{"id":798928,"date":"2018-08-27T05:52:53","date_gmt":"2018-08-27T05:52:53","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir\/"},"modified":"2023-06-20T22:43:48","modified_gmt":"2023-06-20T22:43:48","slug":"anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir\/","title":{"rendered":"Anket yan\u0131tlama oran\u0131: Nedir ve nas\u0131l daha iyi hale getirilir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Potansiyel kat\u0131l\u0131mc\u0131lardan \u00e7evrimi\u00e7i bir arac\u0131n ne kadar yararl\u0131 oldu\u011funu, mevcut \u00f6zelliklerden hangilerini be\u011fendiklerini ve araca hangi \u00f6zelliklerin eklenmesini istediklerini anlamak i\u00e7in yap\u0131lan bir \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131n\u0131n oran\u0131na anket yan\u0131t oran\u0131 diyoruz.  <\/span><\/p>\n<h2><b><a id=\"Survey_Response_Rate_Definition\" class=\"blankurl\"><\/a>Anket yan\u0131tlama oran\u0131 nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anket yan\u0131t\u0131, bir kat\u0131l\u0131mc\u0131n\u0131n anket formunu almas\u0131 ve doldurmas\u0131 olarak tan\u0131mlan\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\"><br \/>\n  <span style=\"font-weight: 400;\">anket<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Tamamlanmam\u0131\u015f bir anket veya  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-survey-dropout-analysis\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket b\u0131rakma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> anket yan\u0131t\u0131na dahil edilmez. <\/span>Anket yan\u0131tlama oran\u0131, ilgili toplam anket kat\u0131l\u0131mc\u0131s\u0131 say\u0131s\u0131 i\u00e7inde tamamlanan anket yan\u0131tlar\u0131n\u0131n toplam say\u0131s\u0131n\u0131n y\u00fczdesi olarak tan\u0131mlan\u0131r<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">Anket<\/a>, kat\u0131l\u0131mc\u0131lar\u0131n ek \u00f6zellikler i\u00e7in \u00f6deme yap\u0131p yapmayaca\u011f\u0131n\u0131 ve ara\u00e7 i\u00e7in \u00fcst harcama limitlerini de izleyebilir. Bu \u00e7evrimi\u00e7i anket i\u00e7in al\u0131nan yan\u0131tlar\u0131n say\u0131s\u0131 anket yan\u0131tlar\u0131 olarak adland\u0131r\u0131l\u0131r ve bu anket yan\u0131t oran\u0131n\u0131 hesaplamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<h3><b><a id=\"Calculating_Survey_Response_Rate\" class=\"blankurl\"><\/a>Anket yan\u0131t oran\u0131n\u0131z\u0131 hesaplama<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bu nedenle, anket yan\u0131tlama oran\u0131, anketi dolduran ki\u015fi say\u0131s\u0131n\u0131n anketi dolduran ki\u015fi say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. <\/span><span style=\"font-weight: 400;\">\u00f6rnek<\/span><span style=\"font-weight: 400;\">  Anketin g\u00f6nderildi\u011fi ki\u015filer. Bu say\u0131, anket yan\u0131tlar\u0131n\u0131n say\u0131s\u0131n\u0131n toplam anket \u00f6rneklemine b\u00f6l\u00fcnmesi ve bunun 100 ile \u00e7arp\u0131lmas\u0131yla hesaplanan bir y\u00fczde format\u0131nda da g\u00f6sterilebilir.