{"id":803042,"date":"2020-12-27T05:29:07","date_gmt":"2020-12-27T12:29:07","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-deneyimini-iyilestirme-programi\/"},"modified":"2020-12-27T05:29:07","modified_gmt":"2020-12-27T05:29:07","slug":"musteri-deneyimini-iyilestirme-programi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimini-iyilestirme-programi\/","title":{"rendered":"M\u00fc\u015fteri deneyimi program\u0131n\u0131z\u0131n yat\u0131r\u0131m getirisini nas\u0131l art\u0131rabilirsiniz?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Deneyimi, sat\u0131\u015f veya pazarlama kadar uzun s\u00fcredir g\u00fcndemde de\u011fil ve ilgin\u00e7tir ki, CX&#8217;in etkisini tart\u0131\u015f\u0131rken her \u015fey \u00e7ok anekdotlara dayan\u0131yor!  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yazar ve CX f\u00fct\u00fcristi Blake Morgan \u015f\u00f6yle a\u00e7\u0131kl\u0131yor <\/span><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/09\/07\/how-to-prove-the-roi-of-customer-experience\/?sh=4bf5fe7167f4\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fc\u015fteri deneyimi &#8216;i\u015fin daha yumu\u015fak k\u0131sm\u0131&#8217; olarak<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">&#8216;. Bir sat\u0131\u015f program\u0131n\u0131n etkisini \u00f6l\u00e7mek, do\u011frudan gelir art\u0131\u015f\u0131na ba\u011fl\u0131 oldu\u011fu i\u00e7in olduk\u00e7a a\u00e7\u0131kt\u0131r ve pazarlama kampanyalar\u0131 potansiyel m\u00fc\u015fteri yaratma ile ba\u011flant\u0131l\u0131d\u0131r. Ancak m\u00fc\u015fteri deneyiminin yat\u0131r\u0131m getirisi, i\u015flerin grile\u015fti\u011fi yerdir. CX&#8217;in \u00f6l\u00e7\u00fctleri nelerdir? \u00dcst d\u00fczey y\u00f6neticileri bir CX program\u0131n\u0131n ba\u015far\u0131l\u0131 oldu\u011funa nas\u0131l ikna edersiniz? Bir CX program\u0131n\u0131n yat\u0131r\u0131m getirisi tam olarak nedir?  <\/span><\/p>\n<h2><b>Bir CX program\u0131n\u0131n yat\u0131r\u0131m getirisini \u00f6l\u00e7mek neden \u00f6nemlidir?  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fckemmel m\u00fc\u015fteri deneyiminin paha bi\u00e7ilemez oldu\u011fu konusunda hepimiz hemfikiriz. Ancak bir M\u00fc\u015fteri Deneyimi program\u0131n\u0131n finansman bulabilmesi ve y\u00f6neticilerden gelecekte destek alabilmesi i\u00e7in M\u00fc\u015fteri Deneyimi peygamberlerinin kan\u0131t sunmas\u0131 hayati \u00f6nem ta\u015f\u0131maktad\u0131r. Dolay\u0131s\u0131yla, ROI!  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forrester, CEO&#8217;lar\u0131n en \u00e7ok \u015fu \u00fc\u00e7 dikey alan\u0131 \u00f6nemsedi\u011fini ortaya koyuyor: gelir art\u0131\u015f\u0131, k\u00e2r art\u0131\u015f\u0131 ve hisse senedi fiyat\u0131. Bu temel hedeflere hemen katk\u0131da bulunmayan her program, \u00f6zellikle de mevcut ekonomik ve sosyal belirsizlikler g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, k\u0131sa s\u00fcre i\u00e7inde g\u00f6zden \u00e7\u0131kar\u0131lacakt\u0131r.  <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-115531\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/12\/ROI-of-CX-program-2-450x269.jpg\" alt=\"CX'in Yat\u0131r\u0131m Getirisini \u00d6l\u00e7me\" width=\"705\" height=\"422\"><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fckemmel m\u00fc\u015fteri deneyimi sunan \u015firketlerin daha iyi bir m\u00fc\u015fteri deneyimine sahip oldu\u011funu bildiren \u00e7al\u0131\u015fmalar zaten mevcut.