{"id":800484,"date":"2020-05-26T03:22:39","date_gmt":"2020-05-26T03:22:39","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/iliski-kurma-cx-olcumu\/"},"modified":"2020-05-26T03:22:39","modified_gmt":"2020-05-26T03:22:39","slug":"iliski-kurma-cx-olcumu","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/","title":{"rendered":"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Ge\u00e7en hafta bir sanal a\u011f tart\u0131\u015fmas\u0131nda tan\u0131\u015fma s\u0131ras\u0131nda birisi bana &#8220;CX ile neden bu kadar ilgileniyorum?&#8221; diye sordu. Tart\u0131\u015fmaya kat\u0131lanlar\u0131n hi\u00e7biri CX hakk\u0131nda benim d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm \u015fekilde d\u00fc\u015f\u00fcnmemi\u015fti, bu y\u00fczden bir sohbet i\u00e7in ilgin\u00e7 bir ba\u015flang\u0131\u00e7 oldu &#8211; asl\u0131nda bir asans\u00f6r konu\u015fmas\u0131 gibi. Bu \u015fekilde \u00f6zetledim: &#8220;\u0130yi bir itibar olu\u015fturmak y\u0131llar alabilir, bu itibar\u0131 mahvetmek ise geni\u015f \u00e7apta duyurulan tek bir k\u00f6t\u00fc m\u00fc\u015fteri deneyimi ile dakikalar alabilir.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bu a\u00e7\u0131klamay\u0131 yapabilece\u011fim en k\u0131sa s\u00fcre buydu, ancak bunu s\u00f6yler s\u00f6ylemez, kalan s\u00fcre m\u00fc\u015fteri korku hikayelerine odakland\u0131 &#8211; ki bu da ba\u015flang\u0131\u00e7ta s\u00f6ylediklerimin bir ba\u015fka kan\u0131t\u0131. Bazen, bir CX uygulay\u0131c\u0131s\u0131 olarak, binlerce yan\u0131ta bakt\u0131\u011f\u0131m\u0131 ve bunlar\u0131 toplu olarak analiz etti\u011fimi ve genellikle \u00f6nerilerimin sonu\u00e7lar\u0131n\u0131 destekleyen bir veya iki \u00f6rnek buldu\u011fumu hat\u0131rlamam gerekir.<\/span><\/p>\n<h3>M\u00fc\u015fteri Deneyimi \u00c7ok Ki\u015fiseldir<\/h3>\n<p><span data-preserver-spaces=\"true\">\u00c7o\u011fu zaman, &#8220;analizin ne g\u00f6sterdi\u011fine&#8221; tak\u0131l\u0131p kalmak kolayd\u0131r ve her bir ki\u015finin geri bildirimde bulunmak i\u00e7in zaman ay\u0131rd\u0131\u011f\u0131n\u0131 unuturuz &#8211; ve bu geri bildirim, verilen s\u00f6ze ili\u015fkin alg\u0131lar\u0131 ve bu s\u00f6z\u00fcn yerine getirilmesini nas\u0131l g\u00f6rd\u00fckleriyle ilgilidir. Havayolu \u015firketinin kontrol\u00fcnde olmasa bile, bir u\u00e7u\u015f iptalinin bu vaat \u00fczerinde b\u00fcy\u00fck bir etkisi oldu\u011funu g\u00f6rmek kolayd\u0131r. Bununla birlikte, m\u00fc\u015fteriye bir birey olarak davranmak i\u00e7in bir\u00e7ok f\u0131rsat ka\u00e7\u0131r\u0131lmaktad\u0131r. Muhtemelen en \u00e7ok bir sigorta talebi durumunda \u00f6ne \u00e7\u0131kmaktad\u0131r. K\u0131sa bir s\u00fcre \u00f6nce sigortas\u0131n\u0131 sat\u0131n ald\u0131\u011f\u0131m bir etkinlik i\u00e7in talepte bulunmak zorunda kald\u0131m. Etkinlik COVID-19 nedeniyle yeniden planlanm\u0131\u015ft\u0131, ancak yak\u0131n zamanda ta\u015f\u0131nmam nedeniyle etkinli\u011fe kat\u0131lamayacakt\u0131m. Ancak, sigorta \u015firketinin pozisyonu, COVID-19 (pandemiler kapsam d\u0131\u015f\u0131) nedeniyle kat\u0131lmad\u0131\u011f\u0131m ve ta\u015f\u0131nmam\u0131n (kapsam dahilinde) oldu\u011fu y\u00f6n\u00fcndeydi.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Her bir etkile\u015fimde sigortac\u0131, tarihin pandemi nedeniyle kayd\u0131r\u0131ld\u0131\u011f\u0131 ve bu nedenle teminat kapsam\u0131nda de\u011ferlendirilmedi\u011fi varsay\u0131m\u0131yla i\u015fe ba\u015flam\u0131\u015ft\u0131r. Olanlar\u0131n zaman \u00e7izelgesini ve bana g\u00f6re neden \u00f6rtbas edildi\u011fini detayland\u0131rmak i\u00e7in birka\u00e7 etkile\u015fim ve birka\u00e7 telefon g\u00f6r\u00fc\u015fmesi gerekti. Her etkile\u015fimden sonra, elde etmem gereken yeni bir dizi gereklilik veya &#8220;kan\u0131t&#8221; vard\u0131.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Eminim her etkile\u015fimde, kar\u015f\u0131 taraftaki ki\u015fi \u015firket ve m\u00fc\u015fteri deneyimi i\u00e7in yapmas\u0131 gerekeni yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnm\u00fc\u015ft\u00fcr. Ancak bana g\u00f6re verilen s\u00f6z tutulmad\u0131. Bu yaz\u0131 yaz\u0131ld\u0131\u011f\u0131 s\u0131rada hen\u00fcz \u00e7\u00f6z\u00fcme kavu\u015fturulmam\u0131\u015f olsa da, bu \u015firket i\u00e7in &#8220;tavsiye etme olas\u0131l\u0131\u011f\u0131m\u0131&#8221; tahmin edebilece\u011finizden eminim &#8211; benim lehime \u00e7\u00f6z\u00fclm\u00fc\u015f olsa bile.