{"id":800301,"date":"2022-03-16T00:19:56","date_gmt":"2022-03-16T00:19:56","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pazar-arastirmasina-yatirim-yapma-nedenleri\/"},"modified":"2022-03-16T00:19:56","modified_gmt":"2022-03-16T00:19:56","slug":"pazar-arastirmasina-yatirim-yapma-nedenleri","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasina-yatirim-yapma-nedenleri\/","title":{"rendered":"Pazar ara\u015ft\u0131rmas\u0131na yat\u0131r\u0131m yapman\u0131z i\u00e7in en \u00f6nemli d\u00f6rt neden!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pazarlamadan \u00fcretime kadar her \u015feyin maliyeti art\u0131yor, peki <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">pazar ara\u015ft\u0131rmas\u0131na<\/a> daha fazla yat\u0131r\u0131m yapmak i\u00e7in do\u011fru zaman\u0131n ne zaman oldu\u011funu nas\u0131l bileceksiniz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di\u011fer alanlarda bu kadar y\u00fcksek maliyetler s\u00f6z konusuyken, baz\u0131 kurulu\u015flar <a href=\"https:\/\/www.questionpro.com\/blog\/5-ways-market-research-helps-your-business-be-more-successful\/\">i\u015fletmeleri i\u00e7in pazar ara\u015ft\u0131rmas\u0131na<\/a> ek harcama yapmaktan \u00e7ekiniyor. Ancak pazar ara\u015ft\u0131rmas\u0131 tam da bu artan maliyetler nedeniyle bu kadar de\u011ferlidir. Yanl\u0131\u015f y\u00f6nlendirilmi\u015f yeni bir y\u00f6ne veya k\u00f6t\u00fc uygulanm\u0131\u015f bir giri\u015fime yat\u0131r\u0131m yapman\u0131n maliyeti \u00e7ok y\u00fcksek olabilir. \u0130lgili ara\u015ft\u0131rma sorular\u0131na yap\u0131lacak nispeten k\u00fc\u00e7\u00fck bir yat\u0131r\u0131m, kendini defalarca amorti edebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131na daha fazla yat\u0131r\u0131m yapman\u0131z gerekip gerekmedi\u011finden hala emin de\u011fil misiniz?&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131na yat\u0131r\u0131m yapman\u0131z i\u00e7in en kritik d\u00f6rt neden<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte pazar ara\u015ft\u0131rmas\u0131na yat\u0131r\u0131m yapman\u0131z gerekti\u011fini g\u00f6steren d\u00f6rt i\u015faret.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Yeni bir \u00fcr\u00fcn veya hizmet piyasaya s\u00fcr\u00fcyorsunuz.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yeni bir \u00fcr\u00fcn veya hizmetin piyasaya s\u00fcr\u00fclmesi, pazar ara\u015ft\u0131rmas\u0131ndan faydalanmak i\u00e7in en basit nedenlerden biridir. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-concept-testing\/\"><br \/>\n  <span style=\"font-weight: 400;\">Konsept testi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">fizibilite \u00e7al\u0131\u015fmalar\u0131 ve <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-segmentation\/\"><br \/>\n  <span style=\"font-weight: 400;\">pazar segmenti\u0307 anali\u0307zleri\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  t\u00fcm bunlar yeni bir \u00fcr\u00fcn veya hizmete ciddi kaynaklar ay\u0131rmadan \u00f6nce yap\u0131labilir. Optimum fiyat noktalar\u0131n\u0131 ve hizmet paketlerini ke\u015ffetmek i\u00e7in ara\u00e7lar da mevcuttur. Bu i\u00e7g\u00f6r\u00fcler, bir fikrin pazara girmeden \u00f6nce ince ayar yap\u0131lmas\u0131na veya radikal bir \u015fekilde yeniden y\u00f6nlendirilmesine yard\u0131mc\u0131 olabilir ve daha b\u00fcy\u00fck bir ba\u015far\u0131 i\u00e7in konumland\u0131r\u0131lmas\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Memnun olmayan m\u00fc\u015fterileriniz ve y\u00fcksek cirolar\u0131n\u0131z var.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00fczg\u00fcn bir \u00e7al\u0131\u015fma olmadan, ekipler m\u00fc\u015fteri memnuniyetinin ne zaman d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ve cironun ne zaman artt\u0131\u011f\u0131n\u0131 bilir. Ama bunu nas\u0131l \u00f6l\u00e7\u00fcyorsunuz? Ve daha da \u00f6nemlisi, bunu neyin y\u00f6nlendirdi\u011fini nas\u0131l anl\u0131yorsunuz? M\u00fc\u015fterilerinizdeki de\u011fi\u015fiklikleri fark etti\u011finizde, bunlar\u0131 ele almak veya yeni bir stratejiye ge\u00e7mek i\u00e7in \u00e7ok ge\u00e7 olabilir.<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/client-satisfaction-survey-questions\/\"> <span style=\"font-weight: 400;\">M\u00fc\u015fteri memnuniyeti anketleri<\/span><\/a> <span style=\"font-weight: 400;\">ve <\/span><a href=\"https:\/\/www.questionpro.com\/communities\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00e7evrimi\u00e7i topluluklar<\/span><br \/>\n<\/a> <span style=\"font-weight: 400;\">m\u00fc\u015fterilerinizle etkile\u015fim kurmak ve onlar\u0131n deneyimlerini anlamak i\u00e7in paha bi\u00e7ilmez ara\u00e7lard\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bir performans platosuna ula\u015ft\u0131n\u0131z.