{"id":799502,"date":"2018-11-13T05:31:09","date_gmt":"2018-11-13T12:31:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anahtar-performans-gostergeleri-tanim-metrikler-ve-ornekler\/"},"modified":"2023-06-26T19:32:59","modified_gmt":"2023-06-26T19:32:59","slug":"anahtar-performans-gostergeleri-tanim-metrikler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anahtar-performans-gostergeleri-tanim-metrikler-ve-ornekler\/","title":{"rendered":"Anahtar Performans G\u00f6stergeleri: Tan\u0131m, Metrikler ve \u00d6rnekler"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Temel performans g\u00f6stergeleri, i\u015fletmelerin performanslar\u0131n\u0131 ve stratejik hedeflerine do\u011fru ilerlemelerini de\u011ferlendirmek i\u00e7in kulland\u0131klar\u0131 \u00f6l\u00e7\u00fclebilir metriklerdir. Temel performans g\u00f6stergeleri, i\u015fletmelere hedeflerine ne kadar ula\u015ft\u0131klar\u0131n\u0131 belirlemede, iyile\u015ftirme alanlar\u0131n\u0131 tespit etmede ve i\u015f planlar\u0131 hakk\u0131nda e\u011fitimli kararlar almada yard\u0131mc\u0131 olabilir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu blogda, KPI&#8217;lar\u0131n tan\u0131m\u0131, \u00f6l\u00e7\u00fctleri ve raporlamas\u0131 gibi temel konular\u0131n yan\u0131 s\u0131ra uygulamada nas\u0131l kullan\u0131labileceklerine dair \u00f6rneklere de de\u011finece\u011fiz.<\/span><\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n\t<li><a href=\"#What_are_key_performance_indicators_(KPI)\">Anahtar performans g\u00f6stergeleri (KPI) nelerdir?<\/a><\/li>\n\t<li><a href=\"#Key_Performance_Indicator_(KPI)_Example\">Anahtar Performans G\u00f6stergesi (KPI) \u00d6rne\u011fi<\/a><\/li>\n    <li><a href=\"#Key_Performance_Indicators_(KPI)_Metrics\">Anahtar Performans G\u00f6stergeleri (KPI) Metrikleri<\/a><\/li>\n\t<li><a href=\"#Key_Performance_Indicators_KPIs_Report\">Temel Performans G\u00f6stergeleri KPI Raporu<\/a><\/li>\n\t<li><a href=\"#How_QuestionPro_helps_in_measuring_key_performance_indicators?\">QuestionPro anahtar performans g\u00f6stergelerinin \u00f6l\u00e7\u00fclmesine nas\u0131l yard\u0131mc\u0131 olur?<\/a><\/li>\n\t\n<\/ol>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"What_are_key_performance_indicators_(KPI)\">Anahtar performans g\u00f6stergeleri (KPI) nelerdir?<\/h2>\n\n<p><span style=\"font-weight: 400;\">Anahtar Performans G\u00f6stergesi (KPI), bir kurulu\u015fun temel i\u015f hedeflerine ne kadar verimli bir \u015fekilde ula\u015ft\u0131\u011f\u0131n\u0131 etkili bir \u015fekilde g\u00f6steren \u00f6l\u00e7\u00fclebilir bir de\u011ferdir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0130yi bir KPI pratiktir, \u00f6zl\u00fcd\u00fcr, izlenmesi kolayd\u0131r ve \u00f6nc\u00fc ve gecikmeli g\u00f6stergeler i\u00e7erir. \u00d6nc\u00fc g\u00f6stergeler, \u015firket y\u00f6neticileri ve di\u011fer y\u00f6neticiler taraf\u0131ndan bir kurulu\u015fun ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemli oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen fakt\u00f6rleri izlemek ve analiz etmek i\u00e7in kullan\u0131lan i\u015f \u00f6l\u00e7\u00fctleridir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">KPI&#8217;lar kurulu\u015ftan kurulu\u015fa farkl\u0131l\u0131k g\u00f6sterir ve \u00e7o\u011funlukla i\u015f \u00f6nceliklerine dayan\u0131r. \u00d6rne\u011fin, KPI&#8217;lar\u0131n temel performans g\u00f6stergelerinden biri veya halka a\u00e7\u0131k bir \u015firket b\u00fcy\u00fck olas\u0131l\u0131kla hisse fiyat\u0131 olurken, \u00f6zel sekt\u00f6re ait bir i\u015fletme veya bir startup i\u00e7in KPI yeni  