{"id":798982,"date":"2016-09-27T06:00:27","date_gmt":"2016-09-27T06:00:27","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anket-yorgunlugu-nedir-ve-nasil-onlenir\/"},"modified":"2016-09-27T06:00:27","modified_gmt":"2016-09-27T06:00:27","slug":"anket-yorgunlugu-nedir-ve-nasil-onlenir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anket-yorgunlugu-nedir-ve-nasil-onlenir\/","title":{"rendered":"Anket Yorgunlu\u011fu: Nedir ve Nas\u0131l \u00d6nlenir?"},"content":{"rendered":"<p>\u015eirketler nihayet m\u00fc\u015fterinin sesini duymalar\u0131 gerekti\u011fini anlad\u0131lar ve ona m\u00fcmk\u00fcn olan her \u015fekilde soruyorlar; mektupla, \u00e7evrimi\u00e7i, telefonla, IVR ile, odak gruplar\u0131yla vb. Ancak ayn\u0131 zamanda, m\u00fc\u015fterilerin cevap vermemesine ve \u015firketlerin temel bir sesten mahrum kalmas\u0131na neden olan anket yorgunlu\u011fu da ya\u015fan\u0131yor.<\/p>\n<p>Ve hatta m\u00fc\u015fterinin yanl\u0131\u015f veri sa\u011flad\u0131\u011f\u0131 bir\u00e7ok durumla kar\u015f\u0131la\u015f\u0131yoruz ki bu daha da k\u00f6t\u00fc. Bu konu hakk\u0131nda konu\u015fal\u0131m.<\/p>\n<h2>Anket Yorgunlu\u011fu Nedir?<\/h2>\n<p>Anket yorgunlu\u011fu, bir anketi yan\u0131tlamak i\u00e7in 20 dakika harcad\u0131ktan sonra kat\u0131l\u0131mc\u0131larda s\u0131kl\u0131kla ortaya \u00e7\u0131kan bir tepki olarak kabul edilir. Bu, kat\u0131l\u0131mc\u0131lar\u0131n projeye daha fazla dahil olmak yerine daha az dikkat etmelerine ve cevaplar\u0131n\u0131 d\u00fc\u015f\u00fcnmek i\u00e7in daha az zaman harcamalar\u0131na neden olabilir.<\/p>\n<p>Bu hafta ka\u00e7 m\u00fc\u015fteri memnuniyeti anketi ile kar\u015f\u0131la\u015ft\u0131n\u0131z? Benim durumumda, deneyimimi de\u011ferlendirmemi istemeyen tek bir i\u015flem bile yapm\u0131yorum. Sinir bozucu olmaya ba\u015flad\u0131. G\u00f6r\u00fcnen o ki, anket yorgunlu\u011fu ya\u015fayan tek ki\u015fi ben de\u011filim. \u0130nsanlar s\u00fcrekli olarak ankete tabi tutulmaktan b\u0131km\u0131\u015f durumda ve buna kar\u015f\u0131 m\u00fccadele ediyorlar.<\/p>\n<p><a href=\"http:\/\/www.opinionlab.com\/media_coverage\/retailers-your-surveys-are-making-customers-suffer\/\">OpinionLab<\/a> taraf\u0131ndan toplanan bu sonu\u00e7lardan baz\u0131lar\u0131na g\u00f6z at\u0131n:<\/p>\n<blockquote>\n<ul>\n<li><em>M\u00fc\u015fterilerin %66&#8217;s\u0131 aktif olarak ula\u015farak geri bildirimde bulunmay\u0131 tercih ediyor.<\/em><\/li>\n<li><em>T\u00fcketicilerin neredeyse d\u00f6rtte \u00fc\u00e7\u00fc (%72) anketlerin bir web sitesi deneyimine m\u00fcdahale etti\u011fini s\u00f6yledi.<\/em><\/li>\n<li><em>M\u00fc\u015fterilerin %80&#8217;i bir anketi yar\u0131da b\u0131rakm\u0131\u015ft\u0131r. M\u00fc\u015fterilerin %52&#8217;si bir geri bildirim formunu doldurmak i\u00e7in 3 dakikadan fazla zaman harcamayacaklar\u0131n\u0131 belirtmi\u015ftir.<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>OpinionLab&#8217;in CMO&#8217;su Jonathan Levitt, Forbes&#8217;a verdi\u011fi bir r\u00f6portajda, yirmi y\u0131l \u00f6nce %20 civar\u0131nda olan anket yan\u0131tlar\u0131n\u0131n bug\u00fcn %2&#8217;ye d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fc\u011f\u00fcn\u00fc s\u00f6yl\u00fcyor. Basit\u00e7e s\u00f6ylemek gerekirse, t\u00fcketiciler YORULDU ve anket yorgunlu\u011fu ba\u015flad\u0131. Neden? Levitt&#8217;in a\u00e7\u0131klamas\u0131, t\u00fcketicilerin bu anketleri t\u00fcketici merkezli de\u011fil, &#8220;pazarlamac\u0131 merkezli&#8221; olarak alg\u0131lad\u0131klar\u0131 y\u00f6n\u00fcndedir. Ben buna tembel ve yarat\u0131c\u0131 olmayan pazarlama derdim.