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Y\u00fcksek performansl\u0131 \u015firketler, y\u00fcksek performansl\u0131 \u00e7al\u0131\u015fanlarla ba\u015flar. Ba\u011fl\u0131l\u0131\u011f\u0131 y\u00fcksek \u00e7al\u0131\u015fanlara sahip \u015firketler \u015funlar\u0131 deneyimleyebilir<\/span> <a href=\"https:\/\/blog.smarp.com\/employee-engagement-8-statistics-you-need-to-know\"> <span style=\"font-weight: 400;\">21&#8217;lik bir k\u00e2r art\u0131\u015f\u0131<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/employee-engagement-survey-questions-2\/\"> <span style=\"font-weight: 400;\">\u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 anketleri<\/span><\/a> <span style=\"font-weight: 400;\">en g\u00fc\u00e7l\u00fc performans g\u00f6sterenlerinizi neyin motive etti\u011fini ve zay\u0131f performans g\u00f6sterenlerin yoluna neyin \u00e7\u0131kt\u0131\u011f\u0131n\u0131 daha iyi anlamak i\u00e7in m\u00fckemmel ara\u00e7lard\u0131r. \u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 ve memnuniyetini art\u0131rmak, k\u00e2rl\u0131l\u0131\u011f\u0131 art\u0131rmak i\u00e7in genellikle g\u00f6z ard\u0131 edilen bir stratejidir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bir b\u00fcy\u00fcme platosuna ula\u015ft\u0131n\u0131z.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yeni ve kullan\u0131lmayan f\u0131rsatlar\u0131 belirlemek de \u015firketinizin bir rutinden \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olabilir. <a href=\"https:\/\/www.questionpro.com\/blog\/market-research-stats-and-trends\/\">Pazar ara\u015ft\u0131rmas\u0131 sekt\u00f6r\u00fcne<\/a> yap\u0131lan planl\u0131 periyodik yat\u0131r\u0131mlar, ula\u015f\u0131lamayan segmentlerin, potansiyel ortakl\u0131klar\u0131n ve yeni pazarlar\u0131n ortaya \u00e7\u0131kar\u0131lmas\u0131na yard\u0131mc\u0131 olabilir. Yeni alanlar ke\u015ffetmek ve yeni potansiyel m\u00fc\u015fterilere ula\u015fmak, doymu\u015f veya y\u00fcksek rekabet ortam\u0131ndaki \u00e7abalar\u0131 s\u00fcrd\u00fcrmek yerine yenilenmi\u015f bir b\u00fcy\u00fcmeye yol a\u00e7abilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma hizmetlerinin size nas\u0131l yard\u0131mc\u0131 olabilece\u011fi hakk\u0131nda daha fazla bilgi edinin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130ster yeni konseptlerin test edilmesi, ister pazarlama \u00e7abalar\u0131n\u0131n g\u00f6zden ge\u00e7irilmesi veya m\u00fc\u015fteri memnuniyetinin de\u011ferlendirilmesi olsun, ara\u015ft\u0131rma her kurulu\u015fta belirleyici bir role sahiptir. \u00d6nemli olan, ara\u015ft\u0131rmay\u0131 do\u011fru zamanda ve yerde i\u015f ak\u0131\u015flar\u0131na etkili bir \u015fekilde entegre etmektir. Pazar ara\u015ft\u0131rmas\u0131n\u0131n tamamlanmas\u0131 zaman ve kaynak gerektirir, ancak yeterli ara\u015ft\u0131rmadan yoksun bir stratejinin maliyeti felaket olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, i\u015finizi b\u00fcy\u00fctmek i\u00e7in ihtiya\u00e7 duydu\u011funuz verileri ve i\u00e7g\u00f6r\u00fcleri sa\u011flamak \u00fczere kurulu\u015funuzla i\u015f ortakl\u0131\u011f\u0131 yapabilir. Hedeflerinizi belirlemek ve sekt\u00f6r lideri platformumuzun g\u00fcc\u00fcnden yararlanmak i\u00e7in dan\u0131\u015fmanl\u0131k ara\u015ft\u0131rma hizmetleri sunuyoruz ve  <\/span><a href=\"https:\/\/www.questionpro.com\/audience\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro izleyici paneli<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> anlaml\u0131 sonu\u00e7lar sunmak i\u00e7in.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/services\/\"><br \/>\n  <span style=\"font-weight: 400;\">Ekibimizle bug\u00fcn ileti\u015fime ge\u00e7in<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> nas\u0131l oldu\u011funu tart\u0131\u015fmak i\u00e7in <\/span><a href=\"https:\/\/www.questionpro.com\/services\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro ara\u015ft\u0131rma hizmetleri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> kurulu\u015funuza yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/services\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bug\u00fcn bize ula\u015f\u0131n!<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlamadan \u00fcretime kadar her \u015feyin maliyeti art\u0131yor, peki pazar ara\u015ft\u0131rmas\u0131na daha fazla yat\u0131r\u0131m yapmak i\u00e7in do\u011fru zaman\u0131n ne zaman oldu\u011funu [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":706387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazar ara\u015ft\u0131rmas\u0131na yat\u0131r\u0131m yapman\u0131z i\u00e7in en \u00f6nemli d\u00f6rt neden! 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