{"id":800005,"date":"2021-10-06T11:16:02","date_gmt":"2021-10-06T18:16:02","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/cevrimici-anketler-nasil-olusturulur\/"},"modified":"2021-10-06T11:16:02","modified_gmt":"2021-10-06T11:16:02","slug":"cevrimici-anketler-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/cevrimici-anketler-nasil-olusturulur\/","title":{"rendered":"\u00c7evrimi\u00e7i anketler nas\u0131l olu\u015fturulur? Ad\u0131m ad\u0131m k\u0131lavuz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">\u00c7evrimi\u00e7i anketlerin<\/a> nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 biliyor musunuz? Bu makalede, t\u00fcm projeleriniz i\u00e7in en iyi sonu\u00e7lar\u0131 garanti eden etkili bir anket y\u00fcr\u00fctmek i\u00e7in izleyece\u011finiz ad\u0131mlar\u0131 \u00f6\u011freneceksiniz.<\/span><\/p>\n<blockquote>\n<h4><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anketleri do\u011fru \u015fekilde olu\u015fturun:<\/span><\/h4>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Hedef kitlenizi veya potansiyel m\u00fc\u015fterilerinizi tan\u0131mak, i\u015finizi bir sonraki seviyeye ta\u015f\u0131mak i\u00e7in atabilece\u011finiz en \u00f6nemli ad\u0131mlardan biridir. Bu, elbette, \u00e7evrimi\u00e7i anketler olu\u015fturma imkan\u0131 sayesinde m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin davran\u0131\u015flar\u0131n\u0131 anlamaya ve hedef kitlenizin \u00fcr\u00fcn veya hizmetlerinizden ne bekledi\u011fi hakk\u0131nda daha fazla bilgi edinmeye ba\u015flad\u0131\u011f\u0131n\u0131z anda \u00e7evrimi\u00e7i anketler en iyi arkada\u015flar\u0131n\u0131z haline gelecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu bilgiler, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 ve elde tutma sa\u011flamak i\u00e7in halihaz\u0131rda uygulad\u0131\u011f\u0131n\u0131z uygulamalar\u0131 geli\u015ftirmenize ve art\u0131rman\u0131za olanak tan\u0131yacakt\u0131r. Peki, \u00e7evrimi\u00e7i anketleri nas\u0131l olu\u015fturabilirsiniz?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anketler nas\u0131l do\u011fru \u015fekilde olu\u015fturulur?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Online anketler ile m\u00fc\u015fterilerinizden bilgi toplayabilir, t\u00fcketicilerin nas\u0131l tepki verdi\u011fine dair veriler elde edebilir ve pazar\u0131n\u0131z\u0131 memnun etmek i\u00e7in hangi ad\u0131mlar\u0131 izlemeniz ve hangi de\u011fi\u015fiklikleri yapman\u0131z gerekti\u011fi ve \u00e7ok daha fazlas\u0131 hakk\u0131nda daha net bir fikre sahip olabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fcz i\u00e7in yeni bir ambalaj ald\u0131\u011f\u0131n\u0131z\u0131 ve t\u00fcketicilerin olumsuz tepki verdi\u011fini hayal edebiliyor musunuz? Bu t\u00fcr durumlardan, yeni ambalaj tasar\u0131mlar\u0131na ili\u015fkin teklifleri hedef kitlenizle payla\u015ft\u0131\u011f\u0131n\u0131z <a href=\"https:\/\/www.questionpro.com\/online-survey-company.html\">\u00e7evrimi\u00e7i<\/a> bir <a href=\"https:\/\/www.questionpro.com\/online-survey-company.html\">anket<\/a> olu\u015fturarak ka\u00e7\u0131n\u0131labilir, b\u00f6ylece hangisinin en iyisi oldu\u011funa karar vermenize yard\u0131mc\u0131 olabilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak bir ankete ba\u015flamadan \u00f6nce, projenizi ba\u015far\u0131l\u0131 k\u0131lman\u0131za yard\u0131mc\u0131 olacak birka\u00e7 fakt\u00f6r\u00fc g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anket olu\u015fturma ad\u0131mlar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130htiyac\u0131n\u0131z olan bilgileri toplaman\u0131za yard\u0131mc\u0131 olacak bir anket olu\u015fturmak i\u00e7in izlemeniz gereken ad\u0131mlar\u0131 burada bulabilirsiniz:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1.