Tues 10/26/10
11:00 AM PST /2:00 PM EST

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Quantifying the potential success of products, packages, and creative materials has always been challenging — particularly in the accelerated pace of today’s markets. Tried and true methods such as monadic concept test surveys produce valid results, but this approach can be cumbersome, costly and time consuming….

Wed Sept 9th, 2010 at 9:00 AM PST
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Introduction to Online Surveys will help familiarize you with the basic survey building, sending, and reporting sides of QuestionPro. We will highlight 13 simple steps for successful online research including:
•Survey Creation – from uploading images to setting up branching logic this section will provide you necessary steps for building a simple survey quickly….

How to Use Conjoint Analysis
On Thursday August 26th, 2010 over 90 participants signed up for Survey Analytics and Dorian Simpson of Planning Innovations presentation on: How to Use Conjoint Analysis In the Innovation Process.
Conjoint Analysis is a powerful and often under-utilized marketing research tool that can provide powerful insight into how your customers actually think….

On Tues August 24th, 2010, SurveyAnalytics teamed up with Chris Robson, Chief Scientist and Co-Founder of Parametric Marketing to present : Learn How to Use MaxDiff Analysis Create Products People Want To Buy
We had 80 guests in attendance. In our session Chris Robson covered the following:

What is MaxDiff?

-Why all the fuss?

-Problems with Ratings Scales, and why MaxDiff is better

-Fielding and Analyzing MaxDiff questions
-Getting Started using MaxDiff tool from SurveyAnalytics

Maximum Difference Scaling (MaxDiff) is a way of evaluating the importance (or preference) of a number of alternatives.It is a discrete choice technique: respondents are asked to make simple best/worst choices.

On Wednesday August 18th, 2010, SurveyAnalytics participated in a free webinar hosted by Peanut Labs featuring panelists: John Dick, Chief Executive Officer of CivicScience; Esther Rmah LaVielle, Chief Education Director SurveyAnalytics; and Dean Wiltse, Founder & CEO of Thumbspeak.
In this webinar we presented:
– A new method of attitudinal research that captures opinions from broad segments of the consumer population
– …

Wed August 18th, 2010 at 9:00 AM PST
Sign Up Here
Introduction to Online Surveys will help familiarize you with the basic survey building, sending, and reporting sides of QuestionPro. We will highlight 13 simple steps for successful online research including:
•Survey Creation – from uploading images to setting up branching logic this section will provide you necessary steps for building a simple survey quickly….