<\/span><\/p>\n<h3>M\u00fc\u015fterinizi Bir Randevuya G\u00f6t\u00fcr\u00fcn<\/h3>\n<p><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-103571 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/Blog_Closed-loop-768x460-1.jpg\" alt=\"Kapal\u0131 D\u00f6ng\u00fc Geri Besleme-CX\" width=\"768\" height=\"460\"><br \/>\n<a href=\"https:\/\/www.questionpro.com\/blog\/customer-experience-amid-decreasing-value\/\">Ge\u00e7en haftaki blogumda<\/a>, fiyat yap\u0131s\u0131 de\u011fi\u015fikli\u011fi konusunda m\u00fc\u015fterileriyle konu\u015fma f\u0131rsat\u0131 bulan ancak sadece pazar de\u011ferlendirmesi yapan bir \u015firketten bahsetmi\u015ftim. Ancak, onlarla konu\u015furken bir sonraki ad\u0131m, s\u00f6ylediklerini ger\u00e7ek olarak kabul etmektir. Kapal\u0131 d\u00f6ng\u00fc geri bildirim, \u00f6zellikle beklentilerinin kar\u015f\u0131land\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnen bir m\u00fc\u015fteriyle sohbet ba\u015flatman\u0131n yollar\u0131ndan biridir. \u0130ster hizmet vaadine ili\u015fkin yanl\u0131\u015f bir alg\u0131ya sahip olsunlar, ister ger\u00e7ekten ba\u015far\u0131s\u0131z bir teslimat olsun, ger\u00e7ekten bilmenin ve anlaman\u0131n tek yolu diyalogdur. Bazen de m\u00fc\u015fterinin s\u00f6z\u00fcn\u00fc dinlemeniz, savunmaya ge\u00e7memeniz, &#8220;\u015firket politikas\u0131na&#8221; s\u0131\u011f\u0131nmaman\u0131z ve onu geri kazanmak i\u00e7in ne gerekiyorsa yapmaya haz\u0131r olman\u0131z ya da b\u00f6yle bir \u00e7aba g\u00f6sterilmeyece\u011fine karar vermeniz gerekir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sanal a\u011f olu\u015fturma oturumuna d\u00f6n\u00fcp bakt\u0131\u011f\u0131mda, bir ki\u015fi benim rol\u00fcm\u00fc ortaokul fl\u00f6rt sahnesinde bir kolayla\u015ft\u0131r\u0131c\u0131 olarak tan\u0131mlad\u0131. Birine &#8220;Benden ho\u015flan\u0131yor musun?&#8221; yazan bir not veriyorum. Al\u0131c\u0131 daha sonra yan\u0131t verir. Bu ki\u015fi bana &#8220;m\u00fc\u015fteri\/\u015firket e\u015fle\u015ftiricisi&#8221; dedi. Yapamayaca\u011f\u0131m \u015fey, m\u00fc\u015fterilerim i\u00e7in &#8220;randevuya \u00e7\u0131kmak&#8221;, bir noktada bu do\u011frudan konu\u015fmay\u0131 yapmalar\u0131 gerekiyor &#8211; iyi ya da k\u00f6t\u00fc, &#8220;Senden ho\u015flan\u0131yorum ama&#8230;&#8221; dediklerinde ne s\u00f6ylediklerine g\u00fcvenin.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nihayetinde, bu diyalo\u011fa a\u00e7\u0131k olursan\u0131z, m\u00fc\u015fteri korku hikayelerinden birine konu olma olas\u0131l\u0131\u011f\u0131n\u0131z azal\u0131r. O zamana kadar, &#8220;k\u00f6t\u00fc m\u00fc\u015fteri randevular\u0131&#8221; hakk\u0131nda dedikodu yapmaktan mutluluk duyaca\u011f\u0131mdan emin olabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7en hafta bir sanal a\u011f tart\u0131\u015fmas\u0131nda tan\u0131\u015fma s\u0131ras\u0131nda birisi bana &#8220;CX ile neden bu kadar ilgileniyorum?&#8221; diye sordu. Tart\u0131\u015fmaya kat\u0131lanlar\u0131n [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":676387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri deneyimi giri\u015fimlerinizde neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in CX&#039;inizi \u00f6l\u00e7\u00fcn. Ancak bundan daha fazlas\u0131, CX&#039;inizi zenginle\u015ftirmek ve \u00f6m\u00fcr boyu m\u00fc\u015fteriler kazanmak i\u00e7in ili\u015fkiler kurun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri deneyimi giri\u015fimlerinizde neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in CX&#039;inizi \u00f6l\u00e7\u00fcn. Ancak bundan daha fazlas\u0131, CX&#039;inizi zenginle\u015ftirmek ve \u00f6m\u00fcr boyu m\u00fc\u015fteriler kazanmak i\u00e7in ili\u015fkiler kurun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-26T03:22:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/Building-Relationships-Beyond-CX-Measurement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ken Peterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Peterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/\"},\"author\":{\"name\":\"Ken Peterson\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0\"},\"headline\":\"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde\",\"datePublished\":\"2020-05-26T03:22:39+00:00\",\"dateModified\":\"2020-05-26T03:22:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/\"},\"wordCount\":758,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/\",\"name\":\"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2020-05-26T03:22:39+00:00\",\"dateModified\":\"2020-05-26T03:22:39+00:00\",\"description\":\"M\u00fc\u015fteri deneyimi giri\u015fimlerinizde neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in CX'inizi \u00f6l\u00e7\u00fcn. Ancak bundan daha fazlas\u0131, CX'inizi zenginle\u015ftirmek ve \u00f6m\u00fcr boyu m\u00fc\u015fteriler kazanmak i\u00e7in ili\u015fkiler kurun.