{"id":798809,"date":"2020-10-09T04:09:45","date_gmt":"2020-10-09T11:09:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pazar-arastirma-hizmetlerini-kullanmak-icin-on-neden\/"},"modified":"2023-06-20T22:24:31","modified_gmt":"2023-06-20T22:24:31","slug":"pazar-arastirma-hizmetlerini-kullanmak-icin-on-neden","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirma-hizmetlerini-kullanmak-icin-on-neden\/","title":{"rendered":"Pazar Ara\u015ft\u0131rma Hizmetlerini kullanmak i\u00e7in on neden"},"content":{"rendered":"

Pazar ara\u015ft\u0131rman\u0131z i\u00e7in d\u0131\u015f kaynak m\u0131 ar\u0131yorsunuz? DIY (Do It Yourself) pazar ara\u015ft\u0131rmas\u0131 yapmak, g\u00fcn\u00fcm\u00fcz\u00fcn geli\u015fmi\u015f ara\u015ft\u0131rma ara\u00e7lar\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde zorlay\u0131c\u0131 olabilir. B\u00fcy\u00fck \u00f6l\u00e7ekli bir ara\u015ft\u0131rma yapmak istiyorsan\u0131z veya boylamsal \u00e7al\u0131\u015fmalar\u0131<\/a> hedefliyorsan\u0131z, bu da bunalt\u0131c\u0131 olabilir.<\/span><\/p>\n

Bir\u00e7ok stratejik karar, pazar ara\u015ft\u0131rmas\u0131 verilerine dayan\u0131r ve do\u011fru verileri yakalamak ba\u015far\u0131n\u0131n anahtar\u0131d\u0131r. Pazar ara\u015ft\u0131rmas\u0131 hizmetleri nelerdir? Pazar ara\u015ft\u0131rmas\u0131 hizmetleri, basit anket tasar\u0131m\u0131ndan anket dan\u0131\u015fmanl\u0131\u011f\u0131na ve tam hizmet pazar ara\u015ft\u0131rmas\u0131na kadar uzanmaktad\u0131r. Buna kat\u0131l\u0131mc\u0131 toplama, toplam topluluk i\u015fe al\u0131m\u0131 ve y\u00f6netimi, veri ve raporlama faaliyetleri, nitel ve nicel ara\u015ft\u0131rma hizmetleri, marka takibi, boylamsal reklam etkinli\u011fi, UI ara\u015ft\u0131rmas\u0131 ve \u00e7ok daha fazlas\u0131 dahildir. <\/span><\/p>\n

Pazar ara\u015ft\u0131rmas\u0131 faaliyetlerini hemen hemen hizmet \u015firketine devredebilir, ana i\u015finize odaklanabilir ve karar vermek i\u00e7in g\u00f6rselle\u015ftirilebilir veriler elde edebilirsiniz. Elbette DIT (Do It Together – Birlikte Yap) ara\u015ft\u0131rmas\u0131na da yer vard\u0131r. Uzmanlar\u0131n bunu nas\u0131l yapt\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in her ara\u015ft\u0131rma ad\u0131m\u0131na kat\u0131labilirsiniz. Pazar ara\u015ft\u0131rmas\u0131 hizmetlerini kullanmal\u0131 m\u0131s\u0131n\u0131z? \u0130\u015fte kendiniz karar vermeniz i\u00e7in baz\u0131 nedenler.<\/span><\/p>\n

Ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri toplay\u0131n<\/strong><\/a><\/p>\n

Pazar ara\u015ft\u0131rmas\u0131 hizmetlerini kullanmak i\u00e7in on neden<\/b><\/h2>\n

\u0130\u015fte geli\u015fmi\u015f ara\u015ft\u0131rma verileri i\u00e7in pazar ara\u015ft\u0131rmas\u0131 hizmetlerini kullanman\u0131n en \u00f6nemli nedenleri.<\/span><\/p>\n