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/acquire-reliable-customer-feedback\/\">\n  <span style=\"font-weight: 400;\">edinilen m\u00fc\u015fteriler<\/span>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Do\u011frudan ticari rakiplerin bile, bireysel i\u015f stratejileri ve y\u00f6netim bak\u0131\u015f a\u00e7\u0131lar\u0131na g\u00f6re \u00f6zelle\u015ftirilmi\u015f farkl\u0131 bir dizi temel performans g\u00f6stergesini izlemesi muhtemeldir. KPI, \u00e7al\u0131\u015fan ki\u015filere ve ilgili rollerine veya pozisyonlar\u0131na ba\u011fl\u0131 olarak ayn\u0131 kurulu\u015f i\u00e7inde bile de\u011fi\u015febilir.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">  \u00d6rne\u011fin, bir kurulu\u015fun CEO&#8217;su karl\u0131l\u0131\u011f\u0131 kurulu\u015fun ba\u015far\u0131s\u0131n\u0131n en \u00f6nemli \u00f6l\u00e7\u00fct\u00fc olarak g\u00f6rebilir. Bununla birlikte, kurulu\u015fun sat\u0131\u015f ba\u015fkan\u0131, ba\u015far\u0131l\u0131 sat\u0131\u015f sunumlar\u0131n\u0131n kaybedilen m\u00fc\u015fterilere oran\u0131n\u0131 en y\u00fcksek \u00f6ncelikli KPI olarak g\u00f6rebilir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Farkl\u0131 i\u015fletmeler ve bunlar\u0131n birimleri ile uyumlu departmanlar tipik olarak kendi temel performans g\u00f6stergelerine g\u00f6re \u00f6l\u00e7\u00fcl\u00fcr ve bu da baz\u0131lar\u0131 kurumsal d\u00fczeyde baz\u0131lar\u0131 da belirli departman d\u00fczeyinde olmak \u00fczere kurulu\u015f genelinde bir KPI kar\u0131\u015f\u0131m\u0131na neden olur.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/employee-evaluation-surveys\/\">\n  <span style=\"font-weight: 400;\">30+ \u00dcCRETS\u0130Z \u00c7al\u0131\u015fan De\u011ferlendirme Anketi \u015eablonu<\/span>\n<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"Key_Performance_Indicator_(KPI)_Example\">Anahtar performans g\u00f6stergesi (KPI) \u00f6rne\u011fi<\/h2>\n\n<p><span style=\"font-weight: 400;\">Kolluk kuvvetlerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 ve otoyoldaki s\u00fcr\u00fcc\u00fclerin h\u0131zlar\u0131n\u0131 izledi\u011finizi varsayal\u0131m. Size Temmuz 2018&#8217;den Kas\u0131m 2018&#8217;e kadar s\u00fcr\u00fcc\u00fclerin ortalama h\u0131z\u0131n\u0131 hesaplama g\u00f6revi verildi, \u00e7\u00fcnk\u00fc bir \u00f6nceki y\u0131l bu s\u00fcre zarf\u0131nda bir\u00e7ok kaza meydana geldi.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu durumda, Temmuz-Kas\u0131m aylar\u0131 hari\u00e7 s\u00fcr\u00fcc\u00fclerin ortalama h\u0131zlar\u0131n\u0131 bilmeniz sizin i\u00e7in yararl\u0131 olacakt\u0131r. Diyelim ki di\u011fer aylarda s\u00fcr\u00fcc\u00fclerin ortalama h\u0131z\u0131 saatte 50 mil ise, \u015fimdi bu \u00f6rnekte bahsedilen aylar i\u00e7in ortalama h\u0131z\u0131 hesaplaman\u0131z gerekir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Temmuz ile Kas\u0131m aylar\u0131 aras\u0131nda s\u00fcr\u00fcc\u00fclerin ortalama h\u0131z\u0131n\u0131n saatte 60 mil oldu\u011fu varsay\u0131l\u0131rsa, s\u00fcr\u00fcc\u00fclerin herhangi bir aydan saatte 10 mil daha y\u00fcksek h\u0131zda ara\u00e7 kulland\u0131klar\u0131 a\u00e7\u0131kt\u0131r. Burada KPI&#8217;n\u0131z a\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015ft\u0131r:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">Temmuz 2018&#8217;den Kas\u0131m 2018&#8217;e kadar s\u00fcr\u00fcc\u00fclerin ortalama h\u0131z\u0131n\u0131 hesaplamak.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">2018&#8217;in di\u011fer t\u00fcm aylar\u0131 i\u00e7in s\u00fcr\u00fcc\u00fclerin ortalama h\u0131z\u0131n\u0131 bilmek.