{"id":799965,"date":"2022-09-30T09:00:59","date_gmt":"2022-09-30T16:00:59","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anket-dogruluk\/"},"modified":"2022-09-30T09:00:59","modified_gmt":"2022-09-30T09:00:59","slug":"anket-dogruluk","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anket-dogruluk\/","title":{"rendered":"Ara\u015ft\u0131rmalarda Anket Do\u011frulu\u011fu Nas\u0131l Sa\u011flan\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Anketler, verilerden anlaml\u0131 i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in yap\u0131l\u0131r. Bu i\u00e7g\u00f6r\u00fcler daha iyi i\u015f kararlar\u0131 almak i\u00e7in kullan\u0131l\u0131r. Maliyeti d\u00fc\u015f\u00fcrmek, yat\u0131r\u0131m getirisini iyile\u015ftirmek, m\u00fc\u015fteri memnuniyetini art\u0131rmak veya yeni fikirler edinmek gibi pek \u00e7ok itici g\u00fc\u00e7 olabilir. Anket ara\u015ft\u0131rmas\u0131ndaki do\u011fruluk, kararlar\u0131n do\u011frulu\u011funu do\u011frudan etkiler ve i\u015fletme \u00fczerinde b\u00fcy\u00fck bir etkiye sahip olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anket do\u011frulu\u011fu farkl\u0131 ki\u015filer i\u00e7in farkl\u0131 anlamlar ifade edebilir. Bu nedenle, pazar ara\u015ft\u0131rmas\u0131nda do\u011fruluk i\u00e7in ortak standartlara sahip olmak \u00f6nemlidir. Ayr\u0131ca, do\u011frulu\u011fu \u00f6l\u00e7mek i\u00e7in bir dizi parametre olabilir. \u00d6rne\u011fin, birka\u00e7 zaman aral\u0131\u011f\u0131ndaki e\u011filimleri kar\u015f\u0131la\u015ft\u0131r\u0131yorsan\u0131z ve ola\u011fand\u0131\u015f\u0131 bir art\u0131\u015f g\u00f6r\u00fcyorsan\u0131z, adil bir a\u00e7\u0131klama olmad\u0131\u011f\u0131 s\u00fcrece bunun nedeni yanl\u0131\u015f se\u00e7enekler olabilir. Bu durum hatal\u0131 verilere yol a\u00e7abilir ve sonu\u00e7lar\u0131 etkileyebilir.  <\/span><\/p>\n<h2>Anket ara\u015ft\u0131rmalar\u0131nda do\u011fruluk nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">Anket do\u011frulu\u011fu, yan\u0131tlardan elde edilen \u00e7\u0131kt\u0131n\u0131n anket hedeflerine ula\u015f\u0131lmas\u0131na ne \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 oldu\u011fudur. \u00d6rnek kitlede \u00f6l\u00e7\u00fclmekte olan \u00f6zelli\u011fi temsil eder. Sonu\u00e7lar do\u011fru de\u011filse, izleyicinin se\u00e7imi, geri bildirimi veya deneyimi hakk\u0131nda yanl\u0131\u015f bir resim olu\u015ftururlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da, hatal\u0131 anket sonu\u00e7lar\u0131n\u0131n arkas\u0131ndaki yayg\u0131n nedenlerden baz\u0131lar\u0131 yer almaktad\u0131r.<\/span><\/p>\n<ul>\n<li><b>\u00d6rnek izleyici da\u011f\u0131l\u0131m\u0131<\/b><span style=\"font-weight: 400;\">: \u00d6rneklem e\u015fit olarak da\u011f\u0131lmam\u0131\u015ft\u0131r ve bu nedenle belirli bir se\u00e7ime do\u011fru sapma olacakt\u0131r. \u00d6rne\u011fin, %80&#8217;i erkek, %10&#8217;u kad\u0131n ve geri kalan %10&#8217;u cinsiyetini a\u00e7\u0131klamay\u0131 tercih etmeyenlerden olu\u015fan e\u015fit olmayan da\u011f\u0131l\u0131ml\u0131 bir kitlede, \u00f6rnek kitlenin &#8220;Alt\u0131 ayda en az \u00fc\u00e7 kez sa\u00e7\u0131n\u0131z\u0131 kestirir misiniz?&#8221; sorusuna &#8220;evet&#8221; cevab\u0131n\u0131 vermesi \u00e7ok muhtemeldir.