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62449\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Survey-Response-Rate-1.jpg\" alt=\"Anket Yan\u0131t Oran\u0131\" width=\"849\" height=\"182\"><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir giyim markas\u0131 2864 potansiyel kat\u0131l\u0131mc\u0131ya anket g\u00f6ndermi\u015ftir. Bunlar\u0131n 482&#8217;si anketi tamamlam\u0131\u015ft\u0131r. Burada, yukar\u0131daki form\u00fcl kullan\u0131larak anket yan\u0131tlama oran\u0131 %16,82&#8217;dir. Bunun hesaplanmas\u0131ndaki ad\u0131mlar \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">482\/2864 = 0.1682<\/span><\/li>\n<li><span style=\"font-weight: 400;\">0.1682*100 = 16.82<\/span><\/li>\n<\/ul>\n<h3><b><a id=\"Importance_of_Survey_Response_Rate\" class=\"blankurl\"><\/a>\u0130yi bir anket yan\u0131tlama oran\u0131n\u0131n \u00f6nemi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ankete verilen yan\u0131t oran\u0131, ara\u015ft\u0131rmaya ve sonu\u00e7lar\u0131na g\u00fcvenilirlik kazand\u0131rmaktad\u0131r. D\u00fc\u015f\u00fck bir yan\u0131t oran\u0131, toplanan verilerin istatistiksel yetene\u011fini zay\u0131flatabilir ve sonu\u00e7lar\u0131n g\u00fcvenilirli\u011fini azaltabilir. Bu da \u00e7al\u0131\u015fman\u0131n t\u00fcm pop\u00fclasyonu ya da daha geni\u015f bir pop\u00fclasyonu temsil etmemesine yol a\u00e7maktad\u0131r. \u00c7evrimi\u00e7i anket yan\u0131t oranlar\u0131n\u0131n \u00f6nemini belirleyen iki ana fakt\u00f6r vard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Ara\u015ft\u0131rma hedefi: <\/b><span style=\"font-weight: 400;\">Ara\u015ft\u0131rman\u0131n nihai sonucu <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  anket yoluyla kabul edilebilir anket yan\u0131tlama oran\u0131n\u0131n ne oldu\u011funu belirler. \u00c7al\u0131\u015fman\u0131n amac\u0131, \u00fcr\u00fcn geri bildirimi, fark\u0131ndal\u0131k veya kullan\u0131m e\u011filimleri vb. gibi sonu\u00e7lar\u0131 daha geni\u015f bir kitleye yans\u0131tmaksa, daha y\u00fcksek bir anket yan\u0131tlama oran\u0131, anketin y\u00fcr\u00fct\u00fclmesinin etkinli\u011fini de\u011ferlendirmek i\u00e7in \u00f6nemlidir. Ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 ke\u015fif niteli\u011findeyse; genel tutumlar hakk\u0131nda i\u00e7g\u00f6r\u00fc arayan \u00e7al\u0131\u015fmalarda oldu\u011fu gibi, temsil o kadar \u00f6nemli de\u011fildir ve bu nedenle daha d\u00fc\u015f\u00fck yan\u0131t oranlar\u0131 ara\u015ft\u0131rma sonucunu etkilemez.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Veri analizi: <\/b><span style=\"font-weight: 400;\">Anket daha d\u00fc\u015f\u00fck bir yan\u0131t oran\u0131 toplarsa, toplanan ve analiz edilen verilerin genel n\u00fcfusu temsil etti\u011fi d\u00fc\u015f\u00fcn\u00fclemez. Genel olarak, anlaml\u0131l\u0131\u011f\u0131 belirlemek i\u00e7in minimum \u00f6rneklem gereklidir ve daha az yan\u0131t, anlaml\u0131l\u0131k testi ve hatta istatistiksel analiz yapma becerisini engeller.