{"id":800644,"date":"2015-10-14T00:06:57","date_gmt":"2015-10-14T07:06:57","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anket-uzunlugu-kisa-ve-basit-tutun\/"},"modified":"2015-10-14T00:06:57","modified_gmt":"2015-10-14T00:06:57","slug":"anket-uzunlugu-kisa-ve-basit-tutun","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anket-uzunlugu-kisa-ve-basit-tutun\/","title":{"rendered":"Anket Uzunlu\u011fu: K\u0131sa ve basit tutun"},"content":{"rendered":"

Ne kadar \u00e7ok soru sorarsan\u0131z, o kadar az ki\u015finin anketin tamam\u0131n\u0131 doldurmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 olmayacakt\u0131r. \u00c7ok say\u0131da kat\u0131l\u0131mc\u0131dan yan\u0131t almak istiyorsan\u0131z, ne kadar az soru sorarsan\u0131z o kadar iyi olur.<\/p>\n

Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131za zamanlar\u0131na de\u011fer verdi\u011finizi, uzun ve s\u0131k\u0131c\u0131 anketlerinizle onlar\u0131 uyutmak i\u00e7in orada olmad\u0131\u011f\u0131n\u0131z\u0131 ve sizin i\u00e7in anketi tamamlamaktan mutluluk duyacaklar\u0131n\u0131 bildirin.<\/p>\n

Bu nedenle, kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n anketinizi yar\u0131da b\u0131rakmalar\u0131na neden olabilecek anket yorgunlu\u011fundan ka\u00e7\u0131nman\u0131n yollar\u0131n\u0131 anlayal\u0131m.<\/p>\n

Daha az\u0131 daha \u00e7oktur<\/strong><\/p>\n

Bir anketin tamamlanmas\u0131 ortalama 15 ila 20 dakikadan uzun s\u00fcr\u00fcyorsa, \u00e7ok uzun olabilir (ancak bu, bir anketin asla 20 dakikadan uzun olamayaca\u011f\u0131 anlam\u0131na gelmez).
\n\"indir<\/a>
\nBu, sayfa ba\u015f\u0131na d\u00fc\u015fen soru say\u0131s\u0131 ile ilgili olabilir. Burada, \u00e7ok say\u0131da soru i\u00e7eren tek bir sayfada kayd\u0131rma yapma zorunlulu\u011fu ile bir kat\u0131l\u0131mc\u0131n\u0131n anketi tamamlamak i\u00e7in t\u0131klamas\u0131 gereken sayfa say\u0131s\u0131 aras\u0131nda bir anla\u015fma s\u00f6z konusudur. Birbiriyle ili\u015fkili bir grup konu i\u00e7in ayn\u0131 derecelendirme \u00f6l\u00e7e\u011fini kullan\u0131yorsan\u0131z, her biri i\u00e7in ayr\u0131 sorular yazmak yerine birden fazla derecelendirmeye izin veren tek bir soru olu\u015fturabilirsiniz. \u00c7ok fazla say\u0131da \u00e7oktan se\u00e7meli soru kullanmak konusunda dikkatli olmal\u0131s\u0131n\u0131z, zira uzun sorular kat\u0131l\u0131mc\u0131lar\u0131n g\u00f6z\u00fcn\u00fc korkutabilir.<\/p>\n

Ayr\u0131ca, herhangi bir ankette, kat\u0131l\u0131mc\u0131lara anketin yakla\u015f\u0131k uzunlu\u011funu ba\u015flang\u0131\u00e7ta bildirmek iyi bir fikirdir ve \u00e7evrimi\u00e7i anketlerde, kat\u0131l\u0131mc\u0131lar\u0131n ankette ne kadar ilerlediklerini bilmeleri i\u00e7in ek olarak bir ilerleme \u00e7ubu\u011fu kullanmak yararl\u0131d\u0131r.<\/p>\n

