{"id":798822,"date":"2022-12-10T09:00:38","date_gmt":"2022-12-10T16:00:38","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/yapilandirilmis-soru-nedir-ve-pazar-arastirmasinda-kullanimi\/"},"modified":"2022-12-10T09:00:38","modified_gmt":"2022-12-10T09:00:38","slug":"yapilandirilmis-soru-nedir-ve-pazar-arastirmasinda-kullanimi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/yapilandirilmis-soru-nedir-ve-pazar-arastirmasinda-kullanimi\/","title":{"rendered":"Yap\u0131land\u0131r\u0131lm\u0131\u015f Soru: Nedir ve Pazar Ara\u015ft\u0131rmas\u0131nda Kullan\u0131m\u0131"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Anketler bir t\u00fcr nicel pazar ara\u015ft\u0131rmas\u0131d\u0131r. \u0130leti\u015fim ara\u015ft\u0131rmalar\u0131na y\u00f6nelik anketler, ara\u015ft\u0131rma sorular\u0131n\u0131 veya hipotezlerini destekleyen verileri toplamak i\u00e7in farkl\u0131 sorular kullan\u0131r. Anket sorular\u0131 iki \u00e7e\u015fittir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f sorular<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f sorular.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yap\u0131sal anket sorular\u0131 genellikle daha do\u011fru sonu\u00e7lar verir, \u00e7\u00fcnk\u00fc kat\u0131l\u0131mc\u0131n\u0131n cevap vermek i\u00e7in yaln\u0131zca alt d\u00fczey d\u00fc\u015f\u00fcnmeyi kullanmas\u0131 gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, ara\u015ft\u0131rmac\u0131lar yap\u0131sal sorular\u0131 kodlamay\u0131 ve analiz etmeyi daha kolay bulmaktad\u0131r. Tek cevapl\u0131, \u00e7ok cevapl\u0131, \u00f6l\u00e7ekli ve s\u0131ralamal\u0131 sorular yap\u0131sal sorulard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nicel ara\u015ft\u0131rma yap\u0131land\u0131r\u0131lm\u0131\u015f sorular kullan\u0131r ve cevaplar\u0131 s\u0131ralayabilir, b\u00f6ylece bir \u015fekilde cevap veren insanlar farkl\u0131 bir soruya g\u00f6nderilir. Yap\u0131land\u0131r\u0131lm\u0131\u015f anket sorular\u0131 \u00e7evrimi\u00e7i anketlerde yayg\u0131nd\u0131r ve cevaplanmas\u0131 daha az zaman ve \u00e7aba gerektirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda, yap\u0131land\u0131r\u0131lm\u0131\u015f sorunun ne oldu\u011funu ve pazar ara\u015ft\u0131rmas\u0131nda kullan\u0131m\u0131n\u0131 tart\u0131\u015faca\u011f\u0131z.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f soru nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f soru, kat\u0131l\u0131mc\u0131lar\u0131n d\u00fc\u015f\u00fcnmesini en aza indirirken h\u0131zl\u0131 ve do\u011fru yan\u0131tlar elde etmek i\u00e7in anketlerde kullan\u0131lan kapal\u0131 u\u00e7lu bir sorudur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu sorular ara\u015ft\u0131rmac\u0131n\u0131n i\u015fini azaltacakt\u0131r \u00e7\u00fcnk\u00fc \u00e7\u00f6z\u00fcmler basit ve analiz edilmesi kolayd\u0131r. Birka\u00e7 yap\u0131land\u0131r\u0131lm\u0131\u015f soru bir araya getirildi\u011finde h\u0131zl\u0131 bir \u015fekilde ortaya \u00e7\u0131kar\u0131labilecek bir\u00e7ok bilgi ile kapsaml\u0131 bir anket yap\u0131labilir.<\/span><\/p>\n<p><b>Yap\u0131land\u0131r\u0131lm\u0131\u015f sorular a\u015fa\u011f\u0131daki iki ana fayday\u0131 sunar:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daha do\u011fru veriler ve daha y\u00fcksek yan\u0131t oran\u0131 tipik sonu\u00e7lard\u0131r. Kat\u0131l\u0131mc\u0131n\u0131n zihinsel kapasitesinden daha az \u015fey talep ederler. Bir yan\u0131t\u0131n \u00f6devi yapmak i\u00e7in yapmas\u0131 gereken d\u00fc\u015f\u00fcnce miktar\u0131n\u0131 azalt\u0131rlar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sonu\u00e7 olarak, kodlama ve analiz ara\u015ft\u0131rmac\u0131 i\u00e7in daha basittir. Bu, \u00f6zellikle de tek ba\u015f\u0131n\u0131za bir ara\u015ft\u0131rma i\u015fi y\u00fcr\u00fct\u00fcyorsan\u0131z son derece \u00f6nemlidir.<\/span><\/li>\n<\/ul>\n<p><b>Yap\u0131land\u0131r\u0131lm\u0131\u015f sorular, a\u015fa\u011f\u0131daki gibi \u00e7e\u015fitli \u015fekillerde olabilir:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tek bir yan\u0131tta nominal veya s\u0131ral\u0131 kategoriler (\u00f6rne\u011fin, a\u015fa\u011f\u0131daki listeden l\u00fctfen ziyaret etti\u011finiz yerleri i\u00e7eren kategoriyi se\u00e7in)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Birden fazla yan\u0131t (\u00f6rne\u011fin, a\u015fa\u011f\u0131daki garnit\u00fcr men\u00fcleri listesinden, l\u00fctfen d\u00fczenli olarak tercih etti\u011finiz herhangi birini veya t\u00fcm\u00fcn\u00fc se\u00e7in)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6l\u00e7ekli sorular (\u00f6rne\u011fin, &#8220;Kesinlikle Kat\u0131l\u0131yorum &#8220;dan &#8220;Kesinlikle Kat\u0131lm\u0131yorum &#8220;a kadar, y\u00f6neticinin rol\u00fcn\u00fcn g\u00f6revlerini ne kadar iyi yerine getirdi\u011fini derecelendirin) ve<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu temel tiplerin \u00e7ok say\u0131da \u00e7e\u015fidi vard\u0131r.