{"id":800580,"date":"2019-02-03T21:31:13","date_gmt":"2019-02-04T04:31:13","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/enps-i%cc%87ci%cc%87n-kultur-olcutleri%cc%87\/"},"modified":"2019-02-03T21:31:13","modified_gmt":"2019-02-03T21:31:13","slug":"enps-i%cc%87ci%cc%87n-kultur-olcutleri%cc%87","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/enps-i%cc%87ci%cc%87n-kultur-olcutleri%cc%87\/","title":{"rendered":"700.000 K\u00fclt\u00fcr Kar\u015f\u0131la\u015ft\u0131rmas\u0131: Bug\u00fcn \u0130\u015fyerlerinde eNPS’i Ne Y\u00f6nlendiriyor?"},"content":{"rendered":"

D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki \u00e7al\u0131\u015fanlardan 4 y\u0131ld\u0131r i\u015fyeri k\u00fclt\u00fcr\u00fcn\u00fc<\/a> nas\u0131l deneyimledikleri hakk\u0131nda veri topluyoruz. Bu s\u00fcre zarf\u0131nda, k\u00fclt\u00fcrlerindeki hangi davran\u0131\u015flar\u0131n i\u015fg\u00fcc\u00fc ba\u015far\u0131s\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 ve hangilerinin onlar\u0131 daha fazla ba\u015far\u0131dan al\u0131koydu\u011funu anlamak i\u00e7in daha derin bir dal\u0131\u015f yapmak \u00fczere 20 kadar az \u00e7al\u0131\u015fan\u0131 ve 60 bin kadar \u00e7al\u0131\u015fan\u0131 olan kurulu\u015flarla \u00e7al\u0131\u015ft\u0131k. Ve sonu\u00e7lar bizim i\u00e7in giderek daha ilgin\u00e7 hale geliyor. Kapsaml\u0131 veri taban\u0131m\u0131zdan (\u015fu anda 700.000’den fazla k\u0131yaslama) elde edebilece\u011fimiz bulgular\u0131n bir hazinesi olsa da, \u00f6ne \u00e7\u0131kan birka\u00e7 tanesine i\u015faret etmek i\u00e7in tek sayfal\u0131k bir infografik haz\u0131rlad\u0131k.<\/span><\/p>\n

\"g\u00f6r\u00fcnt\u00fc\"<\/p>\n

\u0130nfografi\u011fi Buradan \u0130ndirin<\/a><\/p>\n

1. Ortalama kurulu\u015flar\u0131n \u00c7al\u0131\u015fan Net Tavsiye Skoru (eNPS) 14’t\u00fcr<\/b>. Ortalama olarak, \u00e7al\u0131\u015fanlardan bir soruya 1 ila 10 aras\u0131nda bir \u00f6l\u00e7ekte cevap vermeleri istendi\u011finde – “\u0130yi bir arkada\u015f\u0131n\u0131z\u0131 bu kurulu\u015fa i\u015f i\u00e7in tavsiye etme olas\u0131l\u0131\u011f\u0131n\u0131z nedir?” – 42’si 9 veya 10 ile cevap veriyor. 28’i ise 6 veya alt\u0131nda bir puanla cevap veriyor. \u00c7al\u0131\u015fan Net Tavsiye Skoru<\/a> (eNPS), \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131, kalma niyetini ve iste\u011fe ba\u011fl\u0131 \u00e7aba g\u00f6sterme iste\u011fini \u00f6l\u00e7mek i\u00e7in harika bir vekildir. Bulgular\u0131m\u0131z, AON’un k\u00fcresel \u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131 Anketlerinde<\/a> elde etti\u011fi bulgularla tutars\u0131z de\u011fildir – \u00e7al\u0131\u015fanlar\u0131n yakla\u015f\u0131k %30’u ba\u011fl\u0131l\u0131k<\/a> g\u00f6stermemektedir. YAN NOT: Bu \u00f6nemli bir soruyu akla getiriyor. Bu tek sorunun<\/a> (eNPS) cevab\u0131ndan hemen hemen ayn\u0131 sonu\u00e7lar\u0131 \u00e7\u0131karabilecekken neden \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 50 soruluk bir \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 anketine tabi tutas\u0131n\u0131z ki?<\/span><\/p>\n

2. G\u00fcn\u00fcm\u00fczde i\u015fyeri k\u00fclt\u00fcrlerinde en \u00e7ok g\u00f6r\u00fclen davran\u0131\u015flara dayanarak<\/b>…<\/span><\/p>\n