{"id":800443,"date":"2022-07-21T10:25:09","date_gmt":"2022-07-21T17:25:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/insight-community\/"},"modified":"2022-07-21T10:25:09","modified_gmt":"2022-07-21T10:25:09","slug":"insight-community","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/insight-community\/","title":{"rendered":"\u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu: Verilerinizi Nas\u0131l En \u00dcst D\u00fczeye \u00c7\u0131karabilirsiniz?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bir i\u00e7g\u00f6r\u00fc toplulu\u011funun uygulanmas\u0131 son zamanlarda en yayg\u0131n kullan\u0131lan ara\u015ft\u0131rma y\u00f6ntemi haline gelmi\u015ftir. Kurulu\u015flar\u0131n ara\u015ft\u0131rma verilerini analiz etme ve bu de\u011fi\u015fikliklerin \u00fczerinde kalma y\u00f6ntemlerinde bir de\u011fi\u015fim s\u00f6z konusudur. Bilgilerin sadece bir kez de\u011fil, s\u00fcrekli olarak toplanmas\u0131 gerekmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketler, m\u00fc\u015fterilerinin sosyal davran\u0131\u015flar\u0131ndan yararlanman\u0131n \u00f6neminin fark\u0131na varmaya ba\u015fl\u0131yor. \u0130nsanlar\u0131n do\u011fal e\u011filimi, resmi ve gayri resmi ortamlarda ba\u015fkalar\u0131yla ili\u015fki kurmakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yak\u0131n zamanda yap\u0131lan bir ara\u015ft\u0131rma, kurulu\u015flar\u0131n %74&#8217;\u00fcn\u00fcn hedef kitlelerinden eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u00e7g\u00f6r\u00fcler toplamak i\u00e7in baz\u0131 \u0130\u00e7g\u00f6r\u00fc Topluluklar\u0131ndan yararland\u0131\u011f\u0131n\u0131 g\u00f6stermi\u015ftir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fikir ve d\u00fc\u015f\u00fcncelerin yan\u0131 s\u0131ra ili\u015fkilerin kurulmas\u0131 ve g\u00fc\u00e7lendirilmesi i\u00e7in y\u00fcksek kalitede g\u00f6r\u00fcnt\u00fc ve videolar\u0131n payla\u015f\u0131lmas\u0131 i\u00e7in bir ara\u00e7 olarak hizmet veren birden fazla platform mevcuttur. Bunlardan biri de \u00c7evrimi\u00e7i \u0130\u00e7g\u00f6r\u00fc Topluluklar\u0131d\u0131r.<\/span><\/p>\n<h2><b>\u0130\u00e7g\u00f6r\u00fc toplulu\u011fu nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bir i\u00e7g\u00f6r\u00fc toplulu\u011fu, m\u00fc\u015fterilere ara\u015ft\u0131rmayla ilgili konular\u0131 d\u00fczenli olarak tart\u0131\u015fabilecekleri \u00f6zel bir \u00e7evrimi\u00e7i alan sa\u011flar, bir\u00e7ok faydas\u0131ndan biri de geli\u015fen bir grup insandan yap\u0131c\u0131 ve niteliksel geri bildirim toplaman\u0131za olanak vermesidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etkili bir \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu, toplulu\u011fun zaman i\u00e7inde b\u00fcy\u00fcmesine do\u011fal olarak izin veren i\u015fbirli\u011fi ara\u00e7lar\u0131 sa\u011flayacakt\u0131r. Forumlar, an\u0131nda oylama, t\u00fcketici bloglar\u0131 ve ilan panolar\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n bir sohbet ba\u015flatmak i\u00e7in kullanaca\u011f\u0131 interaktif unsurlardan baz\u0131lar\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde \u0130\u00e7g\u00f6r\u00fc Topluluklar\u0131, segmentlere ayr\u0131lm\u0131\u015f kat\u0131l\u0131mc\u0131 gruplar\u0131ndan bilgi toplamak i\u00e7in etkili bir ara\u00e7 olarak kendilerini konumland\u0131rmakta ve bu da son derece idari ve stratejik kararlarda bile karar alma s\u00fcre\u00e7leri i\u00e7in vazge\u00e7ilmez