{"id":800490,"date":"2022-11-01T03:10:30","date_gmt":"2022-11-01T03:10:30","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/"},"modified":"2022-11-01T03:10:30","modified_gmt":"2022-11-01T03:10:30","slug":"breaking-down-insights-silos","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/breaking-down-insights-silos\/","title":{"rendered":"\u0130\u00e7g\u00f6r\u00fc silolar\u0131n\u0131 y\u0131kmak: Neden \u00f6nemli ve bunu nas\u0131l yapabilirsiniz?"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">\u0130\u00e7g\u00f6r\u00fc ekipleri b\u00fcy\u00fcd\u00fck\u00e7e ve olgunla\u015ft\u0131k\u00e7a, ara\u015ft\u0131rmac\u0131lar aras\u0131ndaki i\u00e7g\u00f6r\u00fc ve veri ak\u0131\u015f\u0131n\u0131 optimize etmek giderek daha \u00f6nemli hale geliyor.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ara\u015ft\u0131rma hacmi ve h\u0131z\u0131 artt\u0131k\u00e7a, i\u00e7g\u00f6r\u00fc &#8220;silolar\u0131&#8221; i\u00e7g\u00f6r\u00fc ekipleri i\u00e7in b\u00fcy\u00fck ba\u015f a\u011fr\u0131lar\u0131 yaratabilir. Bir i\u00e7g\u00f6r\u00fc projesinin halihaz\u0131rda yap\u0131lm\u0131\u015f bir i\u015fle gereksiz oldu\u011funu ke\u015ffetmekten daha k\u00f6t\u00fc bir \u015fey yoktur. Ya da bir ara\u015ft\u0131rmac\u0131, meslekta\u015f\u0131n\u0131n alt\u0131 ay \u00f6nce yapt\u0131\u011f\u0131 bir \u00e7al\u0131\u015fmadan haberdar olsayd\u0131, mevcut bir projede saatler kazanabilirdi.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ara\u015ft\u0131rma silolar\u0131n\u0131 y\u0131kmak ve ara\u015ft\u0131rmac\u0131lar ile ekipler aras\u0131ndaki i\u00e7g\u00f6r\u00fc bilgi ak\u0131\u015f\u0131n\u0131 optimize etmek, y\u00fcksek performansl\u0131 i\u00e7g\u00f6r\u00fc ekipleri i\u00e7in zorunludur.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Ara\u015ft\u0131rma silolar\u0131 nas\u0131l k\u0131r\u0131l\u0131r?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u0130\u00e7g\u00f6r\u00fc ekipleri ve ara\u015ft\u0131rmac\u0131lar aras\u0131ndaki bilgi ak\u0131\u015f\u0131n\u0131 optimize etmek, birbiriyle ili\u015fkili iki dinami\u011fin optimizasyonunu gerektirir:<\/span><\/p>\n<ul>\n<li><strong><br \/>\n  <span data-preserver-spaces=\"true\">Y\u00f6netimsel<\/span><br \/>\n<\/strong><span data-preserver-spaces=\"true\"> (bilgi payla\u015f\u0131m\u0131 k\u00fclt\u00fcr\u00fcn\u00fc te\u015fvik etmek ve etkinle\u015ftirmek i\u00e7in)<\/span><\/li>\n<li><strong><br \/>\n  <span data-preserver-spaces=\"true\">Teknolojik<\/span><br \/>\n<\/strong><span data-preserver-spaces=\"true\"> (ara\u015ft\u0131rma verilerini ekipler aras\u0131nda depolamak, d\u00fczenlemek ve sentezlemek i\u00e7in)<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Bu <\/span><em><br \/>\n  <span data-preserver-spaces=\"true\">y\u00f6netsel<\/span><br \/>\n<\/em><span data-preserver-spaces=\"true\">  sorun her zaman ye\u015fildir ve onlarca y\u0131ld\u0131r y\u00f6netim akademisyenleri taraf\u0131ndan incelenmekte ve ele al\u0131nmaktad\u0131r. Sonu\u00e7 olarak, ara\u015ft\u0131rmac\u0131lar\u0131n bilgiyi iletmek (ve yorumlamak) i\u00e7in ihtiya\u00e7 duyduklar\u0131 kaynaklara sahip olduklar\u0131 bir \u015feffafl\u0131k k\u00fclt\u00fcr\u00fc olu\u015fturmak zorunludur.