{"id":798860,"date":"2022-05-26T11:43:57","date_gmt":"2022-05-26T18:43:57","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/logo-test-anketi-nedir-ve-neden-onemlidir\/"},"modified":"2022-05-26T11:43:57","modified_gmt":"2022-05-26T11:43:57","slug":"logo-test-anketi-nedir-ve-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/logo-test-anketi-nedir-ve-neden-onemlidir\/","title":{"rendered":"Logo test anketi: Nedir ve neden \u00f6nemlidir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Potansiyel m\u00fc\u015fterinin markan\u0131zla kurdu\u011fu ilk g\u00f6rsel etkile\u015fim logonuzu g\u00f6rd\u00fc\u011f\u00fc and\u0131r. Ayn\u0131 zamanda \u015firketinizin en tan\u0131nm\u0131\u015f varl\u0131\u011f\u0131d\u0131r. Apple&#8217;dan Nike&#8217;a kadar t\u00fcm b\u00fcy\u00fck \u015firketleri d\u00fc\u015f\u00fcn\u00fcn. Onlar\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde akl\u0131n\u0131za gelen ilk \u015fey logolar\u0131d\u0131r. Logo test anketi hakk\u0131nda konu\u015fal\u0131m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markam\u0131, \u015firketimi veya \u00fcr\u00fcn logomu test etmemin bir \u00f6nemi var m\u0131? E\u011fer ben CEO, pazarlama m\u00fcd\u00fcr\u00fc veya \u00fcr\u00fcn\u00fcm\u00fcn sahibi olarak logomu be\u011feniyorsam, neden herkesin be\u011fenmesi ve benim de test etmem gerekiyor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nedenini anlaman\u0131za yard\u0131mc\u0131 olal\u0131m <\/span><span style=\"font-weight: 400;\">logonuzu ve logo tasar\u0131m\u0131n\u0131z\u0131 piyasaya s\u00fcrmeden \u00f6nce anketler ve m\u00fc\u015fteri odakl\u0131 pazar ara\u015ft\u0131rmas\u0131 kullanarak test etmeniz \u00f6nemlidir <\/span><span style=\"font-weight: 400;\">\u00c7\u00fcnk\u00fc en g\u00fczel tasarlanm\u0131\u015f logolar bile m\u00fc\u015fterilerinin dikkatinden ka\u00e7abilir. <\/span> <\/p>\n<h2>Logo test anketi nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">Bir logo test anketi, bir \u015firketin logo teklifine m\u00fc\u015fteri tepkisinin incelenmesidir. Bu g\u00fc\u00e7l\u00fc bir marka varl\u0131\u011f\u0131d\u0131r ve iyice test edilmesi gerekir.  <\/span><span style=\"font-weight: 400;\">Anketler yoluyla logo testi, geli\u015ftirme s\u00fcrecinizin \u00f6nemli bir par\u00e7as\u0131d\u0131r ve markan\u0131z\u0131n veya \u00fcr\u00fcn ihtiyac\u0131n\u0131z\u0131n m\u00fc\u015fteri veya pazar segmenti hedef kitleniz i\u00e7indeki me\u015fruiyeti konusunda size ek rehberlik sa\u011flayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunu yapman\u0131n en iyi yolu bir logo test anketidir. Bu k\u0131sa ve kolay test hem zamandan hem de paradan tasarruf etmenizi ve \u015firketinizin en iyi \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayacakt\u0131r.  <\/span><\/p>\n<h2>Logo test anketi neden \u00f6nemlidir?