<\/span><\/li>\n<li><b>Yan\u0131t \u00f6nyarg\u0131s\u0131<\/b><span style=\"font-weight: 400;\">: Bazen, kat\u0131l\u0131mc\u0131lar anketi d\u00fcr\u00fcst\u00e7e yan\u0131tlam\u0131yorsa, ilk se\u00e7ene\u011fi (genellikle) se\u00e7eceklerdir. Bu da yan\u0131t yanl\u0131l\u0131\u011f\u0131na yol a\u00e7makta ve ara\u015ft\u0131rman\u0131n do\u011frulu\u011funu bozmaktad\u0131r.<\/span><\/li>\n<li><b>Yan\u0131t da\u011f\u0131l\u0131m\u0131<\/b><span style=\"font-weight: 400;\">: Yarat\u0131c\u0131 yanl\u0131\u015f veya yetersiz se\u00e7enekler sunmu\u015fsa anket sonu\u00e7lar\u0131 muhtemelen hatal\u0131 olacakt\u0131r. <\/span> <\/li>\n<li><b>Veri kalitesi<\/b><span style=\"font-weight: 400;\">: Ara\u00e7 anketin do\u011frulu\u011funu kontrol ediyorsa, m\u00fckerrer yan\u0131tlar, eksik anketler veya kaba bir dille yaz\u0131lm\u0131\u015f yan\u0131tlar alabilirsiniz.<\/span><\/li>\n<\/ul>\n<h2>S\u00f6rvey do\u011fruluk standartlar\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Anketin do\u011frulu\u011fu; hedef kitle, anketin zaman\u0131 ve s\u0131kl\u0131\u011f\u0131, yan\u0131t oran\u0131, yan\u0131tlar\u0131 toplamak i\u00e7in kullan\u0131lan ara\u00e7lar, veri toplama y\u00f6ntemi, veri analizi ve k\u00fcresel olaylar gibi \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eimdi anket do\u011fruluk standartlar\u0131n\u0131n baz\u0131 \u00f6rneklerine ve anket hatas\u0131n\u0131n nas\u0131l azalt\u0131laca\u011f\u0131na bakal\u0131m.<\/span><\/p>\n<h3>Anket Tasar\u0131m\u0131<\/h3>\n<p><span style=\"font-weight: 400;\">Kurulu\u015flar, genel kabul g\u00f6rm\u00fc\u015f istatistiksel y\u00f6ntemleri kullanan bir anket tasarlamal\u0131d\u0131r. Hedef n\u00fcfusu tan\u0131mlay\u0131n, \u00f6rnekleme plan\u0131n\u0131 tasarlay\u0131n, veri toplama y\u00f6ntemlerini belirleyin, bir program olu\u015fturun ve maliyetleri tahmin edin. Olas\u0131l\u0131k d\u0131\u015f\u0131 \u00f6rnekleme y\u00f6ntemlerinin her t\u00fcrl\u00fc kullan\u0131m\u0131, tahmin hatas\u0131n\u0131 \u00f6l\u00e7ebilmelidir. \u00d6rneklemin b\u00fcy\u00fckl\u00fc\u011f\u00fc ve se\u00e7imi, ihtiya\u00e7 duyulan ayr\u0131nt\u0131 d\u00fczeyine g\u00f6re yap\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6rnek kitle tasar\u0131m\u0131n\u0131n, anketin hedeflerini kar\u015f\u0131lamak i\u00e7in gereken verileri sa\u011flayaca\u011f\u0131ndan emin olun.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olas\u0131l\u0131kl\u0131 olmayan bir \u00f6rnekleme y\u00f6ntemi kullan\u0131lm\u0131\u015fsa, hangi alternatiflerin de\u011ferlendirildi\u011fini ve neden belirli bir tasar\u0131m\u0131n se\u00e7ildi\u011fini, \u00f6rneklem se\u00e7imindeki yanl\u0131l\u0131\u011f\u0131n olas\u0131l\u0131\u011f\u0131n\u0131 ve tahminini ve tahmin hatas\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131lan y\u00f6ntemi belgeleyin.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fcmk\u00fcnse, anket tahminlerinin do\u011frulu\u011funu di\u011fer bilgi kaynaklar\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131n. <a href=\"https:\/\/www.questionpro.com\/blog\/probability-sampling\/\">Olas\u0131l\u0131kl\u0131 \u00f6rnek<\/a>leme durumunda <a href=\"https:\/\/www.questionpro.com\/blog\/sampling-error\/\">\u00f6rnekleme hatas\u0131n\u0131<\/a> tahmin edin, olas\u0131l\u0131kl\u0131 olmayan <a href=\"https:\/\/www.questionpro.com\/blog\/sampling-error\/\">\u00f6rnekleme<\/a> durumunda ise tahmin hatas\u0131n\u0131 hesaplay\u0131n.