{"id":799823,"date":"2023-06-16T11:00:00","date_gmt":"2023-06-16T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/gercegin-sifir-ani\/"},"modified":"2025-08-20T23:07:24","modified_gmt":"2025-08-21T06:07:24","slug":"gercegin-sifir-ani","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/gercegin-sifir-ani\/","title":{"rendered":"Zero Moment of Truth (ZMOT): \u0130\u00e7g\u00f6r\u00fcler + En \u0130yi Uygulamalar"},"content":{"rendered":"\n<p>Zero Moment of Truth, ZMOT&#8217;un a\u00e7\u0131l\u0131m\u0131d\u0131r. Pek \u00e7ok i\u015fletmede on y\u0131l \u00f6ncesine g\u00f6re daha farkl\u0131 al\u0131\u015fveri\u015f yap\u0131yoruz. \u0130nsanlar\u0131n ne sat\u0131n alacaklar\u0131na karar verme bi\u00e7imleri de\u011fi\u015fti ve m\u00fczik sekt\u00f6r\u00fc gibi baz\u0131 sekt\u00f6rler alt\u00fcst oldu.  <\/p>\n\n\n\n<p>Ge\u00e7mi\u015fte, bir ma\u011fazada ne sat\u0131n alaca\u011f\u0131m\u0131za dair se\u00e7imleri, \u00fcr\u00fcn\u00fc elimizde tutarak ve sat\u0131\u015f g\u00f6revlisiyle konu\u015farak yapard\u0131k. Bug\u00fcn internete ve \u00e7ok say\u0131da bilgi ve kayna\u011fa eri\u015fimimiz var, bu nedenle \u00e7ok \u015fey sat\u0131n al\u0131p almayaca\u011f\u0131m\u0131za sat\u0131n almadan \u00f6nce karar veriyoruz.  <\/p>\n\n\n\n<p>Bu yaz\u0131da, ZMOT kavram\u0131na daha derin bir bak\u0131\u015f atacak, m\u00fc\u015fterilerin kararlar\u0131n\u0131 nas\u0131l etkiledi\u011fini tart\u0131\u015facak ve bu \u00f6nemli d\u00f6nemde m\u00fc\u015fterilerin ilgisini \u00e7ekmek i\u00e7in size de\u011ferli ipu\u00e7lar\u0131 ve en iyi uygulamalar\u0131 sunaca\u011f\u0131z.<\/p>\n\n\n\n<p>Bu blog yaz\u0131s\u0131, ister bir pazarlamac\u0131, ister bir i\u015fletme sahibi olun ya da sadece insanlar\u0131n nas\u0131l davrand\u0131\u011f\u0131yla ilgileniyor olun, ZMOT&#8217;u kendi avantaj\u0131n\u0131za nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011fretecek. Hadi dalal\u0131m!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ger\u00e7e\u011fin s\u0131f\u0131r an\u0131 (ZMOT) nedir?<\/h2>\n\n\n\n<p>Zero Moment of Truth (ZMOT), bir m\u00fc\u015fterinin sat\u0131n alma i\u015fleminden \u00f6nce karar verme s\u00fcrecindeki en \u00f6nemli an\u0131 tan\u0131mlamak i\u00e7in Google taraf\u0131ndan geli\u015ftirilen bir kavramd\u0131r. Bir m\u00fc\u015fterinin bir \u00fcr\u00fcn, hizmet veya marka hakk\u0131nda \u00e7evrimi\u00e7i olarak bilgi aramas\u0131d\u0131r.