1. H\u0131z ve \u00e7eviklik:<\/b> Bug\u00fcn herkes pazar ara\u015ft\u0131rmas\u0131nda ‘\u00e7eviklikten’ bahsediyor \u00e7\u00fcnk\u00fc dinamik bir pazarda faaliyet g\u00f6steriyoruz. Pazar dinamiklerinin de\u011fi\u015fim h\u0131z\u0131 \u00e7ok y\u00fcksek ve i\u015fletmelerin s\u00fcrekli olarak en \u00fcst seviyede olmalar\u0131 gerekiyor. Bu de\u011fi\u015fimleri tahmin etmek i\u00e7in h\u0131zl\u0131 pazar ara\u015ft\u0131rmas\u0131 bilgilerine eri\u015fmeniz gerekir. Ara\u015ft\u0131rma hizmeti sa\u011flay\u0131c\u0131lar\u0131 tam da bunu yapar. \u00c7e\u015fitli konularda anl\u0131k geri bildirim toplamak i\u00e7in anketler olu\u015fturmak ve bunlar\u0131 do\u011fru kitleye ula\u015ft\u0131rmak, pazar ara\u015ft\u0131rmas\u0131 hizmetlerini kullanmak i\u00e7in \u00f6nemli bir nedendir. Size h\u0131zl\u0131 bir geri d\u00f6n\u00fc\u015f s\u00fcresi garanti etmek i\u00e7in esneklik ve h\u0131z sa\u011flarlar. <\/span><\/p>\n

2. Derin alan uzmanl\u0131\u011f\u0131:<\/b> Uzmanl\u0131k, ara\u015ft\u0131rma yapmak istedi\u011finizde g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken \u00e7ok \u00f6nemli bir fakt\u00f6rd\u00fcr. Ara\u015ft\u0131rmac\u0131lardan olu\u015fan bir ekibiniz olabilir, ancak baz\u0131 projeler sahip olduklar\u0131ndan daha fazla beceri gerektirebilir. \u00d6rne\u011fin, bir toplulu\u011fu i\u015fe almak, b\u00fcy\u00fctmek, pasif \u00fcyeleri takip etmek ve d\u00fczenli olarak yenilemek, y\u00fcksek kat\u0131l\u0131mc\u0131 oranlar\u0131 sa\u011flamak ve toplulu\u011fu yak\u0131n bir dikkatle y\u00f6netmek, bir toplulu\u011fu y\u00f6netme uzmanl\u0131\u011f\u0131 olmayan birine a\u015f\u0131r\u0131 y\u00fck getirebilir. Bu g\u00f6revlerin uzmanlara verilmesi risksiz ara\u015ft\u0131rma yap\u0131lmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n

3. Yenilik\u00e7i teknoloji: <\/b>Ara\u015ft\u0131rma bilimi, d\u00fczenli olarak ortaya \u00e7\u0131kan yeni ara\u015ft\u0131rma teknikleriyle h\u0131zla ilerlemektedir. Bir pazar ara\u015ft\u0131rmas\u0131 hizmet sa\u011flay\u0131c\u0131s\u0131 ile i\u015f ortakl\u0131\u011f\u0131 yapman\u0131n avantaj\u0131, bu teknolojinin ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131za otomatik olarak uygulanmas\u0131d\u0131r. Hizmet sa\u011flay\u0131c\u0131lar, daha derinlemesine bilgi toplamak i\u00e7in sezgisel yollar \u00f6nerebilir. NPS+ ve Anchored MaxDiff gibi geli\u015fmi\u015f sorulara eri\u015fin. Anketlerinizin g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ve hissini marka y\u00f6nergelerinize uyacak \u015fekilde \u00f6zelle\u015ftirin ve \u00f6zg\u00fcnl\u00fc\u011f\u00fc art\u0131rmak ve anket yan\u0131t oranlar\u0131n\u0131 y\u00fckseltmek i\u00e7in marka logonuzu ekleyin.<\/span><\/p>\n

