{"id":799556,"date":"2017-12-17T22:44:19","date_gmt":"2017-12-18T05:44:19","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/online-anket-paneller\/"},"modified":"2017-12-17T22:44:19","modified_gmt":"2017-12-17T22:44:19","slug":"online-anket-paneller","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/online-anket-paneller\/","title":{"rendered":"\u00c7evrimi\u00e7i Anket Panelleri: Faydalar, i\u015fe al\u0131m ve panel y\u00f6netimi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">\u00c7evrimi\u00e7i anket<\/a> panelleri ile ilgili v\u0131z\u0131lt\u0131 nedir? G\u00fcn\u00fcm\u00fcz piyasas\u0131nda \u00e7ok fazla rekabet var. Bu nedenle, kurulu\u015flar i\u00e7in m\u00fckemmelle\u015fmek ve en iyiden daha iyi olmak \u00e7ok \u00f6nemli hale geliyor. Rekabetten yararlanmak ve maksimum fayda elde etmek i\u00e7in yeni stratejiler ve se\u00e7enekler geli\u015ftirmelidirler. M\u00fc\u015fteri kal\u0131plar\u0131n\u0131 incelemek ve f\u0131rsatlardan yararlanmak i\u00e7in pazar ara\u015ft\u0131rmas\u0131 panelleri arac\u0131l\u0131\u011f\u0131yla s\u00fcrekli olarak \u00e7evrimi\u00e7i veri toplanmaktad\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pazar <a href=\"https:\/\/www.questionpro.com\/blog\/panel-research-why-it-matters\/\">paneli ara\u015ft\u0131rmas\u0131<\/a>, s\u00fcrekli de\u011fi\u015fen pazara ayak uydurman\u0131n en g\u00fcvenilir yollar\u0131ndan biridir. Ara\u015ft\u0131rmac\u0131lar, birinci elden g\u00fcvenilir veri toplamak i\u00e7in m\u00fc\u015fterilere ve <a href=\"https:\/\/www.questionpro.com\/blog\/complete-guide-to-online-panels\/\">\u00e7evrimi\u00e7i panel<\/a> \u00fcyelerine anketler g\u00f6ndermektedir. \u00c7evrimi\u00e7i ara\u015ft\u0131rma i\u00e7in bir anket paneli, kat\u0131l\u0131mc\u0131lar\u0131n merkezi bir veritaban\u0131ndan ba\u015fka bir \u015fey de\u011fildir. Bunlar, \u00fcr\u00fcnler, hizmetler, i\u015f s\u00fcre\u00e7leri vb. ile ilgili anketlerde geri bildirim vermeyi kabul eden ki\u015filerdir.<\/span><\/p>\n<h2><b>\u00c7evrimi\u00e7i anket panelleri nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anket panelleri, \u00fcr\u00fcnlerinizi\/hizmetlerinizi satmak isteyece\u011finiz ni\u015fleri temsil eder. Bu<\/span><a href=\"https:\/\/www.questionpro.com\/audience\/market-research-panel-recruitment.html\"><span style=\"font-weight: 400;\"> panel<\/span><\/a><span style=\"font-weight: 400;\">  bir ankete m\u00fcmk\u00fcn olan en iyi \u015fekilde yan\u0131t verecek y\u00fcksek nitelikli, deneyimli profesyonellerden olu\u015fur. Bu panellerin anketleri m\u00fc\u015fterilere g\u00f6ndermeye g\u00f6re avantaj\u0131, m\u00fc\u015fterilerin \u015firkete kar\u015f\u0131 biraz \u00f6nyarg\u0131l\u0131 olma e\u011filiminde olabilmeleri ve \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131n\u0131 \u00e7arp\u0131tabilmeleridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130htiya\u00e7lar\u0131n\u0131za uygun, kesin ve do\u011fru bir panele sahip olmak, do\u011fru kararlar vermenizi sa\u011flayacak