{"id":799979,"date":"2019-08-08T01:46:39","date_gmt":"2019-08-08T01:46:39","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/diy-market-research-partner-with-questionpro-audience\/"},"modified":"2019-08-08T01:46:39","modified_gmt":"2019-08-08T01:46:39","slug":"diy-market-research-partner-with-questionpro-audience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/diy-market-research-partner-with-questionpro-audience\/","title":{"rendered":"DIY Pazar Ara\u015ft\u0131rmas\u0131 &#8211; QuestionPro Audience ile Ortak Olun"},"content":{"rendered":"<h2><b>DIY pazar ara\u015ft\u0131rmas\u0131 nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">DIY pazar ara\u015ft\u0131rmas\u0131 veya kendin yap pazar ara\u015ft\u0131rmas\u0131, herhangi bir kurulu\u015fun veya bireyin \u00e7evrimi\u00e7i anket ara\u00e7lar\u0131 veya ara\u015ft\u0131rma yaz\u0131l\u0131m\u0131 ile ger\u00e7ekle\u015ftirdi\u011fi \u00e7evrimi\u00e7i ara\u015ft\u0131rma tekniklerini kullanan personel, m\u00fc\u015fteri veya pazarlama ara\u015ft\u0131rmas\u0131 anlam\u0131na gelir. Kendin yap pazar ara\u015ft\u0131rmas\u0131, profesyonel ara\u015ft\u0131rmac\u0131lar ya da ara\u015ft\u0131rmaya nispeten yeni ba\u015flayan ki\u015filer taraf\u0131ndan y\u00fcr\u00fct\u00fclebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bug\u00fcn kullan\u0131c\u0131 dostu bir kendin yap anket olu\u015fturma arac\u0131 ile herkes \u00e7evrimi\u00e7i pazar ara\u015ft\u0131rmas\u0131 anketleri tasarlayabilir, ba\u015flatabilir ve analiz edebilir. Daha da \u00f6nemlisi, bir anket kitlesi ile<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/panel-research-why-it-matters\/\"><br \/>\n  <span style=\"font-weight: 400;\">panel<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> gibi <\/span><a href=\"https:\/\/www.questionpro.com\/audience\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro Hedef Kitle<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar, ideal anket kat\u0131l\u0131mc\u0131lar\u0131na ula\u015fma ve sonu\u00e7lar\u0131n bir toplam\u0131n\u0131 &#8216;ger\u00e7ek zamanl\u0131 olarak&#8217; elde etme yetkisine sahiptir.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<h3><b>Kendin Yap ara\u015ft\u0131rmas\u0131 i\u00e7in anket tasarlama<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kendin Yap pazar ara\u015ft\u0131rmas\u0131 yapmak kolay m\u0131? Pazar\u0131m\u0131 ara\u015ft\u0131rmaya nas\u0131l ba\u015flayabilirim? Hedef kat\u0131l\u0131mc\u0131lar\u0131m\u0131 nerede bulaca\u011f\u0131m? Kendin yap ara\u015ft\u0131rmas\u0131 daha m\u0131 ucuz? Ve en \u00f6nemlisi, kendi ba\u015f\u0131ma ba\u015far\u0131l\u0131 bir ara\u015ft\u0131rma y\u00fcr\u00fctebilecek miyim? Bu sorunlar\u0131 \u00e7\u00f6zmenize yaln\u0131zca profesyonel bir ara\u015ft\u0131rma ajans\u0131n\u0131n yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, internetin bu i\u015f modelini de\u011fi\u015ftirmeye yard\u0131mc\u0131 oldu\u011funu bilmek sizi \u00e7ok \u015fa\u015f\u0131rtacak.