<\/p>\n\n\n\n<p>Geleneksel olarak, al\u0131c\u0131n\u0131n karar verme s\u00fcreci \u00fc\u00e7 ad\u0131mdan olu\u015fur:<\/p>\n\n\n\n<ul>\n<li>Te\u015fvik<\/li>\n\n\n\n<li>Ger\u00e7e\u011fin ilk an\u0131 (FMOT)<\/li>\n\n\n\n<li>\u0130kinci Ger\u00e7ek An\u0131 (SMOT)<\/li>\n<\/ul>\n\n\n\n<p>Uyar\u0131c\u0131, t\u00fcketicinin bir \u00fcr\u00fcn ya da marka hakk\u0131nda ilk kez duydu\u011fu and\u0131r; FMOT, t\u00fcketicinin \u00fcr\u00fcn\u00fc bir ma\u011faza raf\u0131nda ilk kez g\u00f6rd\u00fc\u011f\u00fc and\u0131r; SMOT ise sat\u0131n alma sonras\u0131ndaki deneyimdir.<\/p>\n\n\n\n<p>\u0130nternetin y\u00fckseli\u015fi ve bilgiye eri\u015fimin artmas\u0131yla birlikte, FMOT&#8217;tan \u00f6nce Google&#8217;\u0131n Zero Moment of Truth (Ger\u00e7e\u011fin S\u0131f\u0131r An\u0131) olarak adland\u0131rd\u0131\u011f\u0131 yeni bir a\u015fama ortaya \u00e7\u0131kt\u0131. Bu ad\u0131m, t\u00fcketicilerin sat\u0131n al\u0131rken yapt\u0131klar\u0131 \u00e7evrimi\u00e7i ara\u015ft\u0131rma ve de\u011ferlendirmedir. ZMOT s\u0131ras\u0131nda t\u00fcketiciler bilgi toplar, yorumlar\u0131 okur, fiyatlar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131r, videolar\u0131 izler ve ba\u015fkalar\u0131na bir \u00fcr\u00fcn veya \u015firket hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fcklerini sorarlar.<\/p>\n\n\n\n<p>ZMOT, i\u015fletmelerin potansiyel m\u00fc\u015fterilerle ba\u011flant\u0131 kurmas\u0131 ve onlar\u0131n kararlar\u0131n\u0131 etkilemesi i\u00e7in \u00e7ok \u00f6nemli bir f\u0131rsatt\u0131r. Bu durum, g\u00fc\u00e7l\u00fc bir \u00e7evrimi\u00e7i varl\u0131\u011fa sahip olman\u0131n, faydal\u0131 materyaller sa\u011flaman\u0131n ve \u00e7evrimi\u00e7i incelemeleri ve geri bildirimleri aktif bir \u015fekilde y\u00f6netmenin \u00f6nemini g\u00f6stermektedir.<\/p>\n\n\n\n<p>K\u0131sacas\u0131, Zero Moment of Truth, t\u00fcketicilerin sat\u0131n almadan \u00f6nce ge\u00e7tikleri \u00e7evrimi\u00e7i \u00e7al\u0131\u015fma ve de\u011ferlendirme a\u015famas\u0131d\u0131r. Bu da dijital pazarlama ve marka alg\u0131s\u0131n\u0131n t\u00fcketici kararlar\u0131n\u0131 ne kadar \u00f6nemli \u00f6l\u00e7\u00fcde etkiledi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-nedir-ve-ornekler-free-template\/\">M\u00fc\u015fteri Yolculu\u011funuzu<\/a> anlaman\u0131n CX program\u0131n\u0131z\u0131 neden d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc hakk\u0131nda daha fazla bilgi edinin.  <\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ger\u00e7e\u011fin s\u0131f\u0131r an\u0131 (ZMOT) neden \u00f6nemlidir?<\/h2>\n\n\n\n<p>Zero Moment of Truth (ZMOT), bir t\u00fcketicinin bir \u00fcr\u00fcn\u00fc veya hizmeti sat\u0131n almadan \u00f6nce incelemeye karar verdi\u011fi \u00f6nemli an\u0131 tan\u0131mlamak i\u00e7in Google taraf\u0131ndan kullan\u0131lan bir terimdir. Bu, t\u00fcketicinin \u00fcr\u00fcnleri bir ma\u011fazada g\u00f6rd\u00fc\u011f\u00fc geleneksel Ger\u00e7e\u011fin \u0130lk An\u0131ndan (FMOT) \u00f6nce ger\u00e7ekle\u015fir.