sonu\u00e7lar elde etmenizi sa\u011flar. Arad\u0131\u011f\u0131n\u0131z yan\u0131tlar\u0131n t\u00fcr\u00fcne g\u00f6re Veterinerler, Oyuncular, K\u00fc\u00e7\u00fck \u0130\u015fletme Sahipleri, \u00dcniversite \u00d6\u011frencileri vb. gibi farkl\u0131 \u00e7evrimi\u00e7i anket pop\u00fclasyonlar\u0131 aras\u0131ndan se\u00e7im yapabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu panelleri B2B ve B2C kitleleri olarak ikiye ay\u0131rabiliriz. B2B panelistleri i\u015f odakl\u0131 anketler yapma konusunda uzmanla\u015fm\u0131\u015ft\u0131r. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda var olan \u00e7e\u015fitli segmentleri, sekt\u00f6rleri, b\u00fcy\u00fckl\u00fckleri, \u00e7al\u0131\u015fan say\u0131lar\u0131n\u0131 vb. kapsamaktad\u0131r. T\u00fcketici anketleri, ister tar\u0131m ister teknoloji olsun, kendi alanlar\u0131nda uzmanla\u015fm\u0131\u015f panelistlerden al\u0131nan son derece geni\u015f \u00f6rneklem yelpazesiyle de g\u00fc\u00e7lendirilebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Panel sa\u011flay\u0131c\u0131lar\u0131, bu B2B\/B2C panellerinin panelistlerini, her panelistten toplanan 300&#8217;den fazla arka plan veri noktas\u0131yla s\u0131k\u0131 bir eleme ve se\u00e7im s\u00fcrecinden ge\u00e7irerek se\u00e7mektedir. Bu paneller yaln\u0131zca zamanlar\u0131n\u0131 ve \u00e7abalar\u0131n\u0131 bir ankete adamaya %100 istekli panelistler taraf\u0131ndan olu\u015fturulur, \u00e7\u00fcnk\u00fc anketler i\u00e7in al\u0131nan yan\u0131tlar her zaman verimlidir.<\/span><\/p>\n<h3><b>Ara\u015ft\u0131rma i\u00e7in \u00e7evrimi\u00e7i anket panelleri kullanman\u0131n be\u015f faydas\u0131:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte \u00e7evrimi\u00e7i anket panellerini kullanman\u0131n faydalar\u0131.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Zahmetsiz eri\u015fim:  <\/b><span style=\"font-weight: 400;\">Halihaz\u0131rda var olan panelistler sayesinde kurulu\u015flar\u0131n \u00e7evrimi\u00e7i anket panellerine eri\u015fimi kolayla\u015fmaktad\u0131r. Ayr\u0131ca anket projesinin genel geri d\u00f6n\u00fc\u015f s\u00fcresini de k\u0131salt\u0131r. Yeni piyasaya s\u00fcr\u00fclen bir \u00fcr\u00fcn hakk\u0131nda geri bildirim istedi\u011finizi varsayal\u0131m. Bu durumda, bir panel anketi, hedef kitlenizin ne olmas\u0131 gerekti\u011fini, bunun i\u00e7in alabilece\u011finiz yan\u0131t\u0131 anlamak i\u00e7in en eri\u015filebilir ara\u00e7lardan biri olabilir ve bu bilgiyi neredeyse an\u0131nda alabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Uygun maliyetli:  <\/b><span style=\"font-weight: 400;\">Anket panellerine sahip olmak, birden fazla \u015fekilde maliyetin d\u00fc\u015f\u00fcr\u00fclmesi anlam\u0131na gelir. Zaten ni\u015f paneller ald\u0131\u011f\u0131n\u0131z i\u00e7in, veritaban\u0131 i\u00e7in 3. tarafa b\u00fcy\u00fck bir miktar \u00f6demekten otomatik olarak ka\u00e7\u0131n\u0131rs\u0131n\u0131z. Bu <a