{"id":800474,"date":"2022-05-30T06:55:44","date_gmt":"2022-05-30T13:55:44","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/customer-care-vs-customer-service\/"},"modified":"2022-05-30T06:55:44","modified_gmt":"2022-05-30T06:55:44","slug":"customer-care-vs-customer-service","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/customer-care-vs-customer-service\/","title":{"rendered":"M\u00fc\u015fteri Hizmetleri vs M\u00fc\u015fteri Hizmetleri: Temel farklar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetleri ile m\u00fc\u015fteri bak\u0131m\u0131 aras\u0131nda b\u00fcy\u00fck bir fark vard\u0131r. M\u00fc\u015fteri hizmetleri tamamen m\u00fc\u015fterilerinizle kurdu\u011funuz ili\u015fkiyle ilgilidir. Bu, g\u00fcven tesis etmek, destek sa\u011flamak ve m\u00fc\u015fterilerinizin mutlu olmas\u0131n\u0131 sa\u011flamakla ilgilidir. \u00d6te yandan, m\u00fc\u015fteri hizmetleri tamamen sorunlar\u0131 \u00e7\u00f6zmekle ilgilidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fterinin \u00fcr\u00fcn veya hizmetinizle ilgili bir sorunu varsa, bunu \u00e7\u00f6zmek m\u00fc\u015fteri hizmetleri temsilcisinin g\u00f6revidir.  <\/span><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetleri ve m\u00fc\u015fteri hizmetleri aras\u0131ndaki farklar\u0131 tart\u0131\u015faca\u011f\u0131z ve her birini geli\u015ftirmek i\u00e7in ipu\u00e7lar\u0131 verece\u011fiz!<\/span><\/p>\n<h2><b>M\u00fc\u015fteri Hizmetleri Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">M\u00fc\u015fteri hizmetleri<\/a>, m\u00fc\u015fteri sorular\u0131n\u0131, \u015fikayetlerini ve taleplerini ele alma s\u00fcrecidir. \u00dcr\u00fcn bilgisi sa\u011flamaktan sorunlar\u0131 gidermeye kadar her \u015feyi i\u00e7erir. M\u00fc\u015fteri hizmetleri temsilcileri (CSR&#8217;ler) m\u00fc\u015fteri deste\u011finin \u00f6n saflar\u0131nda yer al\u0131r. M\u00fc\u015fteri sorunlar\u0131n\u0131 \u00e7\u00f6zmekten ve m\u00fc\u015fterilerin \u00fcr\u00fcn veya hizmetinizden memnun kalmas\u0131n\u0131 sa\u011flamaktan sorumludurlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetlerinin amac\u0131, m\u00fc\u015fteri sorunlar\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca h\u0131zl\u0131 ve verimli bir \u015fekilde \u00e7\u00f6zmektir. Bunu yapabilmek i\u00e7in CSR&#8217;lerin \u00fcr\u00fcn ve hizmetlerinizin yan\u0131 s\u0131ra \u015firketinizin politika ve prosed\u00fcrlerini de tam olarak anlam\u0131\u015f olmas\u0131 gerekir. Ayr\u0131ca m\u00fc\u015fterilerle etkili bir \u015fekilde ileti\u015fim kurabilmeli, durumlar\u0131yla empati kurabilmeli ve sorunlar\u0131na yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler bulabilmelidirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi m\u00fc\u015fteri hizmetleri, i\u015fletmenizin ya\u015fayabilirli\u011fi \u00fczerinde do\u011frudan bir etkiye sahip olabilir. \u0130yi m\u00fc\u015fteri hizmetleri nitelikleri ve becerileri sergileyerek m\u00fckemmel bir deneyim sunmaya yard\u0131mc\u0131 olabilir, marka sadakatini te\u015fvik edebilir ve m\u00fc\u015fteriyi elde tutmay\u0131 sa\u011flayabilirsiniz.