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/survey-templates\/\">Yan\u0131tlar\u0131 art\u0131rmak i\u00e7in \u00fccretsiz anket \u015fablonlar\u0131<\/a><\/p>\n<h3><b><a id=\"Factors_Influence_Survey_Response_Rate\" class=\"blankurl\"><\/a>Anket yan\u0131t oranlar\u0131n\u0131 etkileyen fakt\u00f6rler<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hedef kitle, anketin amac\u0131, sunulan te\u015fvikler, ki\u015fiselle\u015ftirme d\u00fczeyi vb. gibi \u00e7ok say\u0131da fakt\u00f6r bir anketteki yan\u0131t oran\u0131n\u0131 etkiler. <\/span><a href=\"https:\/\/www.questionpro.com\/article\/market-research-surveys-guide.html\"><br \/>\n  <span style=\"font-weight: 400;\">pazar ara\u015ft\u0131rmas\u0131 anketi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Anket yan\u0131tlama oranlar\u0131n\u0131z\u0131 art\u0131rabilecek fakt\u00f6rler \u015funlard\u0131r:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><b><br \/>\n  <b>Anket tasar\u0131m\u0131: <\/b><br \/>\n<\/b>Anket yap\u0131lmadan \u00f6nce, anketin nihai amac\u0131 net bir \u015fekilde belirlenmelidir ve bu nedenle <a href=\"https:\/\/www.questionpro.com\/tour\/surveys.html\">anket<\/a> <a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\">tasar\u0131m\u0131<\/a> \u00e7ok \u00f6nemlidir. Bu, anketin her bir kilometre ta\u015f\u0131n\u0131n planlanmas\u0131na yard\u0131mc\u0131 olur ve <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\">veri analizi<\/a> konusunda belirsizlik ya\u015fanmaz. Ak\u0131lda tutulmas\u0131 gereken baz\u0131 temel \u00f6l\u00e7\u00fctler \u015funlard\u0131r:<\/p>\n<ul class=\"notype\">\n<li><b>Anket sorular\u0131:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\">Anket sorular\u0131n\u0131n<\/a> anla\u015f\u0131lmas\u0131 kolay olmal\u0131, hatta yan\u0131tlanmas\u0131 daha da kolay olmal\u0131d\u0131r. Bu, \u00e7oklu ve ger\u00e7ek yan\u0131tlar\u0131n toplanmas\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/li>\n<li><b>Anket uzunlu\u011fu:  <\/b><span style=\"font-weight: 400;\">Anket uzunlu\u011funun anket yan\u0131tlar\u0131 \u00fczerinde \u00f6nemli bir etkisi vard\u0131r. Anket \u00e7ok uzunsa, kat\u0131l\u0131mc\u0131 ilgisini kaybeder. Anketi doldurmu\u015f olsalar bile, anket yan\u0131tlar\u0131n\u0131n ve analizin ge\u00e7erlili\u011fini azaltacak ilgisiz yan\u0131tlar verme riski vard\u0131r.<\/span><\/li>\n<li><b>Anket mant\u0131\u011f\u0131: <\/b>Anket<span style=\"font-weight: 400;\">  mant\u0131k, anket s\u00fcrecinin \u00f6nemli bir y\u00f6n\u00fcd\u00fcr. Mant\u0131k d\u00fczensizse veya sorular birbirinden kopuksa, anketi b\u0131rakma riski y\u00fcksektir.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Kat\u0131l\u0131mc\u0131 demografisi: <span style=\"font-weight: 400;\">Bir anket i\u00e7in potansiyel kat\u0131l\u0131mc\u0131lar\u0131n aral\u0131\u011f\u0131, bir <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rnekleme y\u00f6ntemi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Bir \u00f6rneklem, bir anket i\u00e7in en iyi potansiyel yan\u0131tlay\u0131c\u0131lar\u0131 a\u015fa\u011f\u0131dakiler temelinde sa\u011flar  <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/demographic-survey-questions-template\/\"><span style=\"font-weight: 400;\">kat\u0131l\u0131mc\u0131 demografisi<\/span><\/a><span style=\"font-weight: 400;\">. Bu, anketi y\u00fcr\u00fcten kurulu\u015fun fark\u0131nda olan m\u00fc\u015fterilerden veya kat\u0131l\u0131mc\u0131lardan olu\u015fan bir kar\u0131\u015f\u0131m olabilir. Anket, belirli bir konu i\u00e7in opt-in \u00f6rneklemine de g\u00f6nderilebilir. <a href=\"https:\/\/www.questionpro.com\/survey-templates\/b2b-surveys\/\">B2B kat\u0131l\u0131mc\u0131lar\u0131na<\/a> g\u00f6nderilen anketler ile B2C kat\u0131l\u0131mc\u0131lar\u0131na g\u00f6nderilen anketlerin yan\u0131tlanma oranlar\u0131 da farkl\u0131d\u0131r. Son olarak, baz\u0131 demografik gruplar\u0131n anketlere yan\u0131t verme oran\u0131 genellikle di\u011fer baz\u0131 demografik gruplara g\u00f6re daha y\u00fcksektir. T\u00fcm bu fakt\u00f6rler anket yan\u0131tlama oran\u0131n\u0131 etkilemektedir.