href=\"https:\/\/www.questionpro.com\/blog\/ikeas-success-radio-shacks-demise-digital-is-super-important-digital-is-not-super-important-tech-savvy-panelists-thats-this-weeks-fridayfive\/\">anket panellerindeki<\/a> \u00fcyelerin kalitesi, kapsaml\u0131 bir eleme ve se\u00e7im s\u00fcrecinden ge\u00e7tikleri i\u00e7in di\u011fer t\u00fcm kaynaklardan \u00e7ok daha iyidir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Y\u00fcksek kaliteli yan\u0131tlar:  <\/b><span style=\"font-weight: 400;\">T\u00fcm \u00e7evrimi\u00e7i anket paneli \u00fcyeleri buna kaydolmu\u015ftur, bu nedenle onlar taraf\u0131ndan sa\u011flanan yan\u0131tlar% 100 g\u00fcvenilirdir. Bu panelistler, sunduklar\u0131 tepkiler i\u00e7in avantajlar elde edecekler ve ba\u015fka ara\u015ft\u0131rmac\u0131lara da davet edilebileceklerinin fark\u0131ndalar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Zaman kazand\u0131r\u0131r: <\/b><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anket panelleri arac\u0131l\u0131\u011f\u0131yla yan\u0131t toplamak, rastgele \u00f6rnekleme yoluyla veri toplamaktan \u00e7ok daha h\u0131zl\u0131d\u0131r. Panelistler ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131na bizzat kat\u0131lmay\u0131 tercih ettiklerinden, yan\u0131t toplama s\u00fcrecinin daha h\u0131zl\u0131 olaca\u011f\u0131 kesindir. Ayr\u0131ca, i\u015fe al\u0131m gerekli olmad\u0131\u011f\u0131 i\u00e7in \u00e7ok zaman kazand\u0131r\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Hassas konular \u00fczerinde \u00e7al\u0131\u015f\u0131n:  <\/b><span style=\"font-weight: 400;\">Alkol, uyu\u015fturucu veya x-rated \u00fcr\u00fcnler gibi konular\u0131 ara\u015ft\u0131r\u0131rken, ka\u00e7\u0131n\u0131lmaz olarak rastgele bir pop\u00fclasyonu hedeflemek i\u015fe yaramaz. Toplulu\u011fun b\u00fcy\u00fck bir k\u0131sm\u0131 bu t\u00fcr sorulara cevap vermekte rahat olmayacakt\u0131r. Hassas konular\u0131n incelenmesi, bu t\u00fcr \u00e7al\u0131\u015fmalara kat\u0131lmak i\u00e7in kaydolan \u00e7evrimi\u00e7i panelistlerden i\u00e7g\u00f6r\u00fc toplamak suretiyle \u00e7ok daha y\u00f6netilebilir hale gelmektedir.<\/span><\/li>\n<\/ul>\n<h3><b>\u00c7evrimi\u00e7i anket panellerini i\u015fe alma<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anket panellerinin yard\u0131m\u0131yla ara\u015ft\u0131rma yapman\u0131n kesinlikle faydalar\u0131 vard\u0131r. Peki bu panelistler nereden geliyor? Ara\u015ft\u0131rmac\u0131lar onlar\u0131 nas\u0131l i\u015fe al\u0131yor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anket panelleri i\u00e7in panel i\u015fe al\u0131m\u0131 genellikle dahili i\u015fe al\u0131m kanallar\u0131 veya harici i\u015fe al\u0131m kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla yap\u0131l\u0131r. QuestionPro Audiences&#8217;\u0131n kay\u0131tl\u0131 panelistleri, 300&#8217;den fazla veri noktas\u0131na kar\u015f\u0131l\u0131k gelen ayr\u0131nt\u0131l\u0131 demografik ve arka plan bilgileri sa\u011flar. Do\u011fru bilgilerin yakalanmas\u0131n\u0131 sa\u011flayarak d\u00fc\u015f\u00fck kaliteli yan\u0131tlar\u0131n ortadan kald\u0131r\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<h4><b>\u0130\u00e7 ve d\u0131\u015f i\u015fe al\u0131m kanallar\u0131 ne anlama geliyor?