4. Hedeflere odaklan\u0131n<\/b>: Pazar ara\u015ft\u0131rman\u0131z i\u00e7in d\u0131\u015f kaynak kullanmak, ara\u015ft\u0131rma i\u00e7in harcad\u0131\u011f\u0131n\u0131z \u00e7abay\u0131 ve zaman\u0131 azaltacakt\u0131r. Markan\u0131z\u0131 daha da b\u00fcy\u00fctmek i\u00e7in \u00e7abalar\u0131n\u0131z\u0131 temel faaliyetlere ve hedeflere odaklaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Kendi ba\u015f\u0131n\u0131za ara\u015ft\u0131rma yapmak ilgin\u00e7tir, ancak bir \u00f6\u011frenme e\u011frisi vard\u0131r. Temel ara\u015ft\u0131rma yapabilseniz bile, toplad\u0131\u011f\u0131n\u0131z verilerin do\u011fru ve karar vermeye de\u011fer olmas\u0131 i\u00e7in ileri ara\u015ft\u0131rma tekniklerini \u00f6\u011frenmek i\u00e7in zaman ve \u00e7aba harcaman\u0131z gerekecektir. \u00d6rne\u011fin, derinlemesine g\u00f6r\u00fc\u015fmeler<\/a> yapmak veya odak gruplar\u0131n\u0131 y\u00f6netmek \u00e7ok zaman al\u0131c\u0131 olabilir ve \u00e7ok fazla \u00e7aba gerektirir.<\/span><\/p>\n

5. Kaynak yetersizli\u011fi: <\/b>Ya \u00f6zel bir dahili ara\u015ft\u0131rma ekibiniz yok ya da mevcut ekibiniz \u00f6ng\u00f6r\u00fclemeyen nedenler veya proje taahh\u00fctleri nedeniyle kullan\u0131lam\u0131yor. D\u0131\u015far\u0131dan bir pazar ara\u015ft\u0131rmas\u0131 hizmet ekibine sahip olmak, bir yandan son teslim tarihlerinizi kar\u015f\u0131larken bir yandan da y\u00fcksek kaliteli pazar ara\u015ft\u0131rmas\u0131 projeleri y\u00fcr\u00fctmeye devam etmenizi sa\u011flayarak a\u011f\u0131r i\u015fleri sizin yerinize yapabilir. Ayr\u0131ca, normalde paralel ara\u015ft\u0131rma faaliyetleriyle birlikte \u00fcstlenilmesi m\u00fcmk\u00fcn olmayan temel projelerinizi ve g\u00f6revlerinizi etkili bir \u015fekilde planlaman\u0131za ve y\u00fcr\u00fctmenize olanak tan\u0131r. Bu size daha \u00f6nemli i\u015f riskleri alma ve t\u00fcm zaman\u0131n\u0131z\u0131 ve \u00e7aban\u0131z\u0131 buraya adama \u015fans\u0131 verir.<\/span><\/p>\n

6. H\u0131zl\u0131 kitle i\u00e7g\u00f6r\u00fcleri: <\/b>Pazar ara\u015ft\u0131rmas\u0131, h\u0131zl\u0131 geri bildirim almak i\u00e7in k\u0131sa bir s\u00fcre i\u00e7inde do\u011fru kitleyi hedeflemenizi gerektirir. Genel n\u00fcfus anketleri yapmak veya yan\u0131tlar\u0131 yakalamak i\u00e7in mevcut m\u00fc\u015fteri listelerinizi kullanmak iyidir, ancak demografik olarak \u00e7e\u015fitli yan\u0131tlar almak i\u00e7in yeterince iyi de\u011fildir. \u00d6rne\u011fin, QuestionPro’nun tescilli paneli, farkl\u0131 karma\u015f\u0131kl\u0131ktaki anketlere kat\u0131lmak i\u00e7in 22 milyondan fazla k\u00fcresel B2B ve B2C \u00f6nceden taranm\u0131\u015f, mobil cihazlara haz\u0131r yan\u0131tlay\u0131c\u0131ya ev sahipli\u011fi yapmaktad\u0131r. Bir pazar ara\u015ft\u0131rmas\u0131 hizmetleri sa\u011flay\u0131c\u0131s\u0131, m\u00fckemmel kat\u0131l\u0131mc\u0131lar\u0131 hedeflemenize yard\u0131mc\u0131 olabilir. Sa\u011flay\u0131c\u0131, \u00f6nyarg\u0131l\u0131 ve istenmeyen yan\u0131tlar\u0131 izleyip atarak birinci s\u0131n\u0131f veri kalitesi sa\u011flayacakt\u0131r.<\/span><\/p>\n