<\/h2>\n<p><span style=\"font-weight: 400;\">Harika bir logo, m\u00fc\u015fterilerinizin ve pazar segmentinizin dikkatini \u00e7ekerek ve b\u00fcy\u00fck bir fark yaratarak markan\u0131z\u0131, hizmetlerinizi ve \u00fcr\u00fcn tekliflerinizi olu\u015fturabilir veya bozabilir. Bu nedenle \u00e7o\u011fu i\u015fletme ve kurum, benzersiz logolar\u0131yla sergilenen benzersiz bir marka farkl\u0131la\u015ft\u0131r\u0131c\u0131s\u0131 yaratmak i\u00e7in s\u00fcrekli olarak zaman, para ve anket, pazar ara\u015ft\u0131rmas\u0131 ve yarat\u0131c\u0131 enerji yat\u0131r\u0131m\u0131 yapmaktad\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunu biliyor muydunuz?<\/span><a href=\"https:\/\/www.wsj.com\/articles\/SB846723471436392000\"><br \/>\n  <span style=\"font-weight: 400;\"> WSJ &#8220;ye g\u00f6re Pepsi 90 &#8220;l\u0131 y\u0131llar\u0131n ba\u015f\u0131nda logo tasar\u0131mlar\u0131n\u0131 test etmek, do\u011frulamak ve yeniden do\u011frulamak i\u00e7in 500 milyon dolardan fazla para harcam\u0131\u015ft\u0131r. <\/span><br \/>\n<\/a> <\/p>\n<p><span style=\"font-weight: 400;\">Logonuzun farkl\u0131la\u015ft\u0131\u011f\u0131ndan ve m\u00fc\u015fterinize hitap etti\u011finden nas\u0131l emin olabilirsiniz? Tahmin etti\u011finiz gibi, logonuzu ilgili ve hedeflenmi\u015f bir kitle ile test ederek  <\/span>logonuzun g\u00f6revini yerine getirmesini sa\u011flaman\u0131n anahtar\u0131d\u0131r.  <span style=\"font-weight: 400;\">Toplad\u0131\u011f\u0131n\u0131z ve analiz etti\u011finiz veriler, karar\u0131n\u0131z\u0131 ve se\u00e7imlerinizi daha da do\u011frulayabilir ve sa\u011flamla\u015ft\u0131rabilir.<\/span><\/p>\n<h2>Logo test anketinin avantajlar\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Avantajlar\u0131 <\/span><span style=\"font-weight: 400;\">Logo testleri, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn, hizmetinizin ve hatta markan\u0131z\u0131n son kullan\u0131c\u0131da ve \u00e7\u00f6zmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z sorunda yank\u0131 uyand\u0131rmas\u0131n\u0131 sa\u011flayarak tasar\u0131mda ilgi \u00e7ekmenize yard\u0131mc\u0131 olur.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Logo se\u00e7iminizi ve karar\u0131n\u0131z\u0131 Veriler ile destekleyin:<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yeni veya yenilenmi\u015f bir logo geli\u015ftirirken, say\u0131larla desteklenen ilgili verileri toplamak karar\u0131n\u0131z\u0131 kolayla\u015ft\u0131rabilir. Logo testleri, hangi yarat\u0131c\u0131 tasar\u0131m\u0131n ve ikonografinin m\u00fc\u015fteriniz ve al\u0131c\u0131n\u0131z nezdinde en \u00e7ok yank\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 kan\u0131tlaman\u0131za yard\u0131mc\u0131 olarak bir tasar\u0131m se\u00e7menizi, i\u00e7 payda\u015flar\u0131 ve d\u0131\u015f m\u00fc\u015fterileri ikna etmenizi ve rekabet\u00e7i bir varl\u0131k olu\u015fturman\u0131z\u0131 kolayla\u015ft\u0131r\u0131r.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Test edin, deneyin, olu\u015fturun ve geli\u015ftirin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bazen ilk tasar\u0131m ve olu\u015fturma s\u0131ras\u0131nda en iyi logo aday\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz \u015fey, asl\u0131nda m\u00fckemmel uyum sa\u011flamad\u0131\u011f\u0131 i\u00e7in tamamen yeniden yarat\u0131labilir. \u00d6rne\u011fin, kulland\u0131\u011f\u0131n\u0131z renk \u015femalar\u0131 en b\u00fcy\u00fck rakibinizin logosuna yak\u0131n olabilir veya end\u00fcstri standartlar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in ADA uyumlu olmayabilir ya da en yayg\u0131n olarak ambalaj\u0131n\u0131zda do\u011fru g\u00f6r\u00fcnmeyebilir!  