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u0130\u00e7 kanallar:  <\/b><span style=\"font-weight: 400;\">\u0130\u00e7 kaynaklar kolayl\u0131kla temin edilebilir ve genellikle \u00fccretsizdir. Bunlar aras\u0131nda mevcut m\u00fc\u015fteriler, m\u00fc\u015fteri e-posta listeleri, sosyal medya siteleri, sat\u0131\u015f noktas\u0131 i\u015fe al\u0131m <a href=\"https:\/\/www.questionpro.com\/survey-templates\/recruitment-satisfaction-survey-template\/\">sorular\u0131<\/a> vb. yer al\u0131r. Bu ki\u015filer markay\u0131 bir \u015fekilde kulland\u0131klar\u0131 ya da markayla ileti\u015fim kurduklar\u0131 i\u00e7in onlar\u0131 panele dahil etmek kolayd\u0131r. Markan\u0131zla etkile\u015fime girmemi\u015f birine k\u0131yasla markan\u0131za kat\u0131lmay\u0131 d\u00fc\u015f\u00fcnme olas\u0131l\u0131klar\u0131 daha y\u00fcksektir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Harici kanallar:  <\/b><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar genellikle i\u00e7 kanallar yoluyla i\u015fe al\u0131m yetersiz kald\u0131\u011f\u0131nda d\u0131\u015f kaynaklar\u0131 kullan\u0131rlar. \u0130\u015fe al\u0131m y\u00f6ntemleri aras\u0131nda afi\u015fler, reklamlar, m\u00fc\u015fteri aday\u0131 olu\u015fturma sa\u011flay\u0131c\u0131lar\u0131, sat\u0131\u015f ortakl\u0131\u011f\u0131 a\u011flar\u0131 vb. yer al\u0131r. Bu y\u00f6ntem dahili kanallardan daha pahal\u0131 olabilir. Bu yakla\u015f\u0131m\u0131 ancak dahili kanallar\u0131 kulland\u0131ktan ve t\u00fckettikten sonra uygulaman\u0131z\u0131 \u015fiddetle tavsiye ederiz.<\/span><\/li>\n<\/ul>\n<h3><b>\u00c7evrimi\u00e7i anket paneli nas\u0131l y\u00f6netilir?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar\u0131 panelin bir par\u00e7as\u0131 olmalar\u0131 i\u00e7in i\u015fe almak madalyonun bir y\u00fcz\u00fcd\u00fcr. Kat\u0131l\u0131mlar\u0131n\u0131 sa\u011flamak i\u00e7in onlar\u0131 y\u00f6netmek ise i\u015fin ba\u015fka bir y\u00f6n\u00fcd\u00fcr. Ara\u015ft\u0131rmac\u0131lar, panelistlerin ayr\u0131lma veya ilgilerini kaybetme riskinden ka\u00e7\u0131nmak i\u00e7in panelleri zaman zaman s\u00fcrd\u00fcrmelidir. Panel sat\u0131c\u0131lar\u0131, izleyicileri elde tutmak i\u00e7in yarat\u0131c\u0131 yollar bulmal\u0131d\u0131r. Ayr\u0131ca panelin devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamak i\u00e7in panelistlerin bilgilerini yenilemeye devam etmelidirler. Panelistler genellikle kendi \u00fcyelik hesaplar\u0131n\u0131n kontrol\u00fcne de sahiptir. Paneli g\u00fcncel tutmak i\u00e7in ki\u015fisel\/profesyonel bilgilerini g\u00fcncelleyerek \u00fczerlerine d\u00fc\u015feni yaparlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tipik bir \u00e7evrimi\u00e7i anket paneli t\u00fcm n\u00fcfusu temsil etmeye \u00e7al\u0131\u015f\u0131r. Dolay\u0131s\u0131yla, bir panel yaln\u0131zca Amerika Birle\u015fik Devletleri vatanda\u015flar\u0131na a\u00e7\u0131ksa, t\u00fcm