{"id":802994,"date":"2020-09-15T00:08:41","date_gmt":"2020-09-15T07:08:41","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/tasarim-kisa-musteri-anketleri\/"},"modified":"2020-09-15T00:08:41","modified_gmt":"2020-09-15T00:08:41","slug":"tasarim-kisa-musteri-anketleri","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/","title":{"rendered":"M\u00fc\u015fteri Deneyimi “Deneyim” B\u00f6l\u00fcm 2"},"content":{"rendered":"

Hepsi bir g\u00fcnl\u00fck i\u015f<\/span><\/strong><\/p>\n

G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda al\u0131\u015fveri\u015f biraz daha farkl\u0131. Sadece bir ma\u011fazaya gidip istedi\u011finiz \u00fcr\u00fcnleri alma g\u00fcnleri geride kald\u0131. Hala b\u00f6yle yerler var, ancak g\u00fcnl\u00fck ihtiya\u00e7lar\u0131n \u00f6tesine ge\u00e7ti\u011finizde, atman\u0131z gereken birka\u00e7 ad\u0131m daha var. Ma\u011fazan\u0131n a\u00e7\u0131k oldu\u011fundan emin olun; gitmeden \u00f6nce y\u00fcr\u00fcrl\u00fckte olan mesafe protokollerini ve di\u011fer hususlar\u0131 anlay\u0131n. Ge\u00e7en haftaki deneyimime dayanarak, d\u0131\u015far\u0131daki bilgiler de kar\u0131\u015f\u0131k sinyaller g\u00f6nderebiliyor – \u00f6zel bir ma\u011fazaya olan mesafeyi haritalamak (oraya gitmek i\u00e7in zaman\u0131m olup olmad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in varsay\u0131lan yakla\u015f\u0131m\u0131m), yaln\u0131zca d\u00f6rt saat \u00f6nce g\u00fcncellenen ma\u011faza saatlerini ve konumun a\u00e7\u0131k oldu\u011funu g\u00f6steriyor.<\/span><\/p>\n

Her ihtimale kar\u015f\u0131 \u015firketin web sitesini kontrol etmem gerekti\u011fine karar verdim ve lokasyonun ge\u00e7ici olarak kapal\u0131 oldu\u011fu bilgisini ald\u0131m. Sonraki ad\u0131m, teyit etmek i\u00e7in ma\u011fazay\u0131 aramak… Ancak o ad\u0131ma hi\u00e7 ge\u00e7emedim. Neden? Bir anket y\u00fcz\u00fcnden. Web sitesine girdi\u011fimde, web sitesinden \u00e7\u0131kt\u0131\u011f\u0131mda bir ankete kat\u0131lmam\u0131 isteyen bir a\u00e7\u0131l\u0131r pencere belirdi. Elimdeki g\u00f6reve devam edebilece\u011fimi d\u00fc\u015f\u00fcnerek “Hay\u0131r, te\u015fekk\u00fcrler” dedim. Tam olarak de\u011fil, istedi\u011fim se\u00e7ene\u011fi bulmak i\u00e7in men\u00fc \u00e7ubu\u011funun \u00fczerine geldi\u011fimde, davet tekrar belirdi – tekrar “Hay\u0131r, te\u015fekk\u00fcrler” e bast\u0131m. Elimdeki g\u00f6revi tamamlamak i\u00e7in \u00fc\u00e7\u00fcnc\u00fc kez hedefimi belirledi\u011fimde, a\u00e7\u0131l\u0131r pencere tekrar belirdi. Hedefledi\u011fim amaca ula\u015fma \u00e7abamda yenilgiye u\u011fray\u0131nca, sonunda “2 dakikal\u0131k \u00e7\u0131k\u0131\u015f anketini” doldurmay\u0131 kabul ettim.<\/span><\/p>\n

Evet’e t\u0131klad\u0131ktan sonra, anketi yapmak i\u00e7in web sitesinden hemen “\u00e7\u0131kt\u0131m”. Anketi tamamlaman\u0131n belki de as\u0131l g\u00f6revime d\u00f6nmemi sa\u011flayaca\u011f\u0131n\u0131 umuyordum. Birka\u00e7 soruyu yan\u0131tlad\u0131m, sonra anketin 3. sayfas\u0131 geldi – en az on be\u015f sorudan olu\u015fan bir batarya – ma\u011fazan\u0131n kapal\u0131 oldu\u011funa dair kar\u015f\u0131la\u015ft\u0131\u011f\u0131m son bilgiyi kabul ederek teslim oldum – \u00f6yle olmasa bile, bu noktada o yolculu\u011fu yapmazd\u0131m. Bu anket senaryosu, o fiziksel lokasyondan al\u0131\u015fveri\u015f yapmay\u0131 b\u0131rakmama neden olmayacak, ancak yak\u0131n zamanda sadece sipari\u015f vermeyece\u011fimi biliyorum. <\/span><\/p>\n