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kendim yapabilecekken neden ba\u015fkas\u0131na sormakla u\u011fra\u015fay\u0131m ki d\u00fc\u015f\u00fcncesi pazarlama alan\u0131na da s\u0131zm\u0131\u015f durumda. D\u00fc\u015f\u00fck maliyetli, sofistike \u00e7evrimi\u00e7i anket platformlar\u0131 se\u00e7ene\u011fi sayesinde, <a href=\"https:\/\/www.questionpro.com\/research-platform.html\">DIY pazar ara\u015ft\u0131rmas\u0131<\/a> pazarlama d\u00fcnyas\u0131na girdi. Bu ara\u00e7lar, kendi kendinize yapabilece\u011finiz \u00e7ok \u00e7e\u015fitli pazar ara\u015ft\u0131rmalar\u0131 i\u00e7in \u015fablonlar sa\u011flar. S\u0131f\u0131rdan bir anket olu\u015fturmakla daha az ilgileniyorsan\u0131z, kullan\u0131ma haz\u0131r anket \u015fablonlar\u0131 anket olu\u015fturmada size yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h3><b>DIY pazar ara\u015ft\u0131rmas\u0131 i\u00e7in hat\u0131rlanmas\u0131 gereken \u00f6nemli noktalar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte ara\u015ft\u0131rma anketinizi tasarlarken hat\u0131rlaman\u0131z gereken baz\u0131 \u00f6nemli noktalar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Veri toplama y\u00f6ntemi:<\/b><span style=\"font-weight: 400;\"> Veri toplama y\u00f6ntemi <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"><br \/>\n  <span style=\"font-weight: 400;\">veri\u0307 toplama<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  modu nihai verilerinizi \u00f6nemli \u00f6l\u00e7\u00fcde etkiler. Telefon anketleri veya y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler yoluyla veri toplarken, g\u00f6r\u00fc\u015fmecinin eylemleri ve s\u00f6zleri ara\u015ft\u0131rma verilerinizi \u00f6nemli \u00f6l\u00e7\u00fcde etkiler. \u00d6te yandan, \u00e7evrimi\u00e7i anketler b\u00fcy\u00fck \u00f6l\u00e7\u00fcde sorunun ifadesine ve tasar\u0131m\u0131na dayanmaktad\u0131r. Toplama \u015feklinizi do\u011fru se\u00e7erseniz, anket sonu\u00e7lar\u0131n\u0131z veri analizi ve bilgiye dayal\u0131 karar verme i\u00e7in faydal\u0131 olacakt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Anket yorgunlu\u011funun dezavantaj\u0131:  <\/b><span style=\"font-weight: 400;\">Baz\u0131 anket sorular\u0131 radyo d\u00fc\u011fmelerinden olu\u015fan b\u00fcy\u00fck \u0131zgaralar i\u00e7erir. Karma\u015f\u0131k ara\u015ft\u0131rma sorular\u0131 kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 zorlar ve zihinsel yorgunluklar\u0131n\u0131 art\u0131r\u0131r. Do\u011fru geri bildirim toplamak i\u00e7in anketi basit, anla\u015f\u0131lmas\u0131 kolay ve kat\u0131l\u0131mc\u0131 dostu tutun<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sorular\u0131n s\u0131ras\u0131:<\/b><span style=\"font-weight: 400;\">  Her soru mant\u0131ksal bir ak\u0131\u015f izlemelidir. Konular aras\u0131nda gezinmek kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131rabilir ve sorular\u0131 atlamalar\u0131na, k\u00f6r\u00fc k\u00f6r\u00fcne cevap vermelerine ya da daha k\u00f6t\u00fcs\u00fc anketi terk etmelerine neden olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u00c7oklu soru formatlar\u0131:<\/b><span style=\"font-weight: 400;\">  Her soru tipi farkl\u0131 anket hedeflerine hizmet eder ve kendi s\u0131n\u0131rlamalar\u0131 vard\u0131r. Sorular\u0131n format\u0131nda \u00e7e\u015fitlilik olmas\u0131, kat\u0131l\u0131mc\u0131lar\u0131n \u00e7al\u0131\u015fmaya olan ilgilerini kaybetmemelerine yard\u0131mc\u0131 olacakt\u0131r. \u00d6te yandan, \u00e7ok fazla soru tipi de dinleyicilerin kafas\u0131n\u0131 kar\u0131\u015ft\u0131rabilir. Hedef kitleye ve anketin amac\u0131na ba\u011fl\u0131 olarak farkl\u0131 soru t\u00fcrlerinin optimum dengesini bulmak mant\u0131kl\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Net soru yap\u0131s\u0131:<\/b><span style=\"font-weight: 400;\">  Soru yap\u0131s\u0131 kat\u0131l\u0131mc\u0131lar i\u00e7in