{"id":799541,"date":"2018-11-03T23:44:14","date_gmt":"2018-11-03T23:44:14","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-topluluk\/"},"modified":"2018-11-03T23:44:14","modified_gmt":"2018-11-03T23:44:14","slug":"musteri-topluluk","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-topluluk\/","title":{"rendered":"M\u00fc\u015fteri Toplulu\u011fu: Tan\u0131m, Y\u00f6ntemler, Sorular ve Neden \u0130htiyac\u0131n\u0131z Var?"},"content":{"rendered":"

\u0130\u00e7erik Dizini<\/p>\n

\n
    \n
  1. M\u00fc\u015fteri Toplulu\u011fu: Tan\u0131m<\/a><\/li>\n
  2. M\u00fc\u015fteri Toplulu\u011fu Olu\u015fturma Y\u00f6ntemleri<\/a><\/li>\n
  3. M\u00fc\u015fteri Toplulu\u011fu Olu\u015fturmadan \u00d6nce Sorulmas\u0131 Gereken 10 Kritik Soru<\/a><\/li>\n
  4. Neden Bir M\u00fc\u015fteri Toplulu\u011fu D\u00fc\u015f\u00fcnmeniz Gerekiyor?<\/a><\/li>\n<\/ol>\n<\/div>\n

    M\u00fc\u015fteri Toplulu\u011fu: Tan\u0131m<\/strong><\/a><\/h2>\n

    M\u00fc\u015fteri toplulu\u011fu, m\u00fc\u015fterilerin, uzmanlar\u0131n, ortaklar\u0131n ve di\u011ferlerinin bir \u00fcr\u00fcn\u00fc, pazar\u0131 tart\u0131\u015fabilecekleri, yorum yazabilecekleri, yeni \u00fcr\u00fcn fikirleri \u00fczerinde beyin f\u0131rt\u0131nas\u0131 yapabilecekleri ve bir \u015firketin \u00fcr\u00fcnleri\/hizmetleri\/markalar\u0131 hakk\u0131nda birbirleriyle etkile\u015fime ge\u00e7ebilecekleri yerler veya platformlar olarak tan\u0131mlan\u0131r. <\/span><\/p>\n

    \u00c7evrimi\u00e7i m\u00fc\u015fteri topluluklar\u0131, benzer faaliyetler i\u00e7in \u00e7evrimi\u00e7i platformlard\u0131r. Son y\u0131llarda, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde sosyal medya platformundaki patlama, ak\u0131ll\u0131 telefonlar\u0131n evrimi ve internetin ucuz ve kolay eri\u015filebilirli\u011fi nedeniyle h\u0131z kazand\u0131lar. Bu teknolojiler ileti\u015fimi kolayla\u015ft\u0131rarak etkile\u015fimi sorunsuz ve kolay hale getirmi\u015ftir. <\/span><\/p>\n

    Bu, m\u00fc\u015fterilerin \u00e7a\u011f\u0131d\u0131r. Bu durum, i\u015fletmeler ve markalarla g\u00fc\u00e7l\u00fc dinamikler kazanan m\u00fc\u015fteri toplulu\u011funu besleyen \u00f6nemli bir fakt\u00f6r olmu\u015ftur. T\u00fcketiciler, \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131n belirlenmesinde ve yap\u0131lmak istenen pazarl\u0131klarda daha fazla s\u00f6z sahibidir. <\/span><\/p>\n

    Daha fazla bilgi edinin: <\/span>
    \n \u00c7evrimi\u00e7i Topluluk Portal\u0131 Nedir?<\/span>
    \n<\/a><\/p>\n

    Bu \u00f6zellik ayn\u0131 zamanda bilginin \u00e7evrimi\u00e7i ak\u0131\u015f\u0131nda devrim yaratm\u0131\u015f ve demokratikle\u015fmeyi te\u015fvik etmi\u015ftir. \u00c7evrimi\u00e7i veya \u00e7evrimd\u0131\u015f\u0131 bilgi sa\u011flayan sadece birka\u00e7 uzman kaynak yerine, t\u00fcketici raporlar\u0131 ve t\u00fcketici toplulu\u011fu art\u0131k g\u00fcvenilir bir kaynak haline geldi, \u00e7\u00fcnk\u00fc bu platformlarda sunulan bilgiler ilk elden. Bir m\u00fc\u015fteri toplulu\u011fu, a\u015fa\u011f\u0131daki unsurlar\u0131n bir ba\u015fka sonucudur <\/span>
    \n m\u00fc\u015fterinin sesi<\/span>
    \n<\/a> son derece \u00f6nemli hale geliyor. <\/span> <\/p>\n

