{"id":799843,"date":"2018-08-30T02:00:03","date_gmt":"2018-08-30T02:00:03","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/survey-format-how-to-format-your-survey\/"},"modified":"2019-10-15T22:30:44","modified_gmt":"2019-10-15T22:30:44","slug":"survey-format-how-to-format-your-survey","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/survey-format-how-to-format-your-survey\/","title":{"rendered":"Anket Format\u0131: Anketinizi bi\u00e7imlendirmenin en iyi yolu"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Anketler, m\u00fc\u015fterilerin, \u00e7al\u0131\u015fanlar\u0131n ve hatta kamuoyunun belirli bir konu veya markayla ilgili g\u00f6r\u00fc\u015flerini \u00f6l\u00e7mek i\u00e7in m\u00fckemmel ara\u00e7lard\u0131r. Anket format\u0131 ve tasar\u0131m\u0131, daha fazla kat\u0131l\u0131m ve geli\u015fmi\u015f bir yan\u0131t oran\u0131 sa\u011flamada \u00e7ok \u00f6nemli bir rol oynamaktad\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okunabilirli\u011fi, kat\u0131l\u0131m\u0131 ve etkile\u015fimi belirlemek i\u00e7in \u00e7ekici bir anket tasar\u0131m\u0131na sahip bir ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 \u00e7ok gereklidir. Ayr\u0131ca, uygun bir anket format\u0131, ara\u015ft\u0131rma anketinizin okunmas\u0131n\u0131, anla\u015f\u0131lmas\u0131n\u0131 ve kesin cevaplar verilmesini kolayla\u015ft\u0131r\u0131r. \u0130lgi \u00e7ekici bir ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 olu\u015fturmak istiyorsan\u0131z, kat\u0131l\u0131mc\u0131lar\u0131n ve pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131na cevap verebilmesi i\u00e7in tasar\u0131m ve bi\u00e7imlendirme \u00fczerinde \u00e7al\u0131\u015fman\u0131z gerekir. \u0130yi bir <a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\">anket tasar\u0131m\u0131,<\/a> normalden daha fazla yan\u0131t alman\u0131za yard\u0131mc\u0131 olur.  <\/span><\/p>\n<h2><b>\u0130yi bir anket format\u0131 nas\u0131l olu\u015fturulur?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anket format\u0131n\u0131z\u0131 se\u00e7me \u015fekliniz \u00e7ok \u00f6nemlidir. Unutmay\u0131n, bi\u00e7imlendirirken bir\u00e7ok unsura odaklanman\u0131z gerekir. \u0130\u015fte ara\u015ft\u0131rma \u00e7al\u0131\u015fman\u0131z\u0131 en \u015f\u0131k \u015fekilde bi\u00e7imlendirmek i\u00e7in baz\u0131 ipu\u00e7lar\u0131<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Net bir ama\u00e7la ba\u015flay\u0131n  <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma ile neyi ba\u015farmak istiyorsunuz?  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amac\u0131 \u00f6\u011frendikten sonra, anket format\u0131n\u0131n kapsam\u0131n\u0131 ve niteli\u011fini belirlemek sizin i\u00e7in daha y\u00f6netilebilir olacakt\u0131r.  <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Toplanan verileri nas\u0131l kullanmay\u0131 planl\u0131yorsunuz?  <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ger\u00e7ekle\u015ftirmek istedi\u011finiz analiz t\u00fcr\u00fc, kesin soru t\u00fcrlerini se\u00e7menize yard\u0131mc\u0131 olacakt\u0131r.  <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anket ba\u015fl\u0131\u011f\u0131<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131n\u0131n amac\u0131n\u0131 ve i\u00e7eri\u011fini yans\u0131tacak bir ba\u015fl\u0131k se\u00e7in.