7. Karma\u015f\u0131k anket tasar\u0131m\u0131: <\/b>Anket tasar\u0131m\u0131 sanattan daha az\u0131 olarak kabul edilmez. \u00c7ok k\u0131sa tutarsan\u0131z, istedi\u011finiz t\u00fcm verileri yakalayamazs\u0131n\u0131z. \u00c7ok uzun tutarsan\u0131z, muazzam anket b\u0131rakma oranlar\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z. Ard\u0131ndan, kat\u0131l\u0131mc\u0131lar\u0131n yaln\u0131zca g\u00f6rmeleri gereken sorular\u0131 g\u00f6rmelerini sa\u011flamak i\u00e7in atlama mant\u0131\u011f\u0131n\u0131 kullanman\u0131z gereken mant\u0131k k\u0131sm\u0131 gelir. Soru, se\u00e7enek ve blok rastgelele\u015ftirme, anketlerinizin anket yanl\u0131l\u0131\u011f\u0131ndan ar\u0131nm\u0131\u015f olmas\u0131n\u0131 sa\u011flar. Anketleri marka y\u00f6nergelerinize g\u00f6re markalamak iyi bir uygulamad\u0131r. Renkleri ve yaz\u0131 tiplerini korumak yan\u0131t oranlar\u0131n\u0131 art\u0131r\u0131r. Bu, sa\u011flam bir HTML veya CSS bilgisi gerektirir ve \u00e7ok zaman al\u0131c\u0131 olabilir. Uzmanlar, maksimum etkile\u015fim alabilmeniz i\u00e7in ilgi \u00e7ekici anketler olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/p>\n

8. Veri i\u015fleme: <\/b>Veri temizleme ve i\u015fleme, anket verilerinin toplanmas\u0131 ve analizinde kritik bir ad\u0131md\u0131r. Verilerinizi yanl\u0131\u015f al\u0131rsan\u0131z, zaman\u0131n\u0131z\u0131n ve \u00e7aban\u0131z\u0131n \u00e7o\u011fu bo\u015fa gider. Ara\u015ft\u0131rma hizmetleri sa\u011flay\u0131c\u0131lar\u0131, \u00fcr\u00fcn veya hizmetinizle ilgili ge\u00e7erli bir hipotez olu\u015fturabilmeniz i\u00e7in verileri i\u015fleme ve ge\u00e7ersiz, d\u00fc\u015f\u00fck kaliteli anket yan\u0131tlar\u0131n\u0131 temizleme konusunda uzmand\u0131r. Genelde h\u0131zc\u0131lar\u0131, d\u00fcz astarl\u0131lar\u0131, tembelleri ve anket botlar\u0131n\u0131 ararlar ve \u00f6zellikle b\u00fcy\u00fck \u00f6l\u00e7ekli anketler i\u00e7in bunu yapmak \u00e7ok zor olabilir.<\/span><\/p>\n

