \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri ara\u015ft\u0131rmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Halkla ili\u015fkiler<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mevcut \u00fcr\u00fcn geli\u015ftirme<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Da\u011f\u0131t\u0131m y\u00f6ntemleri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sat\u0131\u015f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reklam ara\u015ft\u0131rmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fiyatland\u0131rma<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pazarlama ara\u015ft\u0131rmas\u0131, fikrin olu\u015fmas\u0131ndan \u00fcr\u00fcn\u00fcn geli\u015ftirilmesine ve yerle\u015ftirilmesine kadar pek \u00e7ok \u015feyi kapsar. Bununla da bitmiyor \u00e7\u00fcnk\u00fc \u00fcr\u00fcn ve hizmetlerin de\u011fi\u015fim ve geli\u015fimini de kaps\u0131yor. Ayr\u0131ca, b\u00fcy\u00fcyen m\u00fc\u015fterilerini ve kitlesini inceler ve marka bilinirli\u011fi ve marka de\u011feri olu\u015fturmaya yard\u0131mc\u0131 olur. Pazar ara\u015ft\u0131rmas\u0131, pazarlama ara\u015ft\u0131rmas\u0131n\u0131n bir alt k\u00fcmesi oldu\u011fu i\u00e7in pazarlama ara\u015ft\u0131rmas\u0131 faaliyetlerinde hayati bir rol oynamaktad\u0131r.<\/span><\/p>\n<h3><b>Pazarlama ara\u015ft\u0131rmas\u0131 s\u00fcreci<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Konunun tan\u0131mlanmas\u0131, se\u00e7eneklerin incelenmesi ve ara\u015ft\u0131rman\u0131n hedeflerinin belirlenmesi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rma program\u0131 olu\u015fturun<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma bilgilerini toplay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kitle verilerini toplay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verileri d\u00fczenleme ve analiz etme<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bulgular\u0131 g\u00f6sterin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Veriye dayal\u0131 kararlar al\u0131n<\/span><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=research-edition-home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri toplay\u0131n<\/strong><\/a><\/p>\n<h2><b>Pazar ara\u015ft\u0131rmas\u0131 ve pazarlama ara\u015ft\u0131rmas\u0131 aras\u0131ndaki farklar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da pazar ara\u015ft\u0131rmas\u0131 ve pazarlama ara\u015ft\u0131rmas\u0131 aras\u0131ndaki bir kar\u015f\u0131la\u015ft\u0131rma yer almaktad\u0131r.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 13.3187%; height: 24px;\"><\/td>\n<td style=\"width: 43.4857%; height: 24px; text-align: center;\"><strong>Pazar ara\u015ft\u0131rmas\u0131<\/strong><\/td>\n<td style=\"width: 43.1955%; height: 24px; text-align: center;\"><strong>Pazarlama ara\u015ft\u0131rmas\u0131<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 13.3187%; height: 24px; text-align: center;\"><strong>Ama\u00e7<\/strong><\/td>\n<td style=\"width: 43.4857%; height: 24px;\"><span style=\"font-weight: 400;\">Pazardaki al\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 inceler ve<br \/>\nbir b\u00fct\u00fcn olarak piyasa.<\/span><\/td>\n<td style=\"width: 43.1955%; height: 24px;\"><span style=\"font-weight: 400;\">Bir i\u015fletmenin pazarlama faaliyetlerinin t\u00fcm a\u015famalar\u0131n\u0131 sistematik olarak inceler.<\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 13.3187%; height: 24px; text-align: center;\"><strong>Hem\u015fireler<\/strong><\/td>\n<td style=\"width: 43.4857%; height: 24px;\"><span style=\"font-weight: 400;\">Pazarlama ara\u015ft\u0131rmas\u0131.<\/span><\/td>\n<td style=\"width: 43.1955%; height: 24px;\"><span style=\"font-weight: 400;\">\u0130\u015fletmenin t\u00fcm pazarlama bilgi sistemi.<\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 13.3187%; height: 24px; text-align: center;\"><strong>Ara\u015ft\u0131rma kapsam\u0131<\/strong><\/td>\n<td style=\"width: 43.4857%; height: 24px;\"><span style=\"font-weight: 400;\">S\u0131n\u0131rl\u0131. Sadece pazar\u0131 ve t\u00fcketici davran\u0131\u015flar\u0131n\u0131 inceler.  <\/span><\/td>\n<td style=\"width: 43.1955%; height: 24px;\"><span style=\"font-weight: 400;\">Geni\u015f. T\u00fcm pazarlama s\u00fcrecini, pazarlaman\u0131n d\u00f6rt temel unsurunu ve pazar\u0131n kendisini inceler.<\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 13.3187%; height: 24px; text-align: center;\"><strong>Ara\u015ft\u0131rma niteli\u011fi<\/strong><\/td>\n<td style=\"width: 43.4857%; height: 24px;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma, belirli sorular\u0131 yan\u0131tlamaya y\u00f6neliktir.<\/span><\/td>\n<td style=\"width: 43.1955%; height: 24px;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma daha geneldir ve bir dizi pazarlama sorununu \u00e7\u00f6zmek i\u00e7in kullan\u0131l\u0131r.  <\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 13.3187%; height: 24px; text-align: center;\"><strong>Ama\u00e7<\/strong><\/td>\n<td style=\"width: 43.4857%; height: 24px;\"><span style=\"font-weight: 400;\">Bir \u00fcr\u00fcn veya hizmetin pazardaki ba\u015far\u0131s\u0131n\u0131 incelemek.  <\/span><\/td>\n<td style=\"width: 43.1955%; height: 24px;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/market-intelligence\/\">Pazarlama istihbarat\u0131<\/a> faaliyetlerine karar vermek i\u00e7in veri toplamak.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pazar ara\u015ft\u0131rmas\u0131 ile pazarlama ara\u015ft\u0131rmas\u0131 aras\u0131ndaki fark\u0131 hi\u00e7 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? Elbette kula\u011fa benzer geliyorlar, ancak insanlar bazen bunlar\u0131 birbirinin yerine [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":1034072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazar ara\u015ft\u0131rmas\u0131 ve pazarlama ara\u015ft\u0131rmas\u0131 - Fark\u0131 bilin | QuestionPro<\/title>\n<meta name=\"description\" content=\"Pazar ara\u015ft\u0131rmas\u0131 ve pazarlama ara\u015ft\u0131rmas\u0131 aras\u0131ndaki fark\u0131 bilin. 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