{"id":799980,"date":"2019-08-22T22:28:49","date_gmt":"2019-08-22T22:28:49","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/7-kotu-arastirma-orneginin-riskleri\/"},"modified":"2019-08-22T22:28:49","modified_gmt":"2019-08-22T22:28:49","slug":"7-kotu-arastirma-orneginin-riskleri","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/7-kotu-arastirma-orneginin-riskleri\/","title":{"rendered":"K\u00f6t\u00fc bir ara\u015ft\u0131rma \u00f6rne\u011finin 7 riski"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri ara\u015ft\u0131rmas\u0131, pazar hakk\u0131nda bilgi edinmek i\u00e7in yap\u0131l\u0131r.  <\/span>Do\u011fru ara\u015ft\u0131rma kitlesinden g\u00fcvenilir m\u00fc\u015fteri verileri ve tercihleri toplamak i\u00e7in anketler do\u011fru \u015fekilde tasarlanmal\u0131d\u0131r<span style=\"font-weight: 400;\">. Toplanan veriler analiz edilir ve yeni i\u00e7g\u00f6r\u00fcler \u00fcretmek i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn veya hizmetin ba\u015far\u0131s\u0131 ya da ba\u015far\u0131s\u0131zl\u0131\u011f\u0131, <a href=\"https:\/\/www.questionpro.com\/blog\/marketing-research\/\">pazarlama ara\u015ft\u0131rmas\u0131ndan<\/a> elde edilen bilgi ve i\u00e7g\u00f6r\u00fclerin kalitesine ba\u011fl\u0131 olarak belirlenebilir. Ara\u015ft\u0131rma i\u00e7in se\u00e7ilen \u00f6rneklemin ara\u015ft\u0131rma kriterlerine uymamas\u0131 halinde, anket analizi hatal\u0131 sonu\u00e7lara yol a\u00e7abilir. Buna dayal\u0131 olarak al\u0131nan kararlar, bir i\u015fletmenin b\u00fcy\u00fcmesini ve ba\u015far\u0131s\u0131n\u0131 olumsuz y\u00f6nde etkileyebilir.<\/span><\/p>\n<p>\u00dcr\u00fcn veya hizmetin ba\u015far\u0131s\u0131 ya da ba\u015far\u0131s\u0131zl\u0131\u011f\u0131, pazarlama ara\u015ft\u0131rmas\u0131ndan elde edilen bilgi ve i\u00e7g\u00f6r\u00fclerin kalitesine ba\u011fl\u0131 olarak belirlenebilir.<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<h2><strong>7 K\u00f6t\u00fc bir ara\u015ft\u0131rma \u00f6rne\u011finin riskleri<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte k\u00f6t\u00fc bir ara\u015ft\u0131rma \u00f6rne\u011finin riskleri:  <\/span><\/p>\n<ul>\n<li><b>\u00d6nemli bir kitleyi g\u00f6z ard\u0131 etmek:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/audience\/\"> Kitleler<\/a> yaln\u0131zca \u00fcr\u00fcn sat\u0131n alacak, okula kaydolacak, bir amaca ba\u011f\u0131\u015fta bulunacak vb. ki\u015filer de\u011fildir. \u0130\u015f hedeflerine ula\u015fmada \u00f6nemli olan payda\u015flar\u0131n belirlenmesi \u00f6nemlidir. Kilit bir kitlenin g\u00f6z ard\u0131 edilebilece\u011fi ve bunun ba\u015far\u0131 \u00fczerinde b\u00fcy\u00fck bir etkisi olabilece\u011fi bir senaryo ortaya \u00e7\u0131kabilir. Do\u011fru hedef kitlenin daha b\u00fcy\u00fck bir payda\u015f grubunun bir alt k\u00fcmesi olabilece\u011fi de ke\u015ffedilebilir. \u00d6nemli kitle g\u00f6z ard\u0131 edilirse ara\u015ft\u0131rmac\u0131lar faydal\u0131 yan\u0131tlar\u0131 kaybedebilir.