<\/span><\/b><\/li>\n<li><b>\u00c7al\u0131\u015fma daveti:  <span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar, anketin bir par\u00e7as\u0131 olmay\u0131 se\u00e7mi\u015f olsalar bile, anket i\u00e7in ki\u015fiselle\u015ftirilmi\u015f davetler almaktan ho\u015flan\u0131rlar. \u0130yi bir anket daveti sadece kat\u0131l\u0131m\u0131 motive etmekle kalmamal\u0131, ayn\u0131 zamanda anketin gerektirdi\u011fi beklentileri (gereken s\u00fcre, sa\u011flanacak ek bilgiler vb.) ve anketin sonunda kat\u0131l\u0131mc\u0131n\u0131n alaca\u011f\u0131 de\u011feri de belirlemelidir. Beklentileri y\u00f6netmek, riskleri azaltmaya yard\u0131mc\u0131 olur  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-survey-dropout-analysis\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket b\u0131rakma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> oran\u0131n\u0131 ve de\u011ferini art\u0131racakt\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"><br \/>\n  <span style=\"font-weight: 400;\">veri\u0307 toplama<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<li><b>Anket konusu:  <span style=\"font-weight: 400;\">T\u00fcm konular t\u00fcm potansiyel kat\u0131l\u0131mc\u0131lara hitap etmez &#8211; baz\u0131 konular her bir kat\u0131l\u0131mc\u0131ya ba\u011fl\u0131 olarak daha fazla veya daha az ilgi \u00e7ekici olabilir. Ara\u015ft\u0131rma konusu potansiyel olarak &#8220;hassas&#8221; ise kat\u0131l\u0131m da d\u00fc\u015f\u00fck olabilir. Bu durumda, kat\u0131l\u0131mc\u0131lara verilerin nas\u0131l toplanaca\u011f\u0131 ve kullan\u0131laca\u011f\u0131 konusunda g\u00fcvence vermek \u00f6nemlidir.<\/span><\/b><\/li>\n<li><b>Te\u015fvikler: <\/b>Anketlerin \u00e7o\u011fu, ancak anketi yan\u0131tlayan ki\u015fi ankette kendisi i\u00e7in bir de\u011fer bulursa yap\u0131l\u0131r. Bu de\u011fer, kuponlar veya bir nesneye sahip olma \u015fans\u0131 gibi somut bir \u00f6\u011fe \u015feklinde olabilir. Potansiyel bir kat\u0131l\u0131mc\u0131n\u0131n merak\u0131n\u0131 uyand\u0131ran di\u011fer bir te\u015fvik de, anketi tamamlama kar\u015f\u0131l\u0131\u011f\u0131nda \u00e7al\u0131\u015fman\u0131n sonunda ara\u015ft\u0131rma raporuna veya ilgili baz\u0131 bilgi par\u00e7ac\u0131klar\u0131na eri\u015fme \u015fans\u0131d\u0131r.<\/li>\n<li><strong>Hat\u0131rlatma e-postalar\u0131<\/strong>: Anketi yan\u0131tlamak i\u00e7in s\u0131k s\u0131k hat\u0131rlatma e-postalar\u0131 g\u00f6ndermek de yan\u0131t oran\u0131n\u0131 art\u0131r\u0131r.