<\/span><a href=\"https:\/\/go.forrester.com\/blogs\/16-06-21-customer_experience_drives_revenue_growth_2016\/\"><br \/>\n  <span style=\"font-weight: 400;\"> be\u015f kez <\/span><br \/>\n<\/a> <span style=\"font-weight: 400;\">K\u00f6t\u00fc m\u00fc\u015fteri deneyimi sunan \u015firketlere k\u0131yasla daha fazla gelir art\u0131\u015f\u0131. A\u00e7\u0131k\u00e7a ifade etmek gerekirse, ba\u015far\u0131l\u0131 bir CX program\u0131 daha fazla gelir, k\u00e2r ve \u00e7ok g\u00fc\u00e7l\u00fc bir yat\u0131r\u0131m getirisi anlam\u0131na gelir.  <\/span><\/p>\n<h3><b>M\u00fc\u015fteri deneyimi program\u0131n\u0131z\u0131n yat\u0131r\u0131m getirisini art\u0131rmak i\u00e7in ne yapabilirsiniz?<\/b><\/h3>\n<h4><b>1. CX ROI&#8217;yi \u00f6l\u00e7meyi al\u0131\u015fkanl\u0131k haline getirin  <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Peter Drucker&#8217;\u0131n me\u015fhur s\u00f6z\u00fcd\u00fcr: &#8220;\u00d6l\u00e7emiyorsan\u0131z, iyile\u015ftiremezsiniz&#8221;. Her \u015feyde oldu\u011fu gibi, \u00f6nce nerede durdu\u011funuzu bilmeden bir \u015feyi geli\u015ftiremezsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyimi y\u00f6netimi ara\u015ft\u0131rmalara dayan\u0131r ve <a href=\"https:\/\/www.questionpro.com\/blog\/types-of-customer-experience-management-surveys\/\">Net Promoter Score (NPS), Customer Effort Score (CES) ve Customer Satisfaction Score (CSAT<\/a> ) gibi metrikler m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek, CX kalitesini kontrol etmek ve performans\u0131n\u0131z\u0131 rakiplerinizle veya sekt\u00f6r standartlar\u0131yla k\u0131yaslamak i\u00e7in esnek skorlard\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak bu metrikler m\u00fc\u015fteri deneyimi program\u0131n\u0131z\u0131n durumuna \u0131\u015f\u0131k tutsa da, her birinin i\u015fletmeniz \u00fczerindeki etkisini tam olarak g\u00f6stermez. Daha y\u00fcksek bir NPS daha d\u00fc\u015f\u00fck bir kay\u0131p oran\u0131yla sonu\u00e7lan\u0131r m\u0131? CES&#8217;in azalmas\u0131 i\u015fletmeniz i\u00e7in ne kadar endi\u015fe verici?  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyimi program\u0131n\u0131z\u0131n yat\u0131r\u0131m getirisini \u00f6l\u00e7mek istedi\u011finizde \u00f6zellikle etkili olan bir ba\u015fka metrik listesi daha vard\u0131r. \u0130\u015f t\u00fcr\u00fcn\u00fcz i\u00e7in en anlaml\u0131 olanlar\u0131 bulman\u0131z\u0131 ve bunlar\u0131 rutin olarak kontrol etmenizi tavsiye ederiz, \u00e7\u00fcnk\u00fc ilerlemenizi ba\u015fka nas\u0131l bileceksiniz?  <\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-115545\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/12\/ROI-of-CX-program-300x180.jpg\" alt=\"cx'i\u0307n roi'si ve nasil geli\u0307\u015fti\u0307ri\u0307lece\u011fi\u0307\" width=\"704\" height=\"422\"><\/p>\n<ul>\n<li><b>M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri, bir i\u015fletmenin tek bir m\u00fc\u015fteri hesab\u0131ndan makul olarak bekleyebilece\u011fi toplam geliri g\u00f6steren bir metriktir. Bir m\u00fc\u015fterinin \u015firketiniz i\u00e7in ne kadar de\u011ferli oldu\u011funu, sadece sat\u0131n alma baz\u0131nda de\u011fil, t\u00fcm ili\u015fki boyunca yans\u0131t\u0131r. CLV, m\u00fc\u015fteri de\u011feri ile ortalama