{"id":800512,"date":"2019-09-16T04:10:34","date_gmt":"2019-09-16T11:10:34","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteriler-calisanlara-karsi-once-kim-gelir\/"},"modified":"2019-09-16T04:10:34","modified_gmt":"2019-09-16T04:10:34","slug":"musteriler-calisanlara-karsi-once-kim-gelir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteriler-calisanlara-karsi-once-kim-gelir\/","title":{"rendered":"M\u00fc\u015fteriler \u00c7al\u0131\u015fanlara Kar\u015f\u0131: Kim \u00f6nce gelir?"},"content":{"rendered":"<p>Hepimiz \u015fu atas\u00f6z\u00fcne a\u015finay\u0131z: m\u00fc\u015fteriler \u00f6nce gelir. Kurulu\u015flar y\u0131llard\u0131r bunun \u00fczerine yemin ediyor. Ne de olsa biz m\u00fc\u015fterilerimiz sayesinde var\u0131z. Ve onlar bizi yapabilir ya da y\u0131kabilir. \u00c7o\u011fu kurulu\u015f i\u00e7in m\u00fc\u015fteriler ger\u00e7ekten de \u00f6nce gelir.<\/p>\n<p>\u0130\u015fg\u00fcc\u00fcn\u00fcn de\u011fi\u015fen do\u011fas\u0131yla birlikte, g\u00f6r\u00fc\u015flerimizi de\u011fi\u015ftirmenin zaman\u0131 geldi. M\u00fc\u015fterilerimiz i\u00e7in i\u015fe yar\u0131yorsa, \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u00e7in de i\u015fe yaramaz m\u0131 (yaramamal\u0131 m\u0131)? M\u00fc\u015fteri deneyimini zenginle\u015ftirdi\u011fimiz gibi \u00e7al\u0131\u015fan deneyimini de zenginle\u015ftirmek i\u00e7in \u00e7al\u0131\u015fman\u0131n zaman\u0131 geldi. Her \u015fey onlara tatmin ve ne\u015fe hissi vermekle ilgili. Bir duyguyu, bir an\u0131y\u0131, bir kimli\u011fi \u00e7a\u011fr\u0131\u015ft\u0131ran bu deneyim olmadan, \u00e7al\u0131\u015fanlar maa\u015f \u00e7eklerini sadece bir meta olarak g\u00f6receklerdir; s\u00fcpermarketteki ekmekten farks\u0131z.<\/p>\n<p>M\u00fc\u015fterileriniz olmadan \u00e7al\u0131\u015fanlar\u0131n\u0131z ya da \u00e7al\u0131\u015fanlar\u0131n\u0131z olmadan m\u00fc\u015fterileriniz olamaz. Tavuk ve yumurta muammas\u0131 gibi: ikisi de \u00f6nce geldi. M\u00fc\u015fteriler ve \u00e7al\u0131\u015fanlar ayr\u0131lmaz bir \u015fekilde birbirine ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin, m\u00fc\u015fterilerinizin memnuniyeti pahas\u0131na \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 yakmak, bu dengeyi bozar; bu, s\u00fcrd\u00fcremeyece\u011finiz bir kaybetme \u00f6nerisidir.<\/p>\n<p>Olgun kurulu\u015flar sarka\u00e7taki bu de\u011fi\u015fimi fark etmi\u015f ve d\u00fczeltici \u00f6nlemler almaya ba\u015flam\u0131\u015ft\u0131r. Bunu, QuestionPro&#8217;nun d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki kurulu\u015flardan toplad\u0131\u011f\u0131 <a href=\"https:\/\/www.questionpro.com\/blog\/one-million-employee-experience-benchmarks\/\">1 Milyon k\u0131yaslamada<\/a> da g\u00f6r\u00fcyoruz. Bu \u00f6l\u00e7\u00fctler bize &#8211; di\u011fer \u015feylerin yan\u0131 s\u0131ra &#8211; belirli \u00e7al\u0131\u015fan deneyimlerinin <a href=\"https:\/\/www.questionpro.com\/blog\/employee-net-promoter-score-enps\/\">\u00c7al\u0131\u015fan Net Tavsiye Skoru<\/a> (eNPS) (i\u015fg\u00fcc\u00fcn\u00fcz\u00fcn