eyaletlerin n\u00fcfus da\u011f\u0131l\u0131m\u0131n\u0131 ve demografik \u00f6zelliklerini yans\u0131tmaya \u00e7al\u0131\u015facakt\u0131r. Mikro \u00f6l\u00e7ekte 320 milyon ABD vatanda\u015f\u0131n\u0131 kopyalamaya \u00e7al\u0131\u015f\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baz\u0131 panellerde, panelistlerle ayda ka\u00e7 kez anket i\u00e7in ileti\u015fime ge\u00e7ilebilece\u011fi konusunda kurallar veya k\u0131s\u0131tlamalar vard\u0131r. Bu, yan\u0131t \u00f6nyarg\u0131s\u0131n\u0131 ortadan kald\u0131rmaya yard\u0131mc\u0131 olur ve daha geni\u015f bir yan\u0131t \u00e7e\u015fitlili\u011fini te\u015fvik eder.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<h3><b>QuestionPro Audience ile \u00e7evrimi\u00e7i anket panelleri<\/b><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/audience\/\"><span style=\"font-weight: 400;\">QuestionPro Hedef Kitle<\/span><\/a><span style=\"font-weight: 400;\">  karma\u015f\u0131k sorulara an\u0131nda yan\u0131t arayanlara \u00e7evrimi\u00e7i anket panelleri sunmaktad\u0131r. M\u00fc\u015fteri, marka ve hitap etti\u011finiz pazarla ilgili sorular. Anketlerin k\u0131sa s\u00fcrede ba\u015flat\u0131lmas\u0131n\u0131 sa\u011flayan uzman ve duyarl\u0131 ki\u015fisel destek sunar. Ayr\u0131ca, yan\u0131tlar\u0131 g\u00f6zlemlemek ve buna g\u00f6re de\u011fi\u015fiklikler yapmak i\u00e7in \u00e7evrimi\u00e7i bir analitik g\u00f6sterge tablosu sa\u011flar. Daha fazla bilgi edinmek i\u00e7in <a href=\"mailto:sales@questionpro.com\">sales@questionpro.com<\/a> adresinden bizimle ileti\u015fime ge\u00e7in.  <\/span><a href=\"https:\/\/www.questionpro.com\/audience\/\"><span style=\"font-weight: 400;\">QuestionPro Hedef Kitle<\/span><\/a><span style=\"font-weight: 400;\">  karma\u015f\u0131k sorulara an\u0131nda yan\u0131t arayanlara \u00e7evrimi\u00e7i anket panelleri sunmaktad\u0131r. M\u00fc\u015fteri, marka ve hitap etti\u011finiz pazarla ilgili sorular. Anketlerin k\u0131sa s\u00fcrede ba\u015flat\u0131lmas\u0131n\u0131 sa\u011flayan uzman ve duyarl\u0131 ki\u015fisel destek sunar. Ayr\u0131ca, yan\u0131tlar\u0131 g\u00f6zlemlemek ve buna g\u00f6re de\u011fi\u015fiklikler yapmak i\u00e7in \u00e7evrimi\u00e7i bir analitik g\u00f6sterge tablosu sa\u011flar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7evrimi\u00e7i anket panelleri ile ilgili v\u0131z\u0131lt\u0131 nedir? G\u00fcn\u00fcm\u00fcz piyasas\u0131nda \u00e7ok fazla rekabet var. Bu nedenle, kurulu\u015flar i\u00e7in m\u00fckemmelle\u015fmek ve en [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":674097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7evrimi\u00e7i Anket Panelleri: Faydalar, i\u015fe al\u0131m ve panel y\u00f6netimi | QuestionPro<\/title>\n<meta name=\"description\" content=\"Gereksinimlerinize uyan kesin, mant\u0131kl\u0131 \u00e7evrimi\u00e7i anket panelleri, iyi bilgilendirilmi\u015f i\u015f kararlar\u0131 almak i\u00e7in kullan\u0131labilecek panel sonu\u00e7lar\u0131 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