<\/p>\n<p>Anket yan\u0131t\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda yar\u0131\u015fmalar ve e\u015fantiyonlar kullanarak t\u00fcketicilerin ilgisini \u00e7ekme giri\u015fimlerinin kesinlikle hi\u00e7bir i\u015fe yaramad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Yine, t\u00fcketici bu stratejilerin ne oldu\u011funu hemen anlayabilir. Olumlu bir not olarak, t\u00fcketicilerin sosyal medya kanallar\u0131n\u0131 kullanarak g\u00f6r\u00fc\u015flerini do\u011frudan \u015firketlerle payla\u015fmay\u0131 tercih ettikleri g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p style=\"text-align: center;\">HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N: <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-survey\/\">T\u00fcketici Anketleri<\/a><\/p>\n<h2>Anket yorgunlu\u011funu \u00f6nleme stratejileri<\/h2>\n<p>Peki k\u00fc\u00e7\u00fck bir i\u015fletme sahibi veya pazarlama m\u00fcd\u00fcr\u00fc ne yapmal\u0131? S\u0130Z\u0130N d\u00fcnyan\u0131zdan ve bir s\u00fcr\u00fc toplant\u0131dan, \u00e7izelgeden ve grafikten \u00e7\u0131k\u0131p m\u00fc\u015fterilerinizin d\u00fcnyas\u0131na girmeniz gerekecek. Onlarla olduklar\u0131 yerde bulu\u015fmal\u0131s\u0131n\u0131z. Verileriniz birden fazla kaynaktan gelece\u011fi i\u00e7in bunun daha zahmetli oldu\u011funu kabul etmek gerekir, ancak zekiyseniz bunu ba\u015farabilirsiniz.<\/p>\n<p>\u0130\u015fte m\u00fc\u015fterilerinize eziyet etmeyi i\u00e7ermeyen geri bildirim toplaman\u0131n 6 alternatif yolu:<\/p>\n<ol>\n<li>\u0130nceleme sitelerini <strong>takip edin:<\/strong> \u0130nceleme sitelerinde aktif bir kat\u0131l\u0131mc\u0131 olun &#8211; \u00f6zellikle de i\u015fletmeniz perakende ise. Yelp veya TripAdvisor&#8217;\u0131 izleyin. Ayr\u0131ca Ebay, Amazon, Google yorumlar\u0131 gibi siteleri izledi\u011finizden emin olun. M\u00fc\u015fterinizin \u00fcr\u00fcn\u00fcn\u00fcz veya hizmetiniz hakk\u0131nda yorum b\u0131rakabilece\u011fi her yerde, siz de orada olmak istersiniz.<\/li>\n<li><strong>Twitter&#8217;da etkile\u015fime ge\u00e7in: <\/strong> S\u0131kl\u0131kla geri bildirimimi veya sorumu Twitter&#8217;da payla\u015fman\u0131n bana an\u0131nda ve co\u015fkulu bir yan\u0131t verdi\u011fini g\u00f6rd\u00fcm. \u015eirketinizin veya markan\u0131z\u0131n ad\u0131n\u0131n yan\u0131 s\u0131ra \u00fcr\u00fcn veya hizmetinizi tan\u0131mlayan kelimeler i\u00e7in hashtag aramalar\u0131n\u0131 kaydetti\u011finizden emin olun. \u0130zlenmesi gereken birka\u00e7 genel hashtag #CustomerService, #ServiceFail olabilir<img decoding=\"async\" class=\"aligncenter wp-image-12087 size-large\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2015\/04\/servicefail-450x413.png\" alt=\"Anket Yorgunlu\u011fu Nas\u0131l Tedavi Edilir?\" width=\"450\" height=\"413\"><\/li>\n<li><strong><a href=\"https:\/\/support.google.com\/alerts\/answer\/4815696?hl=en\">Google Alerts&#8217;\u00fc kurun<\/a>:<\/strong> Bu, web \u00fczerindeki her t\u00fcrl\u00fc geri bildirimi izlemenize yard\u0131mc\u0131 olacakt\u0131r. M\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede yan\u0131t verebilmek istedi\u011finiz i\u00e7in, ortaya \u00e7\u0131kar \u00e7\u0131kmaz teslim edilmelerini tavsiye ederim<\/li>\n<li>Sosyal medya anketi yap\u0131n: QuestionPro, bir anket veya tek soruluk bir anket olu\u015fturmay\u0131 ve<a href=\"https:\/\/www.questionpro.com\/help\/56.html\"> bunu sosyal medya \u00fczerinden payla\u015fmay\u0131<\/a> kolayla\u015ft\u0131r\u0131r. Bu, do\u011frudan geri bildirim vermek isteyen %66&#8217;l\u0131k kesimin avantaj\u0131na olacakt\u0131r.