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz hesab\u0131n\u0131z\u0131 \u015fimdi olu\u015fturun<\/strong><\/a><\/p>\n<h3><b><a id=\"Average_Survey_Response_Rates\" class=\"blankurl\"><\/a>Ortalama anket yan\u0131tlama oranlar\u0131: \u0130yi anket yan\u0131tlama oranlar\u0131 ve k\u0131yaslamalar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yukar\u0131da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, anket yan\u0131tlama oran\u0131n\u0131 etkileyen veya belirleyen birden fazla fakt\u00f6r vard\u0131r. T\u00fcketicilerin dikkat s\u00fcreleri azald\u0131k\u00e7a, ortalama anket yan\u0131tlar\u0131 %10&#8217;un alt\u0131na d\u00fc\u015fm\u00fc\u015ft\u00fcr. Gelecekte yap\u0131lacak uzun formlu anketler bu say\u0131y\u0131 daha da d\u00fc\u015f\u00fcrecektir. Ama her \u015fey kasvet ve k\u0131yamet mi? Ortalama anket yan\u0131t oranlar\u0131n\u0131 ve sekt\u00f6r k\u0131yaslamalar\u0131n\u0131 \u00f6\u011frenelim.<\/span><\/p>\n<h4><b>\u00c7e\u015fitli anket da\u011f\u0131t\u0131m y\u00f6ntemleri i\u00e7in ortalama yan\u0131t oranlar\u0131<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0130stenilen say\u0131da yan\u0131t almak i\u00e7in do\u011fru <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rnekleme<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  teknikleri ve anketin bir par\u00e7as\u0131 olacak do\u011fru say\u0131da ki\u015fiye ula\u015fma. Ancak bu kat\u0131l\u0131mc\u0131lara uygun \u015fekilde ula\u015f\u0131lmazsa, istenen say\u0131da yan\u0131t asla toplanamayabilir. Bu anketin da\u011f\u0131t\u0131lmas\u0131 bile \u00f6nemlidir. Da\u011f\u0131t\u0131m y\u00f6ntemleri arac\u0131l\u0131\u011f\u0131yla baz\u0131 tipik anket yan\u0131tlama oranlar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Telefon anketleri<span style=\"font-weight: 400;\">  anket t\u00fcrleri aras\u0131nda en y\u00fcksek sapmaya sahiptir &#8211; %9&#8217;dan %73&#8217;e kadar. Talep edilmeyen anketler en az say\u0131da tamamlanan anketi almaktad\u0131r. Kat\u0131l\u0131mc\u0131 anketi yapan kurulu\u015f, marka veya ara\u015ft\u0131rmac\u0131n\u0131n fark\u0131nda oldu\u011funda anket tamamlama oran\u0131 %73&#8217;t\u00fcr.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><br \/>\n  <span style=\"font-weight: 400;\">Net Tavsiye Skoru (NPS)<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Sorular\u0131n yan\u0131tlanma oran\u0131 %95&#8217;tir \u00e7\u00fcnk\u00fc yan\u0131tlayan ki\u015fi markayla ili\u015fki kurmay\u0131 kolay bulur ve olumlu ya da olumsuz bir deneyim puan\u0131 belirler.<\/span><\/li>\n<li style=\"font-weight: 400;\">Web \u00fczerinden anketler<span style=\"font-weight: 400;\">83 ile bir sonraki en y\u00fcksek anket yan\u0131tlama oran\u0131na sahiptir. Bu anketlerin yan\u0131tlanma oran\u0131 y\u00fcksektir, \u00e7\u00fcnk\u00fc potansiyel bir yan\u0131tlay\u0131c\u0131 markayla etkile\u015fim halindeyken veya sadece etkile\u015fim halindeyken invazif olmayan bir anket a\u00e7\u0131l\u0131r, y\u00fcksek marka hat\u0131rlanabilirli\u011fi vard\u0131r ve yan\u0131t verme \u015fans\u0131 artar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cep telefonlar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 nedeniyle, <\/span><a href=\"https:\/\/www.questionpro.com\/mobile\/\"><br \/>\n  <span style=\"font-weight: 400;\">mobi\u0307l anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  art\u0131k mobil \u00fczerinden yo\u011fun bir \u015fekilde payla\u015f\u0131l\u0131yor. Uygulamalar mobil oyunda b\u00fcy\u00fck bir rol oynamaktad\u0131r ve herhangi bir i<\/span>n-app anketleri<span style=\"font-weight: 400;\">  ortalama %13&#8217;l\u00fck bir yan\u0131t getirmektedir. Aksine,  <\/span>mobi\u0307l anketler<span style=\"font-weight: 400;\">  anket yan\u0131tlama oran\u0131 %3-%5 aras\u0131ndad\u0131r. Dolay\u0131s\u0131yla, uygulama i\u00e7i anket yan\u0131tlar\u0131 \u00e7ok b\u00fcy\u00fck g\u00f6r\u00fcnmese de, mobil anketlerden katlanarak daha y\u00fcksektir.