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ba\u015fl\u0131\u011f\u0131n kolay anla\u015f\u0131l\u0131r oldu\u011fundan emin olun.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">K\u0131sa ve \u00f6z bir ba\u015fl\u0131k harika bir izlenim b\u0131rak\u0131r  <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anket Tan\u0131t\u0131m\u0131<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Giri\u015f b\u00f6l\u00fcm\u00fcnde \u00e7al\u0131\u015fman\u0131z\u0131n amac\u0131n\u0131 \u00f6zetledi\u011finizden emin olun.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ankete kat\u0131lanlar\u0131n gizlili\u011fi hakk\u0131nda baz\u0131 bilgiler eklemeyi unutmay\u0131n.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar\u0131 olumlu y\u00f6nde motive eden bir ifade form\u00fcle edin.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anketi tamamlamak i\u00e7in gereken s\u00fcreye ili\u015fkin bir tahmin sunmak iyi bir uygulamad\u0131r.  <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130yi bir anket format\u0131 olu\u015fturmay\u0131 iki a\u015famaya ay\u0131r\u0131rsak anla\u015f\u0131lmas\u0131 daha kolay olacakt\u0131r: anket olu\u015fturma ve anket g\u00f6sterimi.  <\/span><\/p>\n<h3><b>A\u015fama 1:<\/b> <b>Anket Yap\u0131m\u0131 <\/b> <\/h3>\n<p><span style=\"font-weight: 400;\">Anket format\u0131 tamamen g\u00f6r\u00fcn\u00fcm ve hisle ilgilidir. Se\u00e7ti\u011finiz \u00e7evrimi\u00e7i arac\u0131n yaz\u0131 tipi se\u00e7iminden i\u00e7erik hizalamas\u0131na kadar \u00f6zel bi\u00e7imlendirme se\u00e7enekleri sundu\u011fundan emin olun.  <\/span><\/p>\n<h4><b>Zengin \u0130\u00e7erik Edit\u00f6r\u00fc  <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Zengin i\u00e7erik edit\u00f6r\u00fc, anketinizi b\u00fct\u00fcnsel olarak tasarlaman\u0131za olanak tan\u0131yan bir ara\u00e7t\u0131r. \u0130yi tasarlanm\u0131\u015f bir anket format\u0131 ancak zengin i\u00e7erik veya zengin metin edit\u00f6r\u00fc gibi belirli bi\u00e7imlendirme se\u00e7eneklerine eri\u015fiminiz oldu\u011funda m\u00fcmk\u00fcnd\u00fcr.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yaz\u0131 tipini ve boyutunu ihtiya\u00e7lar\u0131n\u0131za g\u00f6re se\u00e7me \u00f6zg\u00fcrl\u00fc\u011f\u00fc verir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Soruyu sola, ortaya, sa\u011fa hizalama esnekli\u011fi sa\u011flar veya g\u00f6r\u00fcn\u00fcm\u00fc ve hissi ayarlamak i\u00e7in her iki tarafl\u0131 hizalamay\u0131 korur.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ek olarak, resimler, kaynak kodlar\u0131, k\u00f6pr\u00fcler, alt simgeler, \u00fcst simgeler ve tablolar eklemenize de olanak tan\u0131r.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-81490 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/10\/Rich_Text_Editor_1_.png\" alt=\"Zengin-Metin-Edit\u00f6r\u00fc\" width=\"1899\" height=\"886\"><\/p>\n<h4><b>Markala\u015fma<\/b><span style=\"font-weight: 400;\"> <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u0130nsanlar favori markalar\u0131yla etkile\u015fime girmeyi severler. Bu nedenle, ara\u015ft\u0131rma \u00e7al\u0131\u015fman\u0131z\u0131 markala\u015ft\u0131rmak gereklidir; \u00f6zellikle de markan\u0131z\u0131 kitlelere ula\u015ft\u0131rmak istiyorsan\u0131z.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marka \u00f6\u011feleri alt\u0131nda \u015firket logosunu ekleyebilirsiniz.