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Temmuz 2018&#8217;den Kas\u0131m 2017&#8217;ye kadar s\u00fcr\u00fcc\u00fclerin ortalama h\u0131z\u0131n\u0131 bilmek.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">S\u00fcr\u00fcc\u00fclerin 2018 y\u0131l\u0131 i\u00e7in di\u011fer t\u00fcm aylardaki ortalama h\u0131zlar\u0131n\u0131 bilmek.<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Burada ba\u015fka bir \u00f6rnek verelim. Yerel bir bar\u0131n sahibi oldu\u011funuzu d\u00fc\u015f\u00fcnelim. Temel performans g\u00f6stergeniz olarak ziyaret ba\u015f\u0131na ki\u015fi ba\u015f\u0131na ortalama pint miktar\u0131n\u0131 belirlerken, ziyaret ba\u015f\u0131na ki\u015fi ba\u015f\u0131na 1,4 pint ve ge\u00e7en ay\u0131n ziyaret ba\u015f\u0131na ki\u015fi ba\u015f\u0131na 1,3 pint ortalamas\u0131na k\u0131yasla ziyaret ba\u015f\u0131na ki\u015fi ba\u015f\u0131na 1,2 pint ortalaman\u0131z oldu\u011funu fark ettiniz.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu \u00f6zel \u00f6rnekte, belirli KPI&#8217;lar olu\u015fturmak, daha \u00f6nce fark\u0131nda olmad\u0131\u011f\u0131n\u0131z veya g\u00f6zden ka\u00e7\u0131rm\u0131\u015f olabilece\u011finiz sorular\u0131n yan\u0131tlar\u0131n\u0131 bulman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/human-resources-surveys\/\">\n  <span style=\"font-weight: 400;\">50+ \u00dcCRETS\u0130Z \u00c7al\u0131\u015fan ve \u0130nsan Kaynaklar\u0131 Anketi \u015eablonu<\/span>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"Key_Performance_Indicators_(KPI)_Metrics\">Anahtar performans g\u00f6stergeleri (KPI) metrikleri<\/h2>\n\n<p><span style=\"font-weight: 400;\">Her \u015feyden \u00f6nce, herhangi bir i\u015fletme sahibi veya CEO size do\u011frudan &#8220;Kurulu\u015fumun performans\u0131n\u0131 nas\u0131l \u00f6l\u00e7ece\u011finizi d\u00fc\u015f\u00fcn\u00fcyorsunuz?&#8221; diye soracakt\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bunu yapmaman\u0131n tek yolu i\u00e7g\u00fcd\u00fclerinizi takip etmektir. Bununla birlikte, ba\u015far\u0131l\u0131 bir i\u015fletmeyi y\u00f6netmek, analiti\u011fin kapsaml\u0131 bir \u015fekilde anla\u015f\u0131lmas\u0131n\u0131 ve ilgili t\u00fcm departmanlar i\u00e7in organize bir dizi rol ve sorumluluk gerektirir. Ve t\u00fcm bunlar do\u011fru temel performans g\u00f6stergeleri ve KPI metrikleri izlenmeden yap\u0131lamaz.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Temel Performans G\u00f6stergeleri olarak da adland\u0131r\u0131lan i\u015f metrikleri KPI&#8217;lar, bir kurulu\u015fun stratejik hedeflerine ula\u015fmadaki ba\u015far\u0131s\u0131n\u0131 belirleyen \u00f6l\u00e7\u00fclebilir bir de\u011fer g\u00f6sterir. KPI \u00f6l\u00e7\u00fcmleri, kurulu\u015fun veya i\u015fletmenin belirlenen zaman diliminde hedefine ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 belirlemeye yard\u0131mc\u0131 olur.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Y\u00fczlerce KPI metri\u011fi vard\u0131r, ancak bunlar\u0131n hepsini \u00f6l\u00e7menin bir anlam\u0131 yoktur. \u0130\u015f hedeflerinize ba\u011fl\u0131 olarak, i\u015fletmenizin nas\u0131l performans g\u00f6sterdi\u011fini ger\u00e7ek zamanl\u0131 olarak anlamak i\u00e7in i\u015f performans\u0131 metriklerinizi takip etmelisiniz.