<\/span><\/p>\n<h3><b>Etkili Hedefler nas\u0131l belirlenir<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Hizmetleri hedefleri <a href=\"https:\/\/www.questionpro.com\/blog\/smart-objectives-and-goals\/\">SMART<\/a> felsefesini takip etmelidir:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">&#8211; Spesifik, \u00d6l\u00e7\u00fclebilir, Ula\u015f\u0131labilir, \u0130lgili ve Zamana Ba\u011fl\u0131 m\u00fc\u015fteri hizmetleri hedefleri belirleyin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; M\u00fc\u015fteri hizmetleri ekibinizi \u015firketin politika ve prosed\u00fcrleri konusunda e\u011fitin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; M\u00fc\u015fteri hizmetleri ekibinize etkili ileti\u015fim becerilerini \u00f6\u011fretin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; M\u00fc\u015fteri sorunlar\u0131na yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler bulman\u0131n \u00f6nemini vurgulay\u0131n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; M\u00fc\u015fteri hizmetleri ekibinizin performans\u0131n\u0131 d\u00fczenli olarak izleyin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; M\u00fc\u015fterilerinizin ald\u0131klar\u0131 m\u00fc\u015fteri hizmetleri d\u00fczeyinden memnun olduklar\u0131ndan emin olun.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu ad\u0131mlar\u0131 izleyerek m\u00fc\u015fterilerinizin sizinle y\u0131llarca i\u015f yapmaya devam etmesini sa\u011flayabilirsiniz.<\/span><\/p>\n<h2><b>M\u00fc\u015fteri Hizmetleri Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-care\/\">M\u00fc\u015fteri<\/a> hizmetleri, m\u00fckemmel m\u00fc\u015fteri hizmetleri sunmaktan daha fazlas\u0131d\u0131r; m\u00fc\u015fterilerinizin \u015firketinizle kurduklar\u0131 her etkile\u015fimden mutlu ve memnun olmalar\u0131n\u0131 sa\u011flamakla ilgilidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetleri, m\u00fc\u015fteri hizmetlerine y\u00f6nelik proaktif bir yakla\u015f\u0131md\u0131r. M\u00fc\u015fterilerin size sorunlarla gelmesini beklemek yerine, sorunlar\u0131n ilk etapta ortaya \u00e7\u0131kmas\u0131n\u0131 \u00f6nlemek i\u00e7in onlara proaktif bir \u015fekilde ula\u015f\u0131rs\u0131n\u0131z. Bu, d\u00fczenli kontroller, takipler ve ek destek veya kaynaklar sunmak gibi yollarla yap\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hem m\u00fc\u015fteri hizmetleri hem de m\u00fc\u015fteri hizmetleri \u00f6nemli olmakla birlikte, farkl\u0131 ama\u00e7lara hizmet ederler. \u0130yi m\u00fc\u015fteri hizmetleri, ortaya \u00e7\u0131kan sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in gereklidir; iyi m\u00fc\u015fteri hizmetleri ise bu sorunlar\u0131n ilk etapta ortaya \u00e7\u0131kmas\u0131n\u0131 \u00f6nlemeye yard\u0131mc\u0131 olabilir. Hem m\u00fckemmel m\u00fc\u015fteri hizmeti hem de bak\u0131m\u0131 sa\u011flayarak, mutlu ve memnun m\u00fc\u015fteriler sa\u011flamak i\u00e7in kapsaml\u0131 bir strateji olu\u015fturabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileri kazanmak ve korumak bir \u015firket i\u00e7in en \u00f6nemli \u015feylerden biridir ve M\u00fc\u015fteri Hizmetleri bunu ba\u015farmaya yard\u0131mc\u0131 olur. M\u00fc\u015fteri hizmetleri, bir kurulu\u015fun m\u00fc\u015fterilerine veya m\u00fc\u015fterilerine <a href=\"https:\/\/www.questionpro.com\/blog\/service-quality\/\">kaliteli hizmet<\/a> ve yard\u0131m sa\u011flama taahh\u00fcd\u00fcd\u00fcr. M\u00fc\u015fterilerle veya m\u00fc\u015fterilerle sadakat a\u015f\u0131layan ve <a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">m\u00fc\u015fteri memnuniyeti<\/a> olu\u015fturan bir