<\/span><\/li>\n<li><b>En \u00f6nemli kitleye \u00f6ncelik vermemek:  <span style=\"font-weight: 400;\">Kurulu\u015flar\u0131n hedef kitleleri \u00e7al\u0131\u015fanlar\u0131, m\u00fc\u015fterileri, hissedarlar\u0131, i\u015f ortaklar\u0131 vb. olarak kabul edilir. Ancak, her zaman e\u015fit derecede \u00f6nemli de\u011fildirler. Piyasaya s\u00fcr\u00fclen her ara\u015ft\u0131rma \u00fcr\u00fcn\u00fc i\u00e7in kendileriyle ileti\u015fime ge\u00e7ilemez. Buradaki risk, her \u015feyi ve herkesi dikkate almaya \u00e7al\u0131\u015f\u0131rken, asl\u0131nda kimseye bir fayda veya de\u011fer getirmemenizdir. <a href=\"https:\/\/www.questionpro.com\/blog\/intended-audience\/\">Hedef kitle<\/a> i\u00e7in neyin \u00f6nemli oldu\u011funu g\u00f6z ard\u0131 eden kurulu\u015flar, pazarlama stratejileri tasarlayamayabilir ve teknoloji \u00fcr\u00fcnlerini onlar\u0131n ihtiya\u00e7lar\u0131na g\u00f6re uyarlayamayabilir.<\/span><\/b><\/li>\n<li><strong>Anket yanl\u0131l\u0131\u011f\u0131:<\/strong> <span style=\"font-weight: 400;\">Ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131 beraberinde pek \u00e7ok <a href=\"https:\/\/www.questionpro.com\/blog\/sampling-bias\/\">anket yanl\u0131l\u0131\u011f\u0131n\u0131<\/a> da getirmektedir. \u00d6rne\u011fin ara\u015ft\u0131rmac\u0131lar, t\u00fcm etnik k\u00f6kenlerden kat\u0131l\u0131mc\u0131lara hitap edecek bir <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">\u00e7evrimi\u00e7i anket<\/a> olu\u015fturduklar\u0131na inanabilirler. Ancak <a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\">anket sorular\u0131<\/a> ve hatta g\u00f6rselleri bir etnik grubun lehine olabilir ve muhtemelen di\u011fer etnik gruplar\u0131 rencide edebilir. Anketin tarz\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n bilgi toplamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 t\u00fcm kitleler i\u00e7in kabul edilebilir olmal\u0131d\u0131r. Aksi takdirde, toplanan yan\u0131tlar tamamen yanl\u0131 olacak ve ara\u015ft\u0131rma hedefine ula\u015f\u0131lamayacakt\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Anket yan\u0131tlanmad\u0131:<\/strong> <span style=\"font-weight: 400;\">Bir <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">pazar ara\u015ft\u0131rmas\u0131<\/a> sorunu, anketin hedef kitleye nas\u0131l sunulaca\u011f\u0131 ile ilgilidir. Do\u011fru n\u00fcfusu hedeflemek bile bir sorun. Ara\u015ft\u0131rmac\u0131lar bir <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anket<\/a> tasarlar ve yan\u0131t vermemeyi tercih eden kat\u0131l\u0131mc\u0131lar\u0131 hedefler. \u0130nsanlar\u0131n neden kat\u0131lmakta teredd\u00fct ettiklerini bulmaya \u00e7al\u0131\u015f\u0131rlar. Kat\u0131l\u0131mc\u0131lar\u0131n \u00e7ok fazla \u00e7aba g\u00f6stermesi gerekti\u011fi veya te\u015fviklerin kat\u0131l\u0131mc\u0131lara hitap etmedi\u011fi gibi sonu\u00e7lar \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r. Do\u011fru anket yan\u0131tlar\u0131n\u0131 do\u011fru \u015fekilde hedeflemek, yan\u0131t vermeme riskini ortadan kald\u0131rmaya yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Zaman:<\/strong><span style=\"font-weight: 400;\">  S\u0131n\u0131rl\u0131 zaman\u0131n\u0131z oldu\u011funda, \u00f6rnekleme kullanmadan anket yapmak imkans\u0131z hale gelir. Do\u011fru bir numune, ara\u015ft\u0131rmac\u0131lar\u0131n \u00e7ok daha k\u0131sa s\u00fcrede daha y\u00fcksek do\u011frulukta sonu\u00e7lar almas\u0131n\u0131 sa\u011flar.