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Alakas\u0131z \u00f6l\u00e7\u00fcmleri takip etmek, sizi ger\u00e7ekten \u00f6nemli olan do\u011fru \u015feylere odaklanmaktan al\u0131koyacakt\u0131r. A\u015fa\u011f\u0131da, herhangi bir i\u015fletme veya kurulu\u015fun \u00f6l\u00e7meyi hedeflemesi gereken en ilgili KPI metrikleri yer almaktad\u0131r:<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1410\" height=\"1182\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/key-performance-indecators-matrics.jpg\" alt=\"anahtar-performans-g&#xF6;stergeleri-metrikleri\" class=\"wp-image-791804\"\/><\/figure>\n\n<ol>\n<li><h3><span style=\"font-weight: 400;\">Net destek\u00e7i puan\u0131 (NPS)<\/span><\/h3><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">\n  <span style=\"font-weight: 400;\">Net Tavsiye Skoru<\/span>\n<\/a><span style=\"font-weight: 400;\"> sadece KPI&#8217;lar\u0131, i\u015finizi ve m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek i\u00e7in de\u011fil, ayn\u0131 zamanda performans\u0131n\u0131z\u0131 \u00f6l\u00e7mek i\u00e7in de g\u00fc\u00e7l\u00fc bir metriktir. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/calisan-memnuniyeti-anketi-basari-icin-30-soru\/\">\n  <span style=\"font-weight: 400;\">\u00e7al\u0131\u015fan memnuniyeti<\/span>\n<\/a><span style=\"font-weight: 400;\"> seviyeleri. \u0130kinci durumda, \u00e7al\u0131\u015fan Net Tavsiye Skoru s\u00f6z konusudur.<\/span><br\/><br\/><span style=\"font-weight: 400;\">Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr:<\/span><br\/><span style=\"font-weight: 400;\">Bu metrik, g\u00fc\u00e7l\u00fc bir soru sorularak belirlenen 10 puanl\u0131k bir \u00f6l\u00e7ek \u00fczerinden \u00f6l\u00e7\u00fcl\u00fcr:<\/span><br\/><br\/><span style=\"font-weight: 400;\">&#8220;Kurulu\u015fumuzla ilgili t\u00fcm deneyiminizi g\u00f6z \u00f6n\u00fcnde bulundurarak, 0-10 aras\u0131 bir \u00f6l\u00e7ekte, bu kurulu\u015fu ailenize ve arkada\u015flar\u0131n\u0131za tavsiye etme olas\u0131l\u0131\u011f\u0131n\u0131z nedir?&#8221;<\/span><br\/><span style=\"font-weight: 400;\">Buna g\u00f6re<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-calculation\/\">\n  <span style=\"font-weight: 400;\"> Net Tavsiye Skoru hesaplamas\u0131<\/span>\n<\/a><span style=\"font-weight: 400;\">&#8216;de \u00e7al\u0131\u015fan veya m\u00fc\u015fteri memnuniyetinin \u00fc\u00e7 seviyesi vard\u0131r:<\/span><\/li>\n<\/ol>\n\n<ul>\n<li><b>Destek\u00e7iler (puan 9-10):<\/b> <span style=\"font-weight: 400;\">Bunlar, \u015f\u00fcphesiz olumlu a\u011f\u0131zdan a\u011f\u0131za yay\u0131lacak ve ailelerini ve arkada\u015flar\u0131n\u0131 i\u015fletmenize veya kurulu\u015funuza y\u00f6nlendirecek olan son derece sad\u0131k m\u00fc\u015fteriler veya \u00e7al\u0131\u015fanlard\u0131r<\/span><\/li>\n\n\n\n<li><b>Pasifler (puan 7-8):<\/b> <span style=\"font-weight: 400;\">Bunlar, daha iyi bir se\u00e7enek bulduklar\u0131nda h\u0131zla yollar\u0131na devam edecek olan memnun ancak \u00e7ok da hevesli olmayan m\u00fc\u015fteriler veya \u00e7al\u0131\u015fanlard\u0131r.<\/span><\/li>\n\n\n\n<li><b>Detrakt\u00f6rler (0-6 puan):<\/b> <span style=\"font-weight: 400;\">Bunlar, markan\u0131z\u0131n itibar\u0131na kolayca zarar verebilecek, \u015firketiniz veya kurulu\u015funuz hakk\u0131nda olumsuz a\u011f\u0131zdan a\u011f\u0131za veya bilgi yaymaya ba\u011fl\u0131 olan hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fram\u0131\u015f m\u00fc\u015fteriler veya \u00e7al\u0131\u015fanlard\u0131r.<\/span><br\/><br\/><span style=\"font-weight: 400;\">\u0130lgili KPI verilerini toplad\u0131ktan ve sonu\u00e7lar\u0131 de\u011ferlendirdikten sonra, \u00fcr\u00fcnlerinizi nas\u0131l geli\u015ftirebilece\u011finiz, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 nas\u0131l<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/calisan-bagliligi-anketi-tanim-sorular-ve-daha-fazlasi\/\">\n  <span style=\"font-weight: 400;\"> ni\u015fanl\u0131l\u0131k<\/span>\n<\/a><span style=\"font-weight: 400;\">veya <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/calisan-memnuniyeti-anketi-basari-icin-30-soru\/\">\n  <span style=\"font-weight: 400;\">\u00e7al\u0131\u015fan memnuniyeti.