<\/p>\n\n\n\n<p>ZMOT&#8217;u \u00f6nemli k\u0131lan birka\u00e7 husus vard\u0131r:<a href=\"https:\/\/drive.google.com\/file\/d\/1I6Q718uhsdJHg026GUnKxuPJMqXcsuH1\/view?usp=sharing\"><\/a><\/p>\n\n\n\n<ol>\n<h3><\/h3><li>T\u00fcketicinin G\u00fc\u00e7lendirilmesi<\/li>\n<\/ol>\n\n\n\n<p>\u0130nternet ve dijital cihazlar\u0131n daha yayg\u0131n hale gelmesiyle birlikte, m\u00fc\u015fteriler art\u0131k bu t\u00fcr bilgilere eri\u015febilmektedir. \u00dcr\u00fcnler hakk\u0131nda bilgi arayabilir, yorumlar\u0131 okuyabilir, fiyatlar\u0131 kar\u015f\u0131la\u015ft\u0131rabilir ve markalar ve sunduklar\u0131 hakk\u0131nda bilgi edinebilirler. ZMOT ile m\u00fc\u015fteriler al\u0131\u015fveri\u015f kararlar\u0131n\u0131n sorumlulu\u011funu \u00fcstlenebilir ve daha iyi kararlar verebilirler.<\/p>\n\n\n\n<ol start=\"2\">\n<h3><\/h3><li>\u00c7evrimi\u00e7i Varl\u0131\u011f\u0131n Artan \u00d6nemi<\/li>\n<\/ol>\n\n\n\n<p>ZMOT, i\u015fletmeler i\u00e7in g\u00fc\u00e7l\u00fc bir \u00e7evrimi\u00e7i ayak izine sahip olman\u0131n ne kadar \u00f6nemli oldu\u011funu g\u00f6stermektedir. \u0130nsanlar mal ve hizmetler hakk\u0131nda bilgi edinmek i\u00e7in arama motorlar\u0131n\u0131, sosyal medyay\u0131, inceleme sitelerini ve di\u011fer \u00e7evrimi\u00e7i kaynaklar\u0131 kullan\u0131r. \u0130\u015fletmeler, karar verme a\u015famas\u0131ndaki m\u00fc\u015fterilere ula\u015fmak istiyorlarsa iyi optimize edilmi\u015f bir web varl\u0131\u011f\u0131na sahip olmal\u0131d\u0131r.<\/p>\n\n\n\n<ol start=\"3\">\n<h3><\/h3><li>Marka Alg\u0131s\u0131 \u00dczerindeki Etkisi<\/li>\n<\/ol>\n\n\n\n<p>Ger\u00e7e\u011fin s\u0131f\u0131r an\u0131 (ZMOT), markalar\u0131n, insanlar\u0131n \u00fcr\u00fcnlerini veya hizmetlerini denemeden \u00f6nce onlar hakk\u0131ndaki d\u00fc\u015f\u00fcncelerini de\u011fi\u015ftirmelerine olanak tan\u0131r. Olumlu \u00e7evrimi\u00e7i yorumlar, faydal\u0131 materyaller, ilgi \u00e7ekici bir sosyal medya varl\u0131\u011f\u0131 ve di\u011fer dijital temas noktalar\u0131, insanlar\u0131n bir marka hakk\u0131ndaki d\u00fc\u015f\u00fcncelerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebilir. \u015eirketler ZMOT&#8217;a kat\u0131larak g\u00fcven ve g\u00fcvenilirlik olu\u015fturabilir ve rakiplerine kar\u015f\u0131 avantaj elde edebilirler.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Kendi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\">M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in bu rehbere de g\u00f6z atabilirsiniz.