m\u00fc\u015fteri \u00f6mr\u00fcn\u00fcn \u00e7arp\u0131lmas\u0131yla hesaplan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CLV, her bir m\u00fc\u015fteriyle olan ili\u015fkiyi art\u0131rman\u0131n de\u011ferini kan\u0131tlar. M\u00fc\u015fteri sadakatini \u00f6l\u00e7mek, m\u00fc\u015fterilere tekrar sat\u0131n alma veya \u015firketi arkada\u015flar\u0131na tavsiye etme olas\u0131l\u0131klar\u0131n\u0131n ne kadar oldu\u011funu soran bir anket kadar basit olabilir. Y\u00fcksek CLV&#8217;ye ve y\u00fcksek derecede sadakate sahip bir m\u00fc\u015fteri, \u015firket i\u00e7in uzun vadeli finansal kazan\u00e7lar\u0131 do\u011frudan vurgularken, \u00f6nemli olan bu ili\u015fkiyi kurmak ve g\u00fc\u00e7lendirmek i\u00e7in yat\u0131r\u0131m yapmakt\u0131r.  <\/span><\/p>\n<ul>\n<li><b>Churn Oran\u0131<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kayb\u0131 oran\u0131, m\u00fc\u015fterilerin \u015firketinizle i\u015f yapmay\u0131 b\u0131rakt\u0131\u011f\u0131 olduk\u00e7a tats\u0131z bir orand\u0131r. M\u00fc\u015fteri kay\u0131p oran\u0131n\u0131z, belirli bir s\u00fcre i\u00e7inde i\u015fletmenizi iptal edecek veya terk edecek m\u00fc\u015fterilerin y\u00fczdesini temsil eder. Ge\u00e7en \u00e7eyrekte kaybetti\u011finiz m\u00fc\u015fteri say\u0131s\u0131n\u0131 al\u0131n ve bunu ge\u00e7en \u00e7eyrekte ba\u015flad\u0131\u011f\u0131n\u0131z m\u00fc\u015fteri say\u0131s\u0131na b\u00f6l\u00fcn. Ortaya \u00e7\u0131kan y\u00fczde, kay\u0131p oran\u0131n\u0131zd\u0131r.<\/span><\/p>\n<ul>\n<li><b>Destek Maliyeti<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Destek maliyetleri, do\u011frudan \u00fcretim veya imalatla ilgili olmayan giderlerdir. Kalite g\u00fcvencesi ve m\u00fc\u015fteri hizmetleri programlar\u0131 gibi fakt\u00f6rler buraya girer. Bu maliyetler, sonu\u00e7 \u00e7\u0131karmak i\u00e7in di\u011fer <a href=\"https:\/\/www.questionpro.com\/blog\/metrics-to-measure-customer-satisfaction\/\">m\u00fc\u015fteri memnuniyeti \u00f6l\u00e7\u00fctlerinizle<\/a> yak\u0131ndan kar\u015f\u0131la\u015ft\u0131r\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<ul>\n<li><b>Ortalama \u0130\u015flem B\u00fcy\u00fckl\u00fc\u011f\u00fc<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Belirli bir s\u00fcre i\u00e7inde elde edilen toplam geliri ayn\u0131 s\u00fcre i\u00e7inde yap\u0131lan toplam sat\u0131\u015f say\u0131s\u0131na b\u00f6ld\u00fc\u011f\u00fcn\u00fczde ortalama i\u015fleminizin b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc elde edersiniz. Bu size m\u00fc\u015fterilerinizin nas\u0131l al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 ve en \u00e7ok hangi \u00fcr\u00fcnleri tercih etti\u011fi hakk\u0131nda bir fikir verir.<\/span><\/p>\n<ul>\n<li><b>Ortalama S\u00f6zle\u015fme De\u011feri<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Abonelik tabanl\u0131 bir \u015firketseniz, ortalama s\u00f6zle\u015fme de\u011feri sizin i\u00e7in ortalama i\u015flem boyutundan daha anlaml\u0131 olacakt\u0131r. Benzer \u015fekilde, bir d\u00f6nem boyunca imzalad\u0131\u011f\u0131n\u0131z kontaklar\u0131n toplam de\u011ferini, edindi\u011finiz toplam yeni m\u00fc\u015fteri say\u0131s\u0131na b\u00f6lerek hesaplan\u0131r.