{"id":798847,"date":"2022-08-20T02:00:43","date_gmt":"2022-08-20T02:00:43","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/marka-adi-testi-nedir-ve-nasil-yapilir\/"},"modified":"2022-08-20T02:00:43","modified_gmt":"2022-08-20T02:00:43","slug":"marka-adi-testi-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/marka-adi-testi-nedir-ve-nasil-yapilir\/","title":{"rendered":"Marka ad\u0131 testi: Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0130simleriyle tan\u0131nan pek \u00e7ok \u015firket var; sadece onlar\u0131 duyarak kim olduklar\u0131n\u0131 ve ne yapt\u0131klar\u0131n\u0131 biliyorsunuz. Bu nedenle bir \u015firket markas\u0131n\u0131n ad\u0131 \u00f6nemli bir rol oynar. Sadece markan\u0131z\u0131 rakiplerinizden ay\u0131ran bir tan\u0131mlay\u0131c\u0131 olarak de\u011fil, ayn\u0131 zamanda \u015firket imaj\u0131n\u0131z\u0131n \u015fekillenmesinde de \u00f6nemli bir rol oynayacakt\u0131r. Marka ad\u0131 testi hakk\u0131nda konu\u015fal\u0131m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeni bir markay\u0131 piyasaya s\u00fcrd\u00fc\u011f\u00fcn\u00fczde, \u00fcr\u00fcn sekt\u00f6r\u00fcyle alakal\u0131 veya daha \u00e7ekici bir isim se\u00e7meniz gerekir. Sonu\u00e7 olarak \u015firketler, markan\u0131n ismi hakk\u0131nda i\u00e7g\u00f6r\u00fc ve geri bildirim toplamak i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">pazar ara\u015ft\u0131rmas\u0131<\/a> yapar.<\/span><\/p>\n<h2><b>Marka ad\u0131 testi nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marka ad\u0131 testi, <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-target-audience\/\">hedef kitlenize<\/a> bir <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anket<\/a> arac\u0131l\u0131\u011f\u0131yla markan\u0131z i\u00e7in se\u00e7ebilecekleri farkl\u0131 ad se\u00e7enekleri sunma s\u00fcrecidir. Anketten sonra, bir sonraki ad\u0131m geri bildirimlerini toplamakt\u0131r. Hedef kitleniz ve potansiyel m\u00fc\u015fterileriniz gibi hi\u00e7 kimse onlarla konu\u015fan bir \u015firket ad\u0131 se\u00e7emez.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka ad\u0131 testi ile \u015firketinizin en iyi ve en uygun ad\u0131n\u0131 bulabilirsiniz.  <\/span><span style=\"font-weight: 400;\">Anket hakk\u0131nda daha fazla bilgi edinmek ve anketinizi olu\u015fturmak istiyorsan\u0131z, bu makaleyi okumaya devam edin.<\/span><\/p>\n<h2><b>Marka Ad\u0131 Testinin \u00d6nemi<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marka ad\u0131n\u0131n kendisi genellikle \u015firketlere pazarlama kampanyalar\u0131nda yard\u0131mc\u0131 olur ve son kullan\u0131c\u0131y\u0131 sat\u0131n almaya \/ abone olmaya \u00e7eker, bu nedenle \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesinden \u00f6nce do\u011fru marka ad\u0131n\u0131 se\u00e7mek \u00e7ok zaman al\u0131r; \u00e7ok iyi bir \u00fcr\u00fcn\u00fcn\u00fcz olabilir, ancak do\u011fru bir marka ad\u0131n\u0131z yoksa geliriniz sa\u011fl\u0131kl\u0131 olmayacakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da, do\u011fru yolda oldu\u011funuzdan emin olmak i\u00e7in marka ad\u0131n\u0131z\u0131 kullanmadan \u00f6nce net bir resim elde etmenize yard\u0131mc\u0131 olabiliriz<\/span><b>.<\/b><\/p>\n<h2><b>Marka ad\u0131n\u0131z\u0131 nas\u0131l test edebilirsiniz?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Her \u015feyden \u00f6nce, \u00f6nerilen marka ad\u0131n\u0131n k\u0131sa bir listesini yapman\u0131z gerekir. Ard\u0131ndan, \u00f6nerilen isimlerin \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in kullan\u0131lacak kadar iyi olup olmad\u0131\u011f\u0131n\u0131 ve hangisinin ger\u00e7ekten \u00e7ekici ve markan\u0131zla alakal\u0131 oldu\u011funu g\u00f6rmek i\u00e7in son kullan\u0131c\u0131larla bir anket yapabilirsiniz, bu yolculuktan ge\u00e7mek i\u00e7in profesyonel bir \u015firkete ihtiyac\u0131n\u0131z var.