sayg\u0131 duyduklar\u0131 ki\u015fileri istihdam i\u00e7in kurulu\u015funuza tavsiye etmeye ne kadar istekli olduklar\u0131n\u0131n bir \u00f6l\u00e7\u00fcs\u00fc) gibi \u015feyleri nas\u0131l etkiledi\u011fini g\u00f6sterir. En b\u00fcy\u00fck etkiye sahip olan tek davran\u0131\u015f? \u00c7al\u0131\u015fanlar, kurulu\u015flar\u0131n kendilerine \u00f6zg\u00fc ihtiya\u00e7lar\u0131 anlad\u0131\u011f\u0131n\u0131 ve bunlara yan\u0131t verdi\u011fini hissetti\u011finde (yani \u00e7al\u0131\u015fanlar \u00f6nce gelir). Peki ya en k\u00fc\u00e7\u00fck etkiye sahip olan davran\u0131\u015f? M\u00fc\u015fteriler ve payda\u015flar yapt\u0131klar\u0131m\u0131z\u0131 etkiler (yani m\u00fc\u015fteriler \u00f6nce gelir). Hmmmmmm. \u0130lgin\u00e7.<\/p>\n<p>Yani bana diyorsunuz ki, e\u011fer \u00e7al\u0131\u015fanlara \u00f6ncelik verirsem, bu onlar\u0131n kalma niyetleri, iste\u011fe ba\u011fl\u0131 \u00e7aba g\u00f6sterme istekleri ve markam\u0131z\u0131 tan\u0131tma dereceleri \u00fczerinde daha b\u00fcy\u00fck bir etkiye sahip olacakt\u0131r? Evet. Ve siz bana, m\u00fc\u015fterilere \u00f6ncelik verirsek, bunun bu \u015feyler \u00fczerinde \u00e7ok az etkisi olaca\u011f\u0131n\u0131 m\u0131 s\u00f6yl\u00fcyorsunuz? Evet. Bu arada, bu k\u0131yaslamalar ve bulgular hakk\u0131nda daha fazla bilgiyi <a href=\"https:\/\/www.questionpro.com\/blog\/one-million-employee-experience-benchmarks\/\">buradan<\/a> edinebilirsiniz.<\/p>\n<p>Peki bu kurulu\u015flar i\u00e7in ne anlama geliyor? Bu, m\u00fc\u015fterilerini de\u011fil de \u00e7al\u0131\u015fanlar\u0131n\u0131 d\u00fc\u015f\u00fcnmeleri gerekti\u011fi anlam\u0131na m\u0131 geliyor? \u00d6yle de\u011fil.<\/p>\n<p>QuestionPro&#8217;nun <i>\u0130\u015fg\u00fcc\u00fc<\/i> ara\u00e7lar\u0131n\u0131n kurulu\u015flar\u0131n \u00e7al\u0131\u015fan deneyimini ve k\u00fclt\u00fcr\u00fcn\u00fc anlaml\u0131 bir \u015fekilde y\u00f6netmesine nas\u0131l yard\u0131mc\u0131 oldu\u011fu hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, <em>\u0130\u015fg\u00fcc\u00fc<\/em> platformumuzu \u00fccretsiz olarak deneyimleyin.<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=workforce&amp;classID=1024&amp;sourceRef=blog-workforce\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz bir hesap olu\u015fturun<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hepimiz \u015fu atas\u00f6z\u00fcne a\u015finay\u0131z: m\u00fc\u015fteriler \u00f6nce gelir. Kurulu\u015flar y\u0131llard\u0131r bunun \u00fczerine yemin ediyor. Ne de olsa biz m\u00fc\u015fterilerimiz sayesinde var\u0131z. [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":652502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1162],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteriler \u00c7al\u0131\u015fanlara Kar\u015f\u0131: Kim \u00f6nce gelir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Kurulu\u015flar, \u00e7al\u0131\u015fanlar\u0131n en az m\u00fc\u015fteriler kadar, hatta daha fazla \u00f6nemli oldu\u011funun fark\u0131ndad\u0131r. 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