<\/span>\n<\/a><\/li>\n<\/ul>\n\n<ol start=\"2\">\n<li><span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u00dcr\u00fcn geli\u015ftirme ve sat\u0131\u015f gelirleri<\/span> <br\/><span style=\"font-weight: 400;\">Kurulu\u015funuz veya i\u015fletmeniz hakk\u0131nda pek \u00e7ok \u015fey anlatt\u0131\u011f\u0131 i\u00e7in bir ba\u015fka \u00f6nemli metriktir.<\/span><br\/><br\/><span style=\"font-weight: 400;\">Aydan aya sat\u0131\u015flar ve \u00fcr\u00fcn geli\u015fimi, \u00e7al\u0131\u015fanlar\u0131n \u00fcr\u00fcn geli\u015ftirme konusunda hedefe ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131, m\u00fc\u015fterilerin \u00fcr\u00fcnlerinizi sat\u0131n almakla ilgilenip ilgilenmedi\u011fini ve hala rekabetin i\u00e7indeyseniz t\u00fcm pazarlama \u00e7abalar\u0131n\u0131z\u0131n do\u011fru y\u00f6ne kanalize edilip edilmedi\u011fini ve \u00e7ok daha fazlas\u0131n\u0131 g\u00f6sterir.<\/span><br\/><br\/><span style=\"font-weight: 400;\">Bu \u00f6l\u00e7\u00fct\u00fc de\u011ferlendirirken ve <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/smart-amaclar-ve-hedefler-tanim-ozellikler-ve-ornekler\/\">\n  <span style=\"font-weight: 400;\">hedefler<\/span>\n<\/a><span style=\"font-weight: 400;\">Bu metri\u011fin, pazardaki de\u011fi\u015fiklikler, \u00f6nceki pazarlama kampanyalar\u0131 gibi bir\u00e7ok fakt\u00f6rden etkilendi\u011fini anlamak \u00f6nemlidir, <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/calisan-bagliligi-anketi-tanim-sorular-ve-daha-fazlasi\/\">\n  <span style=\"font-weight: 400;\">\u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131<\/span>\n<\/a><span style=\"font-weight: 400;\">rekabet\u00e7i eylemler, vb.<\/span><\/li>\n<\/ol>\n\n<ol start=\"3\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u00c7al\u0131\u015fan kayb\u0131<\/span> <br\/><span style=\"font-weight: 400;\">Herhangi bir kurulu\u015f veya i\u015fletme i\u00e7in temel performans g\u00f6stergeleri metriklerinden biridir. \u0130\u015fverenler genellikle \u015funlar\u0131 dikkate al\u0131r  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/calisanlari-elde-tutma-nedir-ve-stratejiler\/\"><span style=\"font-weight: 400;\">YIPRANMA<\/span><\/a><span style=\"font-weight: 400;\">  de\u011ferli bir i\u015fg\u00fcc\u00fcn\u00fcn kayb\u0131 olarak g\u00f6r\u00fclebilir. Bir \u00e7al\u0131\u015fan kurumdan ayr\u0131l\u0131rken, kurumda g\u00f6rev yapt\u0131\u011f\u0131 s\u00fcre boyunca geli\u015ftirdi\u011fi rafine bir beceri setini de beraberinde g\u00f6t\u00fcr\u00fcr.<\/span><br\/><br\/><span style=\"font-weight: 400;\">Y\u0131pranma maliyetinin son derece y\u00fcksek oldu\u011fundan ve bir kurulu\u015fun mali tablolar\u0131n\u0131 etkileyebilece\u011finden bahsetmiyorum bile.<\/span><br\/><br\/>W<span style=\"font-weight: 400;\">Bir kurulu\u015f bir \u00e7al\u0131\u015fan\u0131 i\u015fe ald\u0131\u011f\u0131nda, ilgili i\u015fe al\u0131m, e\u011fitim, ekipman, sosyal haklar ve te\u015fvik maliyetleri de hesaplan\u0131r. Ek maliyete i\u015fe al\u0131m uzmanlar\u0131, kat\u0131l\u0131mc\u0131 i\u015fe al\u0131m y\u00f6neticileri vb. i\u00e7in personel zaman\u0131 dahildir. Bu nedenle, kilit \u00f6l\u00e7\u00fctlerden biri haline gelir.