- Anketin hedeflerinin belirlenmesi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130lk olarak, anketinizin hedeflerini, yani neden bunu yapmaya karar verdi\u011finizi belirlemeliyiz. \u00d6rne\u011fin, bir anket d\u00fczenleyebiliriz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir i\u015f kurman\u0131n karl\u0131l\u0131\u011f\u0131n\u0131 belirleyin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazara yeni bir \u00fcr\u00fcn sunman\u0131n fizibilitesini de\u011ferlendirin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcketicilerimizin memnuniyet d\u00fczeyini bilmek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirketimiz veya kurulu\u015fumuz i\u00e7indeki \u00e7al\u0131\u015fma ortam\u0131n\u0131n seviyesini ke\u015ffedin.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2.- Gerekli bilgileri tan\u0131mlay\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmam\u0131z\u0131n hedeflerini belirledikten sonra, hangi bilgileri toplayaca\u011f\u0131m\u0131z\u0131 tan\u0131mlamam\u0131z gerekir; bu, ara\u015ft\u0131rman\u0131n hedeflerine ula\u015fmam\u0131z\u0131 sa\u011flayacak olan bilgi olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: yeni bir \u00fcr\u00fcn\u00fc piyasaya s\u00fcrmenin fizibilitesini de\u011ferlendirmek i\u00e7in \u00e7evrimi\u00e7i anketlerin nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 \u00f6\u011frenmeye karar verdiysek, piyasaya s\u00fcrmeyi planlad\u0131\u011f\u0131m\u0131z \u00fcr\u00fcn t\u00fcr\u00fcne ili\u015fkin t\u00fcketici zevkleri ve tercihleri hakk\u0131nda bilgi toplamam\u0131z gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerimizin g\u00f6r\u00fc\u015flerini bilmek, onlardan geri bildirim almak iyi uygulamalara bir \u00f6rnektir. M\u00fc\u015fteri memnuniyetini sa\u011flamak istiyorsak, onlar\u0131 detayl\u0131 bir \u015fekilde tan\u0131mal\u0131 ve markam\u0131za ba\u011fl\u0131l\u0131klar\u0131n\u0131 sa\u011flamak i\u00e7in onlar\u0131 mutlu etmeliyiz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3.- Anketin tasar\u0131m\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Anket tasar\u0131m\u0131, gerekli bilgileri elde etmemizi sa\u011flayacak uygun sorular\u0131n form\u00fcle edilmesinden olu\u015fur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: T\u00fcketicilerin belirli bir \u00fcr\u00fcne ili\u015fkin tercihlerinin ne oldu\u011funu bilmemiz gerekiyorsa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir ankette ola\u011fan olan \u015fey, farkl\u0131 t\u00fcrde bilgiler elde etmemizi sa\u011flamas\u0131d\u0131r, bunun i\u00e7in farkl\u0131 t\u00fcrde sorulara yer vermek gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketlerinizin \u00e7ekici olmas\u0131na ve tercihen \u00e7ok uzun anketler olmamas\u0131na dikkat edin. Bunlar\u0131 cep telefonlar\u0131 veya tabletler gibi di\u011fer \u00e7evrimi\u00e7i cihazlar i\u00e7in eri\u015filebilir hale getirmeyi unutmay\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi tasarlanm\u0131\u015f bir anket, kat\u0131l\u0131mc\u0131y\u0131 dikkatli ve i\u015fbirli\u011fi yapmaya istekli tutacakt\u0131r. \u015e\u00fcphesiz, hedeflerimizin iyi belirlenmi\u015f olmas\u0131, soru\u015fturma i\u00e7in gereksiz sorular yarat\u0131lmas\u0131na katk\u0131da bulunur.