bir kaynak olarak hizmet vermektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc Topluluklar\u0131 i\u00e7erisinde iki farkl\u0131 t\u00fcrde etkile\u015fim olabilir: tek tarafl\u0131 ve \u00e7ok tarafl\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tek Tarafl\u0131 Etkile\u015fimler:<\/strong> Bu t\u00fcr etkile\u015fim, \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fundan sorumlu olan y\u00f6netici veya ara\u015ft\u0131rmac\u0131n\u0131n, topluluk \u00fcyelerine do\u011frudan cevap vermeyi ilgilendiren faaliyetler y\u00fcr\u00fctmesi durumunda ger\u00e7ekle\u015fir. Bu genellikle \u00c7evrimi\u00e7i Panellerde do\u011frudan anketler yoluyla ancak toplulu\u011fun ayn\u0131 \u00fcyeleri aras\u0131nda etkile\u015fim olmadan ger\u00e7ekle\u015fir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00c7ok Tarafl\u0131 Etkile\u015fimler:<\/strong> \u0130\u00e7g\u00f6r\u00fc Topluluklar\u0131ndaki ki\u015filer, toplulu\u011fun ba\u015fka bir \u00fcyesinin yorumuna yan\u0131t vermek gibi kendi \u00fcrettikleri bilgileri tamamlamay\u0131 ba\u015fard\u0131klar\u0131nda, \u00e7ok tarafl\u0131 bir etkile\u015fimin ger\u00e7ekle\u015fti\u011fi s\u00f6ylenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu iki etkile\u015fim t\u00fcr\u00fcn\u00fcn bir araya gelmesi, bilginin tamamlanmas\u0131na ve sunulan fikirlerin kavramsalla\u015ft\u0131r\u0131lmas\u0131n\u0131n derinle\u015ftirilmesine olanak tan\u0131d\u0131\u011f\u0131 i\u00e7in y\u00fcksek de\u011ferli i\u00e7g\u00f6r\u00fcler \u00fcretir. Hem nicel hem de nitel bilgiler \u00fcretilebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro Communities&#8217;i ihtiyac\u0131n\u0131z olan en iyi ara\u015ft\u0131rma arac\u0131 olarak nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video oynat\u0131c\u0131\" src=\"https:\/\/www.youtube.com\/embed\/6lHZksZaKaI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>\u0130\u00e7g\u00f6r\u00fc toplulu\u011funun \u00f6nemi\/kullan\u0131m\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Genel olarak, \u0130\u00e7g\u00f6r\u00fc Topluluklar\u0131 \u00f6neriler, tavsiyeler payla\u015farak veya sadece bir konuyu tart\u0131\u015farak \u00fcyeler aras\u0131nda ileti\u015fim al\u0131\u015fveri\u015fi yoluyla de\u011fer yaratmay\u0131 ama\u00e7lar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc Topluluklar\u0131, \u00fcyeleri aras\u0131nda sa\u011fl\u0131kl\u0131 etkile\u015fime izin veren belirli bir hiyerar\u015fiye ve kurallara ihtiya\u00e7 duyar. Her bir i\u00e7g\u00f6r\u00fc toplulu\u011funun bu yap\u0131s\u0131 i\u00e7inde, y\u00fcr\u00fct\u00fclen farkl\u0131 faaliyetleri tan\u0131mlayan roller olmal\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hiyerar\u015fik yap\u0131lar toplulu\u011fun b\u00fcy\u00fckl\u00fc\u011f\u00fcnden b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilenir, \u00e7\u00fcnk\u00fc onlarca hatta y\u00fczlerce \u00fcyesi olan ve kendi kendini verimli bir \u015fekilde d\u00fczenleyen topluluklar vard\u0131r. Ancak, b\u00fcy\u00fck hacimli topluluklar i\u00e7in liderleri, moderat\u00f6rleri, katk\u0131da bulunanlar\u0131 ve pasif kat\u0131l\u0131mc\u0131lar\u0131 (yani sadece izleyen ve kat\u0131lmayan \u00fcyeleri) yap\u0131land\u0131rmak \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu olu\u015fturabilmek, sa\u011flad\u0131klar\u0131 bilgi miktar\u0131 ve kavramlar\u0131n derinle\u015ftirilmesi nedeniyle \u015firketler i\u00e7in b\u00fcy\u00fck avantajlara sahiptir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilerinizle ili\u015fki kurmak, m\u00fc\u015fteri taban\u0131n\u0131z\u0131n t\u00fcketici profilini bilmenizi sa\u011flar. \u00dcr\u00fcnlerimizi ve\/veya hizmetlerimizi t\u00fcketen ki\u015finin kim oldu\u011funu bilmek, t\u00fcketicinin ger\u00e7ekli\u011fine odaklanan Pazarlama ve Sat\u0131\u015f \u00e7abalar\u0131m\u0131z\u0131 y\u00f6nlendirmek i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc Topluluklar\u0131n\u0131n temel unsurlar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r:  <\/span><\/p>\n<p><b>Kimlik Duygusu:<\/b><span style=\"font-weight: 400;\">  Topluluklar, benzer \u00f6zelliklere sahip ki\u015filer aras\u0131nda etkile\u015fime izin verir. Bununla birlikte, bir \u0130\u00e7g\u00f6r\u00fc Toplulu\u011funda dikkate al\u0131nmas\u0131 gereken \u00f6nemli bir husus, \u00fcyelerin katk\u0131da bulunmak i\u00e7in bir aidiyet duygusuna sahip olmalar\u0131 gerekti\u011fidir; b\u00f6ylece toplulu\u011fun kendilerine \u00f6zg\u00fc ve toplulu\u011fun bir par\u00e7as\u0131 oldu\u011funu hissederler.  <\/span><\/p>\n<p><b>Aidiyet Duygusu:<\/b><span style=\"font-weight: 400;\">  \u00d6nceki konseptten farkl\u0131 olarak, \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu i\u00e7indeki ki\u015filer sadece kendilerini bu toplulu\u011fun bir par\u00e7as\u0131 olarak tan\u0131mlamakla kalmamal\u0131, ayn\u0131 zamanda ba\u015fkalar\u0131n\u0131n da bu toplulu\u011fun bir \u00fcyesi olduklar\u0131n\u0131 bilmelerini sa\u011flamal\u0131d\u0131r. Ayr\u0131ca, tavsiyelerle olumlu bir \u015fekilde at\u0131fta bulunabiliyorlar.<\/span><\/p>\n<p><b>Kullan\u0131c\u0131 sadakati:<\/b><span style=\"font-weight: 400;\">  Bu kavram, topluluk kullan\u0131c\u0131y\u0131 etkile\u015fimlerden memnun etti\u011finde ortaya \u00e7\u0131kar. Topluluk i\u00e7inde duygusal bir bile\u015fen varsa, kullan\u0131c\u0131 toplulu\u011fa ait olmay\u0131 zorlukla b\u0131rakacakt\u0131r. Sad\u0131k olmak ba\u011fl\u0131l\u0131k anlam\u0131na gelir ve bu da ancak kullan\u0131c\u0131 taraf\u0131ndan elde edilen de\u011fer y\u00fcksek veya yerine konmas\u0131 \u00e7ok zor oldu\u011funda elde edilir.<\/span><\/p>\n<h2><b>Insight Topluluk Platformlar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Piyasadaki baz\u0131 i\u00e7g\u00f6r\u00fc topluluklar\u0131 platformlar\u0131ndan bahsedelim. \u0130\u015fte piyasadaki en iyi 3 Insight Toplulu\u011fu:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>QuestionPro Topluluklar\u0131:<\/strong> Nihai \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu <\/span><span style=\"font-weight: 400;\">Platform, \u00e7e\u015fitli \u00f6zellikleriyle ara\u015ft\u0131rmac\u0131lar\u0131n ve b\u00fcy\u00fck markalar\u0131n topluluklar\u0131n\u0131 olu\u015fturmalar\u0131na ve verimli bir \u015fekilde \u00fcye toplamaya ba\u015flamalar\u0131na olanak tan\u0131r.