<\/span><\/li>\n<li style=\"font-weight: 400;\">Posta anketleri,<span style=\"font-weight: 400;\"> lojistik nedeniyle art\u0131k daha az kullan\u0131l\u0131yor olsa da, hala %13&#8217;l\u00fck bir yan\u0131t oran\u0131na sahiptir<\/span>.<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/email-surveys\/\">E-posta anketleri<\/a> <span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131n\u0131n zihnindeki marka de\u011ferine, sorular\u0131n uzunlu\u011funa ve sa\u011flanmas\u0131 beklenen bilgilere ba\u011fl\u0131 olarak %25 ila %33 aras\u0131nda dalgalanmaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/mobile\/offline.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u00c7evrimd\u0131\u015f\u0131 anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ve <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/field-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">saha ara\u015ft\u0131rmalar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Anketin yap\u0131ld\u0131\u011f\u0131 alan, tamamlanan yan\u0131tlar\u0131n say\u0131s\u0131nda dalgalanmaya neden olsa da, yakla\u015f\u0131k %22&#8217;lik bir yan\u0131t oran\u0131na sahiptir.<\/span><\/li>\n<li style=\"font-weight: 400;\">Y\u00fcz y\u00fcze anketler<span style=\"font-weight: 400;\"> %21 ila %54 aras\u0131nda tamamlanm\u0131\u015f yan\u0131t getirebilir<\/span>.<\/li>\n<li style=\"font-weight: 400;\">Sat\u0131\u015f noktas\u0131nda yap\u0131lan anketler, \u00f6zellikle de <a href=\"https:\/\/www.questionpro.com\/blog\/mall-intercept-field-surveys-using-the-ipadiphone\/\">al\u0131\u015fveri\u015f merkezlerinde<\/a> yap\u0131lan anketler, %33&#8217;l\u00fck bir anket tamamlama oran\u0131 getirmektedir.<\/li>\n<\/ul>\n<h4><b><a id=\"Survey_Response_Rate_Benchmarks\" class=\"blankurl\"><\/a>\u0130yi bir anket yan\u0131tlama oran\u0131 i\u00e7in \u00f6l\u00e7\u00fctler<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anket yan\u0131tlama oran\u0131 her bir alan ve sekt\u00f6r i\u00e7in b\u00fcy\u00fck farkl\u0131l\u0131klar g\u00f6stermektedir. Farkl\u0131 alan ve sekt\u00f6rlerdeki baz\u0131 ortalama yan\u0131t oranlar\u0131.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">B2B anketleri i\u00e7in yan\u0131t oran\u0131 %23 ile %32 aras\u0131nda de\u011fi\u015fmektedir. Yan\u0131t oran\u0131 anketin t\u00fcr\u00fcne g\u00f6re de\u011fi\u015fir. Ara\u015ft\u0131rmalar, ili\u015fki sa\u011fl\u0131\u011f\u0131n\u0131 \u00f6l\u00e7en anketlerin \u00e7ok y\u00fcksek bir yan\u0131t oran\u0131na sahip oldu\u011funu, \u00fcr\u00fcn veya hizmet y\u00fckseltmeleri hakk\u0131nda geri bildirim isteyen anketlerin ise genellikle o kadar iyi sonu\u00e7 vermedi\u011fini g\u00f6stermektedir.