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Optimize Edilmesi <\/span><em><br \/>\n  <span data-preserver-spaces=\"true\">TEKNOLOJ\u0130K<\/span><br \/>\n<\/em><span data-preserver-spaces=\"true\">  dinamik bir\u00e7ok i\u00e7g\u00f6r\u00fc ekibi i\u00e7in \u00f6nemli bir zorluk olmaya devam etmektedir. \u00d6zellikle <a href=\"https:\/\/www.questionpro.com\/blog\/insights-research-repository\/\">i\u00e7g\u00f6r\u00fc havuzlar\u0131n\u0131n<\/a> benimsenme oranlar\u0131, di\u011fer ara\u015ft\u0131rma teknolojisi (veya ResTech) \u00e7\u00f6z\u00fcmlerinin gerisinde kalmaktad\u0131r. Ayr\u0131ca, i\u00e7g\u00f6r\u00fclere \u00f6zg\u00fc veri havuzlar\u0131ndaki teknolojik yenilikler, farkl\u0131 kullan\u0131m durumlar\u0131na y\u00f6nelik veri havuzu \u00e7\u00f6z\u00fcmlerindeki yeniliklere ayak uyduramam\u0131\u015ft\u0131r (\u00f6rne\u011fin, sat\u0131\u015f ekipleri i\u00e7in CRM&#8217;ler veya \u0130K departmanlar\u0131 i\u00e7in insan sermayesi y\u00f6netim platformlar\u0131).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ama bunlardan hangisi di\u011ferine neden olur? \u0130\u00e7g\u00f6r\u00fc havuzu teknolojisi, benimseme oranlar\u0131 d\u00fc\u015f\u00fck oldu\u011fu i\u00e7in mi geri kal\u0131yor? Yoksa i\u00e7g\u00f6r\u00fc havuzunun benimsenmesi, i\u00e7g\u00f6r\u00fc teknolojisi de\u011fer katamad\u0131\u011f\u0131 i\u00e7in mi gecikiyor?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u0130\u00e7g\u00f6r\u00fc sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan herkes bilir: Bu sorunun nedeni zay\u0131f teknolojidir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u0130\u015flevsel, de\u011fer katan i\u00e7g\u00f6r\u00fc havuzlar\u0131 sorununu \u00e7\u00f6zmeye y\u00f6nelik giri\u015fimlerin \u00e7o\u011funun, i\u00e7g\u00f6r\u00fc \u00e7al\u0131\u015fmalar\u0131n\u0131n do\u011fas\u0131nda var olan n\u00fcanslar\u0131 hesaba katmas\u0131 gerekmektedir. Ayr\u0131ca, i\u00e7g\u00f6r\u00fc alan\u0131ndaki inovasyonun h\u0131zl\u0131 temposu, i\u00e7g\u00f6r\u00fc havuzu platformlar\u0131n\u0131n buna ayak uydurmas\u0131n\u0131 zorla\u015ft\u0131rm\u0131\u015ft\u0131r &#8211; platform kat\u0131l\u0131\u011f\u0131, statiklik ve (ironik bir \u015fekilde) zay\u0131f kullan\u0131c\u0131 aray\u00fcz\u00fc\/UX, i\u00e7g\u00f6r\u00fc y\u00f6neticilerine, ekiplerini (\u00f6zellikle sahadaki ara\u015ft\u0131rmac\u0131lar\u0131) i\u00e7g\u00f6r\u00fc havuzlar\u0131n\u0131 g\u00fcncellemek ve s\u00fcrd\u00fcrmek i\u00e7in zaman ve enerji harcamalar\u0131n\u0131n de\u011feri konusunda ikna etmede sinir bozucu zorluklar ya\u015fatmaktad\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\">HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N: <a href=\"https:\/\/www.questionpro.com\/blog\/ux-research-repository\/\">UX Ara\u015ft\u0131rma Deposu<\/a><\/p>\n<p><span data-preserver-spaces=\"true\">E\u011fer bir i\u00e7g\u00f6r\u00fc deposu ara\u015ft\u0131rmac\u0131lar i\u00e7in daha fazla i\u015f yarat\u0131yorsa, o zaman onu benimsemekle elde edilen kazan\u0131mlar\u0131 geri al\u0131rlar.