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4.- \u00c7al\u0131\u015f\u0131lacak demografik segmentin belirlenmesi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bir anketin nas\u0131l yap\u0131laca\u011f\u0131na ili\u015fkin bir sonraki ad\u0131m, anket yapaca\u011f\u0131m\u0131z ki\u015filerin kimler olaca\u011f\u0131n\u0131 ve ihtiya\u00e7 duydu\u011fumuz bilgileri kimlerden alaca\u011f\u0131m\u0131z\u0131 belirlemektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, m\u00fc\u015fterilerimizden, genel olarak t\u00fcketicilerden, \u00e7al\u0131\u015fanlar\u0131m\u0131zdan, \u00fcr\u00fcn\u00fcm\u00fcz\u00fc t\u00fcketmeyen ki\u015filerden vb. bilgi edinmemiz gerekebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazar segmentasyonunun ne oldu\u011funu ve ara\u015ft\u0131rman\u0131z\u0131 uygulaman\u0131za nas\u0131l yard\u0131mc\u0131 oldu\u011funu \u00f6\u011frenin.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5.- Ger\u00e7ekle\u015ftirilecek anket say\u0131s\u0131n\u0131 belirleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00d6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc tan\u0131mlamak i\u00e7in form\u00fcl\u00fc kullan\u0131n ve \u00e7al\u0131\u015faca\u011f\u0131n\u0131z insan grubunun temsili say\u0131s\u0131n\u0131 bulun. \u00d6zet olarak, \u00f6rneklem form\u00fcl\u00fc a\u015fa\u011f\u0131daki gibidir: n = (Z\u00b2pqN) \/ (Ne\u00b2 + Z\u00b2pq)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">n: \u00c7al\u0131\u015fmak istedi\u011fimiz ki\u015filerin temsili say\u0131s\u0131d\u0131r (pop\u00fclasyon) ve bu nedenle ger\u00e7ekle\u015ftirmemiz gereken anket veya <a href=\"https:\/\/www.questionpro.com\/blog\/in-app-microsurveys\/\">mikro<\/a> anket say\u0131s\u0131 veya anket yapmam\u0131z gereken ki\u015fi say\u0131s\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N: N\u00fcfus: \u00dczerinde \u00e7al\u0131\u015faca\u011f\u0131m\u0131z insan grubudur, \u00f6rne\u011fin hedef kitlemizden olu\u015fabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">z: G\u00fcven d\u00fczeyi: sonu\u00e7lar\u0131n g\u00fcvenilirli\u011fini \u00f6l\u00e7er. Genelde %95 (1,96) veya %90 (1,65) g\u00fcven d\u00fczeyi kullan\u0131l\u0131r. G\u00fcven seviyesi ne kadar y\u00fcksek olursa sonu\u00e7lar da o kadar do\u011fru olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">e: Hata derecesi: Sonu\u00e7larda olabilecek hata y\u00fczdesini \u00f6l\u00e7er. Genelde %5 veya %10&#8217;luk bir hata derecesi kullan\u0131l\u0131r. Hata pay\u0131 ne kadar k\u00fc\u00e7\u00fck olursa, sonu\u00e7lar o kadar ge\u00e7erli olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">p: Ger\u00e7ekle\u015fme olas\u0131l\u0131\u011f\u0131: Olay\u0131n ger\u00e7ekle\u015fme olas\u0131l\u0131\u011f\u0131. Ola\u011fan olan, %50&#8217;lik bir ger\u00e7ekle\u015fme olas\u0131l\u0131\u011f\u0131 kullanmakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">q: Meydana gelmeme olas\u0131l\u0131\u011f\u0131: Olay\u0131n ger\u00e7ekle\u015fmeme olas\u0131l\u0131\u011f\u0131. En yayg\u0131n olan\u0131 %50&#8217;lik bir ger\u00e7ekle\u015fmeme olas\u0131l\u0131\u011f\u0131 kullanmakt\u0131r. &#8220;p&#8221; art\u0131 &#8220;q&#8221; toplam\u0131 her zaman %100&#8217;\u00fc vermelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bu unsurlar\u0131 nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 \u015fu makalemizden \u00f6\u011frenin <\/span><a href=\"https:\/\/www.questionpro.com\/how-to-calculate-sample-size.