Kayd\u0131rmaya hay\u0131r deyin<\/strong><\/p>\n

Bu sorunu \u00e7\u00f6zmenin yolu, kayd\u0131rmay\u0131 etkili bir \u015fekilde s\u0131n\u0131rlayan \u00e7ok sayfal\u0131 anketlerdir. Genellikle bu strateji, anketi demografik sorular, belirli ilgi alanlar\u0131 vb. i\u00e7in bir sayfa gibi kategorilere dayal\u0131 sayfalara b\u00f6lmek anlam\u0131na geliyordu. Ancak, anket sayfas\u0131 ba\u015f\u0131na farkl\u0131 say\u0131da soru olmas\u0131 bir\u00e7ok kat\u0131l\u0131mc\u0131 taraf\u0131ndan yan\u0131lt\u0131c\u0131 bulunmu\u015ftur.<\/p>\n

\u0130lk sayfas\u0131nda 4 soru bulunan bir anketi yan\u0131tlad\u0131\u011f\u0131n\u0131z\u0131 ve 8 soruluk bir sayfaya ge\u00e7mek i\u00e7in biraz kayd\u0131rma yapt\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu durumda anket tasar\u0131m\u0131n\u0131n insaf\u0131na kal\u0131rs\u0131n\u0131z, bir sonraki ad\u0131m\u0131n ne olaca\u011f\u0131n\u0131 asla bilemezsiniz. Sinir bozucu mu? Bence de \u00f6yle! Y\u00fcksek yan\u0131t oranlar\u0131 istiyorsan\u0131z bu \u00e7ok iyi bir senaryo de\u011fildir.<\/p>\n

Dijital d\u00fcnya i\u00e7in optimize edin<\/strong><\/p>\n

Bu, hem soru say\u0131s\u0131 hem de sorular\u0131n kendisi anlam\u0131na gelmektedir. Anket ne kadar uzun olursa, kat\u0131l\u0131mc\u0131 kaybetme olas\u0131l\u0131\u011f\u0131 da o kadar artar – bu her anket i\u00e7in ge\u00e7erlidir, ancak \u00f6zellikle mobil cihazlarda yap\u0131lan anketler i\u00e7in ge\u00e7erlidir. Bunun nedeni, mobil kat\u0131l\u0131mc\u0131lar\u0131n mobil olmalar\u0131 sayesinde ankete her yerden eri\u015febilmeleridir. Genellikle hareket halinde olduklar\u0131ndan, anketin k\u0131sa ve kesin olmamas\u0131 durumunda dikkatlerini da\u011f\u0131tabilecek pek \u00e7ok unsur vard\u0131r.<\/p>\n

Ak\u0131ll\u0131 telefon ekranlar\u0131 k\u00fc\u00e7\u00fck oldu\u011fundan, daha k\u0131sa sorular ve yan\u0131t se\u00e7enekleri ak\u0131ll\u0131 telefon kat\u0131l\u0131mc\u0131lar\u0131n\u0131n sorular\u0131 okumas\u0131n\u0131 ve yan\u0131tlamas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r, bu da veri kalitesini art\u0131racakt\u0131r.<\/p>\n

Umar\u0131m bu, bir sonraki anketinizi tasarlarken anketin tamamlanma s\u00fcresinin \u00f6nemini a\u00e7\u0131klar. Anketleri olu\u015fturduktan sonra kat\u0131l\u0131mc\u0131lar\u0131n da\u011f\u0131lmas\u0131n\u0131 \u00f6nlemek i\u00e7in soru say\u0131s\u0131n\u0131 dengeledi\u011finizden emin olun.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ne kadar \u00e7ok soru sorarsan\u0131z, o kadar az ki\u015finin anketin tamam\u0131n\u0131 doldurmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 olmayacakt\u0131r. \u00c7ok say\u0131da kat\u0131l\u0131mc\u0131dan yan\u0131t almak istiyorsan\u0131z, […]<\/p>\n","protected":false},"author":70,"featured_media":1011385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[1723,1724,1726,1725,1727],"yoast_head":"\nAnket Uzunlu\u011fu: K\u0131sa ve basit tutun | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ne kadar \u00e7ok soru sorarsan\u0131z, o kadar az ki\u015finin anketin tamam\u0131n\u0131 doldurmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 olmayacakt\u0131r. 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