<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">QuestionPro Communities, nitel ve nicel verileri organik olarak toplamak i\u00e7in \u00e7e\u015fitli ara\u00e7lar sunman\u0131n yan\u0131 s\u0131ra, en aktif kat\u0131l\u0131mc\u0131lara kullan\u0131labilir puanlar ve tan\u0131nma rozetleri sa\u011flayabilece\u011finiz kontroll\u00fc bir ortam sunarak bu deneyimi kat\u0131l\u0131mc\u0131lar i\u00e7in \u00f6d\u00fcllendirici bir \u015feye d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Forsta<\/strong>: i\u015fletmelerin ba\u011flant\u0131l\u0131, kullan\u0131c\u0131 dostu deneyimler y\u00fcr\u00fctmesine ve olu\u015fturmas\u0131na yard\u0131mc\u0131 olmay\u0131 ama\u00e7layan bir ara\u015ft\u0131rma ve tasar\u0131m \u015firketidir. Verileri hedef kitlenizin resmine d\u00f6n\u00fc\u015ft\u00fcrmenize yard\u0131mc\u0131 olurlar, b\u00f6ylece onlara nas\u0131l yakla\u015faca\u011f\u0131n\u0131z konusunda daha iyi kararlar verebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Qualaroo<\/strong>: Qualaroo ile kullan\u0131c\u0131lar\u0131n\u0131z\u0131 fiyatland\u0131rma katmanlar\u0131na, ne kadar s\u00fcredir m\u00fc\u015fteri olduklar\u0131na, deneme s\u00fcr\u00fcm\u00fcne sahip olup olmad\u0131klar\u0131na ve daha fazlas\u0131na g\u00f6re segmentlere ay\u0131rabilirsiniz. Bu, \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda ger\u00e7ekten spesifik geri bildirim t\u00fcrleri toplaman\u0131za ve net, eyleme ge\u00e7irilebilir veriler i\u00e7in sivri sorular sorman\u0131za olanak tan\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130ster daha bilin\u00e7li kararlar almak isteyin, ister m\u00fc\u015fterilerin ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenmek isteyin, QuestionPro Communities tam size g\u00f6re bir ara\u00e7t\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yaz\u0131l\u0131m\u0131m\u0131z her t\u00fcrl\u00fc \u015fey i\u00e7in kullan\u0131labilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin \u015firketinizin \u00fcr\u00fcn veya hizmetleri hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu \u00fcr\u00fcn veya hizmetlerle ilgili nelerin de\u011fi\u015fti\u011fini g\u00f6rmek istiyorlar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni \u00fcr\u00fcn veya hizmetler i\u00e7in \u00f6nerileri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri ili\u015fkileri kurun  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu \u00fcr\u00fcn\u00fc\/hizmeti\/\u015firketi tavsiye etme olas\u0131l\u0131klar\u0131 (ve neden)\u015eirket<\/span> lerin ve kurulu\u015flar\u0131n kendi \u00e7\u0131karlar\u0131 i\u00e7in stratejik kararlar al\u0131rken daha hassas olmalar\u0131na yard\u0131mc\u0131 olan bir \u0130\u00e7g\u00f6r\u00fc Toplulu\u011funda <span style=\"font-weight: 400;\">farkl\u0131 bilgiler<\/span> \u00fcretilir.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nicel ve nitel ara\u015ft\u0131rmalar aras\u0131nda, kurulu\u015f i\u00e7in harika sonu\u00e7lar do\u011furacak bir i\u015f stratejisi planlaman\u0131n anahtar\u0131 olabilecek g\u00fc\u00e7l\u00fc i\u00e7g\u00f6r\u00fcler bulunabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research Insight Communities&#8217;de y\u00fcr\u00fct\u00fclebilecek \u00e7al\u0131\u015fma t\u00fcrleri aras\u0131nda \u015funlar yer almaktad\u0131r:<\/span><\/p>\n<ul>\n<li><b>Reklam \u00f6n testi.<\/b><span style=\"font-weight: 400;\">  Genel olarak, bir\u00e7ok kurulu\u015f Reklamc\u0131l\u0131k da dahil olmak \u00fczere farkl\u0131 Pazarlama stratejilerine b\u00fcy\u00fck miktarlarda sermaye yat\u0131r\u0131m\u0131 yapmaktad\u0131r. \u0130\u015fletme y\u00f6neticileri sonu\u00e7lara ihtiya\u00e7 duyar, bu nedenle yat\u0131r\u0131m\u0131n k\u00e2rl\u0131 olarak s\u0131n\u0131fland\u0131r\u0131lmas\u0131na olanak tan\u0131yan bir Yat\u0131r\u0131m Getirisi (ROI) olu\u015fturdu\u011fundan emin olmak isterler Genel olarak, bir\u00e7ok kurulu\u015f Reklam dahil olmak \u00fczere farkl\u0131 Pazarlama stratejilerine b\u00fcy\u00fck miktarlarda sermaye yat\u0131r\u0131m\u0131 yapar.