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fcmk\u00fcnse, a\u015fa\u011f\u0131daki hatalardan kaynaklanan \u00f6l\u00e7\u00fcm hatalar\u0131n\u0131 dikkate al\u0131n <\/span><a href=\"https:\/\/www.questionpro.com\/survey-software\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket yaz\u0131l\u0131m\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">g\u00f6r\u00fc\u015fmeciler, g\u00f6r\u00fc\u015fme \u015fekli, kapsam hatas\u0131, yan\u0131t vermeme hatas\u0131 ve i\u015flem hatas\u0131. <\/span> <\/li>\n<\/ul>\n<h3>Anket Yan\u0131t Oran\u0131<\/h3>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmac\u0131lar\u0131 anketi a\u015fa\u011f\u0131daki hedeflere ula\u015facak \u015fekilde tasarlamal\u0131d\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/good-survey-response-rate\/\"><br \/>\n  <span style=\"font-weight: 400;\">iyi yan\u0131t oran\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ve sonu\u00e7lar\u0131n hedef kitleyi yans\u0131tt\u0131\u011f\u0131ndan emin olun. Ancak o zaman, bilin\u00e7li kararlar vermeleri i\u00e7in onlara g\u00fcvenilebilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anketin \u00e7e\u015fitli a\u015famalar\u0131 i\u00e7in yan\u0131t oran\u0131 hedefleri belirleyin. Ayr\u0131ca demografik de\u011fi\u015fkenlere ve anketin yinelemelerine dayal\u0131 hedefler de belirleyebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anketin i\u00e7eri\u011fine ve t\u00fcr\u00fcne ba\u011fl\u0131 olarak her veri toplama a\u015famas\u0131nda yakla\u015f\u0131k yan\u0131t oranlar\u0131n\u0131 belirleyin.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yan\u0131tlama oran\u0131 %80&#8217;in alt\u0131ndaysa, yan\u0131tlay\u0131c\u0131 davran\u0131\u015f\u0131n\u0131n arkas\u0131ndaki nedenleri belirleyin.<\/span><\/li>\n<\/ul>\n<h3>Anket sistemlerini test edin<\/h3>\n<p><span style=\"font-weight: 400;\">U\u00e7tan uca anket sisteminin t\u00fcm bile\u015fenlerinin en yo\u011fun y\u00fckte hatas\u0131z \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flay\u0131n. Sistemde herhangi bir aksakl\u0131k olmad\u0131\u011f\u0131ndan ve kat\u0131l\u0131mc\u0131lar\u0131n harika bir anket deneyimi ya\u015fad\u0131\u011f\u0131ndan emin olmak i\u00e7in bir test kontrol\u00fc yap\u0131n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7\u0131kt\u0131lar\u0131n \u00f6l\u00e7\u00fct kaliteyle e\u015fle\u015fti\u011finden emin olmak i\u00e7in birim testi, entegrasyon testi ve kullan\u0131labilirlik testi gibi farkl\u0131 test y\u00f6ntemleri uygulay\u0131n. \u00d6rne\u011fin, anket arac\u0131n\u0131z\u0131 \u00fc\u00e7\u00fcnc\u00fc taraf bir uygulamayla entegre edin ve verilerin herhangi bir uygulama hatas\u0131 olmadan sorunsuz bir \u015fekilde ak\u0131p akmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anket yaz\u0131l\u0131m\u0131n\u0131 deneme yan\u0131tlar\u0131 ile test edin. T\u00fcm raporlar\u0131n olu\u015fturulmas\u0131n\u0131 sa\u011flamak ve raporlar\u0131n do\u011frulu\u011funu onaylamak.<\/span><\/li>\n<\/ul>\n<h2>\u00d6l\u00e7mede do\u011fruluk neden \u00f6nemlidir?