<\/p>\n<\/blockquote>\n\n\n\n<ol start=\"4\">\n<h3><\/h3><li>Daha Uzun T\u00fcketici Yolculu\u011fu<\/li>\n<\/ol>\n\n\n\n<p>ZMOT, sat\u0131n almadan \u00f6nce bir ara\u015ft\u0131rma ad\u0131m\u0131 ekleyerek m\u00fc\u015fteri yolculu\u011funu daha uzun hale getirir. \u00d6nceden insanlar \u00e7o\u011funlukla ma\u011fazalarda ve reklamlarda g\u00f6rd\u00fckleri ve duyduklar\u0131 \u015feylere g\u00f6re se\u00e7im yap\u0131yorlard\u0131. Ancak ZMOT, t\u00fcketicinin yolculu\u011funu daha karma\u015f\u0131k hale getirerek dikkate al\u0131nmas\u0131 gereken ba\u015fka bir \u015fey daha ekliyor. Sat\u0131\u015f yapma \u015fanslar\u0131n\u0131 art\u0131rmak i\u00e7in, i\u015fletmelerin bu uzun karar verme s\u00fcrecinde mevcut ve etkili olmalar\u0131 gerekir.<\/p>\n\n\n\n<ol start=\"5\">\n<h3><\/h3><li>D\u00f6n\u00fc\u015f\u00fcm ve Sat\u0131\u015f Etkisi<\/li>\n<\/ol>\n\n\n\n<p>ZMOT, de\u011fi\u015fim s\u00fcrecinin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Bir i\u015fletme bu a\u015famada m\u00fc\u015fterilerine istedikleri bilgi ve etkile\u015fimi sunmazsa, m\u00fc\u015fterilerini ZMOT&#8217;a daha iyi hitap eden rakiplerine kapt\u0131rabilir. \u015eirketler ZMOT&#8217;u bilerek ve kullanarak sat\u0131\u015flar\u0131 art\u0131rabilir ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 iyile\u015ftirebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131f\u0131r\u0131nc\u0131 ger\u00e7ek an\u0131n\u0131n en iyi uygulamalar\u0131<\/h2>\n\n\n\n<p>\u015eirketler, Ger\u00e7e\u011fin S\u0131f\u0131r An\u0131ndan (ZMOT) yararlanmak i\u00e7in birka\u00e7 en iyi uygulamaya uygun \u015fekilde uyabilirler. \u0130\u015fte dikkate al\u0131nmas\u0131 gereken baz\u0131 \u00f6nemli ad\u0131mlar:<\/p>\n\n\n\n<ol>\n<h3><\/h3><li>G\u00fc\u00e7l\u00fc Bir \u00c7evrimi\u00e7i Varl\u0131k Olu\u015fturun<\/li>\n<\/ol>\n\n\n\n<p>\u015eirketinizin mobil uyumlu, iyi tasarlanm\u0131\u015f bir web sitesine sahip oldu\u011fundan ve ilgili bilgileri sundu\u011fundan emin olun. \u00c7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z\u0131 optimize etmek i\u00e7in arama motoru optimizasyonu (SEO) stratejilerini kullan\u0131n, b\u00f6ylece bulunmas\u0131 kolay olur.<\/p>\n\n\n\n<ol start=\"2\">\n<h3><\/h3><li>De\u011ferli \u0130\u00e7erik Sa\u011flay\u0131n<\/li>\n<\/ol>\n\n\n\n<p>Hedef kitlenizin taleplerine ve endi\u015felerine yan\u0131t veren birinci s\u0131n\u0131f i\u00e7erik \u00fcretin. Buna e\u011fitici blog girdileri, videolar, \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131, m\u00fc\u015fteri incelemeleri ve profesyonel k\u0131lavuzlar dahildir.<\/p>\n\n\n\n<ol start=\"3\">\n<h3><\/h3><li>Yorumlar\u0131 ve G\u00f6r\u00fc\u015fleri Te\u015fvik Edin<\/li>\n<\/ol>\n\n\n\n<p>Olumlu yorumlar ve onaylar, ger\u00e7e\u011fin s\u0131f\u0131r an\u0131 (ZMOT) \u00fczerinde \u00f6nemli bir etkiye sahiptir. Memnun m\u00fc\u015fterileri Yelp, Google My Business veya sekt\u00f6re \u00f6zel inceleme portallar\u0131nda yorum yazmaya te\u015fvik edin.