{"id":10032,"date":"2014-08-20T06:00:20","date_gmt":"2014-08-20T13:00:20","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=10032"},"modified":"2024-05-06T02:56:48","modified_gmt":"2024-05-06T09:56:48","slug":"how-to-use-google-hangouts-as-an-online-focus-group-platform","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-to-use-google-hangouts-as-an-online-focus-group-platform\/","title":{"rendered":"How to Use Google Hangouts as an Online Focus Group Platform"},"content":{"rendered":"<p>All of my marketing life, I&#8217;ve dreamed of doing focus groups more often. \u00a0But those corporate style focus groups were always over the budget and out of reach. \u00a0I&#8217;ve always wondered how much more successful some of my campaigns or product launches would have been had I been able to interact with out target customers face-to-face.<!--more--><\/p>\n<h2>Google Hangouts as an Online Focus Group Tool<\/h2>\n<p>Have you ever considered using Google Hangouts as an online <a href=\"https:\/\/www.questionpro.com\/blog\/focus-group-software\/\">focus group tool<\/a>? \u00a0I&#8217;m going to assume that you hadn&#8217;t. \u00a0So here is my quick guide to running an online <a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">focus group<\/a> on Google Hangouts.<\/p>\n<ol>\n<li>Start with Google Hangouts on Air: \u00a0You&#8217;re going to need to have a Google+ profile in order to run a Google Hangout on Air.<\/li>\n<li>Schedule your Hangout on Air &#8212; you&#8217;ll want to make it &#8220;private or unlisted&#8221; here is how<br \/>\n<h3 style=\"color: #444444;\">Start an unlisted Hangout On Air<\/h3>\n<ul>\n<li style=\"font-weight: inherit; font-style: inherit;\">Go to\u00a0<a style=\"font-weight: inherit; font-style: inherit; color: #7759ae;\" href=\"https:\/\/plus.google.com\/u\/0\/hangouts\/onair\" target=\"_blank\" rel=\"noopener\">Hangouts On Air<\/a><\/li>\n<li style=\"font-weight: inherit; font-style: inherit;\">Click\u00a0<strong style=\"font-style: inherit;\">Start a Hangout On Air<\/strong>.<\/li>\n<li style=\"font-weight: inherit; font-style: inherit;\">Fill in the name and description for your broadcast.<\/li>\n<li style=\"font-weight: inherit; font-style: inherit;\">Choose to\u00a0<a style=\"font-weight: inherit; font-style: inherit; color: #7759ae;\" href=\"https:\/\/support.google.com\/plus\/answer\/4386744?hl=en\" target=\"_blank\" rel=\"noopener\">start Now or Later<\/a>.<\/li>\n<li style=\"font-weight: inherit; font-style: inherit;\">In the \u201cAudience\u201d box, delete\u00a0<strong style=\"font-style: inherit;\">Public<\/strong>.<\/li>\n<li style=\"font-weight: inherit; font-style: inherit;\">Then type the names of the people or circles you want to invite to the Hangout On Air or click\u00a0<strong style=\"font-style: inherit;\">Add more people<\/strong>\u00a0to browse from the list of names.<\/li>\n<li style=\"font-weight: inherit; font-style: inherit;\">Click\u00a0<strong style=\"font-style: inherit;\">Share<\/strong>. This will automatically share the link with only the people you chose to invite to the event.<\/li>\n<\/ul>\n<p style=\"color: #444444;\">Once you create an unlisted Hangout On Air, you can\u2019t change the event\u2019s sharing setting to public later and vice versa. But you can share the Hangout On Air with more people by clicking\u00a0<strong style=\"font-style: inherit;\">Invite more<\/strong>\u00a0from the event page or directly sharing the event\u2019s or video\u2019s URL.<\/p>\n<\/li>\n<li>You can also get a transcript from your hangout: To get a transcript from your hangout,\u00a0all you need to do is go to your unlisted You Tube video of your hangout and click on the transcript icon.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10033\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/08\/hangout-transcript-on-youtube-450x312.png\" alt=\"hangout transcript on youtube\" width=\"450\" height=\"312\" \/><\/li>\n<\/ol>\n<h2>How to start using Hangouts as your focus group tool<\/h2>\n<p>Now that I&#8217;ve shown you how to mechanically use Hangouts as your online focus group tool, I&#8217;m going to show you how to put this strategy into place for your market research needs.<\/p>\n<p><strong>Recruiting participants using circles<\/strong><\/p>\n<p>To use Hangouts as a focus group tool, you will want to start working on creating your circles and following the audience that you intend to invite to your online focus group. \u00a0Be sure to start months in advance because there is a limit as to how many people you can add to your circles and any extreme high-volume additions of people to circles will &#8220;jinx&#8221; your profile and limit how many people you can easily invite to participate in your hangouts.