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc nas\u0131l hesaplan\u0131r<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> veya tercih ederseniz bizim <\/span><a href=\"https:\/\/www.questionpro.com\/sample-size-calculator\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc hesaplay\u0131c\u0131s\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> do\u011frudan ve \u00fccretsiz olarak.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6.- \u00c7evrimi\u00e7i anket g\u00f6nderimleri nas\u0131l olu\u015fturulur?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Anket tasarland\u0131ktan sonra, herhangi bir hata olup olmad\u0131\u011f\u0131n\u0131 veya bir t\u00fcr de\u011fi\u015fikli\u011fe ihtiya\u00e7 duyulup duyulmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in bir <a href=\"https:\/\/www.questionpro.com\/blog\/pilot-survey\/\">pilot anket<\/a> uygulay\u0131n; \u00f6rne\u011fin, sorular iyi form\u00fcle edilmeden ve net olmadan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketinizi e-posta ile g\u00f6nderebilir, ankete kat\u0131lmak i\u00e7in promosyonlar veya te\u015fvikler sunabilirsiniz. Bu, uygulamak istedi\u011finiz kampanyaya ba\u011fl\u0131d\u0131r, ancak kesinlikle \u00f6d\u00fcller kat\u0131l\u0131mc\u0131lar i\u00e7in her zaman caziptir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca web sitenize bir anket ba\u011flant\u0131s\u0131 ekleyebilir veya ankete y\u00f6nlendiren bir QR kodu olu\u015fturabilir ya da bunu sosyal medyada veya blogunuzda payla\u015fabilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7.- Sonu\u00e7lar\u0131n say\u0131lmas\u0131 ve analizi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">QuestionPro ile sonu\u00e7lar\u0131 ger\u00e7ek zamanl\u0131 olarak analiz edebilir, geleneksel anketlere k\u0131yasla zamandan, paradan ve emekten tasarruf edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Raporlar\u0131n\u0131z\u0131, \u00f6rne\u011fin infografikler arac\u0131l\u0131\u011f\u0131yla olu\u015fturabilir veya indirip payla\u015fabilirsiniz. \u015eirketinizin do\u011fru karar almas\u0131 i\u00e7in bu bilgilerin \u00f6nemini g\u00f6z \u00f6n\u00fcnde bulundurun.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8.- Sonu\u00e7lar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7lar kaydedildikten ve kodland\u0131ktan sonra, bunlar\u0131 analiz etmeye ve soru\u015fturmadan sonu\u00e7lar\u0131m\u0131z\u0131 \u00e7\u0131karmaya ve do\u011fru karar verme i\u00e7in bir eylem plan\u0131 olu\u015fturmaya devam ediyoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir anket yaparken, elde edilen sonu\u00e7lar\u0131n veya uygulanacak eylemlerin m\u00fc\u015fterilerle veya uygun oldu\u011fu durumlarda, \u00f6rne\u011fin bir \u00e7al\u0131\u015fma ortam\u0131 anketi ger\u00e7ekle\u015ftirdiyseniz, \u00e7al\u0131\u015fanlarla payla\u015f\u0131lmas\u0131 gerekti\u011fini g\u00f6z \u00f6n\u00fcnde bulundurun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bilgileri sosyalle\u015ftirmek size puan kazand\u0131racakt\u0131r, \u00e7\u00fcnk\u00fc ankete kat\u0131lanlar kendilerini de\u011ferli hissedecek ve fikirlerinin dikkate al\u0131nd\u0131\u011f\u0131n\u0131 bileceklerdir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9.