<\/p>\n\n\n\n<ol start=\"4\">\n<h3><\/h3><li>\u015eeffaf ve Otantik Olun<\/li>\n<\/ol>\n\n\n\n<p>G\u00fcven a\u00e7\u0131kl\u0131kla yarat\u0131l\u0131r. \u00dcr\u00fcn \u00f6zellikleri, fiyatland\u0131rma bilgileri ve nakliye se\u00e7enekleri net bir \u015fekilde sunulmal\u0131d\u0131r. Hedef kitlenizle samimi etkile\u015fimler kurmak i\u00e7in sosyal medya platformlar\u0131n\u0131 kullan\u0131n ve sorular\u0131na h\u0131zl\u0131 yan\u0131tlar verin.<\/p>\n\n\n\n<ol start=\"5\">\n<h3><\/h3><li>Sosyal Kan\u0131t\u0131 Kullan\u0131n<\/li>\n<\/ol>\n\n\n\n<p>Sosyal kan\u0131t \u00f6rnekleri olarak kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan materyalleri, influencer onaylar\u0131n\u0131 ve t\u00fcketici yorumlar\u0131n\u0131 vurgulay\u0131n. Bu, markan\u0131z\u0131n olumlu alg\u0131s\u0131n\u0131 art\u0131r\u0131r ve g\u00fcvenilirlik sa\u011flar.<\/p>\n\n\n\n<ol start=\"6\">\n<h3><\/h3><li>Mobil i\u00e7in Optimize Edin<\/li>\n<\/ol>\n\n\n\n<p>Bir\u00e7ok t\u00fcketici \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131n\u0131 ve karar verme s\u00fcrecini mobil cihazlarda ger\u00e7ekle\u015ftirdi\u011finden, sorunsuz bir kullan\u0131c\u0131 deneyimi sa\u011flamak i\u00e7in web sitenizi ve i\u00e7eri\u011finizi mobil g\u00f6r\u00fcnt\u00fcleme i\u00e7in optimize edin.<\/p>\n\n\n\n<ol start=\"7\">\n<h3><\/h3><li>\u0130zleyin ve Yan\u0131t Verin<\/li>\n<\/ol>\n\n\n\n<p>Markan\u0131zla ilgili internet tart\u0131\u015fmalar\u0131n\u0131, incelemeleri ve yorumlar\u0131 yak\u0131ndan takip edin. Belirtilen t\u00fcm t\u00fcketici sorunlar\u0131n\u0131 veya konular\u0131n\u0131 derhal ve profesyonelce ele al\u0131n.<\/p>\n\n\n\n<ol start=\"8\">\n<h3><\/h3><li>Veri ve Analitikten Yararlan\u0131n<\/li>\n<\/ol>\n\n\n\n<p>Veri ve analitik \u00e7\u00f6z\u00fcmlerini kullanarak m\u00fc\u015fteri davran\u0131\u015flar\u0131, tercihleri ve e\u011filimleri hakk\u0131nda i\u00e7g\u00f6r\u00fc kazan\u0131n. Bu bilgileri pazarlama taktiklerinizi bilgilendirmek ve veriye dayal\u0131 kararlara ula\u015fman\u0131za yard\u0131mc\u0131 olmak i\u00e7in kullanabilirsiniz.<\/p>\n\n\n\n<ol start=\"9\">\n<h3><\/h3><li>Deneyimi Ki\u015fiselle\u015ftirin<\/li>\n<\/ol>\n\n\n\n<p>M\u00fcmk\u00fcn oldu\u011funda, tekliflerinizi ve mesajlar\u0131n\u0131z\u0131 her m\u00fc\u015fterinin tercihlerine g\u00f6re ki\u015fiselle\u015ftirin. Hedef kitlenize daha ilgin\u00e7 ve ilgili bir deneyim sunmak i\u00e7in ki\u015fiselle\u015ftirme stratejilerinden yararlan\u0131n.