    M\u00fc\u015fteriler art\u0131k <\/span>
    \n topluluklar<\/span>
    \n<\/a> \u00c7\u00fcnk\u00fc daha geleneksel ileti\u015fim kanallar\u0131n\u0131n aksine, bir \u015firketle etkile\u015fim kurmak i\u00e7in ger\u00e7ek zamanl\u0131 bilgi sunuyorlar. M\u00fc\u015fteriler bazen k\u00f6t\u00fc m\u00fc\u015fteri hizmetlerini tart\u0131\u015fmak veya yazmak i\u00e7in bilgilerinin yoruma eklenmesine gerek kalmadan anonimli\u011fi te\u015fvik ederler.<\/span><\/p>\n

    Daha fazlas\u0131n\u0131 \u00f6\u011fren- <\/span>
    \n Odak Grup: Tan\u0131m, Sorular, T\u00fcrler, \u00d6rnekler ve Avantajlar<\/span>
    \n<\/a><\/p>\n

    M\u00fc\u015fteri Toplulu\u011fu Olu\u015fturma Y\u00f6ntemleri<\/strong><\/a><\/h3>\n

    M\u00fc\u015fteri toplulu\u011fu ileti\u015fimi a\u015fa\u011f\u0131daki platform (\u00e7evrimi\u00e7i\/\u00e7evrimd\u0131\u015f\u0131) kullan\u0131larak ger\u00e7ekle\u015ftirilebilir:<\/span><\/p>\n

    1. Bloglar:<\/b> Kurumsal bloglar, m\u00fc\u015fterilerin g\u00f6r\u00fc\u015flerini yay\u0131nlamalar\u0131 ve di\u011fer m\u00fc\u015fterilerin bir i\u015fletme veya marka ile ilgili tart\u0131\u015f\u0131lan \u00fcr\u00fcn veya hizmetler hakk\u0131ndaki g\u00f6r\u00fc\u015flerini yay\u0131nlamalar\u0131 i\u00e7in \u00f6nemli bir platform g\u00f6revi g\u00f6r\u00fcr.<\/p>\n

    2. Anketler:<\/b>
    \n Anketler <\/span>
    \n<\/a>toplamak i\u00e7in her zaman en g\u00fc\u00e7l\u00fc ara\u00e7 olmu\u015ftur. <\/span>
    \n geri bildirim<\/span>
    \n<\/a> m\u00fc\u015fterilerden. Anketler olu\u015fturun ve uygulay\u0131n, <\/span>
    \n anketler<\/span>
    \n<\/a>ve <\/span>
    \n anket<\/span>
    \n<\/a> g\u00f6r\u00fc\u015f toplamak ve ayr\u0131ca m\u00fc\u015fterilerden al\u0131nan yan\u0131tlar\u0131n genel analizini g\u00f6r\u00fcnt\u00fclemek i\u00e7in \u00f6zel bir g\u00f6sterge tablosu olu\u015fturabilece\u011finiz bir platform olarak kullan\u0131n. <\/span> <\/p>\n

    3. E-posta:<\/b> Se\u00e7ilmi\u015f bir grup m\u00fc\u015fteriye e-posta g\u00f6nderin ve fikirlerini sorun. \u00dcst d\u00fczey, sad\u0131k m\u00fc\u015fteriler genellikle en d\u00fcr\u00fcst yan\u0131tlar\u0131 verenlerdir. Bu yan\u0131tlar\u0131, \u00fcr\u00fcn veya hizmetlerinizde gerekli de\u011fi\u015fiklikleri yapmak i\u00e7in kullan\u0131n. <\/span><\/p>\n

    4. Tart\u0131\u015fma Gruplar\u0131:<\/b> Tart\u0131\u015fma gruplar\u0131 veya <\/span>
    \n odak gruplar\u0131<\/span>
    \n<\/a> m\u00fc\u015fterilerin ne hissetti\u011fini anlaman\u0131n en samimi yollar\u0131ndan biridir. M\u00fc\u015fteriler, kategorilere ve konulara g\u00f6re d\u00fczenlenen forumda \u015firket \u00e7al\u0131\u015fanlar\u0131 veya \u015firket temsilcisinin yan\u0131 s\u0131ra di\u011fer m\u00fc\u015fterilerle do\u011frudan soru sorabilir ve sorunlar\u0131 tart\u0131\u015fabilir. <\/span><\/p>\n