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized @tr\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/uncategorized-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0\",\"name\":\"Ken Peterson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1c71893240aaca8691086e8937ee027?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1c71893240aaca8691086e8937ee027?s=96&d=mm&r=g\",\"caption\":\"Ken Peterson\"},\"description\":\"Ken has 20 years of customer experience research in retail, technology, hospitality, financial services, automotive, SaaS deployments, and CX consultation.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/ken\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde | QuestionPro","description":"M\u00fc\u015fteri deneyimi giri\u015fimlerinizde neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in CX'inizi \u00f6l\u00e7\u00fcn. Ancak bundan daha fazlas\u0131, CX'inizi zenginle\u015ftirmek ve \u00f6m\u00fcr boyu m\u00fc\u015fteriler kazanmak i\u00e7in ili\u015fkiler kurun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/","og_locale":"tr_TR","og_type":"article","og_title":"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde | QuestionPro","og_description":"M\u00fc\u015fteri deneyimi giri\u015fimlerinizde neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in CX'inizi \u00f6l\u00e7\u00fcn. Ancak bundan daha fazlas\u0131, CX'inizi zenginle\u015ftirmek ve \u00f6m\u00fcr boyu m\u00fc\u015fteriler kazanmak i\u00e7in ili\u015fkiler kurun.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2020-05-26T03:22:39+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/Building-Relationships-Beyond-CX-Measurement.jpg","type":"image\/jpeg"}],"author":"Ken Peterson","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Ken Peterson","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/"},"author":{"name":"Ken Peterson","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0"},"headline":"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde","datePublished":"2020-05-26T03:22:39+00:00","dateModified":"2020-05-26T03:22:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/"},"wordCount":758,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["CX"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/","name":"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2020-05-26T03:22:39+00:00","dateModified":"2020-05-26T03:22:39+00:00","description":"M\u00fc\u015fteri deneyimi giri\u015fimlerinizde neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in CX'inizi \u00f6l\u00e7\u00fcn. Ancak bundan daha fazlas\u0131, CX'inizi zenginle\u015ftirmek ve \u00f6m\u00fcr boyu m\u00fc\u015fteriler kazanmak i\u00e7in ili\u015fkiler kurun.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-kurma-cx-olcumu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Uncategorized @tr","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/uncategorized-tr\/"},{"@type":"ListItem","position":3,"name":"\u0130li\u015fki kurmak: CX \u00f6l\u00e7\u00fcm\u00fcn\u00fcn \u00f6tesinde"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0","name":"Ken Peterson","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1c71893240aaca8691086e8937ee027?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1c71893240aaca8691086e8937ee027?s=96&d=mm&r=g","caption":"Ken Peterson"},"description":"Ken has 20 years of customer experience research in retail, technology, hospitality, financial services, automotive, SaaS deployments, and CX consultation.","url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/ken\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/Building-Relationships-Beyond-CX-Measurement.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/Building-Relationships-Beyond-CX-Measurement.jpg","author_info":{"display_name":"Ken Peterson","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/ken\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/800484"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=800484"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/800484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/676387"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=800484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=800484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=800484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}