a\u00e7\u0131k olmal\u0131d\u0131r. Sorular\u0131, kat\u0131l\u0131mc\u0131lar\u0131n \u00e7al\u0131\u015fmada neler olup bitti\u011fine dair izlerini kaybettirecek \u015fekilde yerle\u015ftirmeyin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>G\u00f6rsel tasar\u0131m:<\/b><span style=\"font-weight: 400;\">  Anket i\u00e7in ho\u015f bir tasar\u0131m kulland\u0131\u011f\u0131n\u0131zdan emin olun. Kat\u0131l\u0131mc\u0131ya hitap eden bir anket tasar\u0131m\u0131, s\u0131n\u0131rl\u0131 bir s\u00fcre i\u00e7inde harika yan\u0131tlar almay\u0131 garanti edecektir. Kat\u0131l\u0131mc\u0131lara temiz ve kullan\u0131c\u0131 dostu bir anket sunmak, yan\u0131tlar\u0131n kalitesini koruyacakt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nihai analiz plan\u0131:<\/b><span style=\"font-weight: 400;\">  Talep edilen bilgi t\u00fcr\u00fcn\u00fc ve soru format\u0131n\u0131 ara\u015ft\u0131rman\u0131n amac\u0131na g\u00f6re belirleyin. Ayr\u0131ca anket sonu\u00e7lar\u0131n\u0131 tekrarlamak, etkinlikleri izlemek veya tek seferlik ge\u00e7ici bir analiz yapmak isteyip istemedi\u011finizi de g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekebilir.<\/span><\/li>\n<\/ul>\n<h3><b>DIY pazar ara\u015ft\u0131rmas\u0131 ile do\u011fru anket kitlesi nas\u0131l hedeflenir?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma hedef kitleniz neden \u00f6nemlidir &#8211; \u00f6zellikle de kendin yap pazar ara\u015ft\u0131rmas\u0131 yaparken? Anketinizi tasarlamak ara\u015ft\u0131rma faaliyetinin sadece bir par\u00e7as\u0131d\u0131r. As\u0131l zorluk, \u00e7al\u0131\u015fman\u0131n uygulanmas\u0131 s\u0131ras\u0131nda ortaya \u00e7\u0131kmaktad\u0131r. Se\u00e7mek<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/9-tips-to-target-the-right-respondents-for-an-online-survey\/\"><span style=\"font-weight: 400;\">  do\u011fru hedef kitle<\/span><\/a><span style=\"font-weight: 400;\">  anketin ba\u015far\u0131l\u0131 olup olmayaca\u011f\u0131na karar verir. Anketin kimlere g\u00f6nderilece\u011fini \u00f6nceden iyi bilmelisiniz. Bunun, ula\u015fmak istedi\u011finiz ki\u015filer hakk\u0131nda varsay\u0131mlarda bulunmak anlam\u0131na gelmedi\u011fini, bunun yerine kim olduklar\u0131n\u0131, nereden geldiklerini ve nas\u0131l davrand\u0131klar\u0131n\u0131 \u00f6\u011frenmek i\u00e7in derinlemesine ara\u015ft\u0131rma yapmak anlam\u0131na geldi\u011fini unutmay\u0131n. Do\u011fru hedef pazar\u0131 belirlemek, hedef kitlenizi benzer \u00f6zelliklere, ortak \u00f6zelliklere ve hatta ni\u015f hobilere ve ilgi alanlar\u0131na sahip bir grup insana indirgemek anlam\u0131na gelir.  <\/span><\/p>\n<h4><b>Yap\u0131 market ara\u015ft\u0131rmalar\u0131nda do\u011fru anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131 hedeflemek i\u00e7in online panellerin kullan\u0131lmas\u0131<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Paneller g\u00fcvenli, ak\u0131ll\u0131 ve profesyoneldir. Anketinizin demografik gereksinimlerini kar\u015f\u0131layan, istatistiksel olarak ge\u00e7erli bir kat\u0131l\u0131mc\u0131 grubu elde edece\u011finizi garanti ederler. \u00c7al\u0131\u015fma ne kadar iyi tasarlanm\u0131\u015f olursa olsun, do\u011fru insan grubunu hedefleyemezseniz t\u00fcm \u00e7abalar bo\u015fa gider.