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test yoluyla elde edece\u011finiz veri, anket ve ara\u015ft\u0131rmaya dayal\u0131 i\u00e7g\u00f6r\u00fcler ve m\u00fc\u015fteri geri bildirimleri size zaten be\u011fenilen bir logoyu bir \u00fcst seviyeye ta\u015f\u0131ma \u015fans\u0131 verebilir<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin Nike&#8217;\u0131n logosunu bulmas\u0131 17,5 saat gibi k\u0131sa bir s\u00fcrede ger\u00e7ekle\u015fmi\u015ftir. <\/span><a href=\"https:\/\/www.designhill.com\/design-blog\/surprising-facts-you-didnt-know-about-nike-swoosh-logo\/#:~:text=The%20Nike%20logo%20was%20designed,in%20the%20spring%20of%201972\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fctevaz\u0131 bir sembol olarak g\u00f6r\u00fclse de k\u00fcresel i\u015fletmeler aras\u0131nda ikonik bir stat\u00fcye d\u00f6n\u00fc\u015ft\u00fc<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Hedef kitlenizi ve m\u00fc\u015fteri segmentinizi anlay\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Logo tasar\u0131m\u0131n\u0131z\u0131 farkl\u0131 m\u00fc\u015fteri t\u00fcrleri, segmentleri ve pazar gruplar\u0131yla test etmek de \u00f6nemli bir unsurdur. Farkl\u0131 gruplar, kitleler tasar\u0131m\u0131n\u0131za \u00e7ok farkl\u0131 tepkiler verebilir. Hedefli <a href=\"https:\/\/www.questionpro.com\/blog\/garbage-in-garbage-out-stress-test-your-surveys\/\">testler ve anket<\/a> ara\u015ft\u0131rmalar\u0131 yaparak hangi logonun hedef m\u00fc\u015fterilerinizde en \u00e7ok yank\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 ve sizi pazar\u0131n\u0131z ve rakipleriniz aras\u0131nda farkl\u0131la\u015ft\u0131rd\u0131\u011f\u0131n\u0131 ke\u015ffedebilirsiniz. Ara\u015ft\u0131rma, belirli m\u00fc\u015fteri t\u00fcrlerine hitap etmek i\u00e7in logo tasar\u0131m\u0131n\u0131z\u0131 nas\u0131l de\u011fi\u015ftirmeniz gerekti\u011fini daha da do\u011frulayabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Logonuzun m\u00fc\u015fterilerinizde neyi tetikledi\u011fini bilin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hedefli testler, logonuzun pazardaki ba\u015fka bir logonun rakibine \u00e7ok yak\u0131n olmamas\u0131n\u0131 da sa\u011flayabilir. Logonuzu test etmek i\u00e7in kitlelerden yararlanmak, m\u00fc\u015fterilerinize veya pazar segmentinize piyasada zaten var olan farkl\u0131 bir tasar\u0131m markas\u0131n\u0131 do\u011fal olarak hat\u0131rlatabilecek tasar\u0131m\u0131n\u0131zla ilgili incelemeleri g\u00fcndeme getirebilir. Veriler, markan\u0131z\u0131n yeni logo tasar\u0131m\u0131n\u0131zla olan ili\u015fkisini daha iyi anlaman\u0131za yard\u0131mc\u0131 olabilir<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u00c7evik olun ve daha h\u0131zl\u0131 yineleyin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">S\u00fcrekli