{"id":798951,"date":"2022-03-09T12:45:33","date_gmt":"2022-03-09T12:45:33","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/beta-test-toplulugu-nedir-ornek-olay-incelemesi\/"},"modified":"2022-03-09T12:45:33","modified_gmt":"2022-03-09T12:45:33","slug":"beta-test-toplulugu-nedir-ornek-olay-incelemesi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/beta-test-toplulugu-nedir-ornek-olay-incelemesi\/","title":{"rendered":"Beta Test Toplulu\u011fu: Nedir & \u00d6rnek Olay \u0130ncelemesi"},"content":{"rendered":"

Bir \u00fcr\u00fcn geli\u015ftirme a\u015famas\u0131ndayken, piyasaya s\u00fcr\u00fclmeden \u00f6nce baz\u0131 testlerden ge\u00e7mesi gerekir. Optimum bir kullan\u0131c\u0131 deneyimi i\u00e7in en kritik testlerden biri, genel s\u00fcr\u00fcmden \u00f6nce beta lansman\u0131d\u0131r. Beta testi yapan bir topluluk olu\u015fturmak en iyi yoldur.<\/span><\/p>\n

Beta toplulu\u011fu, \u00fcr\u00fcn\u00fc herkesten \u00f6nce kontroll\u00fc bir ortamda test etme ve ilgili verileri toplama f\u0131rsat\u0131na sahip olacak. Bu testler sayesinde \u00fcr\u00fcn\u00fcn do\u011fru \u00e7al\u0131\u015fmas\u0131 i\u00e7in hayati bilgiler elde edebilir, hatalar\u0131, kullan\u0131labilirlik sorunlar\u0131n\u0131 ve di\u011fer d\u00fczeltilebilir sorunlar\u0131 tespit edebiliriz.<\/span><\/p>\n

Beta test toplulu\u011fu nedir?<\/span><\/h2>\n

Beta test toplulu\u011fu, bir \u00fcr\u00fcn\u00fc halka sunmadan \u00f6nce son test turunda denemek ve incelemek \u00fczere se\u00e7ilen ve d\u00fczenlenen bir grup insand\u0131r.<\/span><\/p>\n

Markan\u0131n takip\u00e7ilerinden olu\u015fan bir topluluk oldu\u011funda, beta testini onlara sunmak daha pratik olacakt\u0131r \u00e7\u00fcnk\u00fc onlar \u015firketin en bilgili kullan\u0131c\u0131lar\u0131 ve \u00fcr\u00fcn\u00fcn birincil t\u00fcketicileridir. Genellikle marka el\u00e7ileridirler, bu da ilgili bilgileri sa\u011flama olas\u0131l\u0131klar\u0131n\u0131n daha y\u00fcksek oldu\u011fu anlam\u0131na gelir.<\/span><\/p>\n

Beta testleri bu nedenle nihai s\u00fcr\u00fcmden \u00f6nceki son test turudur. Sonu\u00e7 olarak, beta test kullan\u0131c\u0131lar\u0131 ger\u00e7ek kullan\u0131c\u0131lard\u0131r ve testleri yapay veya sahnelenmi\u015f bir ortam yerine do\u011fal bir ortamda ger\u00e7ekle\u015ftirirler.<\/span><\/p>\n

Beta testleri a\u00e7\u0131k ya da kapal\u0131 olabilir. A\u00e7\u0131k testte, herkes \u00fcr\u00fcn\u00fc kullanabilir ve genellikle \u00fcr\u00fcn\u00fcn beta a\u015famas\u0131nda oldu\u011fu konusunda bilgilendirilir. Kapal\u0131 beta testlerinde bu, mevcut m\u00fc\u015fteriler, kullan\u0131c\u0131lar veya \u00fccretli test kullan\u0131c\u0131lar\u0131 olabilen belirli bir grup insanla s\u0131n\u0131rl\u0131d\u0131r. Beta testleri ya belirli bir s\u00fcre boyunca ya da yeni bir hata rapor edilmeyene kadar devam eder.<\/span><\/p>\n

“Beta testi bize binlerce ger\u00e7ek m\u00fc\u015fteriden \u00f6zel geri bildirim sa\u011flad\u0131. Bu da yeni \u00f6zelliklerimizi yeni bir Zalando deneyimi olarak g\u00fcvenle yay\u0131nlamam\u0131z\u0131 sa\u011flad\u0131.” <\/span>-Dan Balica & Kevin Stine, Zalando<\/p><\/blockquote>\n

Beta test toplulu\u011fu \u00f6rne\u011fi<\/span><\/h2>\n

Beta testleri, ger\u00e7ek kullan\u0131c\u0131lara bir \u00fcr\u00fcn\u00fc ger\u00e7ek ancak kontroll\u00fc bir \u00fcretim ortam\u0131nda kullanma f\u0131rsat\u0131 sunar; \u00f6rne\u011fin, bir \u00fcr\u00fcn piyasaya s\u00fcr\u00fclmeden \u00f6nce hatalar\u0131, zay\u0131f kullan\u0131labilirli\u011fi veya di\u011fer sorunlar\u0131 ortaya \u00e7\u0131karmak i\u00e7in. <\/span><\/p>\n