<\/span><a href=\"https:\/\/www.questionpro.com\/audience\/market-research-panel-recruitment.html\"><span style=\"font-weight: 400;\"> \u00c7evrimi\u00e7i paneller<\/span><\/a><span style=\"font-weight: 400;\">  Anketler, mobil davran\u0131\u015flar, sat\u0131n alma verileri, sosyal medya, sa\u011fl\u0131k taramalar\u0131 ve profil verileri arac\u0131l\u0131\u011f\u0131yla i\u00e7g\u00f6r\u00fcl\u00fc bilgiler sa\u011flay\u0131n. Dijital veri koleksiyonunuz, t\u00fcketici geri bildirimlerinin bir toplam\u0131d\u0131r &#8211; daha az riskle daha iyi karar vermenin temelini olu\u015fturur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grup b\u00fcy\u00fckl\u00fc\u011f\u00fc s\u0131kl\u0131kla farkl\u0131l\u0131k g\u00f6sterecektir, ancak bu durum ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131n g\u00fcvenilirli\u011fini etkilemeyecektir. Panel ara\u015ft\u0131rman\u0131z i\u00e7in do\u011fru ki\u015filer i\u015fe al\u0131n\u0131rsa, muhtemelen sizi ileriye g\u00f6t\u00fcrecek yan\u0131tlar alacaks\u0131n\u0131z. Ayr\u0131ca, yan\u0131tlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rabilecek ve ayarlayabilecek \u00f6zel bir grup insan da alacaks\u0131n\u0131z.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<h3><b>QuestionPro&#8217;nun daha iyi pazar ara\u015ft\u0131rmas\u0131 yapman\u0131za yard\u0131mc\u0131 olacak optimize edilmi\u015f online t\u00fcketici ara\u015ft\u0131rma panelleri<\/b><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/audience\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro Hedef Kitle<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> teklifler<\/span><a href=\"https:\/\/www.questionpro.com\/audience\/signup.html\"><br \/>\n  <span style=\"font-weight: 400;\"> ara\u015ft\u0131rma panelleri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  an\u0131nda cevap isteyenlere. Bu yan\u0131tlar m\u00fc\u015fteri, marka ve hitap etti\u011finiz pazarla ilgili karma\u015f\u0131k sorularla ilgilidir. K\u0131sa s\u00fcrede bile anket ba\u015flatmak i\u00e7in uzman ve duyarl\u0131 ki\u015fisel destek sunuyoruz. Yan\u0131tlar\u0131 g\u00f6zlemlemek ve buna g\u00f6re de\u011fi\u015fiklikler yapmak i\u00e7in \u00e7evrimi\u00e7i analiz panosunu kullan\u0131n.  <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DIY pazar ara\u015ft\u0131rmas\u0131 nedir? DIY pazar ara\u015ft\u0131rmas\u0131 veya kendin yap pazar ara\u015ft\u0131rmas\u0131, herhangi bir kurulu\u015fun veya bireyin \u00e7evrimi\u00e7i anket ara\u00e7lar\u0131 [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":682347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIY Pazar Ara\u015ft\u0131rmas\u0131 - QuestionPro Audience ile Ortak Olun | QuestionPro<\/title>\n<meta name=\"description\" content=\"Kendin Yap pazar ara\u015ft\u0131rmas\u0131 yapmak i\u00e7in bu ipu\u00e7lar\u0131n\u0131 kazanmak ister misiniz? Kendin yap ara\u015ft\u0131rmas\u0131n\u0131n nas\u0131l yap\u0131laca\u011f\u0131n\u0131 okuyun. Daha iyi DIY ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri i\u00e7in QuestionPro Audience kullan\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/diy-market-research-partner-with-questionpro-audience\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIY Pazar Ara\u015ft\u0131rmas\u0131 - QuestionPro Audience ile Ortak Olun | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Kendin Yap pazar ara\u015ft\u0131rmas\u0131 yapmak i\u00e7in bu ipu\u00e7lar\u0131n\u0131 kazanmak ister misiniz? Kendin yap ara\u015ft\u0131rmas\u0131n\u0131n nas\u0131l yap\u0131laca\u011f\u0131n\u0131 okuyun. 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