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f soru kullanarak pazar ara\u015ft\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Birka\u00e7 yap\u0131land\u0131r\u0131lm\u0131\u015f soru bir araya getirildi\u011finde, h\u0131zl\u0131 bir \u015fekilde bir\u00e7ok bilgi sa\u011flayabilir ve yine de kapsaml\u0131 bir ankete izin verebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f soru \u00fczerinde \u00e7ok say\u0131da varyasyon vard\u0131r, ancak baz\u0131lar\u0131 di\u011ferlerinden daha yayg\u0131nd\u0131r. Kat\u0131l\u0131mc\u0131dan, yap\u0131land\u0131r\u0131lm\u0131\u015f bir soru olan s\u0131ral\u0131 kategorileri kullanarak tek bir yan\u0131tta bir aral\u0131k se\u00e7mesi istenir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, &#8220;L\u00fctfen y\u0131ll\u0131k harcamalar\u0131n\u0131za kar\u015f\u0131l\u0131k gelen grubu se\u00e7in.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar\u0131n g\u00f6r\u00fc\u015flerini kolayca ifade edebilmeleri i\u00e7in \u00f6l\u00e7ekli sorular genellikle &#8220;kat\u0131l\u0131yorum&#8221; ve &#8220;kat\u0131lm\u0131yorum&#8221; gibi yan\u0131tlarla veya basit bir say\u0131sal \u00f6l\u00e7ekle birlikte kullan\u0131l\u0131r. Ara\u015ft\u0131rmac\u0131 bir dizi tepkiye ihtiya\u00e7 duydu\u011funda, \u00f6rne\u011fin &#8220;Bu \u00fclkelerden hangilerini ziyaret ettiniz?&#8221; diye sormak gibi. \u00c7oktan se\u00e7meli sorular bir di\u011fer yayg\u0131n yap\u0131land\u0131r\u0131lm\u0131\u015f soru t\u00fcr\u00fcd\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, yap\u0131land\u0131r\u0131lm\u0131\u015f sorular a\u00e7\u0131k u\u00e7lu sorularla birlikte kullan\u0131larak kat\u0131l\u0131mc\u0131lardan daha fazla bilgi al\u0131nabilir ve durumsal sorular geli\u015ftirilebilir (bir yan\u0131t yeni, spesifik bir soruya yol a\u00e7ar).<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, yap\u0131land\u0131r\u0131lm\u0131\u015f bir soru \u015f\u00f6yle olabilir: &#8220;Hi\u00e7 IOS telefonunuz oldu mu?&#8221; Ara\u015ft\u0131rmac\u0131 daha sonra, &#8220;evet&#8221; yan\u0131t\u0131n\u0131 vermeleri halinde fikirleri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in onlara yap\u0131land\u0131r\u0131lmam\u0131\u015f sorular sorabilir.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu blogda, yap\u0131land\u0131r\u0131lm\u0131\u015f soruyu ve pazar ara\u015ft\u0131rmas\u0131ndaki kullan\u0131m\u0131n\u0131 \u00f6rnekler de dahil olmak \u00fczere a\u00e7\u0131klad\u0131k. Yap\u0131land\u0131r\u0131lm\u0131\u015f sorular, pazarlama ara\u015ft\u0131rmas\u0131 da dahil olmak \u00fczere bir\u00e7ok ara\u015ft\u0131rma t\u00fcr\u00fcnde kullan\u0131labilir. Sorular, anket veya ara\u015ft\u0131rman\u0131n neyi \u00f6\u011frenmesi gerekti\u011fine ba\u011fl\u0131 olarak farkl\u0131l\u0131k g\u00f6sterebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dolay\u0131s\u0131yla ihtiyaca ba\u011fl\u0131 olarak yap\u0131land\u0131r\u0131lm\u0131\u015f sorular se\u00e7ilebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da, anket yaz\u0131l\u0131m\u0131m\u0131z gibi uzun vadeli ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri ve veri toplama ara\u00e7lar\u0131ndan olu\u015fan bir k\u00fct\u00fcphaneye eri\u015fim sa\u011fl\u0131yoruz. Tan\u0131t\u0131m veya ek bilgi i\u00e7in InsightHub&#8217;\u0131 ziyaret edin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anketler bir t\u00fcr nicel pazar ara\u015ft\u0131rmas\u0131d\u0131r. \u0130leti\u015fim ara\u015ft\u0131rmalar\u0131na y\u00f6nelik anketler, ara\u015ft\u0131rma sorular\u0131n\u0131 veya hipotezlerini destekleyen verileri toplamak i\u00e7in farkl\u0131 sorular [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":766370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yap\u0131land\u0131r\u0131lm\u0131\u015f Soru: Nedir ve Pazar Ara\u015ft\u0131rmas\u0131nda Kullan\u0131m\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Yap\u0131land\u0131r\u0131lm\u0131\u015f bir soru, kat\u0131l\u0131mc\u0131n\u0131n d\u00fc\u015f\u00fcnmesini azalt\u0131rken h\u0131zl\u0131 ve kesin yan\u0131tlar ortaya \u00e7\u0131karan kapal\u0131 bir anket sorusudur. 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