<\/span> <span style=\"font-weight: 400;\">Karara dayal\u0131 pazar ara\u015ft\u0131rmas\u0131 s\u00f6z konusu oldu\u011funda zaman \u00e7ok \u00f6nemlidir. Pazar s\u00fcrekli de\u011fi\u015fiyor. Ara\u015ft\u0131rmadan \u00f6nce \u00f6rnekleme do\u011fru bir \u015fekilde yap\u0131lmazsa, ara\u015ft\u0131rmac\u0131lar kat\u0131l\u0131mc\u0131lar\u0131 hedeflemek ve onlardan yan\u0131t toplamak i\u00e7in ek zaman harcayabilir. Bilgi toplamak i\u00e7in zaman harcan\u0131r ve \u00f6rneklem d\u00fczeltildikten sonra yeniden toplan\u0131rsa, piyasa ko\u015fullar\u0131 de\u011fi\u015febilir ve bu da ya \u00e7ok ge\u00e7 karar al\u0131nmas\u0131na ya da uygun olmayan zamanda karar al\u0131nmas\u0131na neden olabilir.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Para:<\/strong> <span style=\"font-weight: 400;\">Bir <a href=\"https:\/\/www.questionpro.com\/help\/Survey-From-Scratch.html\">anketi s\u0131f\u0131rdan<\/a> karar verme a\u015famas\u0131na kadar y\u00fcr\u00fctmek belirli bir d\u00fczeyde yat\u0131r\u0131m gerektirir. Yat\u0131r\u0131m d\u00fczeyi yaln\u0131zca ara\u015ft\u0131rma faaliyetinin t\u00fcr\u00fcne ve b\u00fcy\u00fckl\u00fc\u011f\u00fcne ba\u011fl\u0131d\u0131r. Baz\u0131 ara\u015ft\u0131rmac\u0131lar da sat\u0131c\u0131lardan numune sat\u0131n almay\u0131 tercih etmektedir. Ara\u015ft\u0131rmay\u0131 yeniden y\u00fcr\u00fctmekten ve ara\u015ft\u0131rma faaliyetleri i\u00e7in daha fazla para harcamaktan ka\u00e7\u0131nmak i\u00e7in ilk seferde do\u011fru \u00f6rneklemi hedeflemek \u00f6nemlidir. Ayr\u0131ca, ba\u015flang\u0131\u00e7ta sunulan herhangi bir te\u015fvik, ara\u015ft\u0131rma faaliyetinden somut bir karar \u00e7\u0131kar\u0131lamayaca\u011f\u0131 i\u00e7in \u00f6l\u00fc bir yat\u0131r\u0131m kadar iyi olacakt\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Veri do\u011frulu\u011fu:<\/strong> <span style=\"font-weight: 400;\">Veri do\u011frulu\u011fu, muhtemelen her ara\u015ft\u0131rmac\u0131n\u0131n ara\u015ft\u0131rma yaparken ve k\u00f6t\u00fc bir ara\u015ft\u0131rma \u00f6rnekleminin risklerinden ka\u00e7\u0131n\u0131rken g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fu en \u00f6nemli fakt\u00f6rd\u00fcr. Evcil hayvan sahiplerinden oyuncu yorumlar\u0131 toplamak size bir oyunu piyasaya s\u00fcrmek i\u00e7in gereken veri kalitesini sa\u011flamayacakt\u0131r. Evet, muhtemelen evcil hayvan sahipleri aras\u0131nda baz\u0131 oyuncularla kar\u015f\u0131la\u015facaks\u0131n\u0131z, ancak \u00e7o\u011funlu\u011fu oyuncu olmayabilir. Bu, ara\u015ft\u0131rman\u0131n veri kalitesini do\u011frudan etkileyecektir. Sorular\u0131n\u0131z\u0131 yanl\u0131\u015f ki\u015filere sorarsan\u0131z, t\u00fcm analiziniz kusurlu olabilir. K\u00f6t\u00fc bir soru g\u00f6ze \u00e7arparken, k\u00f6t\u00fc bir \u00f6rnekleme sahip oldu\u011funuz hemen belli olmaz.