I am here at the Web 2.0 conference in SF and sitting in and listening to Charlene Li and Josh Bernoff talk about their book – GroundSwell. Very fascinating. They talk about defining objectives before looking at technology for your social strategy.
Their key message for community development is :
What is your objective? Define your objective and make sure you can get executive buy-in. Dell has Micheal Dell personally buying into Dell IdeaStorm and of course Howard Schultz himself was pushing MyStarbucksIdeas — With a killer PR effort.
Tips for success:
- Know your customers
- Measurable Objective (Choose one the items above)
- Start Small, but think Big — get a pilot going, and then think about rolling it throughout your company