Daha \u0130yi Bir Anket Olu\u015fturmak<\/span><\/strong><\/p>\n

Ge\u00e7enlerde, anket ara\u015ft\u0131rmas\u0131n\u0131n tarihiyle ilgili bir ara\u015ft\u0131rma yaparken dikkatim da\u011f\u0131ld\u0131 ve “Daha \u0130yi Bir Anket Olu\u015fturmak” arama terimini girdim. “Tav\u015fan deli\u011fi” terimi muhtemelen benim orijinal arama terimime daha yak\u0131n. Arama sonu\u00e7lar\u0131 \u00e7e\u015fitli bak\u0131\u015f a\u00e7\u0131lar\u0131 sa\u011flad\u0131: “Daha iyi anketler olu\u015fturmak i\u00e7in en iyi 12 uygulama”, “Etkili anketler olu\u015fturmak i\u00e7in 11 ipucu”, “Online anketinizi geli\u015ftirmek i\u00e7in 10 ipucu” ve “7 ad\u0131mda daha iyi bir anket nas\u0131l olu\u015fturulur”. Belki de 5 ad\u0131ml\u0131 bir yakla\u015f\u0131mlar\u0131 ya da 3 ad\u0131ml\u0131 bir versiyonlar\u0131 olsayd\u0131.<\/span><\/p>\n

\"\"<\/p>\n

\u00c7e\u015fitli anket sa\u011flay\u0131c\u0131lar\u0131n\u0131n \u00f6nerilerine bakt\u0131\u011f\u0131mda, birka\u00e7 ortak tema ve hatta beni \u015fa\u015f\u0131rtan birka\u00e7 fikir vard\u0131. \u00d6rne\u011fin, “matris\/grid sorulardan ka\u00e7\u0131n\u0131n” diyen \u015firket beni haz\u0131rl\u0131ks\u0131z yakalad\u0131, \u00f6zellikle de yukar\u0131da bahsetti\u011fim \u00f6rnekteki ayn\u0131 anket \u015firketinden geldi\u011fi i\u00e7in. Daha da tuhaf\u0131, web sitelerinde “geli\u015ftirilmi\u015f matris sorular\u0131n\u0131n” reklam\u0131n\u0131 yapt\u0131lar. <\/span><\/p>\n

Bug\u00fcn anket sekt\u00f6r\u00fcndeki anket teknolojilerinin, ara\u00e7lar\u0131n\u0131n ve sa\u011flay\u0131c\u0131lar\u0131n\u0131n \u00e7o\u011funa a\u015finay\u0131m ve bu ikili konu\u015fma beni ger\u00e7ekten \u015fa\u015f\u0131rtmad\u0131. Nihayetinde, \u00e7o\u011fumuz piyasan\u0131n taleplerini kar\u015f\u0131lamak zorunday\u0131z – bu, g\u00fc\u00e7l\u00fc bir \u015fekilde hissetti\u011fimiz bir yakla\u015f\u0131mdan \u00f6d\u00fcn vermek anlam\u0131na gelse bile. <\/span><\/p>\n

\u0130ki ad\u0131m dans edebilir miyiz?<\/span><\/strong><\/p>\n

Birilerinin bunu tek bir kurala indirgeyebilece\u011finden emin olsam da, daha iyi bir anket olu\u015ftururken hat\u0131rlanmas\u0131 gereken iki \u015fey oldu\u011funu aktarmak istiyorum:<\/span><\/p>\n

    \n
  1. K\u0131sa ve \u00d6z Olun<\/span><\/li>\n
  2. Hedefi Hat\u0131rlay\u0131n<\/span><\/li>\n<\/ol>\n