9. Topluluk y\u00f6netimi: <\/b>Bir ara\u015ft\u0131rma toplulu\u011funun en ba\u015far\u0131l\u0131 \u00fc\u00e7 \u00f6zelli\u011fi y\u00fcksek kat\u0131l\u0131ml\u0131, iyi planlanm\u0131\u015f ve toplum sa\u011fl\u0131\u011f\u0131n\u0131n iyi korunmu\u015f olmas\u0131d\u0131r. K\u00fcresel kat\u0131l\u0131mc\u0131lardan olu\u015fan \u00e7evrimi\u00e7i bir topluluk olu\u015fturmak ve bu toplulukla ara\u015ft\u0131rma yapmak, ara\u015ft\u0131rma yapman\u0131n m\u00fckemmel bir yoludur. Geli\u015fen topluluklar\u0131n tam potansiyellerine ula\u015fabilmeleri i\u00e7in \u00e7ok fazla \u00e7aba, zaman ve \u00f6zveri g\u00f6stermeleri gerekir. Ara\u015ft\u0131rma topluluklar\u0131 ile \u00e7ok fazla ara\u015ft\u0131rma kapsam\u0131 vard\u0131r. Anketler veya canl\u0131 anketler d\u00fczenleyebilir, canl\u0131 sohbet forumunda \u00fcyelerle tart\u0131\u015fmalar yapabilir veya video tart\u0131\u015fmalar\u0131 y\u00fcr\u00fctebilirsiniz. S\u00fcrekli ke\u015fif uygulamas\u0131 ile m\u00fc\u015fterilerinizin ne istedi\u011fini her zaman bildi\u011finizden emin olun. Oyunla\u015ft\u0131rma \u00f6d\u00fclleri kat\u0131l\u0131m d\u00fczeylerini art\u0131rabilir. \u00d6zel bir topluluk y\u00f6neticisi t\u00fcm bu i\u015flevlerin tam potansiyeliyle kullan\u0131lmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n

Ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri toplay\u0131n<\/strong><\/a><\/p>\n

10. \u00d6\u011frenme:<\/b> Yerle\u015fik ve profesyonel prosed\u00fcrleri g\u00f6zlemleyin ve bunlardan yararlan\u0131n. DIT ya da Doing It Together, ara\u015ft\u0131rman\u0131n nas\u0131l y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc, kitlelerin nas\u0131l hedeflendi\u011fini ve arac\u0131n maksimum potansiyeliyle nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 anlaman\u0131z\u0131 sa\u011flar. Ara\u015ft\u0131rmac\u0131lar\u0131n ara\u015ft\u0131rma s\u00fcrecini kolayla\u015ft\u0131rmak i\u00e7in kulland\u0131klar\u0131 birka\u00e7 hileyi \u00f6\u011freneceksiniz. T\u00fcm bu bilgileri ara\u015ft\u0131rma sanat\u0131nda ustala\u015fmak ve gelecekte projeleri tek ba\u015f\u0131n\u0131za y\u00fcr\u00fctmek i\u00e7in kullan\u0131n. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pazar ara\u015ft\u0131rman\u0131z i\u00e7in d\u0131\u015f kaynak m\u0131 ar\u0131yorsunuz? DIY (Do It Yourself) pazar ara\u015ft\u0131rmas\u0131 yapmak, g\u00fcn\u00fcm\u00fcz\u00fcn geli\u015fmi\u015f ara\u015ft\u0131rma ara\u00e7lar\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde zorlay\u0131c\u0131 […]<\/p>\n","protected":false},"author":65,"featured_media":686787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"\nPazar Ara\u015ft\u0131rma Hizmetlerini kullanmak i\u00e7in on neden | QuestionPro<\/title>\n<meta name=\"description\" content=\"Profesyonel pazar ara\u015ft\u0131rmas\u0131 projeleri y\u00fcr\u00fctmek i\u00e7in uzmanlar taraf\u0131ndan y\u00f6netilen pazar ara\u015ft\u0131rmas\u0131 hizmetlerini kullan\u0131n. Uzman ara\u015ft\u0131rma dan\u0131\u015fmanl\u0131k hizmetleri ile kurum i\u00e7i ara\u015ft\u0131rma yap\u0131n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirma-hizmetlerini-kullanmak-icin-on-neden\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazar Ara\u015ft\u0131rma Hizmetlerini kullanmak i\u00e7in on neden | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Profesyonel pazar ara\u015ft\u0131rmas\u0131 projeleri y\u00fcr\u00fctmek i\u00e7in uzmanlar taraf\u0131ndan y\u00f6netilen pazar ara\u015ft\u0131rmas\u0131 hizmetlerini kullan\u0131n. 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