    5. Sosyal Medya Platformu:<\/b> Son on y\u0131lda sosyal medya platformlar\u0131, m\u00fc\u015fterilerin sesi ve g\u00f6r\u00fc\u015fleri i\u00e7in son derece etkili bir platform haline geldi. Bu platform, endi\u015felerini dile getiren m\u00fc\u015fterilerin t\u00fcm bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 demokratikle\u015ftirdi. \u00c7evrimi\u00e7i toplulukta \u00fcyeler g\u00fcncelleme yay\u0131nlama, dosya, ba\u011flant\u0131 ve resim y\u00fckleme ve payla\u015fma, yorum yapma vb. gibi ayn\u0131 t\u00fcr \u015feyleri yapabilirler.<\/span><\/p>\n

    Daha fazla bilgi edinin: Topluluk anketi yaz\u0131l\u0131m\u0131<\/a><\/p>\n

    M\u00fc\u015fteri Toplulu\u011fu Olu\u015fturmadan \u00d6nce Sorulmas\u0131 Gereken 10 Kritik Soru<\/strong><\/a><\/h3>\n
      \n
    1. Bir m\u00fc\u015fteri toplulu\u011fu olu\u015fturman\u0131z\u0131n temel nedeni nedir?<\/span><\/li>\n<\/ol>\n

      Neden bir m\u00fc\u015fteri toplulu\u011fu olu\u015fturdu\u011funuzu anlaman\u0131z \u00f6nemlidir; bunun nedenlerinden baz\u0131lar\u0131 \u00fcr\u00fcn ve hizmetlerinizin kalitesini art\u0131rmak, markan\u0131z\u0131 daha g\u00f6r\u00fcn\u00fcr k\u0131lmak, m\u00fc\u015fteri sadakatini<\/a> art\u0131rmak vb. olabilir. <\/span><\/p>\n

        \n
      1. Toplulu\u011funuzda ka\u00e7 \u00fcye olmas\u0131n\u0131 istedi\u011finizi d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/span><\/li>\n<\/ol>\n

        Kapal\u0131 bir topluluk mu yoksa kullan\u0131c\u0131lar\u0131n kendilerini kolayca ekleyebilecekleri veya mevcut bir topluluk \u00fcyesinin davetine ihtiya\u00e7 duyacaklar\u0131 herkese a\u00e7\u0131k bir topluluk mu istedi\u011finize karar verin. Bir seferde bekledi\u011finiz aktif konu say\u0131s\u0131 ve benzeri di\u011fer gereksinimler. <\/span><\/p>\n

          \n
        1. Kullan\u0131c\u0131n\u0131n m\u00fc\u015fteri toplulu\u011funuzdaki i\u015f unvan\u0131 nedir (hem \u015firket hem de rol)?<\/span><\/li>\n<\/ol>\n

          M\u00fc\u015fteri toplulu\u011funuzdaki kullan\u0131c\u0131lar yeterli \u00fcr\u00fcn ve \u015firket bilgisine sahipse, GDPR uyumlulu\u011fu<\/a> elde edecek misiniz, belirli \u00fclkelerden \u00fcyeleri d\u0131\u015flayacak m\u0131s\u0131n\u0131z vb. <\/span><\/p>\n

            \n
          1. Belirli bir y\u0131l i\u00e7inde ne kadar bilgi payla\u015facaklar?<\/span><\/li>\n<\/ol>\n

            Payla\u015f\u0131lan bilgiler bir dizi konu, g\u00f6nderi, potansiyel m\u00fc\u015fteri, anla\u015fma vb. \u015feklinde olacakt\u0131r. Bu nedenle, bir topluluk kurmadan \u00f6nce bu sorular\u0131n yan\u0131tlar\u0131n\u0131 ald\u0131\u011f\u0131n\u0131zdan emin olun.<\/span><\/p>\n

              \n
            1. Bir topluluk moderat\u00f6r\u00fc olmas\u0131n\u0131 ister misiniz?<\/span><\/li>\n<\/ol>\n

              Bir topluluk olu\u015fturdu\u011funuzda bekledi\u011finiz yasal kullan\u0131m ko\u015fullar\u0131 nelerdir, topluluk \u00fcyeleri aras\u0131ndaki tart\u0131\u015fmalar\u0131 kolayla\u015ft\u0131rmak i\u00e7in bir moderat\u00f6re ihtiyac\u0131n\u0131z olacak m\u0131? Baz\u0131 tart\u0131\u015fmalar ba\u015fkalar\u0131n\u0131n duygular\u0131n\u0131 incitebilecek konularla m\u0131 ilgili olacak? \u00d6nce sonu\u00e7lar\u0131n\u0131 d\u00fc\u015f\u00fcnmeye dikkat etmeniz gerekir. <\/span><\/p>\n