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, do\u011fru anketi yazmak i\u00e7in i\u015finizin ve gereksiniminizin bir par\u00e7as\u0131 olabilecek ve anketinizi y\u00fcr\u00fctmek i\u00e7in do\u011fru yan\u0131tlay\u0131c\u0131lar\u0131 ve zaman\u0131 se\u00e7menize yard\u0131mc\u0131 olabilecek harika bir ekibe sahiptir<\/span><b>.<\/b><\/p>\n<h2><b>Avantajlar ve dezavantajlar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Asl\u0131nda, marka ad\u0131n\u0131z\u0131 test etmek \u00e7ok \u00f6nemlidir, i\u015f d\u00fcnyas\u0131nda s\u0131f\u0131r veya bir gibi ikili bir durum olabilir, bu nedenle marka ad\u0131n\u0131z\u0131 test etmenin avantaj\u0131, \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in do\u011fru ad\u0131 se\u00e7ip se\u00e7medi\u011finiz sonucuna var\u0131l\u0131r ve bu da gelirinizi art\u0131rman\u0131za yard\u0131mc\u0131 olur, ancak k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli bir \u015firket kuruyorsan\u0131z bir dezavantaj\u0131n\u0131z olabilece\u011fini unutmay\u0131n, o zaman bu yolculu\u011fun finansman\u0131n\u0131 kar\u015f\u0131layamazs\u0131n\u0131z.<\/span><b>.<\/b><\/p>\n<h2><b>Sonu\u00e7<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marka ad\u0131 testinizden elde etti\u011finiz sonu\u00e7lar\u0131 de\u011ferlendirirken, insanlar\u0131n bu ad\u0131 neden se\u00e7ti\u011fini ve bu ad\u0131n onlar i\u00e7in ne anlama geldi\u011fini, avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 anlamak \u00f6nemlidir.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, sizi en iyi tan\u0131mlayan ve en \u00f6nemli olan\u0131 \u00f6\u011frenmenizi sa\u011flayacak do\u011fru kitleyle ba\u011flant\u0131 kurarak marka adlar\u0131n\u0131 kolayca test etmenizi sa\u011flayan dost\u00e7a bir <a href=\"https:\/\/www.questionpro.com\/\">anket platformudur<\/a>. G\u00fcnler yerine dakikalar i\u00e7inde do\u011fru yan\u0131tlarla.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, son kullan\u0131c\u0131lara anketler da\u011f\u0131tarak ve \u00f6nerilen marka ad\u0131 hakk\u0131nda geri bildirim toplayarak de\u011fer katacakt\u0131r.  <\/span><span style=\"font-weight: 400;\">\u015e\u00fcpheci mi? Ara\u015ft\u0131rma s\u00fcr\u00fcm\u00fc yaz\u0131l\u0131m\u0131m\u0131z\u0131n kredi kart\u0131 gerektirmeyen \u00fccretsiz deneme s\u00fcr\u00fcm\u00fcn\u00fc ke\u015ffedin! \u015ea\u015f\u0131raca\u011f\u0131n\u0131z\u0131 biliyoruz.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=research-edition-home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dcCRETSIZ DENEME BA\u015eLATIN<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Yazarlar<\/strong>: Mariana ve Moheeb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130simleriyle tan\u0131nan pek \u00e7ok \u015firket var; sadece onlar\u0131 duyarak kim olduklar\u0131n\u0131 ve ne yapt\u0131klar\u0131n\u0131 biliyorsunuz. Bu nedenle bir \u015firket markas\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1221,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka ad\u0131 testi: Nedir ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Marka ad\u0131 testi, hedef kitlenize bir anket arac\u0131l\u0131\u011f\u0131yla markan\u0131z i\u00e7in se\u00e7ebilecekleri farkl\u0131 ad se\u00e7enekleri sunma s\u00fcrecidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/marka-adi-testi-nedir-ve-nasil-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka ad\u0131 testi: Nedir ve Nas\u0131l Yap\u0131l\u0131r? 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