ili\u015fki kurmay\u0131 i\u00e7erir. M\u00fc\u015fteri hizmetleri, m\u00fc\u015fteriyi veya m\u00fc\u015fteriyi mutlu etmek i\u00e7in beklenenin \u00f6tesine ge\u00e7mesi bak\u0131m\u0131ndan m\u00fc\u015fteri hizmetlerinden farkl\u0131d\u0131r. Bu, orijinal anla\u015fman\u0131n bir par\u00e7as\u0131 olmayan ek hizmetler veya avantajlar sa\u011flayarak, bir sat\u0131n alma i\u015fleminden sonra takip ederek veya \u015firkete do\u011frudan fayda sa\u011flamasa bile tavsiye ve rehberlik sunarak yap\u0131labilir.<\/span><\/p>\n<h3><b>M\u00fc\u015fteri Hizmetlerinin \u00d6l\u00e7\u00fclmesi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Hizmetleri tamamen m\u00fc\u015fterilerle ki\u015fisel temasla ilgilidir; <a href=\"https:\/\/www.questionpro.com\/blog\/customer-care\/\">m\u00fc\u015fteri<\/a> hizmetlerinin bir harcama de\u011fil, uzun vadeli bir yat\u0131r\u0131m oldu\u011funu unutmamak \u00e7ok \u00f6nemlidir. M\u00fc\u015fterilerden sizinle ya\u015fad\u0131klar\u0131 deneyimler hakk\u0131nda geri bildirim alman\u0131n yollar\u0131 vard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetleri, m\u00fc\u015fterilerinizi mutlu ve memnun tutmakla ilgilidir.<\/span><span style=\"font-weight: 400;\">\u00fc\u015fteri hizmetleri, m\u00fc\u015fteri <a href=\"https:\/\/www.questionpro.com\/blog\/customer-complaint\/\">\u015fikayetlerini<\/a> ve sorular\u0131n\u0131 \u00e7\u00f6zmekle ilgilidir. <\/span><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetleri reaktif iken m\u00fc\u015fteri hizmetleri proaktiftir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hem M\u00fc\u015fteri Hizmetleri hem de M\u00fc\u015fteri hizmetleri, \u015firketinizin genel m\u00fc\u015fteri <a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\">deneyimini<\/a> ve m\u00fc\u015fterilerin \u015firketinizle olan ili\u015fkilerini etkiler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, anket yapmak i\u00e7in en kapsaml\u0131 ve g\u00fc\u00e7l\u00fc platformu sa\u011flar. <a href=\"https:\/\/www.questionpro.com\/blog\/execute-online-research\/\">\u00c7evrimi\u00e7i ara\u015ft\u0131rma<\/a> alan\u0131ndaki kapsaml\u0131 deneyimimizle, stratejinizi geli\u015ftirmek i\u00e7in ihtiya\u00e7 duydu\u011funuz bilgileri elde etmek \u00fczere m\u00fckemmel bir m\u00fc\u015fteri hizmetleri anketi tasarlaman\u0131za yard\u0131mc\u0131 olabiliriz. Daha fazlas\u0131n\u0131 \u00f6\u011frenmek i\u00e7in bug\u00fcn bize ula\u015f\u0131n!<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\"><strong>\u00dcCRETSIZ HESAP OLU\u015eTUR<\/strong><\/a><\/p>\n<p><strong>Yazarlar<\/strong>: Lahari &amp; Mahesh<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri hizmetleri ile m\u00fc\u015fteri bak\u0131m\u0131 aras\u0131nda b\u00fcy\u00fck bir fark vard\u0131r. M\u00fc\u015fteri hizmetleri tamamen m\u00fc\u015fterilerinizle kurdu\u011funuz ili\u015fkiyle ilgilidir. Bu, g\u00fcven tesis [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1238],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Hizmetleri vs M\u00fc\u015fteri Hizmetleri: Temel farklar | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri bak\u0131m\u0131 ve m\u00fc\u015fteri hizmetleri = m\u00fc\u015fterilerinizi mutlu ve memnun tutmak; m\u00fc\u015fteri \u015fikayetlerini ve sorular\u0131n\u0131 \u00e7\u00f6zmek. 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