<\/span><\/p>\n<h4><b>2. M\u00fc\u015fteri yolculuk haritan\u0131z\u0131 iyi kullan\u0131n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri yolculu\u011fu haritan\u0131z alt\u0131n de\u011ferinde bir i\u00e7g\u00f6r\u00fc madeni! <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/how-to-create-a-customer-journey-map\/\"><br \/>\n  <span style=\"font-weight: 400;\">M\u00fc\u015fteri yolculu\u011fu haritas\u0131 olu\u015fturma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> i\u015fletmelerin m\u00fc\u015fterilerinin kafas\u0131na girmesi ve bir markan\u0131n nas\u0131l alg\u0131land\u0131\u011f\u0131na dair de\u011ferli bilgiler edinmesi i\u00e7in e\u015fsiz bir f\u0131rsatt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Halihaz\u0131rda bir tane yoksa veya yeterince kullanm\u0131yorsan\u0131z, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 nas\u0131l daha iyi kar\u015f\u0131layaca\u011f\u0131n\u0131z\u0131 anlama f\u0131rsat\u0131n\u0131 ka\u00e7\u0131r\u0131yorsunuz demektir. Bunu yeterince anlatamad\u0131ysam, m\u00fc\u015fteri deneyimindeki bo\u015fluklar\u0131 belirlemek, bunu d\u00fczeltmeye, m\u00fc\u015fterinin sizinle daha uzun s\u00fcre kalmas\u0131n\u0131 sa\u011flamaya ve gelirinizi s\u0131\u00e7ramalarla art\u0131rmaya yol a\u00e7ar. \u0130\u015fin \u00f6z\u00fc gelir art\u0131\u015f\u0131na dayand\u0131\u011f\u0131 s\u00fcrece yat\u0131r\u0131m getirisi oyununuz g\u00fc\u00e7l\u00fc demektir.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-115538\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/12\/ROI-of-CX-program-1-300x180.jpg\" alt=\"m\u00fc\u015fteri\u0307 deneyi\u0307mi\u0307 programinin roi'si\" width=\"704\" height=\"422\"><\/p>\n<h4><b>3. M\u00fc\u015fteri kayb\u0131n\u0131 azalt\u0131n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler sorunsuz bir deneyimi markaya sad\u0131k kalarak \u00f6d\u00fcllendirir. M\u00fc\u015fterileri elde tutmak, fireleri azaltmak anlam\u0131na geldi\u011finden, bu durum k\u00e2rl\u0131l\u0131k \u00fczerinde do\u011frudan bir etkiye sahiptir. \u0130\u015f d\u00fcnyas\u0131n\u0131n 101 kural\u0131d\u0131r: Yeni bir m\u00fc\u015fteri edinmek, mevcut m\u00fc\u015fteriyi elde tutmaktan \u00e7ok daha maliyetlidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir CRM sistemi ile m\u00fc\u015fteri sadakatini kolayca izleyebilir ve <a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\">m\u00fc\u015fteri kayb\u0131n\u0131 azaltmada<\/a> ve <a href=\"https:\/\/www.questionpro.com\/blog\/retention-rate\/\">elde tutma oranlar\u0131n\u0131<\/a> art\u0131rmada bir CX program\u0131n\u0131n de\u011ferini \u00f6l\u00e7ebilirsiniz.  <\/span><\/p>\n<h4><b>4. CX program\u0131n\u0131z\u0131 bir gider kontrol mekanizmas\u0131 olarak yeniden markalay\u0131n  <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131l\u0131 bir CX program\u0131n\u0131n en iyi yan\u0131, vermeye devam eden bir hediye olmas\u0131d\u0131r! <a href=\"https:\/\/www.questionpro.com\/blog\/predict-customer-churn\/\">M\u00fc\u015fteri kayb<\/a> \u0131n\u0131 azaltman\u0131n ve <a href=\"https:\/\/www.questionpro.com\/blog\/predict-customer-churn\/\">m\u00fc\u015fterilerin<\/a> \u015firkette normalde kalabileceklerinden daha uzun s\u00fcre kalmalar\u0131n\u0131 sa\u011flaman\u0131n yan\u0131 s\u0131ra, \u00fcst\u00fcn bir m\u00fc\u015fteri deneyimi de \u00f6nemli \u00f6l\u00e7\u00fcde daha az masrafla sonu\u00e7lan\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6ncelikle, memnun