- Karar verme<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Son olarak, bir anketin nas\u0131l yap\u0131laca\u011f\u0131n\u0131n son ad\u0131m\u0131, elde edilen sonu\u00e7lara g\u00f6re kararlar almakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir anket olu\u015ftururken t\u00fcketicilerde yeni ihtiya\u00e7lar, tercihler ve zevkler ortaya \u00e7\u0131kt\u0131\u011f\u0131 sonucuna var\u0131rsak, \u00fcr\u00fcn\u00fcm\u00fcz\u00fc s\u00f6z konusu ihtiya\u00e7lar\u0131, tercihleri ve zevkleri kar\u015f\u0131layacak \u015fekilde yeniden tasarlama karar\u0131 al\u0131r\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E\u011fer bu bilgilerle hi\u00e7bir \u015fey yapmayacaksak, de\u011ferli bilgiler elde etmek i\u00e7in anket yapman\u0131n bir anlam\u0131 yoktur. Burada \u00f6nemli olan bu verileri toplamak ve buna g\u00f6re hareket etmek, her zaman geli\u015fmeye \u00e7al\u0131\u015fmakt\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\">HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N: <a href=\"https:\/\/www.questionpro.com\/blog\/create-a-survey\/\">\u0130yi Bir Anket Olu\u015fturmak \u0130\u00e7in En \u0130yi 12 \u0130pucu<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Do\u011fru ara\u00e7lar\u0131 kullan\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki t\u00fcm ad\u0131mlar\u0131 kolay ve etkili bir \u015fekilde yapman\u0131z\u0131 sa\u011flayan bir anket yaz\u0131l\u0131m\u0131 bulunmaktad\u0131r. En iyi anket yaz\u0131l\u0131m\u0131n\u0131 se\u00e7erken bu \u00f6zellikleri g\u00f6z \u00f6n\u00fcnde bulundurun:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu, do\u011fru verileri toplamak ve verileri temizleme \u00e7abas\u0131n\u0131 en aza indirmek i\u00e7in farkl\u0131 t\u00fcrde sorular sormam\u0131za ve do\u011frulama yapmam\u0131za olanak tan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sezgisel tasar\u0131m, kolay gezinme ve di\u011fer ara\u00e7larla entegre olma yetene\u011fi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verileri d\u0131\u015fa aktarabilmeniz ve sonu\u00e7lar\u0131 ekibinizle payla\u015fabilmeniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kendi dilinizde dikkat<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">QuestionPro ile \u00e7evrimi\u00e7i anketler nas\u0131l olu\u015fturulur<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Anket, t\u00fcketicilerin ihtiya\u00e7lar\u0131n\u0131, zevklerini ve tercihlerini bilmek, m\u00fc\u015fteri memnuniyeti seviyesini ke\u015ffetmek veya her durum i\u00e7in zaman\u0131nda \u00e7\u00f6z\u00fcm bulmak i\u00e7in bir \u00e7al\u0131\u015fma ortam\u0131 anketi yoluyla \u00e7al\u0131\u015fanlar\u0131n mutlulu\u011funu \u00f6l\u00e7mek i\u00e7in bilgi ve yararl\u0131 veriler elde etmek i\u00e7in en \u00e7ok kullan\u0131lan ara\u00e7lardan biridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro kullanarak anket olu\u015fturmak \u00e7ok basittir, e\u011fer zaten bir QuestionPro hesab\u0131n\u0131z varsa, ba\u015flamak