<\/li>\n<li style=\"font-weight: 400;\">B2C anketlerinde ise yan\u0131tlama oran\u0131 %13 ila %16 ile \u00e7ok daha d\u00fc\u015f\u00fckt\u00fcr. Buradaki spektrumun \u00fcst ucu, i\u015flemsel anketlerden gelmektedir. B2B anketleri ile B2C anketleri aras\u0131ndaki fark, bir ankete yan\u0131t verecek potansiyel kat\u0131l\u0131mc\u0131 say\u0131s\u0131d\u0131r &#8211; B2C anketlerinde yan\u0131t say\u0131s\u0131 katlanarak artar.<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-survey-template\/\">M\u00fc\u015fteri memnuniyeti<\/a> anketleri tipik olarak %33 anket yan\u0131tlama oran\u0131na sahiptir. Ancak bu say\u0131, kat\u0131l\u0131mc\u0131n\u0131n zihninde <a href=\"https:\/\/www.questionpro.com\/blog\/perceived-value\/\">alg\u0131lanan de\u011fere<\/a> g\u00f6re dalgalanmaktad\u0131r. M\u00fc\u015fteri geri bildirim anketleri de ayn\u0131 aral\u0131kta yan\u0131t oranlar\u0131na sahiptir.<\/li>\n<li style=\"font-weight: 400;\">Uygulama i\u00e7i anketlerde de en y\u00fcksek ortalama yan\u0131t oran\u0131 %19 ile e\u011flence ve %11 ile yiyecek ve i\u00e7ecek i\u00e7indir. Al\u0131\u015fveri\u015f gibi di\u011fer sekt\u00f6rlerde yan\u0131t oran\u0131 %16, ya\u015fam tarz\u0131 %14 ve \u00fcretkenlik %12&#8217;dir.<\/li>\n<li style=\"font-weight: 400;\">Y\u0131ll\u0131k k\u0131yaslama anketleri genel olarak %0,5 ila %1 ile en d\u00fc\u015f\u00fck yan\u0131t oran\u0131na sahiptir.<\/li>\n<li style=\"font-weight: 400;\">Kurum i\u00e7i anketlerin tamamlanma oran\u0131 %30 ile %40 aras\u0131nda de\u011fi\u015firken, kurum d\u0131\u015f\u0131 anketlerin tamamlanma oran\u0131 %10 ile %13 aras\u0131ndad\u0131r. Bu kat\u0131l\u0131mc\u0131lar\u0131n her birinin farkl\u0131 motivasyon seviyeleri, ortalama yan\u0131t oran\u0131ndaki bu b\u00fcy\u00fck de\u011fi\u015fimde b\u00fcy\u00fck rol oynamaktad\u0131r.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7 olarak, anket yan\u0131tlama oran\u0131 a\u015fa\u011f\u0131daki durumlarda artar <\/span><a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket tasar\u0131m\u0131 iyi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ve kat\u0131l\u0131mc\u0131n\u0131n marka hat\u0131rlanabilirli\u011fi \u00e7ok y\u00fcksektir. Ortalama olarak, yukar\u0131daki fakt\u00f6rlerin bir\u00e7o\u011fu g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda ve bunlar\u0131n ortalamas\u0131 al\u0131nd\u0131\u011f\u0131nda, ortalama anket yan\u0131tlama oran\u0131 %33&#8217;t\u00fcr.<\/span><\/p>\n<p style=\"text-align: center;\">HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N: an <a href=\"https:\/\/www.questionpro.com\/blog\/is-there-a-best-time-to-send-out-surveys-to-get-the-highest-responses\/\">ket g\u00f6ndermek i\u00e7in en iyi zaman<\/a><\/p>\n<h3><b><\/b><b><a id=\"Advantages_Good_Survey_Response_Rate\" class=\"blankurl\"><\/a>Anketlerinizin yan\u0131tlanma oran\u0131n\u0131 art\u0131rman\u0131n avantajlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130yi bir anket yan\u0131tlama oran\u0131n\u0131n avantajlar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Derinlemesine istatistiksel analiz yap\u0131lmas\u0131na yard\u0131mc\u0131 olurlar ve <\/span><b>kapsaml\u0131 pazar ara\u015ft\u0131rmas\u0131 i\u00e7g\u00f6r\u00fcleri<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Onlar <\/span><b>eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u00e7g\u00f6r\u00fcler sa\u011flay\u0131n<\/b><span style=\"font-weight: 400;\"> bir kurulu\u015fa veya markaya.