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fman\u0131z\u0131 daha \u00e7ekici ve ilgi \u00e7ekici hale getirmek i\u00e7in \u00fcstbilgi ve altbilgiyi d\u00fczenleyin.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Markalama ara\u00e7lar\u0131 logo, metin ve renkleri \u015firketinizin marka y\u00f6nergelerine uygun \u015fekilde ayarlamay\u0131 kolayla\u015ft\u0131r\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Temalar\u0131, renkleri ve arka planlar\u0131 se\u00e7mek, anket format\u0131n\u0131 markala\u015ft\u0131rmaya yard\u0131mc\u0131 olan bir ba\u015fka se\u00e7enektir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bunun d\u0131\u015f\u0131nda, ara\u015ft\u0131rma anketinizi daha \u015f\u0131k hale getirmek i\u00e7in \u00f6zel CSS se\u00e7ene\u011fini kullanabilirsiniz.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-81497 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/10\/Branding_1_.png\" alt=\"Anket-Markala\u015fma  \" width=\"1891\" height=\"897\"><\/p>\n<h3><b>2. A\u015fama: Anket G\u00f6sterimi  <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Anket format\u0131n\u0131 anla\u015f\u0131lmas\u0131 ve yan\u0131tlanmas\u0131 kolay hale getirin. Sorular\u0131n nas\u0131l g\u00f6sterildi\u011fi, kat\u0131l\u0131m ve genel tamamlama oran\u0131 \u00fczerinde \u00f6nemli bir etkiye sahiptir. \u0130\u015fte sorular\u0131n\u0131z\u0131 \u00fcnl\u00fc bir zarafetle sergileyecek \u00fc\u00e7 se\u00e7enek.<\/span><\/p>\n<h4><b>Her seferinde bir soru.<\/b><span style=\"font-weight: 400;\"> <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Anketi geleneksel bir d\u00fczende g\u00f6r\u00fcnt\u00fcleme se\u00e7ene\u011finiz vard\u0131r. Her seferinde bir soru g\u00f6stermeyi tercih etti\u011finizde, her \u00f6\u011feden sonra &#8216;\u0130leri&#8217; d\u00fc\u011fmesini eklemeyi se\u00e7ersiniz. Bu nedenle, kat\u0131l\u0131mc\u0131lar\u0131n g\u00f6r\u00fcnt\u00fclenen soruyu yan\u0131tlad\u0131ktan sonra bir sonraki soruya ge\u00e7mek i\u00e7in \u0130leri d\u00fc\u011fmesine t\u0131klamalar\u0131 gerekmektedir.  <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-81504\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/10\/one_questionn_at_a_time_1.png\" alt=\"Anket-g\u00f6sterimi-bir-soru-at-a-time\" width=\"350\" height=\"534\"><\/p>\n<h4><b>Tek ekranl\u0131 anket.  <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Tek ekranl\u0131 bir ankette, sorular sayfa sonlar\u0131 olmadan g\u00f6r\u00fcnt\u00fclenir. B\u00f6ylece, anketin tamam\u0131 tek bir ekranda g\u00f6r\u00fclebilir ve eri\u015filebilir hale gelir ve kat\u0131l\u0131mc\u0131lar\u0131n anketi tek seferde yan\u0131tlamas\u0131na olanak tan\u0131r. Ancak, t\u00fcm sorular\u0131 yan\u0131tlad\u0131ktan sonra, kat\u0131l\u0131mc\u0131lar\u0131n ara\u015ft\u0131rma anketini yan\u0131tlamay\u0131 bitirdiklerini beyan etmek i\u00e7in &#8216;Bitir&#8217; d\u00fc\u011fmesine t\u0131klamalar\u0131 gerekmektedir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-81512 \" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/10\/single_screen_survey-1.png\" alt=\"Anket-g\u00f6r\u00fcnt\u00fcleme-tek-ekran-anket\" width=\"350\" height=\"534\"><\/p>\n<h4><b>Otomatik ilerleme.  <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Otomatik ilerleme, QuestionPro taraf\u0131ndan sunulan nispeten yeni bir \u00f6zelliktir. Bu g\u00f6r\u00fcnt\u00fcleme se\u00e7ene\u011finde, kat\u0131l\u0131mc\u0131lar ekranda tek bir soru g\u00f6r\u00fcrler. Soruyu yan\u0131tlad\u0131ktan sonra, bir sonraki soru otomatik olarak g\u00f6r\u00fcnt\u00fclenir ve kat\u0131l\u0131mc\u0131n\u0131n herhangi bir d\u00fc\u011fmeye basmas\u0131 yasaklan\u0131r. Ancak, ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131n\u0131 g\u00f6ndermeden \u00f6nce otomatik ilerlemeyi etkinle\u015ftirmeniz gerekir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otomatik ilerlemeli anket format\u0131 daha ilgi \u00e7ekici, daha eri\u015filebilir ve daha etkile\u015fimlidir. Tek yapmalar\u0131 gereken cevaplar\u0131n\u0131 kaydetmek oldu\u011fundan, kat\u0131l\u0131mc\u0131lara ola\u011fan\u00fcst\u00fc bir deneyim sunmaya yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/www.questionpro.com\/qp_userimages\/85148\/AutoAdvance-iPhone.gif\" alt=\"iPhone'da otomatik avans ara\u015ft\u0131rmas\u0131\" width=\"264\" height=\"519\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/blog\/increase-response-rates-and-data-quality-with-auto-advance-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Anketlerinizde &#8216;Otomatik \u0130lerleme&#8217;yi nas\u0131l etkinle\u015ftirece\u011finizi \u00f6\u011frenin  <\/a><\/p>\n<h4><b>\u00c7\u0131k\u0131\u015f anketi URL&#8217;si.  <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;nun anket arac\u0131, \u00e7\u0131k\u0131\u015f anketi URL&#8217;sini dahil etme esnekli\u011fi sunar. Bu URL&#8217;ler, kat\u0131l\u0131mc\u0131y\u0131 \u00fcr\u00fcn sayfan\u0131z veya web siteniz olabilecek belirli bir web hedefine g\u00f6t\u00fcrecektir. Ara\u015ft\u0131rmac\u0131lar bunu, kat\u0131l\u0131m\u0131 art\u0131rmak ve kat\u0131l\u0131mc\u0131lara \u00fcr\u00fcn veya hizmet pazarlamak i\u00e7in bir pazarlama f\u0131rsat\u0131 olarak kullanmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anket format\u0131, bir ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131n\u0131 daha ilgi \u00e7ekici ve cazip hale getirmenin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Binlerce ara\u015ft\u0131rmac\u0131 ve anket\u00f6r, g\u00fczel ve ilgi \u00e7ekici anketler olu\u015fturmak i\u00e7in QuestionPro&#8217;yu kullan\u0131yor ve ona g\u00fcveniyor. \u00dccretsiz bir hesap i\u00e7in kaydolun ve marka y\u00f6nergelerinize uygun ve hedef kitlenize hitap eden bir anket format\u0131 olu\u015fturmaya ba\u015flay\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anketler, m\u00fc\u015fterilerin, \u00e7al\u0131\u015fanlar\u0131n ve hatta kamuoyunun belirli bir konu veya markayla ilgili g\u00f6r\u00fc\u015flerini \u00f6l\u00e7mek i\u00e7in m\u00fckemmel ara\u00e7lard\u0131r. Anket format\u0131 ve [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":620000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anket Format\u0131: Anketinizi bi\u00e7imlendirmenin en iyi yolu | QuestionPro<\/title>\n<meta name=\"description\" content=\"Anket format\u0131, anketinizin g\u00f6r\u00fcn\u00fcm\u00fc ve verdi\u011fi hisle ilgilidir. \u0130yi bir anket format\u0131n\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 \u00f6\u011frenin ve anketinizi bi\u00e7imlendirmenize yard\u0131mc\u0131 olacak 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