i\u00e7in kullan\u0131c\u0131 ad\u0131n\u0131z ve \u015fifrenizle platforma girmeniz yeterlidir, e\u011fer hala bir lisans\u0131n\u0131z yoksa, ilk anketinizi \u00fccretsiz olarak olu\u015fturabilir ve platformumuzu y\u00fck\u00fcml\u00fcl\u00fck alt\u0131na girmeden kullanmaya ba\u015flayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platformun k\u00fct\u00fcphanesinde \u00e7e\u015fitli konularda bulunan \u00e7ok say\u0131da \u00f6nceden tasarlanm\u0131\u015f anket aras\u0131ndan se\u00e7im yaparak ba\u015flayabilir veya s\u0131f\u0131rdan bir anket yapmaya ba\u015flayabilir, hatta daha \u00f6nce olu\u015fturdu\u011funuz bir anketi, \u00f6rne\u011fin Microsoft format\u0131nda i\u00e7e aktarabilirsiniz. Kelime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anket \u015fablonlar\u0131m\u0131zdan birini se\u00e7seniz bile, ihtiya\u00e7lar\u0131n\u0131za g\u00f6re d\u00fczenleme se\u00e7ene\u011finiz vard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u0131f\u0131rdan bir anket olu\u015ftururken, ilk ad\u0131m projenizi adland\u0131rmak olacakt\u0131r. Bunu yapt\u0131\u011f\u0131n\u0131zda anketiniz olu\u015fturulacak ve kaydedilecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro \u00e7ok sezgisel bir platformdur, \u00e7e\u015fitli i\u015flevleri bulabilece\u011finiz di\u011fer alt men\u00fclere b\u00f6l\u00fcnm\u00fc\u015f \u00e7e\u015fitli men\u00fclere sahiptir.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-124556\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/10\/create-a-survey-interface-min.jpg\" alt=\"bir anket aray\u00fcz\u00fc olu\u015fturun\" width=\"1015\" height=\"628\"><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, &#8220;D\u00fczenle&#8221; b\u00f6l\u00fcm\u00fcnde, tasar\u0131m, dil, tamamlama se\u00e7enekleri ve \u00f6l\u00e7\u00fcm arac\u0131n\u0131 veya anketinizi do\u011frudan etkileyen t\u00fcm de\u011fi\u015fkenler gibi anketle ilgili t\u00fcm alt men\u00fcler parmaklar\u0131n\u0131z\u0131n ucundad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Da\u011f\u0131t&#8221; men\u00fcs\u00fcnde QuestionPro&#8217;nun anket da\u011f\u0131t\u0131m y\u00f6ntemleri ile ilgili her \u015fey mevcuttur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Analytics&#8221; men\u00fcs\u00fcne gelince, anketi olu\u015fturduktan ve hangi da\u011f\u0131t\u0131m y\u00f6ntemlerinin sizin i\u00e7in en iyi oldu\u011funa karar verdikten sonra toplad\u0131\u011f\u0131n\u0131z t\u00fcm verileri g\u00f6rebileceksiniz.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Analytics&#8221; men\u00fcs\u00fcn\u00fcn &#8220;Manage data&#8221; b\u00f6l\u00fcm\u00fcnde anket verilerini de\u011fi\u015ftirebilir, bilgileri indirebilir ve verileri oldu\u011fu gibi \u00f6nizleyebilirsiniz.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-124563\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/10\/analytics-questionpro-survey-min.jpg\" alt=\"anali\u0307ti\u0307k anket\" width=\"1015\" height=\"780\"><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Mobil&#8221; men\u00fcs\u00fcnde, QuestionPro Uygulamas\u0131n\u0131 \u00e7evrimd\u0131\u015f\u0131 anketler i\u00e7in kullan\u0131rken gerekli t\u00fcm de\u011fi\u015fiklikleri olu\u015fturma olana\u011f\u0131na sahipsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veri toplamak i\u00e7in mobil cihazlar\u0131n