    Sadece iki ad\u0131m ve be\u015f kelime, ke\u015fke t\u00fcm anketler bu kadar basit olsayd\u0131. Bu, a\u015f\u0131r\u0131 basitle\u015ftirme olarak g\u00f6r\u00fclebilse de, ger\u00e7ekten de bu birka\u00e7 ad\u0131mda olduk\u00e7a fazla tavsiyeyi kapsamaktad\u0131r. Bununla birlikte, bir proje geli\u015ftirirken neyin \u00f6nemli oldu\u011funu hat\u0131rlarsan\u0131z <\/span>
    \n CX Stratejisi<\/span>
    \n<\/a>s\u0131ras\u0131nda m\u00fc\u015fteriden geri bildirim almak i\u00e7in birden fazla f\u0131rsat oldu\u011funu fark edeceksiniz. <\/span>
    \n yolculuk<\/span>
    \n<\/a> ve anket deneyimi de bunun bir par\u00e7as\u0131d\u0131r. Bu bir sebeptir. <\/span>    Net Tavsiye Skoru<\/span><\/a> ba\u015flang\u0131\u00e7ta ama\u00e7land\u0131\u011f\u0131 gibi kullan\u0131lmasa bile pop\u00fclerlik kazand\u0131 – basitlik ve anlay\u0131\u015f. NPS’yi k\u00f6klerine geri d\u00f6nd\u00fcrmek yeni vizyonumuzdur <\/span>NPS+<\/span><\/a>. Kar\u015f\u0131la\u015ft\u0131r\u0131labilir bir metrik elde edin, m\u00fc\u015fteri kayb\u0131 riskini anlay\u0131n, temel nedenleri tan\u0131mlay\u0131n ve m\u00fc\u015fterilerin yenilik yapman\u0131za yard\u0131mc\u0131 olmas\u0131na izin verin – hepsi NPS + 2 ad\u0131mda. Belki de hedeflere ula\u015f\u0131rken anket s\u00fcrecine yeniden biraz daha \u00f6zl\u00fc bir eylem getirmek.<\/span><\/p>\n