<\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeyi do\u011frudan etkiler: Pazar ara\u015ft\u0131rmac\u0131lar\u0131 ve i\u015fletmeler kararlar\u0131n\u0131 ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131n\u0131n sonu\u00e7lar\u0131na dayand\u0131r\u0131r. Bu nedenle, do\u011fru anket verilerine sahip olmak son derece \u00f6nemlidir. Sonu\u00e7lara g\u00fcvenmek i\u00e7in en az %80&#8217;lik bir g\u00fcven d\u00fczeyi olmal\u0131d\u0131r. 10&#8217;luk bir sapma hatas\u0131 kabul edilebilir, ancak bu s\u0131n\u0131rlar\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde d\u0131\u015f\u0131na \u00e7\u0131k\u0131lmas\u0131 i\u015fletmenin karl\u0131l\u0131\u011f\u0131n\u0131 etkileyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kaynak israf\u0131: Do\u011fru olmayan veriler, kaynaklar\u0131n k\u00f6t\u00fc kullan\u0131lmas\u0131na ve en k\u00f6t\u00fc durumlarda kaynaklar\u0131n tamamen israf edilmesine ve b\u00fcy\u00fck kay\u0131plara yol a\u00e7abilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zaman\u0131 k\u0131salt\u0131r: Ara\u015ft\u0131rmac\u0131lar sonu\u00e7lardan emin olmad\u0131klar\u0131nda, egzersizi tekrarlamalar\u0131 gerekir. Do\u011fru anketler, ara\u015ft\u0131rman\u0131n yeniden yap\u0131lmas\u0131 ihtiyac\u0131n\u0131 ortadan kald\u0131r\u0131r.<\/span><\/p>\n<h2>Sonu\u00e7<\/h2>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmada anket do\u011frulu\u011fu son derece \u00f6nemlidir ve deneyimli profesyonellerin uzmanl\u0131\u011f\u0131na ihtiya\u00e7 duyar. S\u00fcre\u00e7 boyunca size rehberlik edebilecek bir teknoloji orta\u011f\u0131 ar\u0131yorsan\u0131z, bize \u015fu adresten bir e-posta g\u00f6nderin  <\/span><a href=\"mailto:sales@questionpro.com\"><br \/>\n  <span style=\"font-weight: 400;\">sales@questionpro.com<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> veya bizimle sohbet edin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dccretsiz hesab\u0131m\u0131za da kaydolabilirsiniz. \u00d6m\u00fcr boyu \u00fccretsizdir, kredi kart\u0131 gerektirmez ve 80&#8217;den fazla \u00f6zellikle birlikte gelir. Bir anket olu\u015fturmak ve g\u00f6ndermek 5 dakikadan az s\u00fcrer! \u0130nanm\u0131yor musun? Bizi \u015fimdi deneyin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z KAYDOLUN<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anketler, verilerden anlaml\u0131 i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in yap\u0131l\u0131r. Bu i\u00e7g\u00f6r\u00fcler daha iyi i\u015f kararlar\u0131 almak i\u00e7in kullan\u0131l\u0131r. Maliyeti d\u00fc\u015f\u00fcrmek, yat\u0131r\u0131m [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":565839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ara\u015ft\u0131rmalarda Anket Do\u011frulu\u011fu Nas\u0131l Sa\u011flan\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ankette do\u011frulu\u011fun ne oldu\u011funu, ara\u015ft\u0131rmada anket do\u011frulu\u011funun \u00f6nemini ve veri do\u011frulu\u011funu sa\u011flamak i\u00e7in nas\u0131l soru sorulaca\u011f\u0131n\u0131 \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/anket-dogruluk\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ara\u015ft\u0131rmalarda Anket Do\u011frulu\u011fu Nas\u0131l Sa\u011flan\u0131r? 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