<\/span><\/li>\n<\/ul>\n<h2><strong>Her zaman hat\u0131rla:<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Numunenizi her zaman ba\u015flang\u0131\u00e7ta tan\u0131mlay\u0131n. Kiminle ve neden konu\u015fmak istedi\u011finizi yaz\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hedef kitleye kimlerin dahil edilmesi gerekti\u011fine ili\u015fkin y\u00f6nergeleri tan\u0131mlay\u0131n ve tasarlay\u0131n.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00d6rneklemin daha k\u00fc\u00e7\u00fck gruplara b\u00f6l\u00fcnmesi gerekip gerekmedi\u011fine karar verin. Bu, alt gruplar aras\u0131nda daha fazla analiz veya \u00e7apraz kar\u015f\u0131la\u015ft\u0131rma yap\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Numunenizden istedi\u011finiz kalite konusunda net olun. Eri\u015fim panellerinin y\u00fckseli\u015fi, profesyonel kat\u0131l\u0131mc\u0131lara sahip olup olmad\u0131klar\u0131n\u0131n genellikle sorgulanmad\u0131\u011f\u0131 anlam\u0131na geldi\u011finden, bu giderek daha \u00f6nemli hale gelmektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fazladan birka\u00e7 dolar harcamak anlam\u0131na gelse bile, her zaman a\u015fa\u011f\u0131daki gibi profesyonel bir numune sa\u011flay\u0131c\u0131yla i\u015f ortakl\u0131\u011f\u0131 yap\u0131n <\/span><a href=\"https:\/\/www.questionpro.com\/audience\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro Hedef Kitle<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri ara\u015ft\u0131rmas\u0131, pazar hakk\u0131nda bilgi edinmek i\u00e7in yap\u0131l\u0131r. Do\u011fru ara\u015ft\u0131rma kitlesinden g\u00fcvenilir m\u00fc\u015fteri verileri ve tercihleri toplamak i\u00e7in anketler do\u011fru [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":651270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u00f6t\u00fc bir ara\u015ft\u0131rma \u00f6rne\u011finin 7 riski | QuestionPro<\/title>\n<meta name=\"description\" content=\"K\u00f6t\u00fc bir ara\u015ft\u0131rma \u00f6rnekleminin risklerini g\u00f6z ard\u0131 etmek, bir ara\u015ft\u0131rmac\u0131y\u0131 rahats\u0131z edici bir noktaya getirebilir. K\u00f6t\u00fc bir ara\u015ft\u0131rma \u00f6rne\u011finin en \u00f6nemli 7 riskini bilin ve bunlardan ka\u00e7\u0131n\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/7-kotu-arastirma-orneginin-riskleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00f6t\u00fc bir ara\u015ft\u0131rma \u00f6rne\u011finin 7 riski | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"K\u00f6t\u00fc bir ara\u015ft\u0131rma \u00f6rnekleminin risklerini g\u00f6z ard\u0131 etmek, bir ara\u015ft\u0131rmac\u0131y\u0131 rahats\u0131z edici bir noktaya getirebilir. 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