<\/span><\/li>\n<\/ol>\n\n<ol start=\"4\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u00c7al\u0131\u015fan mutlulu\u011fu<\/span> <br\/><span style=\"font-weight: 400;\">Yeni bir ara\u015ft\u0131rmaya g\u00f6re, \u00e7al\u0131\u015fanlar mutlu olduklar\u0131nda i\u015flerinde %12 daha etkili oluyorlar. Basit matematik; memnun \u00e7al\u0131\u015fanlar = \u00fcretken \u00e7al\u0131\u015fanlar. \u00c7al\u0131\u015fan veya m\u00fc\u015fteri memnuniyet d\u00fczeyini y\u00fcksek tutmak, ekibe ve kuruma uzun vadeli bir ba\u011fl\u0131l\u0131k sa\u011flar.  <\/span><br\/><br\/><span style=\"font-weight: 400;\">Bu nedenle \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n mutlu olup olmad\u0131klar\u0131n\u0131 ve kurulu\u015fun bir par\u00e7as\u0131 olmaktan heyecan duyup duymad\u0131klar\u0131n\u0131 d\u00fczenli olarak kontrol etmek \u00f6nemlidir.<\/span><\/li>\n<\/ol>\n\n<ol start=\"5\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Hedeflere ve kilometre ta\u015flar\u0131na ula\u015fma<\/span> <span style=\"font-weight: 400;\">Her i\u015fletmenin, \u015firketinizin faaliyetlerine, hedef belirlemesine, bu hedefe ula\u015fmak i\u00e7in ayr\u0131lan s\u00fcreye vb. h\u0131zl\u0131 bir genel bak\u0131\u015f sa\u011flamak i\u00e7in stratejik hedefleri ve kilometre ta\u015flar\u0131 vard\u0131r. Atanan hedeflerin say\u0131s\u0131n\u0131n ve \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in hedef belirlemenin zaman\u0131nda kontrol edilmesi, sizin ve kurulu\u015funuzun kilometre ta\u015flar\u0131na ula\u015fmas\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/span><br\/><br\/><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/calisan-net-tavsiye-skoru-enps-nedir-ucretsiz-kilavuz\/\">\n  <span style=\"font-weight: 400;\">\u00c7al\u0131\u015fan Net Tavsiye Skoru &#8211; Tan\u0131m, Soru, Form\u00fcl, Hesaplama ve K\u0131yaslama<\/span>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\" id=\"Key_Performance_Indicators_KPIs_Report\">Anahtar performans g\u00f6stergeleri KPI raporu<\/h2>\n\n<p><span style=\"font-weight: 400;\">Bir KPI raporu, ister \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 ister Net Tavsiye Skoru a\u00e7\u0131s\u0131ndan olsun, kurulu\u015funuzun ula\u015fmak istedi\u011fi rakam\u0131 tam olarak tan\u0131mlamas\u0131na ve izlemesine yard\u0131mc\u0131 olacak stratejik bir hedef belirleme y\u00f6ntemidir, <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/calisan-bagliligi-anketi-tanim-sorular-ve-daha-fazlasi\/\">\n  <span style=\"font-weight: 400;\">\u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131<\/span>\n<\/a><span style=\"font-weight: 400;\"> ve memnuniyet, i\u015fletme geliri, finansal b\u00fcy\u00fcme vb.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, a\u015fa\u011f\u0131dakileri takip etmek istiyorsan\u0131z <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/calisanlari-elde-tutma-nedir-ve-stratejiler\/\">\n  <span style=\"font-weight: 400;\">\u00e7al\u0131\u015fan y\u0131pranmas\u0131<\/span>\n<\/a><span style=\"font-weight: 400;\"> B\u00f6lgelere (ofislerinizin bulundu\u011fu yerler) g\u00f6re oran, \u00f6nceki y\u0131llara ait y\u0131pranma oranlar\u0131n\u0131, i\u015fe al\u0131m ve i\u015fe al\u0131\u015ft\u0131rman\u0131n etkin maliyetini vb. bilmeniz gerekir. <\/span> <\/p>\n\n<p><span style=\"font-weight: 400;\">Faaliyetlerle ilgili gerekli t\u00fcm bilgileri toplay\u0131n ve daha sonra bu verileri \u00f6nceki y\u0131llara g\u00f6re y\u0131pranma oran\u0131n\u0131 analiz etmek ve kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in kullan\u0131n.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu sadece bir \u00f6rnek. G\u00f6sterge tablosu, temel performans g\u00f6stergeleri metriklerinin bir par\u00e7as\u0131 olmas\u0131 gerekti\u011fine karar verdi\u011finiz herhangi bir say\u0131da \u00f6zelli\u011fe sahip olabilir.