<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Bir Insight Toplulu\u011funda, belirli reklam materyallerinin lansman\u0131ndan \u00f6nce, segmenti temsil eden bir \u00f6rneklemle de\u011ferlendirmeler yapmak m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n<ul>\n<li><b>Pilot<\/b><span style=\"font-weight: 400;\">: \u00dcr\u00fcn\u00fcn pilot uygulamas\u0131n\u0131 potansiyel m\u00fc\u015fterilere sunabilmek, geli\u015ftirilecek detaylar hakk\u0131nda daha kesin geri bildirim alman\u0131z\u0131 veya \u00fcr\u00fcn\u00fc be\u011fendi\u011finizi teyit etmenizi sa\u011flar. \u0130\u00e7g\u00f6r\u00fc bu t\u00fcr bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip olman\u0131z\u0131 sa\u011flar.<\/span><\/li>\n<li><b>Yeni \u00fcr\u00fcn ve\/veya Hizmetlerin geli\u015ftirilmesi:<\/b><span style=\"font-weight: 400;\">  Bir\u00e7ok t\u00fcketicinin, \u00fcr\u00fcn ve\/veya hizmetlerini ald\u0131klar\u0131 \u015firketlerin \u00f6ng\u00f6remedi\u011fi, kendi ihtiya\u00e7lar\u0131na dayal\u0131 \u00fcr\u00fcn gruplar\u0131 geli\u015ftirmek i\u00e7in harika fikirleri vard\u0131r. Bir Insight Toplulu\u011fu ile bu yeni ve taze potansiyel i\u015f fikirlerine eri\u015fim \u00e7ok m\u00fcmk\u00fcn ve ula\u015f\u0131labilirdir. T\u00fcketici bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n yan\u0131n\u0131zda olmas\u0131 \u015firketlere y\u00fcksek i\u015f de\u011feri sa\u011flar.<\/span><\/li>\n<li><b>\u00dcr\u00fcn portf\u00f6y\u00fcn\u00fcn de\u011ferlendirilmesi:<\/b><span style=\"font-weight: 400;\">  \u015eirketler, mevcut \u00fcr\u00fcnlerinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamada nas\u0131l bir performans g\u00f6sterdi\u011fi konusunda m\u00fc\u015fterilerinden geri bildirim alabilirler. Bunun yan\u0131 s\u0131ra, kulland\u0131klar\u0131 ileti\u015fim t\u00fcr\u00fcn\u00fc de yeniden d\u00fc\u015f\u00fcnmelidirler.<\/span><\/li>\n<li><b>Hizmete ili\u015fkin m\u00fc\u015fteri memnuniyeti:<\/b><span style=\"font-weight: 400;\">  Bir\u00e7ok \u015firket, kalite ya da yenilik a\u00e7\u0131s\u0131ndan harika \u00fcr\u00fcnlere sahiptir. Ancak, bir\u00e7ok durumda, sat\u0131\u015f noktas\u0131ndaki veya genel olarak deneyimdeki k\u00f6t\u00fc hizmet, genellikle m\u00fc\u015fterinin yeniden sat\u0131n alma yapmamas\u0131na neden olmaktad\u0131r. Insight Toplulu\u011fu \u00fcyeleri taraf\u0131ndan payla\u015f\u0131lan deneyimler sayesinde, bir kurulu\u015fun sorunlu noktalar\u0131n\u0131 belirlemek \u00e7ok daha kolay hale geliyor ve iyile\u015ftirmeye y\u00f6nelik \u00f6nlemler al\u0131nabiliyor.<\/span><\/li>\n<\/ul>\n<h2><b>Ara\u015ft\u0131rmada i\u00e7g\u00f6r\u00fc topluluklar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Insight topluluklar\u0131n\u0131n ara\u015ft\u0131rmada kullan\u0131lmas\u0131, karar alma s\u00fcre\u00e7leriniz i\u00e7in yaln\u0131zca daha iyi i\u00e7g\u00f6r\u00fcler sa\u011flayabilir ve b\u00f6ylece i\u015f hedeflerinize ula\u015fman\u0131z\u0131 sa\u011flayabilir. Ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131zda Insight Communities&#8217;i kullanman\u0131n baz\u0131 avantajlar\u0131n\u0131 g\u00f6zden ge\u00e7irelim:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Do\u011fru bilgi:<\/strong> Pazar Ara\u015ft\u0131rmas\u0131 belirsizlikleri ortadan kald\u0131rmam\u0131za ve panoramay\u0131 daha net g\u00f6rmemize yard\u0131mc\u0131 olur. Insight Toplulu\u011fu, bizim i\u00e7in \u00f6nemli olan ki\u015filerden, yani hedef kitlemizden bilgi almam\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Yararl\u0131 veriler:<\/strong> \u00c7e\u015fitli nicel ve nitel ara\u00e7larla birlikte bir \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu kullanmak, ara\u015ft\u0131rmalar i\u00e7in derinlemesine ve zenginle\u015ftirilmi\u015f bilgiler elde etmenizi sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Segmentasyon:<\/strong> \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fumuzdaki ki\u015filerin \u00f6zelliklerinin elde edilmesi, daha hassas bir segmentasyona dayal\u0131 \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmemizi sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, 18-25 ya\u015flar\u0131 aras\u0131nda ve Meksika&#8217;n\u0131n kuzey b\u00f6lgesinden erkekler \u00fczerinde bir \u00e7al\u0131\u015fma yap\u0131n. \u00d6rneklerin ayn\u0131 toplum pop\u00fclasyonu i\u00e7inde olmas\u0131, belirli davran\u0131\u015flar\u0131 daha ayr\u0131nt\u0131l\u0131 olarak analiz etmemizi sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Marka ile etkile\u015fim:<\/strong> Belirli bir markaya odaklanan bir \u0130\u00e7g\u00f6r\u00fc Toplulu\u011funa sahip olmak, kullan\u0131c\u0131lar\u0131n markaya maruz kalmas\u0131n\u0131 sa\u011flar ve bu da daha fazla etkile\u015fim yaratabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Daha fazla \u00e7eviklik:<\/strong> S\u00fcrekli olarak pazar ara\u015ft\u0131rmas\u0131na kat\u0131lmaya yatk\u0131n insanlardan olu\u015fan bir toplulu\u011fa eri\u015fim sa\u011flayarak, hedeflerinizle ilgili i\u00e7g\u00f6r\u00fclere daha h\u0131zl\u0131 bir \u015fekilde eri\u015febileceksiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Daha fazla verimlilik:<\/strong> Yeni \u00e7al\u0131\u015fmalar ba\u015flatmak sizin i\u00e7in \u00e7ok basit ve kolay olacak, bu da sizi b\u00fct\u00e7e nedeniyle ara\u015ft\u0131rma plan\u0131n\u0131z\u0131n d\u0131\u015f\u0131nda kalan konular\u0131 ara\u015ft\u0131rmak i\u00e7in Insight Toplulu\u011fundan giderek daha fazla yararlanmaya te\u015fvik edecektir.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/market-research-online-communities-igniting-consumer-involvement\/\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma topluluklar\u0131 hakk\u0131nda daha fazla bilgi edinin ve i\u00e7g\u00f6r\u00fclerin g\u00fcc\u00fcn\u00fc ate\u015fleyin<\/span><\/a><\/p>\n<h2><b>Sonu\u00e7<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Insight Toplulu\u011funuzu y\u00f6netmek i\u00e7in en iyi ipu\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 tart\u0131\u015farak bu makaleyi tamamlayal\u0131m.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Y\u00fcksek d\u00fczeyde kat\u0131l\u0131m sa\u011flay\u0131n:<\/strong> Sa\u011fl\u0131kl\u0131 bir topluluk, h\u0131zl\u0131 anketleri yan\u0131tlamak ve di\u011fer topluluk \u00fcyeleriyle etkile\u015fimde bulunmak gibi faaliyetlerde y\u00fcksek bir yan\u0131t oran\u0131 g\u00f6sterir.