<\/p>\n\n\n\n<ol start=\"10\">\n<h3><\/h3><li>S\u00fcrekli \u00d6\u011frenin ve Uyum Sa\u011flay\u0131n<\/li>\n<\/ol>\n\n\n\n<p>M\u00fc\u015fteri tercihleri ve al\u0131\u015fkanl\u0131klar\u0131 zaman i\u00e7inde de\u011fi\u015fir. ZMOT giri\u015fimlerinizin ba\u015far\u0131l\u0131 olmas\u0131n\u0131 garanti alt\u0131na almak i\u00e7in dijital pazarlamadaki en son trendleri, teknolojiyi ve en iyi uygulamalar\u0131 takip edin.<\/p>\n\n\n\n<p>\u0130\u015fletmeler bu en iyi uygulamalar\u0131 uygulayarak S\u0131f\u0131r\u0131nc\u0131 Ger\u00e7ek An\u0131nda t\u00fcketicilerle etkili bir \u015fekilde etkile\u015fime ge\u00e7ebilir ve onlar\u0131 etkileyebilir, b\u00f6ylece potansiyel m\u00fc\u015fterileri m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p>Zero Moment of Truth (ZMOT), \u00e7evrimi\u00e7i ara\u015ft\u0131rma ve de\u011ferlendirmenin m\u00fc\u015fterilerin kararlar\u0131 a\u00e7\u0131s\u0131ndan ne kadar \u00f6nemli oldu\u011funu g\u00f6stermektedir. Bu a\u015famadan en iyi \u015fekilde yararlanmak i\u00e7in \u015firketlerin \u00e7evrimi\u00e7i varl\u0131klar\u0131n\u0131 \u00f6nceliklerinin en \u00fcst\u00fcne koymalar\u0131 ve ilgili i\u00e7erikler arac\u0131l\u0131\u011f\u0131yla potansiyel m\u00fc\u015fterilerle etkile\u015fime ge\u00e7meleri gerekir.  <\/p>\n\n\n\n<p>QuestionPro size pazar ara\u015ft\u0131rmas\u0131 ve anketler i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lar sunarak bu konuda yard\u0131mc\u0131 olabilir. QuestionPro&#8217;nun platformunu kullanarak i\u015fletmeler m\u00fc\u015fterileri hakk\u0131nda \u00f6nemli \u015feyler \u00f6\u011frenebilir, nelerden ho\u015fland\u0131klar\u0131n\u0131 \u00f6\u011frenebilir ve pazarlama stratejilerini ger\u00e7e\u011fin s\u0131f\u0131r an\u0131n\u0131 (ZMOT) en \u00e7ok etkileyecek \u015fekilde ayarlayabilir.<\/p>\n\n\n\n<p>Bu, \u015firketlere iyi se\u00e7imler yapmak, \u00e7evrimi\u00e7i varl\u0131klar\u0131n\u0131 geli\u015ftirmek ve sonu\u00e7ta m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in ihtiya\u00e7 duyduklar\u0131 bilgileri verir.<\/p>\n\n\n\n<p><p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zero Moment of Truth, ZMOT&#8217;un a\u00e7\u0131l\u0131m\u0131d\u0131r. Pek \u00e7ok i\u015fletmede on y\u0131l \u00f6ncesine g\u00f6re daha farkl\u0131 al\u0131\u015fveri\u015f yap\u0131yoruz. \u0130nsanlar\u0131n ne sat\u0131n [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":798081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zero Moment of Truth (ZMOT): \u0130\u00e7g\u00f6r\u00fcler + En \u0130yi Uygulamalar<\/title>\n<meta name=\"description\" content=\"T\u00fcketicilerin sat\u0131n almadan \u00f6nce \u00fcr\u00fcnleri online olarak ara\u015ft\u0131rd\u0131\u011f\u0131 ve 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