kullan\u0131m\u0131ndan yararlan\u0131n. <a href=\"https:\/\/www.questionpro.com\/features\/surveypocket-faq.html\">Mobil anketler<\/a> genellikle k\u0131sa olduklar\u0131 ve \u00e7ok say\u0131da ki\u015fiye kolayca da\u011f\u0131t\u0131labildikleri i\u00e7in \u00e7ok kullan\u0131\u015fl\u0131d\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Anketleriniz i\u00e7in sorular olu\u015fturun<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Platformumuzda temelden ileri d\u00fczeye kadar farkl\u0131 soru t\u00fcrlerine eri\u015febilirsiniz. \u0130htiya\u00e7lar\u0131n\u0131za en uygun olan\u0131 se\u00e7in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her bir soruyu platforma eklemeden \u00f6nce, her birinin \u00f6nizlemesini g\u00f6rmek i\u00e7in imlecinizi sorular\u0131n \u00fczerine getirebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro ile bir anket olu\u015fturdu\u011funuzda, farkl\u0131 soru ailelerine eri\u015febileceksiniz, bu da ihtiyac\u0131n\u0131z olan\u0131 bulman\u0131z\u0131 kolayla\u015ft\u0131racakt\u0131r, \u00f6rne\u011fin, &#8220;\u00c7oklu se\u00e7im&#8221; b\u00f6l\u00fcm\u00fcnde, &#8220;Birini se\u00e7in&#8221;, &#8220;Birka\u00e7\u0131n\u0131 se\u00e7in&#8221; yan\u0131tlar\u0131 veya bir &#8220;A\u00e7\u0131l\u0131r Men\u00fc&#8221; sorusu kullanmak i\u00e7in sorular bulabileceksiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Grafik Derecelendirme&#8221; sorular\u0131yla ilgileniyorsan\u0131z, &#8220;Y\u0131ld\u0131z Derecelendirmesi&#8221;, &#8220;Video Derecelendirmesi&#8221;, &#8220;G\u00fclen Y\u00fcz &#8211; Derecelendirme&#8221;, &#8220;Ba\u015fparmak Yukar\u0131 \/ A\u015fa\u011f\u0131&#8221;, &#8220;Sosyal A\u011flara G\u00f6nder&#8221;, &#8220;Metin kayd\u0131rma \u00e7ubu\u011fu&#8221;, say\u0131sal kayd\u0131r\u0131c\u0131 gibi sorular\u0131 kullanabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Ayarlar&#8221; b\u00f6l\u00fcm\u00fcnde her bir sorunun niteli\u011fini de\u011fi\u015ftirebilir, g\u00f6r\u00fcnt\u00fclenme bi\u00e7imini de\u011fi\u015ftirebilir ve istedi\u011finiz bi\u00e7imi verebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sizi, anketinizi daha \u00e7ekici ve cevaplamas\u0131 daha kolay hale getirmek i\u00e7in bulabilece\u011finiz \u00e7e\u015fitli i\u015flevleri ke\u015ffetmeye davet ediyoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her bir soruyu eklerken d\u00fczenleme, cevap se\u00e7enekleri ekleme ve hatta bu zorunlu soruyu sorma se\u00e7ene\u011fini etkinle\u015ftirme veya etkinle\u015ftirme se\u00e7ene\u011fine sahipsiniz, yani kat\u0131l\u0131mc\u0131 size bir cevap vermedik\u00e7e bir sonrakine ge\u00e7emez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketinizi &#8220;\u00c7o\u011faltma&#8221; ve anketinizi daha ak\u0131ll\u0131 hale getirmek i\u00e7in bir t\u00fcr &#8220;Mant\u0131k&#8221; olu\u015fturma se\u00e7ene\u011finiz vard\u0131r, \u00f6rne\u011fin sorular\u0131 atlamak, \u00e7\u0131kar\u0131mlar yapmak ve daha pek \u00e7ok \u015fey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketinizi yan\u0131tlayacak ki\u015filerin nas\u0131l g\u00f6rece\u011fini g\u00f6rmek i\u00e7in &#8220;\u00d6nizleme&#8221; b\u00f6l\u00fcm\u00fcnde anketinizin nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6rebilece\u011finizi unutmay\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;D\u00fczenle&#8221; b\u00f6l\u00fcm\u00fcnde, &#8220;Tasar\u0131m&#8221; alt men\u00fcs\u00fcnde, renklerden, \u00f6nceden tan\u0131mlanm\u0131\u015f renkler aras\u0131ndan se\u00e7im yapmaya veya renkleri markan\u0131za g\u00f6re \u00f6zelle\u015ftirmeye kadar anketinizin tasar\u0131m\u0131n\u0131 de\u011fi\u015ftirmek i\u00e7in t\u00fcm \u00f6\u011feleri bulacaks\u0131n\u0131z.