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Gelir \u00f6nemli bir \u00f6zelliktir ve genellikle pazarlama ve sat\u0131\u015f ekibinin ba\u015fl\u0131ca KPI&#8217;s\u0131d\u0131r. Hedeflere mali y\u0131l\u0131n ba\u015f\u0131nda veya daha \u00f6ncesinde karar verilir. Y\u0131l boyunca ilerlemeyi takip etmenin ne kadar kolay olaca\u011f\u0131n\u0131 hayal edin!<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0130\u015fte bir KPI raporunun nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcne dair bir \u00f6rnek:<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/11\/Blog-Insert-Image.jpg\" alt=\"\"\/><\/figure>\n\n<p><span style=\"font-weight: 400;\">Bu raporda, farkl\u0131 temel performans g\u00f6stergelerini ve KPI metriklerini g\u00f6rebilirsiniz. Kurulu\u015flar kendilerini herhangi bir zamanda organize edebilir ve \u00e7al\u0131\u015fanlar\u0131n\u0131n kaydetti\u011fi ilerlemeyi takip etmek i\u00e7in departman y\u00f6neticileriyle temasa ge\u00e7ebilir.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"How_QuestionPro_helps_in_measuring_key_performance_indicators?\">QuestionPro anahtar performans g\u00f6stergelerinin \u00f6l\u00e7\u00fclmesine nas\u0131l yard\u0131mc\u0131 olur?<\/h2>\n\n<p><span style=\"font-weight: 400;\">QuestionPro, veri toplama, analiz ve raporlamay\u0131 kolayla\u015ft\u0131ran \u00e7e\u015fitli \u00f6zellikler ve ara\u00e7lar sunarak Temel Performans G\u00f6stergelerinin (KPI) \u00f6l\u00e7\u00fclmesine yard\u0131mc\u0131 olabilir. \u0130\u015fte QuestionPro&#8217;nun KPI&#8217;lar\u0131 \u00f6l\u00e7menize nas\u0131l yard\u0131mc\u0131 olabilece\u011fi:  <\/span><\/p>\n\n<ul>\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Anket olu\u015fturma<\/span> <br\/><span style=\"font-weight: 400;\">QuestionPro, belirli KPI&#8217;lara y\u00f6nelik \u00f6zelle\u015ftirilmi\u015f anketler olu\u015fturmak i\u00e7in kullan\u0131m\u0131 kolay bir aray\u00fczd\u00fcr. KPI&#8217;lar\u0131n\u0131zla ba\u011flant\u0131l\u0131 veri toplamak i\u00e7in uygun sorular ve yan\u0131t se\u00e7enekleri i\u00e7eren anketler olu\u015fturabilirsiniz.<\/span><\/li>\n<\/ul>\n\n<ul>\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Geri bildirim toplama<\/span> <br\/><span style=\"font-weight: 400;\">QuestionPro, \u00e7evrimi\u00e7i anketler, e-posta anketleri, mobil anketler ve ka\u011f\u0131t anketler dahil olmak \u00fczere birden fazla geri bildirim toplama arac\u0131 sunar. Anketleri m\u00fc\u015fteriler, \u00e7al\u0131\u015fanlar veya payda\u015flar gibi hedef kitlenize da\u011f\u0131tabilir ve KPI&#8217;lar\u0131n\u0131z\u0131 \u00f6l\u00e7mek i\u00e7in gereken verileri toplayabilirsiniz.<\/span><\/li>\n<\/ul>\n\n<ul>\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Soru t\u00fcrleri ve mant\u0131\u011f\u0131<\/span> <br\/><span style=\"font-weight: 400;\">QuestionPro \u00e7oktan se\u00e7meli, a\u00e7\u0131k u\u00e7lu, Likert \u00f6l\u00e7ekli ve derecelendirme \u00f6l\u00e7ekli sorular sunar. Bu soru t\u00fcrleri nicel ve nitel KPI verilerini yakalar. QuestionPro&#8217;nun mant\u0131k \u00f6zellikleri, KPI ile ilgili verileri toplamak i\u00e7in kat\u0131l\u0131mc\u0131lar\u0131n yan\u0131tlar\u0131na g\u00f6re atlama kal\u0131plar\u0131 ve dallanma uygulaman\u0131za olanak tan\u0131r.