<\/p>\n<p><strong>Create an Hangout Event and Invite your Participants<\/strong><\/p>\n<p>Your next step is to create an event for your Hangout. \u00a0You&#8217;ll want to schedule it at a future date and time and then you can invite your circles and\/or specific individuals. \u00a0Like most events only about 20% of the people who say they will attend your live Hangout will actually show up. \u00a0If it&#8217;s a private Hangout, you will want to make sure that you have solid candidates who will be your &#8220;guests&#8221;.<\/p>\n<p><strong>How to start the Hangout on Air<\/strong><\/p>\n<p>About 30 minutes before your Hangout on Air, you can click over to your event page and click on &#8220;start&#8221; to enter the hangout space. That&#8217;s called the &#8220;greenroom&#8221;. \u00a0It&#8217;s a great idea to get into the room early and to start adding your guests to the room.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10036\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/08\/guests-450x139.png\" alt=\"add guests to hangout\" width=\"450\" height=\"139\" \/><\/p>\n<p>The facilitator of the session will be the facilitator of the hangout on air. \u00a0The clients (who would normally be in the room behind the two-way mirror) can be invited to the Hangout without being part of the 9 person panel.<\/p>\n<p>When you are ready to start the hangout, simply click on &#8220;start broadcast&#8221; and the hangout will go live and will start being recorded.<\/p>\n<p>From this point on, you are in standard focus group facilitator mode, and can run the Hangout like you would any other session.<\/p>\n<p>Once the Hangout is complete, you can stop the broadcast and the recording will stop. \u00a0When the session recording stops, everyone will still be on the panel. \u00a0No one will drop off of the hangout until they close the application or they hang up.<\/p>\n<h2>Why consider Hangouts as an online focus group option<\/h2>\n<ol>\n<li>\u00a0It&#8217;s FREE. \u00a0Sorry, but I just have to list this first. \u00a0I&#8217;ve spoken with people who have used far more expensive tools with similar features.<\/li>\n<li>It&#8217;s easy to use and doesn&#8217;t require a download: \u00a0Since the platform is on Google, there is no need to download anything. \u00a0All you need is an internet connection.<\/li>\n<li>It has a broad geographic reach to a diverse\u00a0audience. \u00a0343 million people use Google+. \u00a0Granted, it&#8217;s not the 1.2 billion that Facebook has, but it&#8217;s still substantial.<\/li>\n<li>9+1 people panel: \u00a0Google Hangouts allows a total of 10 people in the panel. \u00a0So that is the facilitator plus 9 panel participants. \u00a0That&#8217;s practically a full size focus group<\/li>\n<\/ol>\n<p>If you&#8217;ve been thinking about doing focus groups, but putting the whole thing off because of cost &#8211; don&#8217;t. \u00a0Of course, nothing can come close to the read deal, but Google Hangouts on Air can give you 80% of the focus group value for almost no cost at all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All of my marketing life, I&#8217;ve dreamed of doing focus groups more often. \u00a0But those corporate style focus groups were [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":10034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[263,409],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Google Hangouts as an Online Focus Group Platform | QuestionPro<\/title>\n<meta name=\"description\" content=\"All of my marketing life, I&#039;ve dreamed of doing focus groups more often. \u00a0But those corporate style focus groups were always over the budget and out of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/how-to-use-google-hangouts-as-an-online-focus-group-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Google Hangouts as an Online Focus Group Platform | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"All of my marketing life, I&#039;ve dreamed of doing focus groups more often. \u00a0But those corporate style focus groups were always over the budget and out of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/how-to-use-google-hangouts-as-an-online-focus-group-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-20T13:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" 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