                \n
              1. Hangi analitikleri elde etmeyi hedefliyorsunuz?<\/span><\/li>\n<\/ol>\n

                Ger\u00e7ek zamanl\u0131 uyar\u0131lar, sosyal medya izleme, g\u00fcnl\u00fck raporlar y\u00f6netici g\u00f6sterge tablolar\u0131 vb. bu t\u00fcr m\u00fc\u015fteri topluluklar\u0131ndan toplayabilece\u011finiz analitik ve veri bi\u00e7imleridir. \u0130htiya\u00e7lar\u0131n\u0131z\u0131n neler oldu\u011funu \u00f6nceden bilin. <\/span><\/p>\n

                  \n
                1. Kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131z ne olacak?<\/span><\/li>\n<\/ol>\n

                  Kullan\u0131c\u0131n\u0131z tek oturum a\u00e7may\u0131 m\u0131 yoksa do\u011frudan oturum a\u00e7may\u0131 m\u0131 kullanacak, mobil cihaz \u00fczerinden mi giri\u015f yapacak, ne s\u0131kl\u0131kla giri\u015f yapmas\u0131n\u0131 bekliyorsunuz, sitede ne kadar s\u00fcre kalacaklar. Bu sorular \u00f6nemlidir<\/span><\/p>\n

                    \n
                  1. M\u00fc\u015fterileriniz toplulu\u011fa ne i\u00e7in gelecek?<\/span><\/li>\n<\/ol>\n

                    M\u00fc\u015fterileriniz m\u00fc\u015fteri toplulu\u011funa giri\u015f yaparak ne elde etmeye \u00e7al\u0131\u015f\u0131yor, kimlerle ileti\u015fim kurmaya \u00e7al\u0131\u015f\u0131yorlar, platformda hangi bilgiler payla\u015f\u0131lacak vb? <\/span><\/p>\n

                      \n
                    1. M\u00fc\u015fterilerinizin belirsizli\u011fine mi ihtiyac\u0131n\u0131z var?<\/span><\/li>\n<\/ol>\n

                      M\u00fc\u015fterinin belirsizli\u011fini veya gizli bir m\u00fc\u015fteri kimli\u011fini gerektiren belirli konular olacakt\u0131r. E\u011fer b\u00f6yle bir durum s\u00f6z konusuysa, bu kriterler \u00f6nceden belirtilmeli ve ayr\u0131ca kat\u0131l\u0131mc\u0131larla bir sorumluluk reddi payla\u015f\u0131lmal\u0131d\u0131r. <\/span><\/p>\n

                        \n
                      1. Topluluk i\u00e7in i\u00e7erik ufku nedir?<\/span><\/li>\n<\/ol>\n

                        \u0130\u00e7erik ar\u015fivleme stratejiniz ne olacak, baz\u0131 veriler birka\u00e7 ay sonra gizlenecek mi, bu otomatik mi olacak yoksa manuel olarak m\u0131 yap\u0131lmas\u0131 gerekiyor, insanlar m\u0131 yapacak yoksa bir yapay zeka aray\u00fcz\u00fc m\u00fc istiyorsunuz?<\/span><\/p>\n

                        Daha fazla bilgi edinin: \u00c7evrimi\u00e7i Topluluk Ara\u015ft\u0131rmas\u0131 Yapman\u0131z \u0130\u00e7in 4 Neden<\/a><\/p>\n

                        Neden Bir M\u00fc\u015fteri Toplulu\u011fu D\u00fc\u015f\u00fcnmeniz Gerekiyor?<\/strong><\/a><\/h3>\n

                        Bir m\u00fc\u015fteri toplulu\u011fu, hem zorlay\u0131c\u0131 bir varolu\u015f nedeni hem de modern ancak kullan\u0131m\u0131 kolay bir teknoloji olmadan geli\u015femez. Dijital foto\u011fraf makinesi sekt\u00f6r\u00fcndeki dev pazar oyuncular\u0131ndan biri bu iki nedenden dolay\u0131 ba\u015far\u0131l\u0131 olamad\u0131. Daha ileri gidelim ve neden bir m\u00fc\u015fteri toplulu\u011funa ihtiyac\u0131n\u0131z oldu\u011funu anlayal\u0131m: <\/span><\/p>\n