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H\u0131zl\u0131 bir \u015fekilde yapman\u0131za yard\u0131mc\u0131 olabilir <\/span><b>\u00fcr\u00fcn veya hizmet y\u00fckseltmesi<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h3 class=\"text-center\" style=\"text-align: left;\"><strong>\u0130\u015fte daha y\u00fcksek anket tamamlama oranlar\u0131 elde etmenin en iyi 5 yolu:<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-90574\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Survey-Completion-Rates_info_900-1-1.png\" alt=\"daha y\u00fcksek yan\u0131t oran\u0131\" width=\"900\" height=\"3000\"><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz hesab\u0131n\u0131z\u0131 \u015fimdi olu\u015fturun<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Potansiyel kat\u0131l\u0131mc\u0131lardan \u00e7evrimi\u00e7i bir arac\u0131n ne kadar yararl\u0131 oldu\u011funu, mevcut \u00f6zelliklerden hangilerini be\u011fendiklerini ve araca hangi \u00f6zelliklerin eklenmesini istediklerini anlamak [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":621768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anket yan\u0131t oran\u0131 | \u0130yi anket yan\u0131t oran\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u0130yi anket yan\u0131tlama oran\u0131 kavram\u0131n\u0131 ve \u00f6nemini \u00f6\u011frenin. Daha y\u00fcksek anket tamamlama oranlar\u0131 elde etmenin en iyi be\u015f yolunu inceleyin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anket yan\u0131t oran\u0131 | \u0130yi anket yan\u0131t oran\u0131 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"\u0130yi anket yan\u0131tlama oran\u0131 kavram\u0131n\u0131 ve \u00f6nemini \u00f6\u011frenin. Daha y\u00fcksek anket tamamlama oranlar\u0131 elde etmenin en iyi be\u015f yolunu inceleyin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-27T05:52:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-20T22:43:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Good-Survey-response-rate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adi Bhat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adi Bhat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir\/\"},\"author\":{\"name\":\"Adi Bhat\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/6240dce6e1901b1a6c7f3dbd3e22567f\"},\"headline\":\"Anket yan\u0131tlama oran\u0131: Nedir ve nas\u0131l daha iyi hale getirilir?\",\"datePublished\":\"2018-08-27T05:52:53+00:00\",\"dateModified\":\"2023-06-20T22:43:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir\/\"},\"wordCount\":2143,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Anketler\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/anket-yanitlama-orani-nedir-ve-nasil-daha-iyi-hale-getirilir\/\",\"name\":\"Anket yan\u0131t oran\u0131 | \u0130yi anket yan\u0131t oran\u0131 | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2018-08-27T05:52:53+00:00\",\"dateModified\":\"2023-06-20T22:43:48+00:00\",\"description\":\"\u0130yi anket yan\u0131tlama oran\u0131 kavram\u0131n\u0131 ve \u00f6nemini \u00f6\u011frenin. 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