{"id":803077,"date":"2021-06-30T05:39:30","date_gmt":"2021-06-30T12:39:30","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz\/"},"modified":"2021-06-30T05:39:30","modified_gmt":"2021-06-30T05:39:30","slug":"urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz\/","title":{"rendered":"\u00dcr\u00fcn\u00fcn\u00fcz\u00fc m\u00fc\u015fteri deneyimi etraf\u0131nda nas\u0131l odaklayabilirsiniz?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Deneyimi (CX) genel olarak bir kurulu\u015f ile m\u00fc\u015fterinin etkile\u015fimi olarak tan\u0131mlan\u0131r. Bu etkile\u015fim, bir m\u00fc\u015fterinin fark\u0131ndal\u0131\u011f\u0131n\u0131, ilgisini \u00e7ekmeyi, geli\u015ftirmeyi, ke\u015ffetmeyi, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-advocacy\/\">m\u00fc\u015fteri savunuculu\u011funu<\/a>, sat\u0131n almay\u0131 ve bir hizmeti kullanmay\u0131 i\u00e7erir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir CX ekibi olu\u015fturmak, <a href=\"https:\/\/chisellabs.com\/blog\/product-development-methods-agile-scrum-kanban-waterfall\/\">\u00fcr\u00fcn geli\u015ftirmenin<\/a> ortas\u0131ndayken m\u00fc\u015fterileri tam olarak anlamak ve onlara yard\u0131mc\u0131 olmak i\u00e7in <a href=\"https:\/\/chisellabs.com\/blog\/what-are-cross-functional-teams-strengths-and-weaknesses\/\">farkl\u0131 beceri setlerine ve deneyimlere sahip bireyler<\/a> aramay\u0131 gerektirir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir \u015firketin b\u00fcy\u00fcmesi s\u0131ras\u0131nda pazarlama, sat\u0131\u015f, hizmet ve \u00fcr\u00fcn sahipli\u011fi gibi departmanlar \u00f6l\u00e7eklenir. Korkulan \u015fey, bu \u00e7izgide bir yerde m\u00fc\u015fterinin ger\u00e7ek bir insandan ziyade bir kavram haline gelmesidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu fenomeni \u00f6nlemek i\u00e7in yapabilece\u011finiz birka\u00e7 \u015fey var.  <\/span><\/p>\n<h2>K\u00fclt\u00fcr\u00fc tan\u0131mlay\u0131n<\/h2>\n<p><span style=\"font-weight: 400;\">K\u00fclt\u00fcr\u00fcn\u00fcz\u00fcn \u00f6\u011frenmeyi kutlamas\u0131 ve de\u011fi\u015fimi kabul etmenin yan\u0131 s\u0131ra ba\u015far\u0131s\u0131zl\u0131klara da izin vermesi gerekir. Bunun geli\u015fece\u011fi bir ortam yaratmaya odaklan\u0131lmal\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zor sorular\u0131 sorun:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirket de\u011ferleri var m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130nsanlar soru soruyor mu?  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sorular cevapland\u0131 m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fanlar birbirleriyle e\u011fleniyor mu?  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fanlar birbirlerinin ba\u015far\u0131l\u0131 olmas\u0131na yard\u0131mc\u0131 oluyor mu?  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Herkes vizyonu anl\u0131yor mu?  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">G\u00fc\u00e7l\u00fc, sa\u011fl\u0131kl\u0131, korkusuz bir k\u00fclt\u00fcr in\u015fa etmek en zor ad\u0131md\u0131r, ancak di\u011fer her \u015feyi \u00e7ok daha kolay hale getirir.  <\/span><\/p>\n<h2>\u00c7e\u015fitlilik<\/h2>\n<p><span style=\"font-weight: 400;\">Ekibiniz CX tasar\u0131mc\u0131lar\u0131ndan olu\u015fmamal\u0131. Asl\u0131nda, \u015firkette bir CX tasar\u0131mc\u0131s\u0131 olmamas\u0131 gerekti\u011fini s\u00f6yleyecek kadar ileri gidebilirim.