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Do\u011fru t\u00fcrde i\u00e7g\u00f6r\u00fc havuzu arac\u0131<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Etkili i\u00e7g\u00f6r\u00fc havuzlar\u0131, Kristi Zuhlke taraf\u0131ndan tan\u0131mlanan \u00fc\u00e7 temel unsur etraf\u0131nda \u015fekillenmelidir:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">\u0130\u00e7g\u00f6r\u00fcler, temalar ve hikayeler etiketlenir, endekslenir ve ekipler ve projeler aras\u0131nda birle\u015ftirilir. Silo halindeki \u00e7al\u0131\u015fmalardan elde edilen <a href=\"https:\/\/www.questionpro.com\/blog\/tribal-knowledge\/\">kabile bilgisini<\/a> herkesin ara\u015ft\u0131rmas\u0131 ve g\u00f6rmesi i\u00e7in sergileyen g\u00f6zlemler ve bilgi k\u00fcl\u00e7eleri.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ham ara\u015ft\u0131rma verileri ve kan\u0131tlar, b\u00f6ylece ekipler birincil kaynak verilerini daha yeni i\u00e7g\u00f6r\u00fclerle g\u00f6zden ge\u00e7irebilir ve yeniden aktarabilir.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ayr\u0131ca, i\u00e7g\u00f6r\u00fc havuzlar\u0131n\u0131n arka u\u00e7 teknolojisi, i\u00e7g\u00f6r\u00fc ara\u015ft\u0131rmac\u0131lar\u0131 i\u00e7in bulgular\u0131 otomatik olarak bir araya getirmelidir. Projeler aras\u0131nda yeni bulgular ke\u015ffetmek amac\u0131yla ilgili i\u00e7g\u00f6r\u00fcleri birbirine ba\u011flamak i\u00e7in ara\u015ft\u0131rmac\u0131lar\u0131n manuel \u00e7al\u0131\u015fmalar\u0131na g\u00fcvenecek \u015fekilde tasarlanmamal\u0131d\u0131rlar.<\/span><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">Ba\u015fka bir deyi\u015fle, bir i\u00e7g\u00f6r\u00fc havuzu sadece bir wiki veya &#8220;bilgi taban\u0131&#8221; de\u011fildir. T\u00fcm metin giri\u015flerinin aranabilir olmas\u0131 gerekirken, iyi bir i\u00e7g\u00f6r\u00fc havuzu, platformun projeler aras\u0131ndaki ortak temalar\u0131 ve fikirleri birbirine ba\u011flamas\u0131 ve onu bir <a href=\"https:\/\/www.questionpro.com\/blog\/knowledge-management-system\/\">bilgi y\u00f6netim sistemi<\/a> haline getirmesi i\u00e7in kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck hacimli anlat\u0131 bulgular\u0131n\u0131 g\u00f6ndermesini ve yay\u0131nlamas\u0131n\u0131 gerektirmemelidir.  <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bu nedenle ham ara\u015ft\u0131rma verilerinin birbirine ba\u011flanmas\u0131, bir i\u00e7g\u00f6r\u00fc ekibinin \u00e7evikli\u011fini art\u0131rmaya y\u00f6nelik bir i\u00e7g\u00f6r\u00fc havuzunun s\u00fcrekli iyile\u015ftirilmesi i\u00e7in \u00e7ok \u00f6nemlidir. Tahmine dayal\u0131 teknolojiler ve yapay zeka, ara\u015ft\u0131rmac\u0131lar\u0131n kendi ba\u015flar\u0131na girdikleri temalara ek olarak (ve bunlar\u0131 geli\u015ftirmek i\u00e7in) ara\u015ft\u0131rmac\u0131lar\u0131 tamamen yeni bulgulara y\u00f6nlendirmek i\u00e7in bu ham verilere ba\u015fvurabilir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Etkili bir i\u00e7g\u00f6r\u00fc deposu, ara\u015ft\u0131rmac\u0131lar\u0131n zaman\u0131ndan ve enerjisinden \u00e7alarak