<\/li>\n<li><strong>T\u00fcketici \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu Olu\u015fturun: <\/strong> <a href=\"https:\/\/www.questionpro.com\/communities\/\" target=\"_blank\" rel=\"noopener\">T\u00fcketici i\u00e7g\u00f6r\u00fc topl<\/a>ulu\u011fu <a href=\"https:\/\/www.questionpro.com\/communities\/\" target=\"_blank\" rel=\"noopener\">olu\u015fturdu\u011funuzda<\/a>, de\u011ferli geri bildirimler toplayabilir ve m\u00fc\u015fterinizin ne istedi\u011fini \u00f6\u011frenebilirsiniz. Geleneksel anketten, \u00e7evrimi\u00e7i \u00fcye portal\u0131 \u00fczerinden eri\u015filebilen tart\u0131\u015fmalar, h\u0131zl\u0131 anketler, fikir geli\u015ftirme ve \u00e7evrimi\u00e7i <a href=\"https:\/\/www.questionpro.com\/blog\/leave-focus-groups-step-into-live-discussions\/\" target=\"_blank\" rel=\"noopener\">odak gruplar\u0131<\/a> gibi daha niteliksel tekliflere kadar, \u00fcr\u00fcnlerinizi ve nihayetinde kar hanenizi iyile\u015ftirmek i\u00e7in benzersiz i\u00e7g\u00f6r\u00fcler elde edebileceksiniz.<\/li>\n<li>Web sitenize <strong>bir Geri Bildirim Sekmesi ekleyin<\/strong>: QuestionPro k\u0131sa s\u00fcre \u00f6nce <a href=\"https:\/\/www.questionpro.com\/2015\/03\/23\/how-to-grab-more-customer-feedback-and-engagement-from-web-site-visitors\/\">g\u00f6m\u00fcl\u00fc web anketi \u00f6zelli\u011fini<\/a> g\u00fcncelledi, bu nedenle <a href=\"https:\/\/www.questionpro.com\/2015\/03\/23\/how-to-grab-more-customer-feedback-and-engagement-from-web-site-visitors\/\">web<\/a> siteniz i\u00e7in basit bir geri bildirim anketi olu\u015fturman\u0131n tam zaman\u0131. \u00c7ok basit tutman\u0131z\u0131 tavsiye ederim &#8211; belki sadece &#8220;Size nas\u0131l yard\u0131mc\u0131 olabilirim?&#8221; \u015feklinde bir metin sorusu kullanabilirsiniz.<\/li>\n<\/ol>\n<p>Bunlar\u0131n hepsi, m\u00fc\u015fteri geri bildirimlerini sizin \u015fartlar\u0131n\u0131z yerine ONLARIN \u015fartlar\u0131na g\u00f6re toplaman\u0131n ve b\u00f6ylece anket yorgunlu\u011funu \u00f6nlemenin basit ve kolay yollar\u0131d\u0131r. Hepsi h\u0131zl\u0131, kolay ve \u00e7o\u011funlukla \u00fccretsizdir. Bu nedenle, kendinizi ve m\u00fc\u015fteri geri bildirimlerinizi, oda\u011f\u0131 tekrar m\u00fc\u015fteriye ve onlar\u0131n deneyimine veren yeni bir programa koyun.<\/p>\n<p class=\"p1\"><strong> <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX<\/a> ile ola\u011fan\u00fcst\u00fc bir m\u00fc\u015fteri deneyimi mi sunmak istiyorsunuz?<\/strong> M\u00fc\u015fterilerinizi her temas noktas\u0131nda nas\u0131l memnun edece\u011finiz ve onlar\u0131 nas\u0131l marka savunucular\u0131na d\u00f6n\u00fc\u015ft\u00fcrece\u011finiz hakk\u0131nda daha fazlas\u0131n\u0131 ke\u015ffedin.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>CX 10 g\u00fcnl\u00fck \u00fccretsiz denemenize \u015fimdi eri\u015fin<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketler nihayet m\u00fc\u015fterinin sesini duymalar\u0131 gerekti\u011fini anlad\u0131lar ve ona m\u00fcmk\u00fcn olan her \u015fekilde soruyorlar; mektupla, \u00e7evrimi\u00e7i, telefonla, IVR ile, odak [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":582413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anket Yorgunlu\u011fu: Nedir ve Nas\u0131l \u00d6nlenir? 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