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Olu\u015fturaca\u011f\u0131n\u0131z ekip \u00e7apraz fonksiyonel olmal\u0131 ve m\u00fc\u015fteri deneyimini birlikte tasarlamal\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ekibinizin pazarlamac\u0131lar, UX tasar\u0131mc\u0131lar\u0131, bir \u00fcr\u00fcn sahibi ve m\u00fc\u015fteri deste\u011finden olu\u015fmas\u0131n\u0131 sa\u011flay\u0131n. <a href=\"https:\/\/chisellabs.com\/blog\/who-is-the-product-owner-in-agile-key-roles-and-responsibilities\/\">\u0130\u015f konusunda bilgili biri<\/a> taraf\u0131ndan y\u00f6netildiklerinden emin olun. Bu durumda \u00fcr\u00fcn sahibi net bir se\u00e7im olabilir.  <\/span><\/p>\n<h2>Kesin bir CX vizyonu olu\u015fturun<\/h2>\n<p><span style=\"font-weight: 400;\">Ekibin amac\u0131, yenilik\u00e7i fikirler sunarak ve kullan\u0131c\u0131larla diyalog kurarak mevcut \u00fcr\u00fcn veya hizmeti geli\u015ftirerek m\u00fc\u015fteriler i\u00e7in uyumlu ve tutarl\u0131 bir deneyim yaratmakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fct\u00fcnl\u00fck ve tutarl\u0131l\u0131kla ilgili iki ana b\u00f6l\u00fcm vard\u0131r: Mesajla\u015fma tarz\u0131, marka ve tonun yan\u0131 s\u0131ra dok\u00fcmantasyon, s\u00fcre\u00e7 ve sistemlerin birle\u015ftirilmesi.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu da <a href=\"https:\/\/chisellabs.com\">do\u011fru arac\u0131<\/a>, \u00fczerinde \u00e7al\u0131\u015f\u0131lacak ortamlar\u0131 se\u00e7mek ve i\u015f ak\u0131\u015flar\u0131n\u0131 buna g\u00f6re entegre etmek anlam\u0131na geliyor.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her de\u011fi\u015fikli\u011fin pazarlama, geli\u015ftirme ve e\u011fitim a\u015famalar\u0131ndan ge\u00e7mesi gerekir, b\u00f6ylece herkes neyi ba\u015flatt\u0131\u011f\u0131n\u0131, geli\u015ftirdi\u011fini ve destekledi\u011fini bilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellik ve <a href=\"https:\/\/www.questionpro.com\/blog\/product-feature-prioritization\/\">\u00fcr\u00fcn \u00f6nceliklendirmesi<\/a> ve da\u011f\u0131t\u0131m\u0131 konusunda herkesin ayn\u0131 fikirde oldu\u011fundan emin olmak, ekip uyumunu daha da \u00f6nemli hale getirir.  <\/span><\/p>\n<h2>\u00c7apraz fonksiyonel bir ekibin d\u00f6ng\u00fcs\u00fc<\/h2>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn merkezdedir, pazarlama ve destek birimlerini kullan\u0131c\u0131lar\u0131 nas\u0131l konumland\u0131rmalar\u0131 veya desteklemeleri gerekti\u011fi konusunda gerekli bilgilerle besler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama ve destek daha sonra \u00fcr\u00fcn ekibini \u00fcr\u00fcn\u00fcn nas\u0131l alg\u0131land\u0131\u011f\u0131, kullan\u0131c\u0131 sorunlar\u0131na ili\u015fkin hem \u00f6znel hem de nesnel geri bildirim sa\u011flayarak hangi pazar veya alan de\u011fi\u015fikliklerinin geldi\u011fi konusunda besler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu d\u00f6ng\u00fc sonsuza kadar devam etmelidir.  <\/span><\/p>\n<h2>Sonu\u00e7<\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterinin bir \u015firket i\u00e7inde b\u00fct\u00fcnle\u015ftirilmesi gerekir, ilk olarak bir sat\u0131\u015f g\u00f6revlisiyle konu\u015fan ayn\u0131 ki\u015fi bir g\u00fcn destek birimiyle ileti\u015fime ge\u00e7ecek veya sosyal medya kanallar\u0131n\u0131 takip edecektir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu zaman, her b\u00f6l\u00fcm bir m\u00fc\u015fteriye yepyeni ve \u00fcr\u00fcne \u00f6zelmi\u015f gibi davranmaya ba\u015flar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deneyim, \u015firketin de\u011ferleriyle e\u015fle\u015fmelidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tahmin etmek gerekirse, m\u00fc\u015fteri yolculu\u011funa odaklanan i\u015flevsel bir ekip kurmadan \u00f6nce m\u00fc\u015fteri odakl\u0131 bir k\u00fclt\u00fcr olu\u015fturmak gerekir. M\u00fc\u015fteriyle iki y\u00f6nl\u00fc bir konu\u015fma ba\u015flatt\u0131\u011f\u0131n\u0131zdan emin olun. Ve son olarak, s\u00fcrekli olarak do\u011frulamak ve iyile\u015ftirmek i\u00e7in s\u00fcrekli yineleme d\u00f6ng\u00fcleri olu\u015fturun.  <\/span><\/p>\n<p class=\"p1\"><strong> <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX<\/a> ile ola\u011fan\u00fcst\u00fc bir m\u00fc\u015fteri deneyimi mi sunmak istiyorsunuz?<\/strong> M\u00fc\u015fterilerinizi her temas noktas\u0131nda nas\u0131l memnun edece\u011finiz ve onlar\u0131 nas\u0131l marka savunucular\u0131na d\u00f6n\u00fc\u015ft\u00fcrece\u011finiz hakk\u0131nda daha fazlas\u0131n\u0131 ke\u015ffedin.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>CX 10 g\u00fcnl\u00fck \u00fccretsiz denemenize \u015fimdi eri\u015fin<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri Deneyimi (CX) genel olarak bir kurulu\u015f ile m\u00fc\u015fterinin etkile\u015fimi olarak tan\u0131mlan\u0131r. Bu etkile\u015fim, bir m\u00fc\u015fterinin fark\u0131ndal\u0131\u011f\u0131n\u0131, ilgisini \u00e7ekmeyi, geli\u015ftirmeyi, [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1203,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc m\u00fc\u015fteri deneyimi etraf\u0131nda nas\u0131l odaklayabilirsiniz? | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri Deneyimi (CX) genel olarak bir kurulu\u015f ile m\u00fc\u015fterinin etkile\u015fimi olarak tan\u0131mlan\u0131r. Bu etkile\u015fim, bir m\u00fc\u015fterinin fark\u0131ndal\u0131\u011f\u0131n\u0131, ilgisini \u00e7ekmeyi,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dcr\u00fcn\u00fcn\u00fcz\u00fc m\u00fc\u015fteri deneyimi etraf\u0131nda nas\u0131l odaklayabilirsiniz? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri Deneyimi (CX) genel olarak bir kurulu\u015f ile m\u00fc\u015fterinin etkile\u015fimi olarak tan\u0131mlan\u0131r. Bu etkile\u015fim, bir m\u00fc\u015fterinin fark\u0131ndal\u0131\u011f\u0131n\u0131, ilgisini \u00e7ekmeyi,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T12:39:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T05:39:30+00:00\" \/>\n<meta name=\"author\" content=\"Radhika Makhecha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Radhika Makhecha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz\/\"},\"author\":{\"name\":\"Radhika Makhecha\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/bb755aaf16264f4db11f3e81adabd792\"},\"headline\":\"\u00dcr\u00fcn\u00fcn\u00fcz\u00fc m\u00fc\u015fteri deneyimi etraf\u0131nda nas\u0131l odaklayabilirsiniz?\",\"datePublished\":\"2021-06-30T12:39:30+00:00\",\"dateModified\":\"2021-06-30T05:39:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz\/\"},\"wordCount\":729,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Konuk Yaz\u0131\",\"M\u00fc\u015fteri Deneyimi\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/urununuzu-musteri%cc%87-deneyi%cc%87mi%cc%87-etrafinda-nasil-merkeze-alirsiniz\/\",\"name\":\"\u00dcr\u00fcn\u00fcn\u00fcz\u00fc m\u00fc\u015fteri deneyimi etraf\u0131nda nas\u0131l odaklayabilirsiniz? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2021-06-30T12:39:30+00:00\",\"dateModified\":\"2021-06-30T05:39:30+00:00\",\"description\":\"M\u00fc\u015fteri Deneyimi (CX) genel olarak bir kurulu\u015f ile m\u00fc\u015fterinin etkile\u015fimi olarak tan\u0131mlan\u0131r. 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