                          \n
                        1. M\u00fc\u015fterilerinizi g\u00fc\u00e7lendirmek i\u00e7in:<\/b> M\u00fc\u015fterilerinize arka u\u00e7 sistemlerinden, uygulamalardan ve di\u011fer kay\u0131tlardan ilk elden bilgilere eri\u015febilecekleri bir hedef sunun. Bu platformlar arac\u0131l\u0131\u011f\u0131yla, m\u00fc\u015fterileriniz tart\u0131\u015fabilir ve yorum ekleyebilir ve bir i\u015fletme veya marka olarak siz de bu geri bildirimleri alarak \u00fcr\u00fcn veya hizmetlerinizde gerekli de\u011fi\u015fiklikleri yapabilir ve pazarda daha fazla kabul g\u00f6rmesini sa\u011flayabilirsiniz. <\/span><\/li>\n
                        2. Markan\u0131za 360 derecelik bir \u00f6v\u00fcn\u00e7 verin:<\/b> Al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcnme, sorunsuz m\u00fc\u015fteri deneyimi, etkile\u015fim ve ileti\u015fim kurmalar\u0131 i\u00e7in uygun bir platform sa\u011flama, markan\u0131za pazardaki di\u011fer t\u00fcm benzer oyunculara kar\u015f\u0131 \u00f6v\u00fcnme ve rekabet avantaj\u0131 sa\u011flayacakt\u0131r. <\/span> <\/li>\n
                        3. Uzmanlardan, yani m\u00fc\u015fterilerinizden yan\u0131t al\u0131n:<\/b> M\u00fc\u015fterilerin tekrar tekrar gelmesini sa\u011flayan canl\u0131 bir m\u00fc\u015fteri toplulu\u011fu olu\u015fturun. M\u00fc\u015fterilerinizin ilgisini canl\u0131 tutmak i\u00e7in g\u00fcncellenmi\u015f sorular ve yan\u0131tlar ile di\u011fer ilgili materyalleri ekleyin. Onlara ki\u015fiselle\u015ftirilmi\u015f bir geri bildirim sunun ve i\u015fbirli\u011fi yapmalar\u0131n\u0131 kolayla\u015ft\u0131rarak m\u00fc\u015fterilerinizi marka el\u00e7ilerinize d\u00f6n\u00fc\u015ft\u00fcr\u00fcn. <\/span><\/li>\n
                        4. Onlara iyi bir m\u00fc\u015fteri deneyimi ya\u015fat\u0131n:<\/b> M\u00fc\u015fteri profil bilgilerine dayal\u0131 bilgiler sunarak her temas noktas\u0131n\u0131 ki\u015fiselle\u015ftirdi\u011finizden emin olun. Unutmay\u0131n, hi\u00e7bir \u015fey yanl\u0131\u015f bilgi vermek kadar ac\u0131 vermez. M\u00fc\u015fterilerinize sorduklar\u0131 sorulara en uygun yan\u0131tlar\u0131 verin. <\/span><\/li>\n<\/ol>\n

                          Daha fazlas\u0131n\u0131 \u00f6\u011frenin: Topluluk \u00dcyelerinizin Kat\u0131l\u0131m\u0131n\u0131 Sa\u011flaman\u0131n 5 Yolu <\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

                          \u0130\u00e7erik Dizini M\u00fc\u015fteri Toplulu\u011fu: Tan\u0131m M\u00fc\u015fteri Toplulu\u011fu Olu\u015fturma Y\u00f6ntemleri M\u00fc\u015fteri Toplulu\u011fu Olu\u015fturmadan \u00d6nce Sorulmas\u0131 Gereken 10 Kritik Soru Neden Bir […]<\/p>\n","protected":false},"author":65,"featured_media":804880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1200],"tags":[],"yoast_head":"\nM\u00fc\u015fteri Toplulu\u011fu: Tan\u0131m, Y\u00f6ntemler, Sorular ve Neden \u0130htiyac\u0131n\u0131z Var?<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri topluluklar\u0131, m\u00fc\u015fterilerin, uzmanlar\u0131n, ortaklar\u0131n ve di\u011ferlerinin bir \u00fcr\u00fcn\u00fc, pazar\u0131 tart\u0131\u015fabilecekleri, yorum g\u00f6nderebilecekleri, yeni \u00fcr\u00fcn fikirleri \u00fczerinde beyin f\u0131rt\u0131nas\u0131 yapabilecekleri ve bir \u015firketin \u00fcr\u00fcnleri\/hizmetleri\/markalar\u0131 hakk\u0131nda birbirleriyle etkile\u015fime ge\u00e7ebilecekleri yerler veya platformlar olarak tan\u0131mlan\u0131r. 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