de\u011fil, onlara katk\u0131da bulunarak i\u00e7g\u00f6r\u00fc ekipleri taraf\u0131ndan depolar\u0131n d\u00fc\u015f\u00fck oranda benimsenmesi sorununu \u00e7\u00f6zecektir. Ve hem ara\u015ft\u0131rmac\u0131lar\u0131n girdilerinden hem de ham veri dosyalar\u0131ndan yararlanarak projeler ve programlar genelinde ilgili veri noktalar\u0131 aras\u0131nda h\u0131zl\u0131 ve otomatik ba\u011flant\u0131lar\u0131 kolayla\u015ft\u0131rarak i\u00e7g\u00f6r\u00fc silolar\u0131n\u0131 y\u0131kacaklard\u0131r.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sonu\u00e7: H\u0131zl\u0131 ve ba\u011f\u0131ms\u0131z bir \u015fekilde \u00e7al\u0131\u015fabilen, ancak kurumlar\u0131ndaki t\u00fcm ara\u015ft\u0131rma giri\u015fimlerinde yap\u0131lan i\u00e7g\u00f6r\u00fc \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda daha kapsaml\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip olan i\u00e7g\u00f6r\u00fc ekipleri. Bu, daha y\u00fcksek kaliteli i\u00e7g\u00f6r\u00fcler, minimum fazlal\u0131k ve geli\u015fmi\u015f ara\u015ft\u0131rma \u00e7evikli\u011fi anlam\u0131na gelir.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Sonu\u00e7<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Giderek silo haline gelen i\u00e7g\u00f6r\u00fc ekipleri, \u00e7e\u015fitli ekiplerine artan operasyonel ba\u011f\u0131ms\u0131zl\u0131k sa\u011flayan, b\u00fcy\u00fcyen ve olgunla\u015fan bir i\u00e7g\u00f6r\u00fc departman\u0131n\u0131n talihsiz bir yan etkisidir. Ancak i\u00e7g\u00f6r\u00fc silolar\u0131 ka\u00e7\u0131n\u0131lmaz de\u011fildir. Kurulu\u015flar, karma\u015f\u0131k i\u00e7g\u00f6r\u00fc i\u015f ak\u0131\u015flar\u0131n\u0131n kendine has \u00f6zelliklerini hesaba katmak i\u00e7in olu\u015fturulmu\u015f <a href=\"https:\/\/www.questionpro.com\/insightshub\/\">InsightsHub<\/a> gibi bir i\u00e7g\u00f6r\u00fc havuzu kullanarak bu h\u0131zl\u0131 hareket eden ve birbiriyle ili\u015fkili projeler aras\u0131ndaki engelleri ortadan kald\u0131rabilir ve de\u011fer katan ileti\u015fimi kolayla\u015ft\u0131rabilir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7g\u00f6r\u00fc ekipleri b\u00fcy\u00fcd\u00fck\u00e7e ve olgunla\u015ft\u0131k\u00e7a, ara\u015ft\u0131rmac\u0131lar aras\u0131ndaki i\u00e7g\u00f6r\u00fc ve veri ak\u0131\u015f\u0131n\u0131 optimize etmek giderek daha \u00f6nemli hale geliyor. Ara\u015ft\u0131rma hacmi [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":720657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u00e7g\u00f6r\u00fc silolar\u0131n\u0131 y\u0131kmak: Neden \u00f6nemli ve bunu nas\u0131l yapabilirsiniz? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Markalar ve kurulu\u015flar\u0131n ara\u015ft\u0131rmalardan en y\u00fcksek de\u011feri elde edebilmesi i\u00e7in i\u00e7g\u00f6r\u00fc silolar\u0131n\u0131 y\u0131kmak \u00f6nemlidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/breaking-down-insights-silos\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u00e7g\u00f6r\u00fc silolar\u0131n\u0131 y\u0131kmak: Neden \u00f6nemli ve bunu nas\u0131l yapabilirsiniz? 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