m\u00fc\u015fteriler \u00fcr\u00fcn\/hizmetle ilgili daha az sorun ya\u015fama e\u011filimindedir ve minimum deste\u011fe ihtiya\u00e7 duyarlar. Ayr\u0131ca m\u00fc\u015fteri tavsiyeleri ile muazzam bir yeni i\u015f anla\u015fmas\u0131 kapsam\u0131 vard\u0131r. T\u00fcm bu \u00fccretsiz reklamlar\u0131, \u00f6vg\u00fc dolu m\u00fc\u015fteri yorumlar\u0131n\u0131 ve harika halkla ili\u015fkileri bu kar\u0131\u015f\u0131ma dahil etmedik bile. Evet, iyi CX ayn\u0131 zamanda reklam maliyetlerini d\u00fc\u015f\u00fcrmekle de ilgilidir \u00e7\u00fcnk\u00fc zaten ger\u00e7ek anla\u015fmaya \u00fccretsiz olarak sahibiz!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-115524\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/12\/ROI-of-CX-program-3-300x180.jpg\" alt=\"m\u00fc\u015fteri\u0307 deneyi\u0307mi\u0307 roi'si\u0307ni\u0307 i\u0307yi\u0307le\u015fti\u0307ri\u0307n\" width=\"704\" height=\"422\"><\/p>\n<h4><b>5. \u00c7apraz sat\u0131\u015f ve \u00fcst sat\u0131\u015f<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">CX programlar\u0131n\u0131n m\u00fc\u015fteriyi elde tutmay\u0131 nas\u0131l art\u0131rd\u0131\u011f\u0131n\u0131 ve onlar\u0131 daha uzun s\u00fcre kalmaya nas\u0131l ikna etti\u011fini zaten tart\u0131\u015fm\u0131\u015f olsak da, saymad\u0131\u011f\u0131m\u0131z \u015fey, \u00fcst sat\u0131\u015f ve \u00e7apraz sat\u0131\u015f i\u00e7in sonsuz f\u0131rsatlard\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ya\u015fad\u0131klar\u0131 deneyimden \u00f6zellikle memnun kalan m\u00fc\u015fterilerin ek \u00fcr\u00fcn ve hizmetlere evet deme olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011funu s\u00f6ylemeye gerek yok. CX ROI&#8217;sini iyile\u015ftirmek ister misiniz? Sadece \u00fcst sat\u0131\u015f veya \u00e7apraz sat\u0131\u015f \u015fans\u0131n\u0131n ka\u00e7\u0131r\u0131lmad\u0131\u011f\u0131ndan emin olun!  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bunlar\u0131n \u00f6tesinde, mutsuz m\u00fc\u015fterilerin bak\u0131m\u0131n\u0131n daha maliyetli olmas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r \u00e7\u00fcnk\u00fc onlar\u0131 elde tutmaya \u00e7al\u0131\u015fmak i\u00e7in bile daha fazla zaman ve \u00f6zel kaynak gerekir. K\u00f6t\u00fc bir deneyimi telafi etmek i\u00e7in para harcamak yerine, sa\u011flam CX programlar\u0131yla olumlu deneyimler yaratmak i\u00e7in proaktif olarak para harcamak inan\u0131lmaz bir \u015fekilde kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kendinizden \u015f\u00fcpheye d\u00fc\u015ferseniz, Avanade ve Sitecore&#8217;un son derece s\u0131n\u0131rl\u0131 bir \u00e7al\u0131\u015fmayla bile <\/span><a href=\"https:\/\/www.avanade.com\/~\/media\/asset\/white-paper\/sitecore-customer-experiences-whitepaper.pdf\"><br \/>\n  <span style=\"font-weight: 400;\">3 $ YATIRIM GETIRISI<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  m\u00fc\u015fteri deneyimine yat\u0131r\u0131lan her 1 $ i\u00e7in beklenen. Bunun sadece bir ba\u015flang\u0131\u00e7 oldu\u011funu d\u00fc\u015f\u00fcnmek!  <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>QuestionPro, mevcut en geli\u015fmi\u015f m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar.<\/strong> M\u00fc\u015fterilerinizin duygu ve d\u00fc\u015f\u00fcnceleri hakk\u0131nda de\u011ferli bilgiler edinin <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span data-preserver-spaces=\"true\">QuestionPro CX yaz\u0131l\u0131m\u0131<\/span><br \/>\n<\/a><span data-preserver-spaces=\"true\"> Bug\u00fcn.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/info.questionpro.com\/meetings\/kenneth-peterson\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kitap Demosu<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri Deneyimi, sat\u0131\u015f veya pazarlama kadar uzun s\u00fcredir g\u00fcndemde de\u011fil ve ilgin\u00e7tir ki, CX&#8217;in etkisini tart\u0131\u015f\u0131rken her \u015fey \u00e7ok anekdotlara [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":689797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Ba\u015far\u0131l\u0131 bir CX program\u0131 daha fazla gelir, k\u00e2r ve \u00e7ok g\u00fc\u00e7l\u00fc bir yat\u0131r\u0131m getirisi anlam\u0131na gelir. Ancak m\u00fc\u015fteri deneyiminin yat\u0131r\u0131m getirisi, i\u015flerin grile\u015fti\u011fi yerdir. Tam olarak nas\u0131l geli\u015ftiriyorsunuz?","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1402],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri deneyimi program\u0131n\u0131z\u0131n yat\u0131r\u0131m getirisini nas\u0131l art\u0131rabilirsiniz? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ba\u015far\u0131l\u0131 bir CX program\u0131 daha fazla gelir, k\u00e2r ve \u00e7ok g\u00fc\u00e7l\u00fc bir yat\u0131r\u0131m getirisi anlam\u0131na gelir. Ancak m\u00fc\u015fteri deneyiminin yat\u0131r\u0131m getirisi, i\u015flerin grile\u015fti\u011fi yerdir. 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Tam olarak nas\u0131l geli\u015ftiriyorsunuz?","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimini-iyilestirme-programi\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2020-12-27T12:29:07+00:00","article_modified_time":"2020-12-27T05:29:07+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Cover-992x594-3.jpg","type":"image\/jpeg"}],"author":"Sindhu Sreenath","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Sindhu Sreenath","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimini-iyilestirme-programi\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimini-iyilestirme-programi\/"},"author":{"name":"Sindhu Sreenath","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/ecf41f0900fca327f371ec270daaaea2"},"headline":"M\u00fc\u015fteri deneyimi program\u0131n\u0131z\u0131n yat\u0131r\u0131m getirisini nas\u0131l art\u0131rabilirsiniz?","datePublished":"2020-12-27T12:29:07+00:00","dateModified":"2020-12-27T05:29:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimini-iyilestirme-programi\/"},"wordCount":1583,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Klantervaring"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimini-iyilestirme-programi\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimini-iyilestirme-programi\/","name":"M\u00fc\u015fteri deneyimi program\u0131n\u0131z\u0131n yat\u0131r\u0131m getirisini nas\u0131l art\u0131rabilirsiniz? | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2020-12-27T12:29:07+00:00","dateModified":"2020-12-27T05:29:07+00:00","description":"Ba\u015far\u0131l\u0131 bir CX program\u0131 daha fazla gelir, k\u00e2r ve \u00e7ok g\u00fc\u00e7l\u00fc bir yat\u0131r\u0131m getirisi anlam\u0131na gelir. 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