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-124549\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/10\/Design-and-create-surveys-online-min.jpg\" alt=\"\u00c7evrimi\u00e7i anketler tasarlama ve olu\u015fturma\" width=\"1015\" height=\"576\"><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131klar, logolar ekleyin, yaz\u0131 tipi t\u00fcrlerini, boyutunu vb. de\u011fi\u015ftirin. Ayr\u0131ca anketin t\u00fcm cihazlarda nas\u0131l g\u00f6r\u00fcnece\u011fini d\u00fczenleyin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketinizi yazd\u0131rma veya Word, HTML gibi \u00e7e\u015fitli formatlarda indirme, mant\u0131\u011f\u0131n\u0131zda kulland\u0131\u011f\u0131n\u0131z kriterleri g\u00f6rme ve Anket Raporlar\u0131 b\u00f6l\u00fcm\u00fcnde nas\u0131l g\u00f6r\u00fcneceklerini g\u00f6rebilmeniz i\u00e7in rastgele test yan\u0131tlar\u0131 olu\u015fturma se\u00e7ene\u011finiz oldu\u011funu da unutmay\u0131n. Sonu\u00e7lar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130stedi\u011finiz dilde bir anket olu\u015fturabilece\u011finizi unutmay\u0131n, &#8220;D\u00fczenle&#8221; men\u00fcs\u00fcne, &#8220;Diller&#8221; alt men\u00fcs\u00fcne girin ve kullanman\u0131z gereken dili ekleyin. Se\u00e7ildikten sonra, anketinizde kullanaca\u011f\u0131n\u0131z men\u00fcleri manuel olarak ekleyin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uygulamaya koymak ve nas\u0131l anket olu\u015fturulaca\u011f\u0131 hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, QuestionPro web sitesinde \u00fccretsiz bir hesap olu\u015fturabilir veya platformumuzun bir demosunu talep edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unutmay\u0131n ki m\u00fc\u015fterilerinizi neyin tatmin etti\u011fini bilmek sizi istedi\u011finiz ba\u015far\u0131ya ula\u015ft\u0131rabilir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7evrimi\u00e7i anketlerin nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 biliyor musunuz? Bu makalede, t\u00fcm projeleriniz i\u00e7in en iyi sonu\u00e7lar\u0131 garanti eden etkili bir anket y\u00fcr\u00fctmek [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":699837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7evrimi\u00e7i anketler nas\u0131l olu\u015fturulur? Ad\u0131m ad\u0131m k\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00c7evrimi\u00e7i anketlerin nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 biliyor musunuz? Projeleriniz i\u00e7in en iyi sonu\u00e7lar\u0131 garanti eden etkili bir anket ger\u00e7ekle\u015ftirmenin ad\u0131mlar\u0131n\u0131 \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/cevrimici-anketler-nasil-olusturulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c7evrimi\u00e7i anketler nas\u0131l olu\u015fturulur? Ad\u0131m ad\u0131m k\u0131lavuz | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"\u00c7evrimi\u00e7i anketlerin nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 biliyor musunuz? 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