Zandalo Voices Toplulu\u011fu Vaka \u00c7al\u0131\u015fmas\u0131<\/h3>\n

Zalando, ko\u015fulsuz m\u00fc\u015fteri odakl\u0131l\u0131\u011f\u0131 ile tan\u0131nan Berlin, Almanya merkezli bir e-ticaret \u015firketidir. S\u00fcrekli olarak olumlu m\u00fc\u015fteri deneyimleri ile sorunsuz bir m\u00fc\u015fteri yolculu\u011funa dikkat eder ve m\u00fc\u015fterilerine her zaman s\u00f6z hakk\u0131 verir. <\/span><\/p>\n

Zalando Voices Toplulu\u011fu 20.000 m\u00fc\u015fteriyi kapsamaktad\u0131r. Ekip d\u00fczenli olarak hem nitel hem de nicel pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctmektedir. Zalando, bir beta test toplulu\u011fu kullanarak kalitatif pazar ara\u015ft\u0131rmas\u0131<\/a> maliyetlerini %50 oran\u0131nda azaltmay\u0131 ba\u015fard\u0131. <\/span><\/p>\n

Zalando’nun ara\u015ft\u0131rma ekibi i\u00e7in a\u00e7\u0131k olan bir \u015fey var: \u00fcyelerinin y\u00fcksek d\u00fczeyde m\u00fc\u015fteri sadakatine<\/a> sahip oldu\u011fu etkile\u015fimli bir toplulukla, elde edilen verileri s\u0131rayla kullanarak ve \u015firketin m\u00fc\u015fterilerine fayda sa\u011flayarak y\u00fcksek etkiye sahip derin i\u00e7g\u00f6r\u00fcler olu\u015fturmak \u00e7ok kolayd\u0131r.<\/span><\/p>\n

\"Beta<\/p>\n

A\u015fa\u011f\u0131daki videoda, Zalando Ara\u015ft\u0131rma Ekibinden Dan Balica ve Kevin Stine, \u015firketin Zalando’nun yeni bir versiyonunu etkili ve do\u011frudan pazarlanabilir bir \u015fekilde geli\u015ftirmeyi ama\u00e7layan Zalando Sesleri i\u00e7inde beta test toplulu\u011funu b\u00fcy\u00fck \u00f6l\u00e7ekte nas\u0131l y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc etkileyici bir \u015fekilde ortaya koyuyor.<\/span><\/p>\n

Video: Topluluklarla beta testi<\/span><\/h3>\n

\u015eirket b\u00fcy\u00fck \u00f6l\u00e7ekte beta testleri ger\u00e7ekle\u015ftiriyor, elde ettikleri yan\u0131t oranlar\u0131n\u0131 ve elde edilen i\u00e7g\u00f6r\u00fclerin nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 anlat\u0131yor. Topluluk \u00fcyelerinin beta testi hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fcklerini duyal\u0131m. <\/span><\/p>\n

Her \u015feyden \u00f6nce: beta testi yapan topluluk kat\u0131l\u0131mc\u0131lar\u0131ndan gelen yan\u0131tlar s\u00fcrekli olarak olumlu olmu\u015ftur. Bir markayla y\u00fcksek d\u00fczeyde \u00f6zde\u015fle\u015fen sad\u0131k m\u00fc\u015fteriler, olumlu alg\u0131lanmak ve g\u00fc\u00e7lendirilmek ister.<\/span><\/p>\n

\"Zalando<\/p>\n

Zalando Voice Toplulu\u011fu ile beta testi hakk\u0131ndaki videoyu izleyelim.<\/span><\/p>\n

\nhttps:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/03\/ZALANDO_METHODE.mp4<\/a><\/video><\/div>\n

QuestionPro’dan M\u00fc\u015fteri \u0130\u00e7g\u00f6r\u00fcleri Toplulu\u011fu<\/span><\/h2>\n

QuestionPro’yu h\u0131zl\u0131, verimli, uygun maliyetli ve y\u00fcksek etkili niteliksel ve niceliksel i\u00e7g\u00f6r\u00fcler \u00fcretmek i\u00e7in nas\u0131l kullanabilece\u011finizi 1:1 canl\u0131 \u00e7evrimi\u00e7i demoda size g\u00f6stermekten mutluluk duyar\u0131z.<\/span><\/p>\n

Etkile\u015fimli \u00e7evrimi\u00e7i toplulu\u011funuzu bug\u00fcn olu\u015fturun ve rekabet\u00e7i bir i\u015f avantaj\u0131 sa\u011flamak ve ak\u0131ll\u0131 i\u015f kararlar\u0131 almak i\u00e7in anlaml\u0131 uzun vadeli ili\u015fkiler geli\u015ftirin.<\/p>\n

DEMO REZERVASYONU YAPTIRIN<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bir \u00fcr\u00fcn geli\u015ftirme a\u015famas\u0131ndayken, piyasaya s\u00fcr\u00fclmeden \u00f6nce baz\u0131 testlerden ge\u00e7mesi gerekir. Optimum bir kullan\u0131c\u0131 deneyimi i\u00e7in en kritik testlerden biri, […]<\/p>\n","protected":false},"author":49,"featured_media":706227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"\nBeta Test Toplulu\u011fu: Nedir & \u00d6rnek Olay \u0130ncelemesi | QuestionPro<\/title>\n<meta name=\"description\" content=\"Beta test toplulu\u011fu, bir \u00fcr\u00fcn\u00fc denemek ve incelemek \u00fczere se\u00e7ilmi\u015f ve d\u00fczenlenmi\u015f bir grup insand\u0131r. 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