<\/span><\/li>\n<\/ul>\n\n<ul>\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Veri analizi<\/span> <br\/><span style=\"font-weight: 400;\">QuestionPro, geri bildirim topland\u0131ktan sonra g\u00fc\u00e7l\u00fc geri bildirim analiz ara\u00e7lar\u0131 sunar. Anket yan\u0131tlar\u0131n\u0131 analiz etmek i\u00e7in ger\u00e7ek zamanl\u0131 raporlama, veri filtreleri, \u00e7apraz tablolar ve istatistiksel analizler mevcuttur. Bu ara\u00e7lar, temel performans g\u00f6stergelerinize (KPI&#8217;lar) ili\u015fkin verileri yorumlaman\u0131za ve anlaman\u0131za yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ul>\n\n<ul>\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Benchmarking<\/span> <br\/><span style=\"font-weight: 400;\">QuestionPro&#8217;nun k\u0131yaslama ara\u00e7lar\u0131, KPI \u00f6l\u00e7\u00fcmlerinizi end\u00fcstri standartlar\u0131 veya rakip k\u0131yaslamalar\u0131yla kar\u015f\u0131la\u015ft\u0131rman\u0131za olanak tan\u0131r. Bu, g\u00f6receli performans\u0131n\u0131z hakk\u0131nda bilgi edinmenize ve iyile\u015ftirme alanlar\u0131 bulman\u0131za olanak tan\u0131r.<\/span><\/li>\n<\/ul>\n\n<ul>\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Raporlama ve payla\u015f\u0131m<\/span> <br\/><span style=\"font-weight: 400;\">QuestionPro, ayr\u0131nt\u0131l\u0131 raporlar olu\u015fturman\u0131za ve bunlar\u0131 payda\u015flar\u0131n\u0131zla payla\u015fman\u0131za olanak tan\u0131r. Raporlar\u0131 PDF veya Excel olarak d\u0131\u015fa aktarabilir ve KPI \u00f6l\u00e7\u00fcm payda\u015flar\u0131na g\u00f6nderebilirsiniz.<\/span><\/li>\n<\/ul>\n\n<ul>\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">S\u00fcrekli geri bildirim<\/span> <br\/><span style=\"font-weight: 400;\">QuestionPro, nab\u0131z anketleri ve otomatik anket da\u011f\u0131t\u0131m\u0131 ile d\u00fczenli geri bildirim toplaman\u0131za ve KPI iyile\u015ftirmelerini izlemenize olanak tan\u0131r. Bu, performans\u0131 izlemenizi ve verilerle KPI&#8217;lar\u0131 geli\u015ftirmenizi sa\u011flar.<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">\u0130lgili verileri toplayarak, de\u011ferlendirerek ve raporlayarak KPI&#8217;lar\u0131n\u0131z\u0131 etkili bir \u015fekilde \u00f6l\u00e7ebilirsiniz. QuestionPro, performans\u0131 izlemenize, geli\u015fim alanlar\u0131n\u0131 bulman\u0131za ve kurulu\u015funuzun hedefleriyle uyumlu e\u011fitimli kararlar alman\u0131za olanak tan\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u015eirketinizin y\u00fcksek getiri yaratma konusunda ne kadar iyi oldu\u011funu daha iyi anlamak i\u00e7in hem br\u00fct hem de net kar marj\u0131n\u0131 incelemeyi unutmay\u0131n. Kaydolun ve \u00e7al\u0131\u015fan s\u00fcre\u00e7lerinizi iyile\u015ftirmek i\u00e7in bu ara\u00e7tan nas\u0131l yararlanabilece\u011finizi g\u00f6r\u00fcn.<\/span><\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/workforce\/book-a-demo\/?sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>DEMO REZERVASYONU YAPIN<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/workforce\/\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a><\/p><p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Temel performans g\u00f6stergeleri, i\u015fletmelerin performanslar\u0131n\u0131 ve stratejik hedeflerine do\u011fru ilerlemelerini de\u011ferlendirmek i\u00e7in kulland\u0131klar\u0131 \u00f6l\u00e7\u00fclebilir metriklerdir. Temel performans g\u00f6stergeleri, i\u015fletmelere hedeflerine [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":791803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1162],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anahtar Performans G\u00f6stergeleri: Tan\u0131m, Metrikler ve \u00d6rnekler<\/title>\n<meta name=\"description\" content=\"Stratejik i\u015f sonu\u00e7lar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in kilit performans g\u00f6stergeleri izlenmelidir. 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