{"id":1001,"date":"2009-12-25T07:30:03","date_gmt":"2009-12-25T07:30:03","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=1001"},"modified":"2009-12-25T07:30:03","modified_gmt":"2009-12-25T07:30:03","slug":"6-simple-ways-to-give-your-brand-a-powerful-online-presence","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/6-simple-ways-to-give-your-brand-a-powerful-online-presence\/","title":{"rendered":"6 Simple Ways to Give Your Brand a Powerful Online Presence"},"content":{"rendered":"

\"image\"<\/p>\n

Half of all new product revenues come from the introduction and early stages of a product\u2019s life cycle.\u00a0 \u00a0But what about brands?\u00a0 Can you create a whole new life cycle by re-launching your brand online?<\/p>\n

Sure you can.\u00a0 In fact, brand managers have been working overtime on finding the best ways to keep their brands at your fingertips .\u00a0 Here are some of the best online brand building tools and how you can use them to build a powerful brand presence online.<\/p>\n

    \n
  1. Blogging<\/strong>:\u00a0 Blogging isn\u2019t just for individuals.\u00a0 It\u2019s a wonderful way to personalize and humanize a brand that\u2019s being perceived as too big or too corporate.\u00a0 The Wal-Mart brand has really taken a beating in that area over the years.\u00a0 So when I ran into their blog a couple of years ago, I was pleasantly surprised at how fun it was to read and how truly informative the articles were.\u00a0 As it turns out, the writers are all real-life buyers and their writing and bios show a real enthusiasm for their topic.\u00a0 I actually left a comment with a question about a toy and almost fell off my chair when I got an e-mail from the writer with a direct link to where I could get this hard-to-find-toy!<\/li>\n
  2. Microblogging<\/strong> (Twitter):\u00a0 Now that Oprah has a Twitter account, we can be sure that Twitter has truly arrived as a \u201cbrand enhancement tool.\u201d\u00a0 Today\u2019s consumers want a relationship with their brands.\u00a0 They want to know that there are real people behind the products and services that they buy.\u00a0 Best Buy\u2019s Chief Marketing Officer, Barry Judge has his own blog and Twitters as \u201c@BestBuyCMO\u201d just looking at his Twitter stream makes me feel a little closer to the Best Buy brand.<\/li>\n
  3. Online Videos<\/strong> (YouTube):\u00a0 If you want to get your brand ranked highly on Google, then put up a video.\u00a0 If your brand has \u201cbefore and after\u201d demonstration value, then you can\u2019t afford NOT to use YouTube or post videos on your site.\u00a0 You can\u2019t mention using videos online without mentioning BlendTec\u2019s Will it Blend Videos.\u00a0 These videos are so popular and so viral because they do a fantastic job of BOTH being fun AND demonstrating the strength and features of the actual product.\u00a0\u00a0 Other ways to use video are to actually teach your customers how to use your product or service<\/li>\n
  4. Social Networks<\/strong> (Facebook Fan Page or Group): Starting a group or a fan page on social networks like Facebook or LinkedIn is a wonderful way to get your customers to interact with each other about your brand and the ways in which your brand plays out in their lives.\u00a0 Johnson and Johnson\u2019s McNeil Pediatrics sponsors\u00a0 a group on Facebook called ADHD Moms.\u00a0 They provide a space for moms to share info and links to information for moms to share and reference.\u00a0 You might think that creating a group on a third party site would dilute your brand, but that\u2019s not true.\u00a0 Creating groups and communities outside your web space actually grows your brand\u2019s fan base.<\/li>\n
  5. Widgets<\/strong> : If having your logo plastered on clothes, shoes and hats is cool, then having your widget appear on web sites and blogs is even cooler.\u00a0\u00a0 Wal-Mart has developed a series of recipe widgets.\u00a0 These not only keep the brand name on your site \u2013 but also whet your appetite for goodies you can pick out at your local store.\u00a0 Inexpensive, Viral, Practical, Communicates your value.\u00a0 Excellent use of widgets to build brand.<\/li>\n
  6. Crowdsourcing <\/strong>A great way to move your brand into the future is to use some of the crowdsourcing tools that are available such as UserVoice, Idea Scale or Suggestion Box.\u00a0 Crowdsourcing lets your customers suggest what improvements or changes you will make next.\u00a0 Starbucks was one of the first big global brands to launch crowdsourcing to its customer base through its My Starbucks Idea web site.\u00a0 While it might seem frightening to put the fate of your brand in the hands of your customers, it\u2019s not only an inexpensive way to collect ideas, but it gets your customers involved in the process as they vote ideas up or down.\u00a0 It also serves as a marketing communications opportunity as Starbucks comments on the status of ideas as they are implemented.\u00a0 Customers get to put their two cents in.\u00a0 You get to save thousands and thousands of dollars in market research.\u00a0 As their ideas are implemented, customers become loyal to your brand and refer it to their friends. Does it get any better than that?<\/li>\n<\/ol>\n

    Taking your brand online isn\u2019t a choice anymore. It\u2019s a necessity.\u00a0 The ways that you can bring your brand to life online are only limited by your creativity.\u00a0 In fact, the technology that\u2019s required to implement any of the tools I talked about here are mostly free or relatively low cost.\u00a0 So there is no excuse to hold back.<\/p>\n

    About the Author:<\/strong> Ivana Taylor is CEO of Third Force, a strategic firm that helps small businesses get and keep their ideal customer. She’s the co-author of the book “Excel for Marketing Managers” and proprietor of\u00a0DIYMarketers, a site for in-house marketers. Her blog is\u00a0Strategy Stew.\u00a0\u00a0 You can reach her directly at Ivana@thirdforce.net.<\/p>\n\n\n\n
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