ve tutarl\u0131 veri toplama ve ayarlama turlar\u0131 gerektiren bir ara\u015ft\u0131rma y\u00f6ntemi olan \u00e7evik veya scrum tabanl\u0131 pazar ve anket ara\u015ft\u0131rmas\u0131 metodolojisini kullanarak logo tasar\u0131m\u0131n\u0131zda ihtiya\u00e7 duyulan de\u011fi\u015fikliklere daha h\u0131zl\u0131 tepki verebilir ve daha h\u0131zl\u0131 pivot yapabilirsiniz. Anket verileri ve ara\u015ft\u0131rmalar, size ve yarat\u0131c\u0131 tasar\u0131m ve pazarlama ekiplerinize do\u011frulanm\u0131\u015f verilerle daha ak\u0131ll\u0131 kararlar\u0131 daha h\u0131zl\u0131 alman\u0131z i\u00e7in yard\u0131mc\u0131 olabilir ve destek sa\u011flayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir rapora g\u00f6re <\/span><a href=\"https:\/\/hbr.org\/2019\/09\/a-study-of-597-logos-shows-which-kind-is-most-effective\"><br \/>\n  <span style=\"font-weight: 400;\">Harvard Business Review \u00e7al\u0131\u015fmas\u0131,<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Logolar\u0131n\u0131n \u00f6nemini ve tan\u0131mlay\u0131c\u0131 tasar\u0131m unsurlar\u0131n\u0131n g\u00fcc\u00fcn\u00fc hafife alan \u015firketler, bazen \u00e7ok maliyetli bir hata yapabilirler.<\/span><\/p>\n<p class=\"ss-feature-description aos-init aos-animate\" data-aos=\"fade-up\">Ara\u015ft\u0131rma pazar dinamikleri markan\u0131z\u0131 etkileyecektir. QuestionPro ile sat\u0131n alma niyetini ve bir \u00fcr\u00fcn veya hizmetin <a href=\"https:\/\/www.questionpro.com\/blog\/perceived-value\/\">alg\u0131lanan de\u011ferini<\/a> anlay\u0131n ve optimum fiyatland\u0131rma modellerini belirleyin.<\/p>\n<p class=\"ss-feature-description aos-init aos-animate\" data-aos=\"fade-up\">Neyin en \u00f6nemli oldu\u011funu \u00f6\u011frenin ve hedef kitlenizde en \u00e7ok yank\u0131 uyand\u0131ran \u00fcr\u00fcn ve hizmet ayarlamalar\u0131n\u0131 zaman\u0131nda yap\u0131n. \u00dcr\u00fcn mutlulu\u011fu ve hizmet sunumundaki bo\u015fluklara dikkat edin ve t\u00fcketici taban\u0131n\u0131z\u0131 sa\u011flamla\u015ft\u0131rmak i\u00e7in do\u011fru iyile\u015ftirmeleri yap\u0131n. En \u00f6nemli i\u00e7g\u00f6r\u00fcleri ortaya \u00e7\u0131kar\u0131n.<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\"><strong>\u00dcCRETSIZ HESAP OLU\u015eTUR<\/strong><\/a><\/p>\n<p><strong>Yazarlar<\/strong> Arti Pullins &amp; Priyam Kumar<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Potansiyel m\u00fc\u015fterinin markan\u0131zla kurdu\u011fu ilk g\u00f6rsel etkile\u015fim logonuzu g\u00f6rd\u00fc\u011f\u00fc and\u0131r. Ayn\u0131 zamanda \u015firketinizin en tan\u0131nm\u0131\u015f varl\u0131\u011f\u0131d\u0131r. Apple&#8217;dan Nike&#8217;a kadar t\u00fcm [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1221,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo test anketi: Nedir ve neden \u00f6nemlidir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Bir logo test anketi, bir \u015firketin logo teklifine m\u00fc\u015fteri tepkisinin incelenmesidir. Bu g\u00fc\u00e7l\u00fc bir marka de\u011feridir. 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