QuestionPro has a unique history. Our founder, Vivek Baskharan, knows first-hand the challenges to bridging social and cultural gaps, having studied in India, Russia, and the United States. Our company has always been a global…

It was going to be “one of those meetings” and I knew it.   The executive team gathered around the conference table and we were about to discuss a new product that was in R&D…

In our last post, Michael DiFrsco, “The Affordable Branding Guy” from How-to-Branding told us WHY targeting an audience was so important.  In today’s post, he’s going to show us HOW to find them and target…