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Toplulu\u011fu kat\u0131l\u0131m d\u00fczeyine g\u00f6re b\u00f6l\u00fcmlere ay\u0131r\u0131n:<\/strong> Gruplar\u0131 kat\u0131l\u0131m yok, d\u00fc\u015f\u00fck, orta veya y\u00fcksek yan\u0131t oran\u0131 aras\u0131nda b\u00f6lmenizi \u00f6neririz. Bu, \u00fcyelerin aktif oldu\u011funu ve hangi kat\u0131l\u0131m seviyelerinde olduklar\u0131n\u0131 do\u011frulaman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Anketlerdeki yan\u0131t istatistiklerini kontrol edin:<\/strong> Anketlerinizin ara\u015ft\u0131rma konusu, aktif oldu\u011fu g\u00fcnler ve s\u00fcresi gibi faaliyetlerinin izlenebilece\u011fini unutmay\u0131n. Bu \u015fekilde kat\u0131l\u0131mc\u0131lar\u0131n davran\u0131\u015flar\u0131 hakk\u0131nda fikir sahibi olursunuz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ayn\u0131 anketi \u00e7ok uzun s\u00fcre kullanmay\u0131n:<\/strong> Bu, kat\u0131l\u0131mc\u0131lar\u0131n ilgisini kaybetmesine ve yan\u0131t vermeyi b\u0131rakmas\u0131na neden olacakt\u0131r.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bir Insight Toplulu\u011fu y\u00fcr\u00fctmek i\u00e7in bu ipu\u00e7lar\u0131n\u0131 takip etmek, markan\u0131za mevcut ve potansiyel m\u00fc\u015fteriler aras\u0131nda daha iyi bir deneyim izleme ve uygulama kontrol\u00fc sa\u011flayacakt\u0131r. Bu bilgiler, i\u015f kararlar\u0131 almak i\u00e7in ba\u015flang\u0131\u00e7 noktas\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markan\u0131z\u0131n alaka d\u00fczeyi ve karl\u0131l\u0131\u011f\u0131, ilgi gruplar\u0131n\u0131n, bu durumda m\u00fc\u015fterilerin geri bildirimlerini uygulamaya koyma etkinli\u011finize ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizi daha iyi tan\u0131mak m\u0131 istiyorsunuz?, \u0130htiya\u00e7lar\u0131, tercihleri ve sorunlu noktalar\u0131 hakk\u0131nda bilgi edinmek mi istiyorsunuz? Insight Communities bu t\u00fcr ara\u015ft\u0131rmalar i\u00e7in m\u00fckemmel bir ara\u00e7t\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi bir i\u00e7g\u00f6r\u00fc toplulu\u011fu, ba\u015far\u0131l\u0131 pazarlaman\u0131n anahtarlar\u0131ndan biridir. Bu nedenle, m\u00fc\u015fterilerimize ara\u015ft\u0131rma ihtiya\u00e7lar\u0131 i\u00e7in en iyi \u00e7\u00f6z\u00fcm\u00fc sunabilmemiz i\u00e7in projelerinin \u00fccretsiz bir de\u011ferlendirmesini sunuyoruz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir \u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu olu\u015fturman\u0131za yard\u0131mc\u0131 olabiliriz, <\/span><a href=\"https:\/\/www.questionpro.com\/communities\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u015fi\u0307mdi\u0307 \u00fccretsi\u0307z demo talep edi\u0307n<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Projeniz i\u00e7in \u00f6zelle\u015ftirilmi\u015f bir \u00e7\u00f6z\u00fcmle size geri d\u00f6nece\u011fiz.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir i\u00e7g\u00f6r\u00fc toplulu\u011funun uygulanmas\u0131 son zamanlarda en yayg\u0131n kullan\u0131lan ara\u015ft\u0131rma y\u00f6ntemi haline gelmi\u015ftir. Kurulu\u015flar\u0131n ara\u015ft\u0131rma verilerini analiz etme ve bu [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":715487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121,1200],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u00e7g\u00f6r\u00fc Toplulu\u011fu: Verilerinizi Nas\u0131l En \u00dcst D\u00fczeye \u00c7\u0131karabilirsiniz? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Bir i\u00e7g\u00f6r\u00fc toplulu\u011fu, m\u00fc\u015fterilere ara\u015ft\u0131rma ile ilgili konular\u0131 d\u00fczenli olarak tart\u0131\u015fabilecekleri \u00f6zel bir \u00e7evrimi\u00e7i alan sa\u011flar. 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