    \"\"<\/p>\n

    CX program\u0131n\u0131z\u0131 yenilemenizi istiyoruz. K\u0131sa bir s\u00fcre \u00f6nce HorizonCX CEO’su Karl Sharicz ile \u015firketlerin CX programlar\u0131n\u0131 nas\u0131l yenileyebilecekleri ve CX programlar\u0131ndan m\u00fc\u015fterilerine nas\u0131l yenilik getirebilecekleri hakk\u0131nda konu\u015fma f\u0131rsat\u0131 buldum. Bu tart\u0131\u015fmay\u0131 tekrar izleyebilirsiniz <\/span>
    \n Burada<\/span>
    \n<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Hepsi bir g\u00fcnl\u00fck i\u015f G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda al\u0131\u015fveri\u015f biraz daha farkl\u0131. Sadece bir ma\u011fazaya gidip istedi\u011finiz \u00fcr\u00fcnleri alma g\u00fcnleri geride kald\u0131. […]<\/p>\n","protected":false},"author":46,"featured_media":685207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"\nM\u00fc\u015fteri Deneyimi "Deneyim" B\u00f6l\u00fcm 2 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Daha iyi bir anket olu\u015ftururken hat\u0131rlanmas\u0131 gereken iki \u015fey vard\u0131r: 1) K\u0131sa ve \u00f6z olun ve 2) Hedefi hat\u0131rlay\u0131n. K\u0131sa m\u00fc\u015fteri anketleri tasarlaman\u0131n \u00f6nemi hakk\u0131nda daha fazla bilgi edinmek i\u00e7in bu blogu okuyun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Deneyimi "Deneyim" B\u00f6l\u00fcm 2 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Daha iyi bir anket olu\u015ftururken hat\u0131rlanmas\u0131 gereken iki \u015fey vard\u0131r: 1) K\u0131sa ve \u00f6z olun ve 2) Hedefi hat\u0131rlay\u0131n. K\u0131sa m\u00fc\u015fteri anketleri tasarlaman\u0131n \u00f6nemi hakk\u0131nda daha fazla bilgi edinmek i\u00e7in bu blogu okuyun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T07:08:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-15T00:08:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/09\/design-short-customer-surveys.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ken Peterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Peterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/\"},\"author\":{\"name\":\"Ken Peterson\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0\"},\"headline\":\"M\u00fc\u015fteri Deneyimi “Deneyim” B\u00f6l\u00fcm 2\",\"datePublished\":\"2020-09-15T07:08:41+00:00\",\"dateModified\":\"2020-09-15T00:08:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/\",\"name\":\"M\u00fc\u015fteri Deneyimi \\\"Deneyim\\\" B\u00f6l\u00fcm 2 | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2020-09-15T07:08:41+00:00\",\"dateModified\":\"2020-09-15T00:08:41+00:00\",\"description\":\"Daha iyi bir anket olu\u015ftururken hat\u0131rlanmas\u0131 gereken iki \u015fey vard\u0131r: 1) K\u0131sa ve \u00f6z olun ve 2) Hedefi hat\u0131rlay\u0131n. K\u0131sa m\u00fc\u015fteri anketleri tasarlaman\u0131n \u00f6nemi hakk\u0131nda daha fazla bilgi edinmek i\u00e7in bu blogu okuyun.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized @tr\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/uncategorized-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"M\u00fc\u015fteri Deneyimi “Deneyim” B\u00f6l\u00fcm 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0\",\"name\":\"Ken Peterson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1c71893240aaca8691086e8937ee027?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1c71893240aaca8691086e8937ee027?s=96&d=mm&r=g\",\"caption\":\"Ken Peterson\"},\"description\":\"Ken has 20 years of customer experience research in retail, technology, hospitality, financial services, automotive, SaaS deployments, and CX consultation.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/ken\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00fc\u015fteri Deneyimi \"Deneyim\" B\u00f6l\u00fcm 2 | QuestionPro","description":"Daha iyi bir anket olu\u015ftururken hat\u0131rlanmas\u0131 gereken iki \u015fey vard\u0131r: 1) K\u0131sa ve \u00f6z olun ve 2) Hedefi hat\u0131rlay\u0131n. K\u0131sa m\u00fc\u015fteri anketleri tasarlaman\u0131n \u00f6nemi hakk\u0131nda daha fazla bilgi edinmek i\u00e7in bu blogu okuyun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/","og_locale":"tr_TR","og_type":"article","og_title":"M\u00fc\u015fteri Deneyimi \"Deneyim\" B\u00f6l\u00fcm 2 | QuestionPro","og_description":"Daha iyi bir anket olu\u015ftururken hat\u0131rlanmas\u0131 gereken iki \u015fey vard\u0131r: 1) K\u0131sa ve \u00f6z olun ve 2) Hedefi hat\u0131rlay\u0131n. K\u0131sa m\u00fc\u015fteri anketleri tasarlaman\u0131n \u00f6nemi hakk\u0131nda daha fazla bilgi edinmek i\u00e7in bu blogu okuyun.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2020-09-15T07:08:41+00:00","article_modified_time":"2020-09-15T00:08:41+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/09\/design-short-customer-surveys.jpg","type":"image\/jpeg"}],"author":"Ken Peterson","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Ken Peterson","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/"},"author":{"name":"Ken Peterson","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0"},"headline":"M\u00fc\u015fteri Deneyimi “Deneyim” B\u00f6l\u00fcm 2","datePublished":"2020-09-15T07:08:41+00:00","dateModified":"2020-09-15T00:08:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/"},"wordCount":883,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["CX"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/","name":"M\u00fc\u015fteri Deneyimi \"Deneyim\" B\u00f6l\u00fcm 2 | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2020-09-15T07:08:41+00:00","dateModified":"2020-09-15T00:08:41+00:00","description":"Daha iyi bir anket olu\u015ftururken hat\u0131rlanmas\u0131 gereken iki \u015fey vard\u0131r: 1) K\u0131sa ve \u00f6z olun ve 2) Hedefi hat\u0131rlay\u0131n. K\u0131sa m\u00fc\u015fteri anketleri tasarlaman\u0131n \u00f6nemi hakk\u0131nda daha fazla bilgi edinmek i\u00e7in bu blogu okuyun.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/tasarim-kisa-musteri-anketleri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Uncategorized @tr","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/uncategorized-tr\/"},{"@type":"ListItem","position":3,"name":"M\u00fc\u015fteri Deneyimi “Deneyim” B\u00f6l\u00fcm 2"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/621c645198b37217a9b49c46bc1a4ca0","name":"Ken Peterson","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1c71893240aaca8691086e8937ee027?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1c71893240aaca8691086e8937ee027?s=96&d=mm&r=g","caption":"Ken Peterson"},"description":"Ken has 20 years of customer experience research in retail, technology, hospitality, financial services, automotive, SaaS deployments, and CX consultation.","url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/ken\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/09\/design-short-customer-surveys.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/09\/design-short-customer-surveys.jpg","author_info":{"display_name":"Ken Peterson","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/ken\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/802994"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=802994"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/802994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/685207"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=802994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=802994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=802994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}